Google, Facebook, Instagram and now TikTok reign supreme as ways to engage with your audience and create leads. It wasn't that long ago though that a little extra money being spent on a yellow pages ad or a newspaper ad could get you all the leads you wanted. Much of the flooring industry still wants to operate like we do only deal with the yellow pages and newspaper ads. Jason Kimmel is a 3rd generation flooring industry professional. Growing up in the Floors To Go franchise system that his grandpa created, he later ran his own store, until recently when he joined the team at Flooring Liquidators to handle their social media. Jason has seen a lot change in the industry from how his grandpa and father did business to how he has to now generate content to draw attention to Flooring Liquidators.Listen in to this week's episode of the Floor Academy Podcast as we discuss what's changed in the industry, how you can keep up with current trends, and why you need to stay out front or risk running your company in to the ground.Need new headphones for working and listening to Floor Academy? Check out ISOTunes using the link below. Amazing Bluetooth headphones that are OSHA certified. http://bit.ly/2P5A9pRCheck out the virtual estimates software here! Don't forget to create an account after submitting a sample estimate to get access to more features.Check out our sponsorsJohns ManvilleThe International Surfaces EventCheck out our website and storeSupport the showFloor Academy is a podcast hosted by Kyle Hedin that provides small business information and guidance to flooring, tile and stone contractors on how to build a successful and sustainable business. The podcast aims to help contractors move from owning a job to owning an asset, by providing insights and strategies related to management, entrepreneurship, and networking.Floor Academy covers a range of topics related to flooring, tile and stone business management, including small business advertising, paid traffic, and organic traffic. The podcast also provides information on promotional marketing, LLC setup, simple small business management, and networking strategies.The podcast aims to help carpet, tile, stone, hardwood, floating floor, and many more types of contractors develop a deep understanding of business management, including effective networking and entrepreneurship strategies, which are crucial to achieving long-term success in the flooring industry. By discussing various topics related to small business management, such as finance, operations, marketing, sales, human resources, branding, advertising, interviewing, taxes, company structures, and more the podcast provides valuable insights to help flooring, tile and stone contractors become successful business owners.

I bet you are like me. As long as the bank account has some money in it, there is some money in the savings account, and the bills are paid, then you feel pretty good about your company. This mindset is absolutely detrimental to small businesses. We have no actual idea what is happening within our businesses to know if  we are stalled out, moving forward or shrinking. If we are counting on our profit and loss statements to tell us, then we are using a lagging indicator and it is already too late.Jeff Provost, the owner of Key Performance Integrators, is a huge fan of scorecards. This simple tool can track some key areas of your business in real time to give you instant feedback on where the company stands and which direction it is moving. You can even make scorecards for different positions within your company so that your employees can know instantly know the impact they are having on the company.Listen in to this week's episode of the Floor Academy Podcast as Jeff and I discuss some basics to add to your scorecard, what this info will empower you to do, and how it will allow you to set better and more powerful goals to catapult your business to a new level.Jeff's KPI Scorecard - https://www.kpintegrators.com/download-the-business-scorecard-template/Need new headphones for working and listening to Floor Academy? Check out ISOTunes using the link below. Amazing Bluetooth headphones that are OSHA certified. http://bit.ly/2P5A9pRCheck out the virtual estimates software here! Don't forget to create an account after submitting a sample estimate to get access to more features.Check out our sponsorsJohns ManvilleThe International Surfaces EventCheck out our website and storeSupport the showFloor Academy is a podcast hosted by Kyle Hedin that provides small business information and guidance to flooring, tile and stone contractors on how to build a successful and sustainable business. The podcast aims to help contractors move from owning a job to owning an asset, by providing insights and strategies related to management, entrepreneurship, and networking.Floor Academy covers a range of topics related to flooring, tile and stone business management, including small business advertising, paid traffic, and organic traffic. The podcast also provides information on promotional marketing, LLC setup, simple small business management, and networking strategies.The podcast aims to help carpet, tile, stone, hardwood, floating floor, and many more types of contractors develop a deep understanding of business management, including effective networking and entrepreneurship strategies, which are crucial to achieving long-term success in the flooring industry. By discussing various topics related to small business management, such as finance, operations, marketing, sales, human resources, branding, advertising, interviewing, taxes, company structures, and more the podcast provides valuable insights to help flooring, tile and stone contractors become successful business owners.

How many of you are truly investing in your clients? I think many of us believe we are but most of us are probably only dealing with customers and making a transaction of services for a fee. This is not a great long term plan for repeat business, continued growth, and ultimately a successful company with a great legacy and local impact.Seth Hanson, is the account manager at GoBoard a division of Johns Manville. His time is spent making sure his clients are happy and thriving by being able to sell his product. If Seth was not invested in making them successful, GoBoard would not have a leg to stand on. We will chat about Johns Manville's core values which are People, Passion, Perform and Protect. Find out how these guiding values make it easy to make big decisions and lead the company towards being successful. What values are leading your company? Do you even have any? How many people know them?Need new headphones for working and listening to Floor Academy? Check out ISOTunes using the link below. Amazing Bluetooth headphones that are OSHA certified. http://bit.ly/2P5A9pRCheck out the virtual estimates software here! Don't forget to create an account after submitting a sample estimate to get access to more features.Check out our sponsorsJohns ManvilleThe International Surfaces EventCheck out our website and storeSupport the showFloor Academy is a podcast hosted by Kyle Hedin that provides small business information and guidance to flooring, tile and stone contractors on how to build a successful and sustainable business. The podcast aims to help contractors move from owning a job to owning an asset, by providing insights and strategies related to management, entrepreneurship, and networking.Floor Academy covers a range of topics related to flooring, tile and stone business management, including small business advertising, paid traffic, and organic traffic. The podcast also provides information on promotional marketing, LLC setup, simple small business management, and networking strategies.The podcast aims to help carpet, tile, stone, hardwood, floating floor, and many more types of contractors develop a deep understanding of business management, including effective networking and entrepreneurship strategies, which are crucial to achieving long-term success in the flooring industry. By discussing various topics related to small business management, such as finance, operations, marketing, sales, human resources, branding, advertising, interviewing, taxes, company structures, and more the podcast provides valuable insights to help flooring, tile and stone contractors become successful business owners.

