John Brandt - Nincompoopery

Secrets of Success

Sep 5 2019 • 28 mins

Bill Horan talks with John Brandt, author of ‘Nincompoopery.’ John will discuss the difference between nincompoop and nincompoopery, why companies get stuck because of tradition inertia and apathy, why he says we are our own worst enemies, how customers perceptions of value has changed, and why we must abandon industry biases.