Mar 21 2023
Part 1: How to Elevate Your Personal Brand Through Commercialization with Mary Henderson
Top 3 Takeaways From This Value-Packed Conversation:Allowing your team to amplify their personal brand and aligning them with work that fits their skill set will lead to better results than giving someone a fancy job title or job description. Tapping into someone's authentic story and letting their creativity shine will make someone happy to bring the most effort to their work each and every dayWhen you're showing up your unapologetic self, your external reality changes. That authenticity will bleed into everything you do and have a significant impact on everyone you encounter, thus leading to more positive relationships and substantial growthCommercializing a personal brand means you're taking all the inventory that makes up said personal brand - all the accumulated knowledge, mindset, skill set, authenticity, methods, strategy, etc - and converting it into a solution that can bring transformation to a person's life. That's where the dollars are!______________________Click here for complete show notesToo many people are overcomplicating podcast guesting. If you're leveraging guest appearances as a brand-building strategy, there are three things you need to emphasize to get maximum ROI from your efforts. Click to learn moreMUSIC CREDIT: "Victory" courtesy of purple-planet.com_______________________What You'll Discover In Episode 155 of Evolution of Brand:Mary shares how her brand has evolved throughout the yearsHow Mary shed job titles for her employees at her company and, instead, pushed each employee to showcase their personal brandOne of the biggest keys to personal brand that often gets confusedThe impact of showing up as your unapologetic selfWhat is the difference between building a brand and defining a brand?The importance of commercializing your personal brand and how to make it happenWhat separates influencers from those building an authentic, undeniable personal brand?How to convert your accumulated knowledge, strategies, etc into a solution that solves problemsWhat is the first step to commercializing your personal brand?What you need to consider before you take steps towards lead generationLearn more about Evolution of Brand at evolutionofbrand.comIf this episode impacted you, please recommend it to one person in your circle who you know will be impacted by what they hear, too.Thank you for being part of the EoB Mafia!