4 Key Elements of a Powerful Story

Capability Amplifier

Mar 28 2022 • 1 hr 10 mins


In today’s episode, Mike joins Justin Breen to discuss his powerful storytelling system, the four key things that all great entrepreneurs use to make their stories awesome.


Every person is born with a gift. Justin admits he can’t fix a laundry machine to save his life, but there are other things he can do exceptionally well.


He can listen to a story, easily capture what matters, simplify it, and grab a hook that will make all the difference in the reader’s mind. The basics of his storytelling gift came naturally to him. Still, Justin polished and perfected his ability working as a journalist, writing two to three stories on deadline every day for 20 years.


Today, he is the founder and CEO of BrEpic Communications LLC, a public relations firm that works exclusively with visionaries and exceptional businesses worldwide. Justin helps visionary entrepreneurs get their message out to the world and get media attention, which results in more clicks, visibility, and revenue.


We’ll cover what he does and how he does it so you can get started as well. You are one connection away, one relationship away from having or doing anything you want. But one thing you need is a great story, a great way to hook someone and get the world to understand who you are and why they should know you.


If this episode sounds interesting, click play NOW and get the full details!


Key Takeaways


  • How did Justin get introduced to storytelling media? (01:36)
  • Justin revealed something to Mike that changed how he markets (05:08)
  • Demonstrating Justin’s genius LIVE (19:20)
  • Pitching Mosquito Authority in Justin’s language (33:32)
  • The secret to creating your own luck (44:52)


Additional Resources



Capability Amplifier” is a weekly podcast on all-things entrepreneurship, brought to you by Mike Koenigs and Dan Sullivan.


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