In this episode of the Floor Academy Podcast, we will be joined by Matt Baer, owner of Elite Flooring Installations in Louisville, Kentucky, who has successfully built a thriving business despite facing challenges as a recovering addict. Matt believes in the potential of individuals in the construction industry, including those who may have struggled with addiction or have a criminal record. He will share his personal journey of overcoming addiction, finding support through recovery programs, and using his experiences to shape his business model.Matt will discuss how the resources available through recovery programs have helped him establish a better business, not only for himself but also for his community. He will share insights on how hiring individuals in recovery or with criminal backgrounds can be a positive and impactful decision, including the benefits of providing second chances, fostering a supportive work environment, and promoting inclusivity and diversity in the construction industry.Join us to hear Matt's inspiring story and learn how leveraging resources available through recovery programs can contribute to building a successful and socially responsible business in the construction industry. Gain valuable insights on creating a positive work culture, empowering individuals in recovery, and making a difference in your community through your business practices.Need new headphones for working and listening to Floor Academy? Check out ISOTunes using the link below. Amazing Bluetooth headphones that are OSHA certified. http://bit.ly/2P5A9pRCheck out the virtual estimates software here! Don't forget to create an account after submitting a sample estimate to get access to more features.Check out our sponsorsJohns ManvilleThe International Surfaces EventCheck out our website and storeSupport the showFloor Academy is a podcast hosted by Kyle Hedin that provides small business information and guidance to flooring, tile and stone contractors on how to build a successful and sustainable business. The podcast aims to help contractors move from owning a job to owning an asset, by providing insights and strategies related to management, entrepreneurship, and networking.Floor Academy covers a range of topics related to flooring, tile and stone business management, including small business advertising, paid traffic, and organic traffic. The podcast also provides information on promotional marketing, LLC setup, simple small business management, and networking strategies.The podcast aims to help carpet, tile, stone, hardwood, floating floor, and many more types of contractors develop a deep understanding of business management, including effective networking and entrepreneurship strategies, which are crucial to achieving long-term success in the flooring industry. By discussing various topics related to small business management, such as finance, operations, marketing, sales, human resources, branding, advertising, interviewing, taxes, company structures, and more the podcast provides valuable insights to help flooring, tile and stone contractors become successful business owners.

In this episode of the Floor Academy Podcast, we will be joined by Julie Howell, a senior project manager at Commercial Flooring Services in Denver, Colorado, who recognized the importance of soft skills in the flooring industry. Julie noticed that her young team members were skilled at their jobs, but lacked the necessary people skills to build and maintain relationships with clients, resulting in clients relying solely on her for their projects or questions. This realization led Julie to invest in training her team on soft skills to improve client satisfaction, ensure future work, and empower her team to work independently with multiple team members.Julie will share her insights on the significance of soft skills in the flooring industry and how they can impact client relationships and business success. She will discuss her approach to training her team on soft skills, including effective communication, customer service, relationship-building, and problem-solving. Julie will also explain why she believes in providing thorough training to her team members, so they can excel in their roles and work autonomously with clients.Don't miss this episode of the Floor Academy Podcast as Julie Howell shares her experiences and strategies for training her team on soft skills to enhance client satisfaction and improve overall business success. Learn about the importance of people skills in the flooring industry and how investing in soft skills training can benefit your team and your business. Join us to gain valuable insights on how to empower your team to build meaningful relationships with clients and excel in their roles.Need new headphones for working and listening to Floor Academy? Check out ISOTunes using the link below. Amazing Bluetooth headphones that are OSHA certified. http://bit.ly/2P5A9pRCheck out the virtual estimates software here! Don't forget to create an account after submitting a sample estimate to get access to more features.Check out our sponsorsJohns ManvilleThe International Surfaces EventCheck out our website and storeSupport the showFloor Academy is a podcast hosted by Kyle Hedin that provides small business information and guidance to flooring, tile and stone contractors on how to build a successful and sustainable business. The podcast aims to help contractors move from owning a job to owning an asset, by providing insights and strategies related to management, entrepreneurship, and networking.Floor Academy covers a range of topics related to flooring, tile and stone business management, including small business advertising, paid traffic, and organic traffic. The podcast also provides information on promotional marketing, LLC setup, simple small business management, and networking strategies.The podcast aims to help carpet, tile, stone, hardwood, floating floor, and many more types of contractors develop a deep understanding of business management, including effective networking and entrepreneurship strategies, which are crucial to achieving long-term success in the flooring industry. By discussing various topics related to small business management, such as finance, operations, marketing, sales, human resources, branding, advertising, interviewing, taxes, company structures, and more the podcast provides valuable insights to help flooring, tile and stone contractors become successful business owners.

