For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode89In this episode, I’m talking about why I'm not one to brag about how little I work. It's a trend I've noticed, with people flaunting minimal work hours, but I'm not here to judge. We're all different, with unique goals and expectations when it comes to running a business. But we all know that businesses aren’t built without hard work involved. The focus for me is finding balance and doing what I love while gradually reducing tasks I don't enjoy. That's why I've been implementing some simple calendar management strategies, like designating one client-free week per month and blocking off specific days for certain tasks. It's all about setting boundaries and sticking to them, even when it's tough. If you're looking to reclaim your time and optimize productivity, I hope these insights help.Topics:Why the “I only work ten hours a week” formula doesn’t workUnderstanding individual work preferences and goalsBalancing workloads and striving for businesses where you do what you loveChallenges faced during the scaling phase of a businessThe significance of context when hearing claims of success with minimal work hoursPersonal experiences and insights into building a successful businessStrategies for managing time and optimizing productivityImplementing calendar management techniques to reclaim time and reduce workloadSetting boundaries and sticking to them to achieve a more balanced work lifeLinks/Resources Mentioned:90-day Planning Formula - https://www.easyscaling.com/90-day-planning-formulaConnect with Jordan Schanda King:Website: easyscaling.comInstagram: @jordanschandaking

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode88This episode goes into the importance of quarterly planning and how you can jump into Q2 and make the most of it. With Q1 almost behind us (crazy, right?), it's time to look ahead. Whether you've been planning all along or just getting started, this is your starter guide for the next quarter.I'll share insights from our 90-day planning process and if you want to dive deeper click here and download our 90-day planning formula. We'll reflect on Q1's successes and challenges, and discuss how to adjust our goals and strategies for Q2.Topics:Reviewing Q1: What worked and what didn'tOverview of our 90-Day planning processSetting goals for Q2: CEO, financial, impact, lifestyle, and business objectivesPrioritizing to make the most impactFocusing on the most important task for Q2Revenue goals and setting realistic targetsLoved this episode?Check out these listener favorites below as we dive deeper into your scaling strategy and the role planning plans in your success.  Team Meeting | Using assessment to create a scaling strategy#101 | Quarterly planning for your businessLinks/Resources Mentioned:90-day Planning Formula - https://www.easyscaling.com/90-day-planning-formulaConnect with Jordan Schanda King:Website: easyscaling.comInstagram: @jordanschandaking

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode87In this episode of the podcast, I’m chatting with Meg Truccano, one of our Scaling School students. We talked about different lead generation strategies, exploring both local and online avenues. Our conversation focused on pinpointing where Meg should concentrate her efforts to maximize her return on investment in terms of time and resources. I love pushing entrepreneurs from the stage of business owner to CEO. This chat with Meg was definitely an example of that. We tackled the challenges of narrowing focus, identifying specific action steps for growth, and talked about using personal connections for lead generation.Topics discussed:Meg shares her journey towards transitioning from entrepreneur to CEOHow integrating the right technology can prep your business to scaleEffective lead generation strategies specifically for Meg’s ideal clientReviewing where Meg’s clients are actually coming from Evaluating the effectiveness of lead generation efforts without substantial sales dataLooking at the whole picture of Meg’s business to determine what next steps she needs to focus onThe challenge of rebuilding business momentum Looking at the potential of local and online networking for fostering meaningful personal connectionsShifting the focus from outcomes to actionable stepsLinks/Resources Mentioned:Sprint to Scale: Visibility Edition- https://www.easyscaling.com/visibility-edition Scaling School- https://www.easyscaling.com/scaling-schoolConnect with Jordan Schanda King:Website: easyscaling.comInstagram: @jordanschandakingLove what you heard? Reviews really help us out! As a thank you, you can get my 90-Day Planning Formula ($97 Value) by submitting a screenshot of your 5-star review at easyscaling.com/podcastreview

