Brand Thinking Meets Analytics Driven Growth with Nick Fairbairn, CMO of Gabi and VP/GM D2C Insurance & Auto at Experian Consumer Services

CMO Pulse Series

Sep 20 2022 • 23 mins

Nick Fairbairn shares the value of using customer reviews as social proof in his role as Gabi CMO in this latest episode of Comscore’s CMO Pulse.

In a Q&A with Tania Yuki, Founder of Shareablee and Chief Marketing Officer and EVP of Digital at Comscore, Nick discusses the importance of a mobile-optimized website in his strategy and being open with customers about using innovative marketing strategies to stand out in a congested market.