In this episode of the Floor Academy Podcast, we will be joined by Sean Monett, the president of Blackton Inc. in Orlando, Florida, who specializes in new construction with a focus on larger builders. Sean has recognized the importance of effectively managing teams and maintaining a harmonious work environment, as he understands that employees have their own lives outside of work and that interpersonal dynamics within the team can impact productivity and overall success.Sean will share his insights on how to navigate the delicate balance between being too friendly with employees and being too strict, and how to effectively play the role of a psychologist to manage relationships within and outside of the office. He will discuss the importance of setting clear rules and expectations for employees while also fostering a positive and supportive work culture. Sean will also share tips on how to keep the team focused on the important aspects of the business and maintain productivity.Managing teams can be challenging, and Sean will provide valuable insights on how to effectively handle employee complaints, maintain a healthy work-life balance, and create a positive work environment that fosters productivity and team cohesion. Join us as we delve into the intricacies of team management and learn from Sean's experiences in maintaining a successful flooring business while prioritizing employee well-being and team dynamics.Don't miss this episode of the Floor Academy Podcast for valuable tips on effectively managing teams, establishing clear rules and expectations, and maintaining a positive work culture for your flooring business. Gain insights on how to navigate the challenges of team dynamics and create a productive and harmonious work environment for your team.Need new headphones for working and listening to Floor Academy? Check out ISOTunes using the link below. Amazing Bluetooth headphones that are OSHA certified. http://bit.ly/2P5A9pRCheck out the virtual estimates software here! Don't forget to create an account after submitting a sample estimate to get access to more features.Check out our sponsorsJohns ManvilleThe International Surfaces EventCheck out our website and storeSupport the showFloor Academy is a podcast hosted by Kyle Hedin that provides small business information and guidance to flooring, tile and stone contractors on how to build a successful and sustainable business. The podcast aims to help contractors move from owning a job to owning an asset, by providing insights and strategies related to management, entrepreneurship, and networking.Floor Academy covers a range of topics related to flooring, tile and stone business management, including small business advertising, paid traffic, and organic traffic. The podcast also provides information on promotional marketing, LLC setup, simple small business management, and networking strategies.The podcast aims to help carpet, tile, stone, hardwood, floating floor, and many more types of contractors develop a deep understanding of business management, including effective networking and entrepreneurship strategies, which are crucial to achieving long-term success in the flooring industry. By discussing various topics related to small business management, such as finance, operations, marketing, sales, human resources, branding, advertising, interviewing, taxes, company structures, and more the podcast provides valuable insights to help flooring, tile and stone contractors become successful business owners.

In this week's episode of the Floor Academy Podcast, we will dive into how customer service and customer experience are different, what makes The Carpet Girls Experience so unique, and how you can build an experience unlike any other in your market, and lastly how it all needs a why.In this episode of the Floor Academy Podcast, we will be exploring the difference between customer service and customer experience with our guest, Dianne Grossman, the creator of The Carpet Girl Experience and co-founder of The Carpet Girl in Springfield Township, NJ.Dianne believes that customer service and customer experience are not interchangeable terms. She sees customer service as the act of resolving problems and ensuring customer satisfaction, while customer experience encompasses the entire journey from start to finish, including how the customer is handled, educated, and nurtured throughout the process.Dianne will share her unique approach to creating an exceptional buying experience for her clients at The Carpet Girl, which has allowed her to grow her business and build a loyal customer base. She will discuss how she recognized the disparity between the decision-makers (mostly women) and the salespeople (mostly men) in the flooring industry, and how she leveraged this insight to create a buying experience unlike any other in her market.Lastly, we explore the importance of knowing your "why" in business, as Dianne will share her experiences with her nonprofit organization and its powerful mission. Learn more about Mallory's Army.Need new headphones for working and listening to Floor Academy? Check out ISOTunes using the link below. Amazing Bluetooth headphones that are OSHA certified. http://bit.ly/2P5A9pRCheck out The International Surfaces Lookbook here!Check out the virtual estimates software here! Don't forget to create an account after submitting a sample estimate to get access to more features.Check out our sponsorsJohns ManvilleThe International Surfaces EventCheck out our website and storeSupport the showFloor Academy is a podcast hosted by Kyle Hedin that provides small business information and guidance to flooring, tile and stone contractors on how to build a successful and sustainable business. The podcast aims to help contractors move from owning a job to owning an asset, by providing insights and strategies related to management, entrepreneurship, and networking.Floor Academy covers a range of topics related to flooring, tile and stone business management, including small business advertising, paid traffic, and organic traffic. The podcast also provides information on promotional marketing, LLC setup, simple small business management, and networking strategies.The podcast aims to help carpet, tile, stone, hardwood, floating floor, and many more types of contractors develop a deep understanding of business management, including effective networking and entrepreneurship strategies, which are crucial to achieving long-term success in the flooring industry. By discussing various topics related to small business management, such as finance, operations, marketing, sales, human resources, branding, advertising, interviewing, taxes, company structures, and more the podcast provides valuable insights to help flooring, tile and stone contractors become successful business owners.

In this episode, we will be discussing the role of technology in streamlining business operations, particularly in the contracting industry. Our guest, Jamie Hawk, is the founder and CEO of Altitude Operations, a company that helps business owners leverage technology to streamline their processes and gain more time to work on their businesses.Jamie will share her insights on why smaller companies, including contracting firms, may not always utilize technology to its full potential. She will discuss common reasons such as concerns about expenses, lack of understanding on how to gain value from technology, and fear of technology itself. Jamie will also highlight the specific challenges that the flooring industry may face when it comes to adopting technology.We will delve into the benefits of using technology to streamline business operations, including automating repetitive tasks, improving communication, and creating repeatable systems that can be easily followed by employees. Jamie will share her extensive knowledge of the tools and technologies available to businesses, and how they can be used to optimize processes and gain efficiencies.We will also discuss the importance of taking a step back from day-to-day operations and working on the business as a whole, rather than just in the business. Jamie will provide practical tips on how business owners in the flooring industry can leverage technology to gain more time, improve communication, and create scalable systems that can drive long-term success.Need new headphones for working and listening to Floor Academy? Check out ISOTunes using the link below. Amazing Bluetooth headphones that are OSHA certified. http://bit.ly/2P5A9pRCheck out The International Surfaces Lookbook here!Check out the virtual estimates software here! Don't forget to create an account after submitting a sample estimate to get access to more features.Check out our sponsorsJohns ManvilleThe International Surfaces EventCheck out our website and storeSupport the showFloor Academy is a podcast hosted by Kyle Hedin that provides small business information and guidance to flooring, tile and stone contractors on how to build a successful and sustainable business. The podcast aims to help contractors move from owning a job to owning an asset, by providing insights and strategies related to management, entrepreneurship, and networking.Floor Academy covers a range of topics related to flooring, tile and stone business management, including small business advertising, paid traffic, and organic traffic. The podcast also provides information on promotional marketing, LLC setup, simple small business management, and networking strategies.The podcast aims to help carpet, tile, stone, hardwood, floating floor, and many more types of contractors develop a deep understanding of business management, including effective networking and entrepreneurship strategies, which are crucial to achieving long-term success in the flooring industry. By discussing various topics related to small business management, such as finance, operations, marketing, sales, human resources, branding, advertising, interviewing, taxes, company structures, and more the podcast provides valuable insights to help flooring, tile and stone contractors become successful business owners.

