"Gen Z doesn't want to be boxed in, they're very multi-dimensional... Marketers often want to put people in a box but that's not how this generation works. They don't identify with just one thing".
Tina Rubin began her career at Mattel before holding important marketing roles at content powerhouses such as Netflix, Amazon and Disney. She shares her experiences as a marketer and what she believes is most critical when connecting with the elusive Generation Z, authentically and on their own terms.
Interview by Tania Yuki, Founder and CEO Shareablee.