Generating Demand Through Your Network with KP Peck

Generating Demand: Stories from the B2B Trenches

Oct 21 2021 • 24 mins

In this special episode, KP Peck speaks to how marketers (and leaders) can harness the power of their network for demand generation. They cover a three-prong approach to identifying demand generation opportunities. Their recommended resources are two books that all markets (and leaders) can quickly benefit from.