In this episode, we will be discussing the process of franchising a business and the importance of building a repeatable system for success. Our guest, Bryan Park, is the owner of Footprints Floors, a successful flooring business that he has successfully franchised to other contractors.Bryan will share his journey of starting out as a sand and finish guy and eventually transitioning to sales and management before venturing out on his own in 2008 to start Footprints Floors. He will discuss the challenges and lessons learned in building a business that was scalable and replicable, leading him to the decision to franchise his business in 2013.We will delve into the process of franchising, including the documentation and systemization required to ensure a consistent and repeatable process that can be replicated by franchisees. Bryan will share insights on how he developed a proven system that could be easily replicated, including operational processes, marketing strategies, and training programs for franchisees.We will also discuss the benefits and challenges of franchising a business, including the importance of maintaining brand consistency, providing ongoing support to franchisees, and ensuring the long-term success of the franchise system. Bryan will share his experiences and lessons learned from franchising his business, including tips for aspiring entrepreneurs who are considering franchising as a growth strategy.Need new headphones for working and listening to Floor Academy? Check out ISOTunes using the link below. Amazing Bluetooth headphones that are OSHA certified. http://bit.ly/2P5A9pRCheck out The International Surfaces Lookbook here!Check out the virtual estimates software here! Don't forget to create an account after submitting a sample estimate to get access to more features.Check out our sponsorsJohns ManvilleThe International Surfaces EventCheck out our website and storeSupport the showFloor Academy is a podcast hosted by Kyle Hedin that provides small business information and guidance to flooring, tile and stone contractors on how to build a successful and sustainable business. The podcast aims to help contractors move from owning a job to owning an asset, by providing insights and strategies related to management, entrepreneurship, and networking.Floor Academy covers a range of topics related to flooring, tile and stone business management, including small business advertising, paid traffic, and organic traffic. The podcast also provides information on promotional marketing, LLC setup, simple small business management, and networking strategies.The podcast aims to help carpet, tile, stone, hardwood, floating floor, and many more types of contractors develop a deep understanding of business management, including effective networking and entrepreneurship strategies, which are crucial to achieving long-term success in the flooring industry. By discussing various topics related to small business management, such as finance, operations, marketing, sales, human resources, branding, advertising, interviewing, taxes, company structures, and more the podcast provides valuable insights to help flooring, tile and stone contractors become successful business owners.

In this episode, we will be discussing the importance of leveraging time and resources to build a successful business. Our guest, Buddy Mitchell, has a track record of building successful businesses, including deck building, basement build-outs, remodeling, and currently Simply Floors with his wife Karen, which has generated over $8 million in revenue.Buddy will share his insights on how he has been able to buy back his time and create a profitable business by making strategic decisions on hiring, managing resources, and investing in the growth of his business. He will discuss the mindset shift required to transition from "doing it all yourself" to effectively delegating and leveraging resources to scale a business.We will explore Buddy's strategies for hiring the right team members, understanding when and how to invest in the business for future growth, and managing cash flow and profitability. He will also share his experiences and lessons learned from his previous businesses and how they have shaped his approach to building and growing successful ventures.Join us as we delve into Buddy's journey of building successful businesses and his insights on how to buy back your time while ensuring the long-term success of your business. Gain practical tips and strategies on how to effectively scale your business and achieve profitability, while maintaining a healthy work-life balance.Need new headphones for working and listening to Floor Academy? Check out ISOTunes using the link below. Amazing Bluetooth headphones that are OSHA certified. http://bit.ly/2P5A9pRCheck out The International Surfaces Lookbook here!Check out the virtual estimates software here! Don't forget to create an account after submitting a sample estimate to get access to more features.Check out our sponsorsJohns ManvilleThe International Surfaces EventCheck out our website and storeSupport the showFloor Academy is a podcast hosted by Kyle Hedin that provides small business information and guidance to flooring, tile and stone contractors on how to build a successful and sustainable business. The podcast aims to help contractors move from owning a job to owning an asset, by providing insights and strategies related to management, entrepreneurship, and networking.Floor Academy covers a range of topics related to flooring, tile and stone business management, including small business advertising, paid traffic, and organic traffic. The podcast also provides information on promotional marketing, LLC setup, simple small business management, and networking strategies.The podcast aims to help carpet, tile, stone, hardwood, floating floor, and many more types of contractors develop a deep understanding of business management, including effective networking and entrepreneurship strategies, which are crucial to achieving long-term success in the flooring industry. By discussing various topics related to small business management, such as finance, operations, marketing, sales, human resources, branding, advertising, interviewing, taxes, company structures, and more the podcast provides valuable insights to help flooring, tile and stone contractors become successful business owners.

