Leading with a Unified Personal Experience for the Consumer with Nikhil Behl, CMO of FICO

CMO Pulse Series

Sep 27 2022 • 28 mins

FICO's CMO, Nikhil Behl, believes evolved marketing focuses on humanizing the interactions that lead to exceptional customer experiences.

In this Q&A with Tania Yuki, Founder of Shareablee and Chief Marketing Officer and EVP of Digital at Comscore, Nikhil shares his insights on curating a customer experience in banking that is consistent, intuitive, and an end-to-end experience.