Welcome to PodOn, the podcast where we share stories from other podcasters and talk with them about the challenges we all face when beginning the podcasting journey. If you are a podcaster, we would love to hear your story and your feedback. If you love this podcast, please subscribe and share it with your friends.
On this PodOn episode, Julian and TJ bring in Jack Buehrer, to talk about a must in the podcasting world: storytelling. Listen to this episode to learn more about the process of translating an interesting text into a powerful narration, the secrets to engaging narrated podcasts, the power of podcasting in the B2B environment and how your brand can extract value from its very own podcast. In this field, it all comes down to meaningful collaboration, creative storytelling, problem-solving and true leadership!
Jump straight into:
(00:50) - The rise of podcasting in the B2B field - “We’re starting to hear a lot more companies interested in translating their written content into podcasts, and multimedia is something that companies are starting to come around to.”
(04:37) - The one-word answer guest: How to prepare your podcast for translation and spot the ideal narrator for the job - “Somebody who knows how to read with voice and nuance and flare, that’s the best way to describe it.”
(11:04) - Avoid rehashing: How to stand out and stay creative - “Don’t seize on the low hanging fruit, but the stuff that is more compelling to your listeners, that is more specific to your industry.”
(13:03) - Hard work and collaboration: The magic and teams behind your favorite narrated podcasts - “You’re writing something that someone else is going to be reading out loud, that’s an enormous shift in perspective.”
(20:04) - Key points to structure a script for an engaging narrated podcast - “You want to make sure the guest is heard, you don’t want to overuse the narrator and vice versa.”
(24:04) - The value of podcasting for companies to grow their network and brand’s presence - “Your story doesn’t have to be a hero's journey, it can just be a really smart person who’s an expert in a specific area that hundreds, maybe thousands of listeners will want to hear from.”
Resources
PodOn is hosted by TJ Bonaventura and Julian Lewis, founders of the full-service podcast company based in San Francisco, StudioPod. If you want more details on how to fully record and produce your podcast with our services, you can reach us at http://studiopodsf.com, send us an email at info@studiopodsf.com or contact us through our social media channels as @studiopodsf.
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