In this episode, we will be discussing the need to attract new talent and improve the level of quality in the flooring industry. We will highlight the efforts of the Kentucky Floor Covering Education Committee, a community-driven initiative founded to address the lack of trained talent in their area.Our guests, Bethany Mattingly, Rod Von Busch, and myself will share insights and strategies on how to up the level of quality in your local area and attract new talent to the industry. We will discuss the importance of community involvement and collaboration in addressing industry challenges and driving positive change.We will explore the role of industry organizations in addressing the talent gap and improving professionalism in the flooring industry, as well as the need for individual effort and commitment to solving the problem from within. Our guests will share their experiences and successes in their efforts to raise the bar in their local area and attract new talent to the industry.Join us as we delve into the importance of community-driven initiatives and individual commitment in improving the flooring industry's quality and attracting new talent. Gain practical strategies and insights on how to make a positive impact and drive change in your local area, and contribute to the overall growth and professionalism of the flooring industry.Need new headphones for working and listening to Floor Academy? Check out ISOTunes using the link below. Amazing Bluetooth headphones that are OSHA certified. http://bit.ly/2P5A9pRCheck out The International Surfaces Lookbook here!Check out the virtual estimates software here! Don't forget to create an account after submitting a sample estimate to get access to more features.Check out our sponsorsJohns ManvilleThe International Surfaces EventCheck out our website and storeSupport the showFloor Academy is a podcast hosted by Kyle Hedin that provides small business information and guidance to flooring, tile and stone contractors on how to build a successful and sustainable business. The podcast aims to help contractors move from owning a job to owning an asset, by providing insights and strategies related to management, entrepreneurship, and networking.Floor Academy covers a range of topics related to flooring, tile and stone business management, including small business advertising, paid traffic, and organic traffic. The podcast also provides information on promotional marketing, LLC setup, simple small business management, and networking strategies.The podcast aims to help carpet, tile, stone, hardwood, floating floor, and many more types of contractors develop a deep understanding of business management, including effective networking and entrepreneurship strategies, which are crucial to achieving long-term success in the flooring industry. By discussing various topics related to small business management, such as finance, operations, marketing, sales, human resources, branding, advertising, interviewing, taxes, company structures, and more the podcast provides valuable insights to help flooring, tile and stone contractors become successful business owners.

In this episode, we will be exploring the flooring industry and discussing the challenges and opportunities it presents. We will start by delving into the antiquated, unorganized, and inefficient aspects of the industry, and how this has been a common perception among many who have entered the field.We will discuss the common lack of business management skills, financial literacy, and time management among contractors in the flooring industry, and how this has impacted the overall professionalism of the industry. We will also explore the mindset of some second or third generation individuals in the industry who may accept these inefficiencies as the norm, while others, like our guest Matthew Saltzman, have a different perspective and are looking to shake things up and do things differently.Matthew Saltzman, the CEO of Louisville Tile, brings a unique perspective to the flooring industry with his previous experience in capital markets and working for major Wall Street firms. We will gain insights from his background of running his own company, Pallas Partners, and his role as a consultant and advisor for various public and private entities.Matthew will share his thoughts on the current state of the flooring industry and what he believes needs to be done to strengthen it from the bottom up. We will discuss the opportunities for growth and expansion in new markets, as well as the importance of improving business management skills, financial literacy, and time management among contractors and professionals in the industry.Need new headphones for working and listening to Floor Academy? Check out ISOTunes using the link below. Amazing Bluetooth headphones that are OSHA certified. http://bit.ly/2P5A9pRCheck out The International Surfaces Lookbook here!Check out the virtual estimates software here! Don't forget to create an account after submitting a sample estimate to get access to more features.Check out our sponsorsJohns ManvilleThe International Surfaces EventCheck out our website and storeSupport the showFloor Academy is a podcast hosted by Kyle Hedin that provides small business information and guidance to flooring, tile and stone contractors on how to build a successful and sustainable business. The podcast aims to help contractors move from owning a job to owning an asset, by providing insights and strategies related to management, entrepreneurship, and networking.Floor Academy covers a range of topics related to flooring, tile and stone business management, including small business advertising, paid traffic, and organic traffic. The podcast also provides information on promotional marketing, LLC setup, simple small business management, and networking strategies.The podcast aims to help carpet, tile, stone, hardwood, floating floor, and many more types of contractors develop a deep understanding of business management, including effective networking and entrepreneurship strategies, which are crucial to achieving long-term success in the flooring industry. By discussing various topics related to small business management, such as finance, operations, marketing, sales, human resources, branding, advertising, interviewing, taxes, company structures, and more the podcast provides valuable insights to help flooring, tile and stone contractors become successful business owners.

In this episode, we will be discussing the importance of systems and processes in building a business that can be sold as an asset, rather than solely relying on depreciating assets for value. We will delve into the common story of business owners who have been in the trade for many years, only to find themselves with little to sell when it's time to retire or move on from their business.We will explore the challenges and pitfalls of relying solely on equipment and physical assets as the value of a business, and how this can limit the options for business owners when it comes to exit strategies, such as selling the business or passing it on to the next generation.Dave Larson, who is part owner of United Tile & Stone and owner of Shower Concepts, located just outside of Denver, CO. Dave will share his experience of building a business that is worth selling, and how he achieved this through the implementation of systems and processes that have added value to his business beyond just the physical assets.Dave shares insights into the steps he took to transform his business into an asset that can be transitioned to his employees as partners, and how this has impacted his future plans for retirement and succession planning.We will discuss the benefits of implementing systems and processes in a business, including increased efficiency, scalability, and the ability to sell the business as a valuable asset. We will also explore how having a well-structured business can provide options for business owners when it comes to exit strategies, and how this can impact their retirement and succession planning.Need new headphones for working and listening to Floor Academy? Check out ISOTunes using the link below. Amazing Bluetooth headphones that are OSHA certified. http://bit.ly/2P5A9pRCheck out The International Surfaces Lookbook here!Check out the virtual estimates software here! Don't forget to create an account after submitting a sample estimate to get access to more features.Check out our sponsorsJohns ManvilleThe International Surfaces EventCheck out our website and stSupport the showFloor Academy is a podcast hosted by Kyle Hedin that provides small business information and guidance to flooring, tile and stone contractors on how to build a successful and sustainable business. The podcast aims to help contractors move from owning a job to owning an asset, by providing insights and strategies related to management, entrepreneurship, and networking.Floor Academy covers a range of topics related to flooring, tile and stone business management, including small business advertising, paid traffic, and organic traffic. The podcast also provides information on promotional marketing, LLC setup, simple small business management, and networking strategies.The podcast aims to help carpet, tile, stone, hardwood, floating floor, and many more types of contractors develop a deep understanding of business management, including effective networking and entrepreneurship strategies, which are crucial to achieving long-term success in the flooring industry. By discussing various topics related to small business management, such as finance, operations, marketing, sales, human resources, branding, advertising, interviewing, taxes, company structures, and more the podcast provides valuable insights to help flooring, tile and stone contractors become successful business owners.

