CMO Pulse Series

Tania Yuki

Subscribe and listen as changemaking CMOs unpack the myths and mystery surrounding brand marketing in our unmissable video podcast series with Comscore CMO and EVP of Digital, Tania Yuki. Hear from some of the world’s best and brightest creative marketers about how they are creating a positive impact in the world and for their customers.Join us for a new episode each Tuesday and send us your tips for a leading CMO you would love to hear from via cmopulse@comscore.com

Marketing Through Crisis: Interview with David Feinberg, CMO & CCO Mount Sinai Health System
Sep 13 2021
Marketing Through Crisis: Interview with David Feinberg, CMO & CCO Mount Sinai Health System
In this episode of Shareablee's CMO Pulse series, we interview David Feinberg, Senior Vice President, Chief Marketing and Communications Officer for the Mount Sinai Health System about his experiences as a marketer both throughout his career as well as navigating the Covid-19 pandemic, and hear his perspectives about the future of marketing and how what he and his team have learned about new approaches to communications can continue to impact how we think about health and medical care in our community. Having begun his marketing career at Procter and Gamble, Feinberg discusses the importance and impact of his traditional training, but also shares how his willingness to break from the expected career trajectory also empowered him to seek out impactful, meaningful work in his current role, which sits at the center of Covid-19 research, tackling the inequities in the healthcare system and process, and much more at Mount Sinai - an organization that highly values, but is not centered around the marketing function. "Mount Sinai opened the first center for post-COVID care, for people who are having symptoms that nobody expected. We're really looking into both treatment and research so that's going to continue. But then, healthcare is at a point of transformation. With respect to what it can do and how it's doing it using AI using machine learning using deep analysis, predictive analytics, that kind of, so if you combine that kind of computational analytical capability with our knowledge of the human genome, you're putting those things together and you're going to reinvent how we think about all sorts of things with healthcare. And the other thing I should really mention is we are very much leaning into the inequities in healthcare and trying to resolve them"