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode86In this episode, I’m chatting with Karen Delano, an Easy Scaling team member and PR and podcast pitching expert. She does all my own pitching and also works with our clients to secure top-notch features and podcast interviews.We cover the visibility strategy I personally use to get featured in Business Insider, Forbes and Nasdaq. We also go over the ways we position our messaging for podcast pitching. This episode will help you learn how to leverage PR and podcast pitching to grow your audience, expand your authority, and become the brand everyone knows and trusts.Topics discussed:Karen's journey with our team from social support to specializing in visibility and PR pitching.The significance of a strategic approach to visibility for business growth.Details about the Sprint to Scale: Visibility Edition event, focusing on actionable steps for PR and podcast pitching.The importance of mindset and confidence in overcoming barriers to visibility.Insights into the collaborative process of refining messaging and pitch strategies.The value of building and utilizing a pitch and messaging guide for consistent success.Karen's role in providing PR opportunities and support within Scaling School.Tactics for identifying and pitching to the right podcasts and media outlets.Strategies for leveraging visibility successes for further growth and credibility.The ongoing need for refinement and action in visibility efforts for sustained impact.Links/Resources Mentioned:Sprint to Scale: Visibility Edition- https://www.easyscaling.com/visibility-edition Connect with Jordan Schanda King:Website: easyscaling.comInstagram: @jordanschandakingLove what you heard? Reviews really help us out! As a thank you, you can get my 90-Day Planning Formula ($97 Value) by submitting a screenshot of your 5-star review at easyscaling.com/podcastreview

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode85In this episode, I get into the nitty-gritty of marketing funnels and ads with Norleena Horton a member of Team Easy Scaling. As someone who's passionate about peeling back the layers of our business strategies, I thought this conversation was important to have. Norleena brings a wealth of knowledge not only as a Scaling School professor but also in handling our own marketing campaigns. We talk about our annual planning template funnel and then go into the holistic approach we take towards our marketing efforts. It's fascinating how interconnected everything is, and this chat highlighted the importance of looking at the bigger picture rather than focusing solely on individual components like ads or a single funnel.This episode is packed with golden nuggets for anyone looking to deepen their understanding of marketing funnels, the strategic use of ads, and the overarching importance of cohesive messaging in building a successful online presence.Topics discussed:The significance of a holistic approach to marketing funnels and advertisingThe importance of cohesive messaging throughout the marketing and sales processChallenges and strategies for optimizing marketing campaigns in real-timeThe role of data in making informed adjustments to improve campaign effectivenessUnderstanding the interconnectedness of various marketing components for overall successThe impact of strategic decisions on the scalability and sustainability of marketing effortsReflections on personal experiences with marketing funnels and the lessons learnedLinks/Resources Mentioned:Scaling School- https://www.easyscaling.com/scaling-schoolConnect with Jordan Schanda King:Website: easyscaling.comInstagram: @jordanschandakingLove what you heard? Reviews really help us out! As a thank you, you can get my 90-Day Planning Formula ($97 Value) by submitting a screenshot of your 5-star review at easyscaling.com/podcastreview

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode84In today's episode, I’m talking about effective goal-setting with Scaling School student, Jillian Anderson. Jillian is in the process of building her copywriting business and has some lofty goals for 2024. We chat through her main goals, what that looks like in clients needed for each of her offers, where her focus should be to achieve them and so much more. If you’re interested in a real look at goal-setting and mapping out your year this episode is definitely worth a listen!Topics discussed:What it looks like to set goals and plans when your business is still newFocusing on sustainability when goal setting and scalingPlanning for not only your business’s future but your own financial futureWhy you should be breaking your goals down by quarter to manage and track them betterHow building a team factors into your goal settingWhy data collection and reflection are valuable in any planning processThe benefits of setting realistic and big goals for your businessFactoring in the client acquisition process to your plansOptimizing processes to allow you to hit your goalsLinks/Resources Mentioned:Schedule a 5-Year Planning Intensive- https://www.easyscaling.com/offers/Juh2g2FK/checkoutEasy Scaling Annual Review and Planning Templates- https://www.easyscaling.com/annual-review-and-planningClickUp Template for Org Chart- https://app.clickup.com/template/subcategory/t-901400473902/e856a650541e38eConnect with Jordan Schanda King:Website: easyscaling.comInstagram: @jordanschandakingLove what you heard? Reviews really help us out! As a thank you, you can get my 90-Day Planning Formula ($97 Value) by submitting a screenshot of your 5-star review at easyscaling.com/podcastreview

