Bridging Luxury Jewellery into the Metaverse with Payal Shah

First Off The Blocks

Feb 2 2023 • 44 mins

In the last year, many industries, from the arts to fashion, have embraced NFTs by exploring their uses in the metaverse and how they can interplay with our real-world lives.

In this episode of First Off The Blocks, host Karen Tang sits with Payal Shah, founder of L’DEZEN, a luxury jewellery brand that creates one-of-a kind-pieces. Payal has styled and made jewellery for many celebrities, from Rihanna to Mary J. Blige, and is now bridging into the metaverse with NFT earrings.

The pair also dive deep into the creation of the “Limitless” diamond NFT earrings in collaboration with NFT marketplace Digital Twin. Listen to find out which NFT Payal first purchased, what keeps her motivated, and more about the A-list celebrities she's styled.

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