Innovation in the WorldTour with Andreas Klier and POC Sports' Magnus Gustavsson

Explore by EF Pro Cycling

Apr 19 2024 • 47 mins

This season you’ve seen our men’s and women’s squads wearing an unreleased helmet from our partners over at POC. Its look is definitely eye-catching and there’s no shortage of opinions about how it looks, but the numbers and results speak for themselves. Plus, to quote Alison Jackson, we think the squad looks great in them. POC’s all new Procen Air helmet has already earned wins at races like Milano-Torino and Omloop van het Hageland and has quickly become a favorite among our riders. The Procen Air is not only one of POC’s fastest road helmets ever, it does so without compromising on safety. We speak with Magnus Gustavsson, POC’s Hard Goods Director and engineer behind the Procen Air, as well as Andreas Klier, our team’s technical Operations and Commercial Manager who oversees equipment for EF Pro Cycling. He also had a lot to do with the inception of our newest helmet but more on that later. These two share the story behind the Procen Air’s development, how POC always ensure they are going above and beyond on safety, and what the future looks like for cycling helmets.  So join us on this ride as we explore the world of cycling together. My name is Kathryn Ezra, and this is the Explore Podcast.

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