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode83                                           In this episode, I’ve invited my coach and frequent podcast guest, Julia DeWolfe to take a look at the past year in the online business space and make some predictions on what’s coming up in 2024. Julia is a business and mindset coach and also a tenured professor for Scaling School. Julia and I talk about what we saw in the 2023 online business world, the good, the bad and the things we want to leave behind. Then we get into what we’re predicting for 2024 and what we’re planning for our own businesses. Topics Covered:How the online business space has changed over the last yearWhat we think helped the businesses that grew in 2023The pivots and changes we focused on at Easy ScalingThe importance of diversifying revenueFocusing on validated offers before launching new thingsLeaning into your team to continue to expand your offersPaying attention to the market and what needs your business can fillHow making quick decisions can get your business ahead of the curveMy experience with Scaling School and how I had to change up my launch strategyHow cookie-cutter strategies and marketing have made a lot of people sound the exact sameWhy differentiation is going to matter in 2024Links/Resources Mentioned:Annual Planning Retreat- https://www.easyscaling.com/annual-planning-retreatAnnual Review and Planning Templates- https://www.easyscaling.com/annual-review-and-planning-templatesScaling School- https://www.easyscaling.com/scaling-schoolConnect with Jordan Schanda King:Website: easyscaling.comInstagram: @jordanschandakingConnect with this week’s guest Julia DeWolfe:Website: juliadewolfecoaching.comInstagram: @juliadewolfecoachingLove what you heard? Reviews really help us out! As a thank you, you can get my 90-Day Planning Formula ($97 Value) by submitting a screenshot of your 5-star review at easyscaling.com/podcastreview

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode82                                              In this episode, I sit down with a frequent guest of the podcast, Emma-Louise Parkes. Emma-Louise is a business and mindset coach and also a tenured professor for Scaling School. If you’ve tuned in to the last few episodes of the podcast, you know that I’m big into planning for your business. (And the Easy Scaling Annual Planning Retreat is a product of that, I would love for you to join me!) But I know that planning and the mindset behind it is huge and really different for each individual. Emma-Louise and I cover some common mindset blocks when it comes to long-term business planning and how to overcome them. We get into how bandwidth affects the ability to plan and knowing how to set yourself up for success when it comes to a planning session. Emma-Louise also talks about her own experience with setting a plan and taking action and staying consistent, even when it didn’t produce fast results. I can’t wait for you to listen!Topics Covered:Why planning can seem so difficult and overwhelmingWhat to do when you’ve been unsuccessful in sticking with plans in the pastHow to prepare yourself for a planning session to show up as your best CEO selfSetting up your schedule to have the bandwidth for big picture planningThe mindset needed to be consistent with a planKeeping your perspective positiveWhy you should be surrounding yourself with people further ahead than youMaking goals that stretch your comfort zoneThe importance of the “belief” piece of planning and expanding the idea of what is possible for you and your businessHow your past planning self doesn’t have to inform your future ability to plan and carry out new actionWhy stretch goals make a bigger impact in your planning processGood, better, best goal setting approach as a concept to help get out of safe goal setting mindsetLearning from missed goals and building on them instead of letting it crush youHow to get back on your plan if you’ve fallen off Links/Resources Mentioned:Annual Planning Retreat- https://www.easyscaling.com/annual-planning-retreatAnnual Review and Planning Templates- https://www.easyscaling.com/annual-review-and-planning-templates5 Year Plan Example- https://docs.google.com/document/d/1qLDDu3pypS9M4NCe65DpEIt0wJGkhZNxHcoxJAni_Hk/edit?usp=sharingScaling School- https://www.easyscaling.com/scaling-schoolConnect with Jordan Schanda King:Website: easyscaling.comInstagram: @jordanschandakingConnect with Emma-Louise,Website: https://theambitiousintrovert.com/Instagram: @emmalouparkes