In this episode, Shawna Bouchard is a Sr. Marketing Specialist for GoBoard at JohnsManville, will be discussing the challenge of trusting others to complete projects to the same standard as the business owner or leader. This is a common issue faced by many small contracting businesses, where owners may struggle with delegation and trust in their employees' abilities.We will explore the reasons behind this challenge, including the sense of ownership and pride that business owners often have in their work, and the fear of subpar results or mistakes when delegating tasks to others. We will also discuss how this mindset can hinder the growth and scalability of small businesses, as owners may become overwhelmed with work and unable to effectively delegate.We will then delve into how larger companies manage to ensure that employees perform to the required standards. We will discuss the importance of clear communication, setting expectations, providing training and resources, and implementing systems and processes that ensure consistency and quality in work performance. We will also explore how larger companies foster a culture of accountability and continuous improvement, where employees are empowered and trusted to perform their roles.Furthermore, we will discuss strategies that smaller companies can adopt to emulate the practices of larger companies in managing employee performance. We will explore the importance of setting clear expectations, providing training and mentorship opportunities, and establishing systems and processes that ensure consistency in work quality.Need new headphones for working and listening to Floor Academy? Check out ISOTunes using the link below. Amazing Bluetooth headphones that are OSHA certified. http://bit.ly/2P5A9pRCheck out The International Surfaces Lookbook here! Check out the virtual estimates software here! Don't forget to create an account after submitting a sample estimate to get access to more features.Check out our sponsorsJohns ManvilleThe International Surfaces EventCheck out our website and storeSupport the showFloor Academy is a podcast hosted by Kyle Hedin that provides small business information and guidance to flooring, tile and stone contractors on how to build a successful and sustainable business. The podcast aims to help contractors move from owning a job to owning an asset, by providing insights and strategies related to management, entrepreneurship, and networking.Floor Academy covers a range of topics related to flooring, tile and stone business management, including small business advertising, paid traffic, and organic traffic. The podcast also provides information on promotional marketing, LLC setup, simple small business management, and networking strategies.The podcast aims to help carpet, tile, stone, hardwood, floating floor, and many more types of contractors develop a deep understanding of business management, including effective networking and entrepreneurship strategies, which are crucial to achieving long-term success in the flooring industry. By discussing various topics related to small business management, such as finance, operations, marketing, sales, human resources, branding, advertising, interviewing, taxes, company structures, and more the podcast provides valuable insights to help flooring, tile and stone contractors become successful business owners.

In this episode, we will be discussing the topic of engaging and involving the next generation of flooring professionals, specifically Generation Z. We will challenge the notion that Gen Z is lazy or entitled, and instead explore how they are a product of their environment and upbringing.We will delve into the unique characteristics and traits of Gen Z, including their digital native status, their diverse and inclusive mindset, and their desire for purpose-driven work. We will discuss how these traits can be harnessed to effectively engage and involve Gen Z in the flooring industry.We will also explore the challenges faced by Gen Z in the current work environment, including a competitive job market, rising student debt, and changing career aspirations. We will discuss how these challenges can impact their perception of the flooring industry and their willingness to pursue careers in the field.We will then delve into strategies and approaches to reach and engage Gen Z in the flooring industry. We will discuss the importance of leveraging digital and social media platforms to connect with Gen Z, showcasing the meaningful and impactful aspects of flooring work, and offering opportunities for hands-on learning and skill development.We will also explore ways to create an inclusive and diverse work environment that appeals to Gen Z, including promoting diversity, equity, and inclusion in the workplace, offering flexible work arrangements, and providing opportunities for career growth and advancement.Additionally, we will discuss the importance of mentoring and apprenticeship programs in engaging and involving Gen Z in the flooring industry. We will explore how mentoring relationships can provide guidance, support, and valuable learning experiences for Gen Z, while also fostering a sense of community and belonging in the industry.Join us as we challenge the misconceptions about Gen Z and explore strategies to effectively engage and involve them in the flooring industry. Gain insights on how to leverage their unique traits and characteristics, create an inclusive work environment, and provide meaningful opportunities for learning and growth.I apologize for the inability to hear the audience well, there are no microphones there. I did my best to hear everything and put it back in my answers.Support the showFloor Academy is a podcast hosted by Kyle Hedin that provides small business information and guidance to flooring, tile and stone contractors on how to build a successful and sustainable business. The podcast aims to help contractors move from owning a job to owning an asset, by providing insights and strategies related to management, entrepreneurship, and networking.Floor Academy covers a range of topics related to flooring, tile and stone business management, including small business advertising, paid traffic, and organic traffic. The podcast also provides information on promotional marketing, LLC setup, simple small business management, and networking strategies.The podcast aims to help carpet, tile, stone, hardwood, floating floor, and many more types of contractors develop a deep understanding of business management, including effective networking and entrepreneurship strategies, which are crucial to achieving long-term success in the flooring industry. By discussing various topics related to small business management, such as finance, operations, marketing, sales, human resources, branding, advertising, interviewing, taxes, company structures, and more the podcast provides valuable insights to help flooring, tile and stone contractors become successful business owners.