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode81                                              In Episode 81 of the Easy Scaling podcast, I sit down with Jenny Jones, a master of metrics and data interpretation. This episode is for the data nerds and those who aspire to be! Jenny and I get into important business metrics, discussing how to effectively measure and interpret data to propel your business forward. From operational efficiency to revenue goals, we cover it all, offering insights and strategies that are critical for any business looking to grow and thrive.This episode is packed with valuable information, including real-life examples and practical advice. Whether you're a seasoned business owner or just starting, understanding the significance of metrics in guiding your business decisions is crucial. Jenny's expertise shines as we explore various aspects of data analysis, making this complex topic accessible and exciting. So, tune in and get ready to up your data game!Topics Covered:Metrics are essential for measuring business objectives and goals.Key metrics include revenue, customer satisfaction scores, and churn or retention rates.Quantitative and qualitative methods are both important in measuring customer satisfaction.Understanding where clients come from helps in focusing marketing efforts effectively.Tracking marketing and sales initiatives is crucial for business growth.Operational metrics, like time tracking, can greatly impact profit margins.Setting realistic revenue goals is a critical part of business planning.The importance of reviewing past data before setting new goals cannot be overstated.Team performance metrics can help in managing and incentivizing employees effectively.Utilizing tools and resources like Scaling School can aid in effective data analysis and goal setting.Links/Resources Mentioned:Annual Review and Planning Templates- https://www.easyscaling.com/annual-review-and-planning-templates5 Year Plan Example- https://docs.google.com/document/d/1qLDDu3pypS9M4NCe65DpEIt0wJGkhZNxHcoxJAni_Hk/edit?usp=sharingScaling School- https://www.easyscaling.com/scaling-schoolConnect with Jordan Schanda King:Website: easyscaling.comInstagram: @jordanschandakingConnect with Jenny Jones:Website: www.jennymjones.comInstagram: @jennymjones_Love what you heard? Reviews really help us out! As a thank you, you can get my 90-Day Planning Formula ($97 Value) by submitting a screenshot of your 5-star review at easyscaling.com/podcastreview

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode80                                              In this episode of our podcast, I'm thrilled to bring Andrea, a member of the Easy Scaling team, into the spotlight. As we talk about our journey at Easy Scaling, Andrea and I reflect on the continuous evolution of our company, the pivotal changes we've embraced, and the adaptability that has been key to our success. It's a candid conversation that peels back the layers of managing team dynamics, navigating company pivots, and the art of making decisions that align with our vision and goals. Join us as we share insights from behind the scenes of Easy Scaling, offering a raw and real perspective on the challenges and triumphs of scaling a business.Andrea's story is particularly inspiring. Starting as a tech VA and evolving through various roles to become a central figure in team and client management, she really shows the growth mindset that drives our team. Our discussion covers the specifics of team onboarding to the strategic shifts in our business model, including the introduction of innovative offers like using a revenue share model. Topics covered:Introducing Andrea, employee at Easy Scaling and her journey within the company.Discussion of the company's culture of experimentation, adaptability, and continuous improvement.Andrea's transition from a tech VA to a pivotal role in client and team management.Insights into the evolution of Easy Scaling's product suite and service offers.The shift from traditional client management tools to more effective systems like Slack.Exploration of the revenue share model and its impact on client relationships and business growth.Andrea's role in team management and the importance of finding the right fit for team members.Discussion on how transparency in financial matters builds trust and investment among team members.The significance of client onboarding and how Easy Scaling has adapted its approach over time.Reflections on embracing change and the willingness to let go of initiatives that no longer align with business goals.Links/Resources Mentioned:Gusto is our go-to for all things payroll. They offer full-service payroll, automatic tax calculations, and compliance help. And if you use our link you'll receive a $100 gift card when you run your first payroll! - https://gusto.com/y/jordan1f34Scaling School- https://www.easyscaling.com/scaling-schoolWhen to Pivot- https://www.easyscaling.com/blog/when-to-pivotConnect with Jordan Schanda King:Website: easyscaling.comInstagram: @jordanschandakingLove what you heard? Reviews really help us out! As a thank you, you can get my 90-Day Planning Formula ($97 Value) by submitting a screenshot of your 5-star review at easyscaling.com/podcastreview

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode79                                              In today's episode, I'm excited to welcome Ariana, a key player on the Easy Scaling team, to discuss the ins and outs of our innovative BSAT tool and the impactful Scaling School program. We're taking a deep dive into how these resources are reshaping the journey of business scaling. Together, we explore the aspects of the BSAT and how it serves as a cornerstone in guiding entrepreneurs towards strategic growth. Join us as we navigate the unique blend of expert insights and practical steps that make Scaling School an indispensable tool for business owners seeking meaningful and sustainable expansion.Ariana and I talk about the complexities of the BSAT, highlighting its evolution from a 36-question tool to a comprehensive 70-question assessment. We discuss Ariana's vital role as the Student Success Manager and how she ensures each Scaling School participant maximizes their program experience. Expect to gain insights into common challenges faced by businesses at various growth stages and how the interplay of planning, visibility, and sales can make or break success. We also touch on the iterative process behind the continuous enhancement of both the BSAT and our advising approach, ensuring they remain relevant and effective for diverse business types. This episode is not just informative but a candid reflection of our passion for empowering entrepreneurs through tailored support and data-driven strategies.Topics covered:Introducing the BSAT – Easy Scaling's innovative tool for assessing business growth potential.Exploring the essential elements of business success: leadership, product offerings, visibility, operations, planning, and sales.The growth of the BSAT – expanding its reach and depth for a more thorough analysis.Ariana's role in guiding Scaling School students towards achieving their business goals.Identifying and addressing common themes in business challenges across different growth stages.The crucial link between effective planning and achieving sales and visibility targets.Utilizing the BSAT as a roadmap for pinpointing key areas of business improvement.The development of the BSAT and advising processes in Scaling School – a journey of continuous refinement.Adapting Scaling School to meet the diverse needs and stages of various businesses.Emphasizing the importance of regular benchmarking and data-driven decision-making in tracking business progress.Loved this episode? Check out these other listener favorites on scaling strategy and the role of planning. Real Talk | Strategic planning and goal setting Team Meeting | BTS of Easy Scaling's five-year planLinks/Resources Mentioned:Scaling School- https://www.easyscaling.com/scaling-schoolTake the B-SAT- https://www.easyscaling.com/b-sat-v2Connect with Jordan Schanda King:Website: easyscaling.comInstagram: @jordanschandakingLove what you heard? Reviews really help us out! As a thank you, you can get my 90-Day Planning Formula ($97 Value) by submitting a screenshot of your 5-star review at " rel="nofollow">

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode78                                              In this episode, I'm going straight to the heart of the misconceptions that are holding entrepreneurs back. Drawing on my decade-long journey as an entrepreneur and a behind-the-scenes fractional COO, I’m shedding light on the genuine, often unspoken challenges of scaling a business.Topics discussed:My background and motivation for debunking common scaling myths.Myth #1 - Scaling Without Hard Work: My perspective on the essentiality of hard work in scaling, supported by statistics on women-owned businesses.My views on the importance of having trusted advisors and a team for successful scaling.I get into the statistical data to illustrate the impact of team building on business revenue.Myth #2 - Needing to Do Everything to Scale: My frustration with the misconception that business owners need to handle everything themselves to scale.My personal struggle with patience in business and the importance of strategic action.Identifying Key Actions for Scaling: The process we use in Scaling School to pinpoint specific actions for business growth.Custom Academic Advising in Scaling School: The unique advising approach we offer, focusing on tailored action items for each quarter.Myth #3 - A Perfect Path to Scale: My criticism of the one-size-fits-all approach and advocating for a custom scaling plan.Links/Resources Mentioned:Scaling School- https://www.easyscaling.com/scaling-schoolTake the BSAT- https://www.easyscaling.com/b-sat-v2Connect with Jordan Schanda King:Website: easyscaling.comInstagram: @jordanschandakingLove what you heard? Reviews really help us out! As a thank you, you can get my 90-Day Planning Formula ($97 Value) by submitting a screenshot of your 5-star review at easyscaling.com/podcastreview