In this episode, we will be discussing the notion of flooring as an art form, rather than just a commodity. We will be joined by Lee and Jane Callewaert and Joshua Nordstrom, who are leaders in the tile artisan movement, advocating for the recognition of the artistic aspect of flooring work.We will explore how flooring, whether it be carpet, tile, stone, hardwood, or floating floors, involves a level of craftsmanship and creativity that goes beyond simple installation. The intricate design, meticulous craftsmanship, and attention to detail required in flooring work can elevate it to the level of an art form.We will discuss how the perception of flooring as a commodity can devalue the skills, talent, and creativity of flooring professionals. We will delve into the challenges faced by flooring artisans in an industry that is increasingly focused on mass production, prefinished products, and housing developments by the thousands.We will also discuss the importance of bringing "sexy back" to the trades and promoting the artistic aspect of flooring work. We will explore ways to highlight the craftsmanship, creativity, and unique design elements of flooring projects, and how this can lead to a greater appreciation for the flooring profession and the work of flooring artisans.Need new headphones for working and listening to Floor Academy? Check out ISOTunes using the link below. Amazing Bluetooth headphones that are OSHA certified. http://bit.ly/2P5A9pRCheck out The International Surfaces Lookbook here!Check out the virtual estimates software here! Don't forget to create an account after submitting a sample estimate to get access to more features.Check out our sponsorsJohns ManvilleThe International Surfaces EventCheck out our website and storeSupport the showFloor Academy is a podcast hosted by Kyle Hedin that provides small business information and guidance to flooring, tile and stone contractors on how to build a successful and sustainable business. The podcast aims to help contractors move from owning a job to owning an asset, by providing insights and strategies related to management, entrepreneurship, and networking.Floor Academy covers a range of topics related to flooring, tile and stone business management, including small business advertising, paid traffic, and organic traffic. The podcast also provides information on promotional marketing, LLC setup, simple small business management, and networking strategies.The podcast aims to help carpet, tile, stone, hardwood, floating floor, and many more types of contractors develop a deep understanding of business management, including effective networking and entrepreneurship strategies, which are crucial to achieving long-term success in the flooring industry. By discussing various topics related to small business management, such as finance, operations, marketing, sales, human resources, branding, advertising, interviewing, taxes, company structures, and more the podcast provides valuable insights to help flooring, tile and stone contractors become successful business owners.

In this episode, we will be discussing the importance of supporting your community as a business owner and how it can create a cyclical system of mutual support. The talk was originally given at Surfaces, a prominent flooring industry event.We will explore how businesses can actively contribute to their local communities by investing back into the community with the funds they receive from their services. This can include various initiatives such as sponsoring local events, supporting local charities or non-profit organizations, partnering with local businesses, and engaging in community outreach programs.We will discuss the benefits of building strong relationships with the local community, including increased customer loyalty, positive brand image, and long-term sustainability. We will also highlight how supporting the community can create a positive impact on the overall well-being and economic growth of the local area.Additionally, we will explore practical strategies and ideas for businesses to implement in order to actively support their communities, regardless of the size or type of business. We will discuss ways to identify and connect with local community needs, leverage partnerships and collaborations, and effectively communicate your community support efforts to customers and stakeholders.Join us as we discuss the importance of supporting your community as a business owner and how it can create a mutually beneficial cyclical system of support. Gain insights on how to actively contribute to your local community, build strong relationships, and create a positive impact through your business operations.Support the showFloor Academy is a podcast hosted by Kyle Hedin that provides small business information and guidance to flooring, tile and stone contractors on how to build a successful and sustainable business. The podcast aims to help contractors move from owning a job to owning an asset, by providing insights and strategies related to management, entrepreneurship, and networking.Floor Academy covers a range of topics related to flooring, tile and stone business management, including small business advertising, paid traffic, and organic traffic. The podcast also provides information on promotional marketing, LLC setup, simple small business management, and networking strategies.The podcast aims to help carpet, tile, stone, hardwood, floating floor, and many more types of contractors develop a deep understanding of business management, including effective networking and entrepreneurship strategies, which are crucial to achieving long-term success in the flooring industry. By discussing various topics related to small business management, such as finance, operations, marketing, sales, human resources, branding, advertising, interviewing, taxes, company structures, and more the podcast provides valuable insights to help flooring, tile and stone contractors become successful business owners.