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode77In this episode, I'm joined by Savannah, a member of the Easy Scaling team, to delve into the behind-the-scenes of our five-year planning process. We discuss everything from the preparation work to the collaborative planning process and how we translated our ideas into key performance indicators (KPIs) for our five-year plan. We also emphasize the importance of this process and its role in gaining clarity and perspective on the business. Additionally, we touch on how we continue to use our five-year plan for long-term success.Topics discussed:The multi-phased approach to creating a five-year plan.The Vision Traction Organizer and its role in clarifying business fundamentals.The importance of flexibility and adaptability in long-term planning.Setting ambitious goals and embracing the potential for failure in entrepreneurship.The benefits of having a collaborator or sounding board during the planning process.The role of revisiting and refining long-term plans as the business evolves.The challenge of balancing the desire for flexibility with the need for structure in planning.The significance of getting clarity on core values and mission for a business.The motivational aspect of setting ambitious goals and striving for them in entrepreneurship.Loved this episode and ready to start your five-year plan? You'll also want to listen to this episode on strategic planning and goal setting to make sure your plan is aligned strategically with your goals.  Real Talk | Strategic planning and goal setting for Q2Links/Resources Mentioned:90-Day Planning Formulahttps://www.easyscaling.com/90-day-planning-formulaAnnual Planning Templateshttps://www.easyscaling.com/annual-review-and-planningEasy Scaling Example Five Year Planhttps://docs.google.com/document/d/1qLDDu3pypS9M4NCe65DpEIt0wJGkhZNxHcoxJAni_Hk/edit?usp=sharing5 Year Planning Offerhttps://www.easyscaling.com/offers/Juh2g2FK/checkoutQuarterly Planning Intensivehttps://www.easyscaling.com/offers/hY3jgx4oConnect with Jordan Schanda King:Website: easyscaling.comInstagram: @jordanschandakingLove what you heard? Reviews really help us out! As a thank you, you can get my 90-Day Planning Formula ($97 Value) by submitting a screenshot of your 5-star review at easyscaling.com/podcastreview

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode76In this episode, I’ve invited tenured Scaling School Professor, Charlotte Wright to talk about all things Human Design. Tuning into my Human Design has been a game changer in how I run my own business, so I’m so excited for Charlotte to podcast guest. Charlotte started as a life coach and then added Human Design after seeing business owners try to replicate things in their business and finding it does not work because it doesn’t align with how they’re designed to work. Tapping into your Human Design helps you figure out what you’re really good at, how to use your energy better, and how to overall make decisions that serve you better. Topics discussed:How important it is to do things aligned with your chart and your energy to grow your business and avoid burnoutFollowing step-by-step processes to copy other people’s strategies and how that just doesn’t work Every aspect of your business should be custom to youAn overview of the different types in Human Design Being able to evaluate what strategies are aligned with your businessCreating content based on your unique designYour design should be used to support you, not limit youGetting used to listening to your design and following where it leads youLearning what you’ve been conditioned to do, vs. what is aligned with you  Living your design isn’t a quick process, it’s something you work towards long-termConnect with Jordan Schanda King:Website: easyscaling.comInstagram: @jordanschandakingConnect with this week’s guest, Charlotte Wright:Website: charlottewright.coLove what you heard? Reviews really help us out! As a thank you, you can get my 90-Day Planning Formula ($97 Value) by submitting a screenshot of your 5-star review at easyscaling.com/podcastreview

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode75In today's Office Hours episode, I’m chatting with Nequosha Anderson about so many things including messaging and marketing. She is an attorney helping business owners with their legal needs online and she’s also absolutely hilarious. We go over the clients she needs to be focused on marketing to, her offers and matching the processes to the type of buyer you want to attract. Topics discussed:Showing up in your business as a CEOMaking sure your pricing and offers make sense with your revenue goalsNot everything in your business has to require sacrificeDifferent types of buyers and their habits Using a continuation model to keep clients investing in your businessPlanning your offers to be scalableHow you can fill offers behind the scenes with personalized marketingWhere to put your pricing in on the sales processCreating alignment between your business and your personality  Why you should be cutting yourself some slack Delegate wherever you can and work with your strengths The power of quarterly and annual planning Make decisions from a place of intentionLinks/Resources Mentioned:Schedule a 5 Year Planning Intensive- https://www.easyscaling.com/offers/Juh2g2FK/checkoutEasy Scaling Annual Review and Planning Templates- https://www.easyscaling.com/annual-review-and-planningConnect with Jordan Schanda King:Website: easyscaling.comInstagram: @jordanschandakingLove what you heard? Reviews really help us out! As a thank you, you can get my 90-Day Planning Formula ($97 Value) by submitting a screenshot of your 5-star review at easyscaling.com/podcastreview

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode74In this episode, I'm excited to talk to Rachel Lopez, founder of Gal Marketing Agency. Rachel has spent the last 10 years helping businesses start, grow, and expand their email lists into thriving strategies for their marketing stack. We get into so many email marketing topics that will be helpful to entrepreneurs at any phase in their business. Rachel explains how email marketing should be part of every business owner’s process and how it fits in with other marketing channels. We talk about what sequences you really need to have in place and even get into the analytics side of email campaign performance. Topics discussed:Why intention is key in email marketingThe importance of having a stack of marketing tactics and not just focusing on one platformHow a quarterly audit of your email sequences can be powerful for your businessThe industry standards for open and click ratesHow utilizing tagging and segments can give you insight into how your list and audience behavesConstantly evaluate if your emails are supporting your overall strategyDon’t forget to add value to your emailsThe holistic view of your content and how it can be applied to your email listHow structure can help you create stronger emailsThe difference in how your emails should look normally vs. during a launch or promotion period isDon’t make things too complicated, simplicity isn’t a bad thingUsing A/B testing to try different things and see what resonates with your audienceWhy tracking your insights and analytics is so importantConnect with Jordan Schanda King:Website: easyscaling.comInstagram: @jordanschandakingConnect with this week’s guest, Rachel Lopez:Website: gal-agency.comLove what you heard? Reviews really help us out! As a thank you, you can get my 90-Day Planning Formula ($97 Value) by submitting a screenshot of your 5-star review at easyscaling.com/podcastreview

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode73In today's Office Hours episode, I’m talking to Kimberly Tara who is working on scaling and expanding her business through growing her team. Along with adding team members comes the training, delegating, and navigating what that actually looks like for your business. Kimberly and I talk a lot about how to empower your team members, planning for team growth, and what it looks like to build your business to scale. Topics discussed:How a team can help you and your business have a bigger impactThe statistics around actual business growth year-to-yearImplementing a team takes a big time investment on the front endWhat things to delegate and what tasks to keep and ownTraining your team for success and scalingLimiting beliefs surrounding hiring employees and creating a teamThe difference between hiring employees vs. contractorsA sneak peek into my 5-year planning processWhat being a leader really means in your own businessThe importance of planning and how your team can be involvedLinks/Resources Mentioned:Schedule a 5-Year Planning Intensive- https://www.easyscaling.com/offers/Juh2g2FK/checkoutClickUp Template for Org Chart-https://app.clickup.com/template/subcategory/t-901400473902/e856a650541e38eEasy Scaling Annual Review and Planning Templates- https://www.easyscaling.com/annual-review-and-planningKimberly Tara's previous episodeshttps://www.easyscaling.com/blog/episode48https://www.easyscaling.com/blog/episode28https://www.easyscaling.com/blog/episode16Connect with Jordan Schanda King:Website: easyscaling.comInstagram: @jordanschandakingLove what you heard? Reviews really help us out! As a thank you, you can get my 90-Day Planning Formula ($97 Value) by submitting a screenshot of your 5-star review at easyscaling.com/podcastreview