In this episode, we will be joined by Michael K Mcclanahan, the Vice President of Flooring Install America and Virtual Estimates Now. Michael is an experienced business owner who understands the importance of markups and margins in running a profitable business.Michael will discuss the key differences between markups and margins and why it is crucial for business owners to understand these concepts. He will explain how markups and margins are calculated and how they affect the pricing of products or services that are passed on to clients.Michael will share insights on what a healthy percentage for markups and margins might be in the flooring industry, and how business owners can determine the appropriate level for their specific business. He will discuss the factors that should be taken into consideration when setting markups and margins, including costs of goods, labor, overhead, and desired profit margins.Michael will also provide practical tips on how business owners can ensure that their markups and margins are effective in generating the necessary cash influx for their business operations. He will discuss the importance of accurately tracking costs, understanding pricing strategies, and regularly reviewing and adjusting markups and margins to maintain profitability.Join us as we learn from Michael Mcclanahan about the critical concepts of markups and margins, how they impact pricing, and how to ensure that your business is operating on healthy and profitable levels. Gain valuable insights on how to calculate markups and margins, set appropriate pricing, and effectively manage your business finances for long-term success.Need new headphones for working and listening to Floor Academy? Check out ISOTunes using the link below. Amazing Bluetooth headphones that are OSHA certified. http://bit.ly/2P5A9pRCheck out our sponsorsJohns ManvilleThe International Surfaces EventCheck out our website and storeSupport the showFloor Academy is a podcast hosted by Kyle Hedin that provides small business information and guidance to flooring, tile and stone contractors on how to build a successful and sustainable business. The podcast aims to help contractors move from owning a job to owning an asset, by providing insights and strategies related to management, entrepreneurship, and networking.Floor Academy covers a range of topics related to flooring, tile and stone business management, including small business advertising, paid traffic, and organic traffic. The podcast also provides information on promotional marketing, LLC setup, simple small business management, and networking strategies.The podcast aims to help carpet, tile, stone, hardwood, floating floor, and many more types of contractors develop a deep understanding of business management, including effective networking and entrepreneurship strategies, which are crucial to achieving long-term success in the flooring industry. By discussing various topics related to small business management, such as finance, operations, marketing, sales, human resources, branding, advertising, interviewing, taxes, company structures, and more the podcast provides valuable insights to help flooring, tile and stone contractors become successful business owners.

In this episode, we will be joined by John Steier, the owner of Steier Flooring in Algona, Iowa, and a certified flooring installer with 18 years of experience in the floor covering industry. John will share his insights on navigating the employer-employee relationship and the challenges that arise when employers want their employees to succeed more than the employees themselves.John will discuss the common pitfalls that business owners can fall into, such as advancing pay, allowing absences, or going above and beyond for employees without receiving adequate appreciation or return on investment. He will share his experiences and lessons learned in dealing with these challenges and finding a balance between supporting employees and maintaining a healthy employer-employee relationship.We will explore the reasons why playing the role of "Captain Save A Ho" with team members, or constantly rescuing them from their mistakes or shortcomings, can be detrimental to the overall success of a business. John will provide insights on how to set clear expectations, establish boundaries, and create a culture of accountability within a team.Join us as we learn from John Steier about navigating the challenges of the employer-employee relationship, setting healthy boundaries, and fostering employee growth while maintaining a professional and accountable workplace culture. Gain valuable insights on how to avoid the pitfalls of "Captain Save A Ho" mentality and create a successful and mutually beneficial working relationship with your team members.Need new headphones for working and listening to Floor Academy? Check out ISOTunes using the link below. Amazing Bluetooth headphones that are OSHA certified. http://bit.ly/2P5A9pRCheck out our sponsorsJohns ManvilleThe International Surfaces EventCheck out our website and storeSupport the showFloor Academy is a podcast hosted by Kyle Hedin that provides small business information and guidance to flooring, tile and stone contractors on how to build a successful and sustainable business. The podcast aims to help contractors move from owning a job to owning an asset, by providing insights and strategies related to management, entrepreneurship, and networking.Floor Academy covers a range of topics related to flooring, tile and stone business management, including small business advertising, paid traffic, and organic traffic. The podcast also provides information on promotional marketing, LLC setup, simple small business management, and networking strategies.The podcast aims to help carpet, tile, stone, hardwood, floating floor, and many more types of contractors develop a deep understanding of business management, including effective networking and entrepreneurship strategies, which are crucial to achieving long-term success in the flooring industry. By discussing various topics related to small business management, such as finance, operations, marketing, sales, human resources, branding, advertising, interviewing, taxes, company structures, and more the podcast provides valuable insights to help flooring, tile and stone contractors become successful business owners.

In this episode, we will be joined by Ron Teljeur, the owner of Acorn Wood Floors, a flooring business located just outside of Vancouver. Ron will share his experience with scaling his business up and then deciding to scale it down.Ron will discuss how his business grew to the point of having six crews using subcontractors, and the challenges that came with managing a larger operation. He will share insights on the issues he faced, including putting out fires and dealing with increased administrative tasks, which led him to reassess his business strategy.We will delve into Ron's decision to scale his business down and focus on doing what he loves, which is working with his hands and being involved in the actual flooring installations. Ron will share how he restructured his business and the changes he made to create a more streamlined and enjoyable work environment.Ron will also discuss the benefits of scaling down his business, including reduced stress, improved work-life balance, and increased job satisfaction. He will share how he has been able to achieve a more manageable and fulfilling business model that aligns with his personal goals and values.Join us as we learn from Ron Teljeur about his experience with scaling down a business, the challenges he faced in growing and managing a larger operation, and the benefits of creating a business model that allows for more hands-on involvement and personal satisfaction. Gain valuable insights on how to reassess and adjust your business strategy to align with your own goals and priorities.Need new headphones for working and listening to Floor Academy? Check out ISOTunes using the link below. Amazing Bluetooth headphones that are OSHA certified. http://bit.ly/2P5A9pRCheck out our sponsorsJohns ManvilleThe International Surfaces EventCheck out our website and storeSupport the showFloor Academy is a podcast hosted by Kyle Hedin that provides small business information and guidance to flooring, tile and stone contractors on how to build a successful and sustainable business. The podcast aims to help contractors move from owning a job to owning an asset, by providing insights and strategies related to management, entrepreneurship, and networking.Floor Academy covers a range of topics related to flooring, tile and stone business management, including small business advertising, paid traffic, and organic traffic. The podcast also provides information on promotional marketing, LLC setup, simple small business management, and networking strategies.The podcast aims to help carpet, tile, stone, hardwood, floating floor, and many more types of contractors develop a deep understanding of business management, including effective networking and entrepreneurship strategies, which are crucial to achieving long-term success in the flooring industry. By discussing various topics related to small business management, such as finance, operations, marketing, sales, human resources, branding, advertising, interviewing, taxes, company structures, and more the podcast provides valuable insights to help flooring, tile and stone contractors become successful business owners.