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode72In this episode, I'm excited to welcome Kristen Hillman. She is the founder and CEO of Viticula, LLC, a boutique financial strategy and virtual CFO firm supporting female-founded service-based businesses.In this episode, we dive deep into the often misunderstood world of money mindset. Kristen shares her valuable insights on how money mindset can impact your business growth, from fear of debt to self-limiting beliefs about earning. She emphasizes the importance of recognizing your unique money disposition and how it influences your decision-making. Kristen also discusses how transitioning from an entrepreneurial mindset to a CEO mindset can lead to more effective, long-term strategies for your business. If you're looking to breakdown the complexities of money and embrace a healthier, holistic approach to your business finances, this episode is a must-listen.Topics discussed:The significance of money mindset in business growthUnderstanding and embracing your unique money dispositionReal-world examples of money mindset challenges and solutionsTransitioning from an entrepreneurial mindset to a CEO mindsetMaking hard decisions for long-term business successThe difference between entrepreneurs and CEOs in terms of risk and stabilityNavigating the transition between these two roles and the importance of advisorsThe holistic view of business and the impact of mindset on various aspectsThe value of experience and expertise in building your offersOvercoming the pressure to over-deliver and prove your worthThe importance of forward-thinking and financial awareness in scaling a businessConnect with Jordan Schanda King:Website: easyscaling.comInstagram: @jordanschandakingConnect with this week’s guest, Kristen Hillman:Website: viticulafinancial.comLove what you heard? Reviews really help us out! As a thank you, you can get my 90-Day Planning Formula ($97 Value) by submitting a screenshot of your 5-star review at easyscaling.com/podcastreview

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode71Today’s episode features Alison, a strength, conditioning + nutrition coach for people who want to be more active, athletic, and durable through midlife and beyond. She supports people at different levels of activity and wants to make sure her offers show that. In this episode of office hours, we are breaking down Alison’s offer and launch process. We talk about her current audience, ways she can bring in new leads, and what her offer can look like with a recurring launch. We break down her current offer how often she’s opening it and how it could run in the future. I also get into my approach to freebies and lead magnets and what I recommend for higher converting options. Topics discussed:How everyone gets jitters before a launchBeta launching and how that launch should be used to inform any future offer launchesLaunching to your audience in different phases, personally, via waitlist etc.Why you should have your offer’s checkout page ready as soon as you start talking about itThe length of a program/container and how that should effect your plan for launchingHow raising your rates won’t cause your clients to drop offWhat lead magnets generate more leadsWhy quizzes make great freebiesHow big challenges help you rise to the occasionMake sure you differentiate to your audience exactly how your offers are differentTiming your launch with ad campaignsTesting is an important step of the launch process and if something doesn’t work you can always change itHow you can shift the expectations for your content allowing you to make moreLink/Resources Mentioned:Alex Hormozi- https://www.instagram.com/hormoziConnect with Jordan Schanda King:Website: easyscaling.comInstagram: @jordanschandakingLove what you heard? Reviews really help us out! As a thank you, you can get my 90-Day Planning Formula ($97 Value) by submitting a screenshot of your 5-star review at easyscaling.com/podcastreview

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode70In this episode, I'm excited to welcome Jacinta Gandy, CEO and Creative Director of Social Circle. She leads a full-service branding and web design agency based in Brooklyn. Jacinta is also a tenured professor inside Scaling School. We talk about the principles of crafting enduring brands and optimizing websites for success. Jacinta covers choosing the right website platform and how to begin with the end in mind when it comes to branding for your business. Topics discussed:The importance of starting with clear objectives when it comes to branding and websitesHow aesthetics can be important but shouldn't overshadow your brand's goalsThe significance of brand cohesion and its long-term impact on credibilityThe evolution of a brand and when it might be time for a refreshThe critical role of choosing the right website platform and tech stack for your businessWhy user experience and functionality are just as important as designStart with the end in mind; focus on your objectives when branding and building a website.Don't get too caught up in design trends; prioritize what resonates with your target audience.Be aware of the difference between design and development when hiring professionals.Regularly evaluate your website and brand to ensure they align with your current business goals.Connect with Jordan Schanda King:Website: easyscaling.comInstagram: @jordanschandakingConnect with this week’s guest, Jacinta GandyWebsite: socialcircleinc.comInstagram: @jacinta_gandyLove what you heard? Reviews really help us out! As a thank you, you can get my 90-Day Planning Formula ($97 Value) by submitting a screenshot of your 5-star review at easyscaling.com/podcastreview