PODCAST

Listeners to Leads

Alesia Galati

Listeners to Leads, hosted by Alesia Galati, teaches new and aspiring podcasters how to use their podcasts to grow their business. Alesia uses her experience as the owner of Galati Media, a full-service podcast management company, to help business owners get leads, land speaking gigs, and create deeper connections with their audiences through their podcasts. Alesia and her guests will discuss everything from launching a podcast to marketing a podcast. Learn more about Alesia and Listeners to Leads at www.listenerstoleads.com

Going Deep (Instead of Wide) With Your Podcast Content
5d ago
Going Deep (Instead of Wide) With Your Podcast Content
Whether you are currently not sure what else there is to say on your show, and you’re not sure what other topics or conversations you can have, or if you are currently mapping out your future content on a show that’s just starting - it’s important to go deep with your content. I am currently going through this myself with my content. I feel like I am referencing past episodes and as I have -generally- said all I can say about podcasting. So I am here with you. This week, episode 53 of Listeners to Leads is about why you should go deep, instead of wide, with your podcast content! In this episode of Listeners to Leads, I’m sharing the importance of spending more time on topics and actionable steps you can take right now to take your podcast to the next level when you don’t feel like you have anything else to talk about. It cannot be understated that the value you get when you go deeper with your topics, instead of taking a wider range of topics all over the place in your podcast. Lastly, I also share how to break down the content you’ve already created to make more episodes or other valuable content for your audience, using my own podcast strategy.This episode will show you that you have enough content already to make more content, without having to expand your content buckets or change your podcast theme. Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to follow, rate and review the podcast and tell me your key takeaways!CONNECT WITH ALESIA GALATI:InstagramLinkedInWork with Galati Media!
Starting Messy with Danielle Ireland of Don't Cut Your Own Bangs
Jun 16 2022
Starting Messy with Danielle Ireland of Don't Cut Your Own Bangs
Danielle Ireland, of Don’t Cut Your Own Bangs podcast, is all about jumping into the hard questions and really diving deep. She’s someone who decided in a personal development workshop to start a podcast, and started messy - really genuinely messy - and she’s now hit over 100 episodes and has a lot to share about her journey. This week, episode 52 of Listeners to Leads is about starting messy and getting through imposter syndrome! In this episode of Listeners to Leads, Danielle and I are sharing the importance of getting through imposter syndrome and actionable steps you can take right now to start, even if it’s not perfect. Danielle and I also chat about the following: How she started Don’t Cut Your Own Bangs podcast and the struggles, both internal and external, that she went through in her creation process.How to move through, or past, the other voices around you presenting logic that’s truly fear, and how to break down the fear you have and power through to the finish line of your goals.How to get around the statistic that most podcasters don’t make it past episode 7 on their own shows, and how Danielle recommends you rethink that.How to start messy, and just push it out there. Danielle and I both share the mistakes we’ve made in the past, and the lessons we are still learning even now!If you’ve been stuck in your own head for too long, this episode is for you! It’s time to just do it, in messy action, and get it done. This episode will help you feel empowered to do it!Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to follow, rate and review the podcast and tell me your key takeaways!CONNECT WITH DANIELLE IRELAND:InstagramPodcastWebsiteCONNECT WITH ALESIA GALATI:InstagramLinkedInWork with Galati Media!
Using your Podcast as Supplemental Content in your Business
Jun 9 2022
Using your Podcast as Supplemental Content in your Business
I have been working closely with clients on repurposing their podcast content. I think it's such an underutilized strategy. By repurposing our episodes, we can simultaneously build trust and a relationship built on value, while also not wasting our time. This week, episode 51 of Listeners to Leads is about how to repurpose your podcast content for your business! In this episode of Listeners to Leads, I’m sharing the importance of building connections through the power of giving and actionable steps you can take right now to spend less time working and more time producing content that matters in more areas in your business than just the listening app. I also chat about the following: How to utilize your podcast episodes for potential clients, or clients who cannot yet afford your services, to create rapport and not spend time where you don’t need to.What a Free Content Roundup is, and why I am developing this for my own website to better serve potential clients.How I, as well as past podcast guests, use podcast episodes to supplement coaching clients and how to get the most out of your 1-hour sessions.Why you should lead with giving in all connections and conversations, and the power of helping potential clients before they can afford you.Today we dissected four big ways to repurpose your content to save you time, energy, and cash money dollars.Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to follow, rate and review the podcast and tell me your key takeaways!CONNECT WITH ALESIA GALATI:InstagramLinkedInWork with Galati Media! Links Mentioned: Episode 1: 10 Ways to Grow Your Audience Episode 14: Repurposing your content
Success with a Very Niched Podcast with Sam & Karyn of Making Website Magic
Jun 2 2022
Success with a Very Niched Podcast with Sam & Karyn of Making Website Magic
People are sometimes scared of niching down too far but Making Website Magic provides something that is so specific and honestly missing in their industry and that is what their audience really appreciates about them. They provide something that literally no one else is. This week, episode 50 of Listeners to Leads is about success with a very niched podcast! In this episode of Listeners to Leads, Sam and Karyn of Making Website Magic and I are sharing the importance of niching down to clarify your message and actionable steps you can take right now to truly speak to your ideal client and listener. Sam, Karyn and I also chat about the following: Their experience with being and having cohosts, and how they make it work together.Why you should share all the information you have in your podcast episodes, and not save some for the elite clients, or be a gate-keeper in a sense, around your topic.Why they decided to niche down so much, and how that’s benefitted them throughout their 50+ episodes.How Sam and Karyn come up with endless content ideas for their podcast, and how they manage to continue to make content that resonates with their audience.If you’ve been nervous about niching down in fear of running out of content, this episode is for you!Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to follow, rate and review the podcast and tell me your key takeaways!CONNECT WITH Sam & Karyn:PodcastWebsiteCONNECT WITH ALESIA GALATI:InstagramLinkedInWork with Galati Media! LINKS MENTIONED: Episode 34: Lisa Zawrotny
Launch a Podcast [Tech Tips Series]
May 26 2022
Launch a Podcast [Tech Tips Series]
We are on the final Tech Tips Series; but don’t worry, the tips and tricks won’t stop! I know that many of you don’t launch a podcast because of the lack of technical support, education around podcast software, and the overwhelm that comes when you start doing so much research around starting a podcast. I want to help be your technical support throughout your first launch! This week, episode 49 of Listeners to Leads is about the tech side of launching a podcast! In this episode of Listeners to Leads, I’m sharing the importance of your software choices and actionable steps you can take right now to make your podcast launch sound the best with as little stress as possible. I also chat about the following: The software I use and recommend to anyone going through a launch; and software that I don’t use but think you could also find useful. The concept phase of launching your podcast, including following my launch plan checklist along with all the steps, the tech solutions I have for you.Why I use the equipment I use, and what I recommend you get for a microphone, headphones, and more. What tools you need throughout the entirety of the planning phases of your podcast, and some fun tips to get better audio quality using free platforms like Zoom.Launching a podcast is fun - that’s why I do it for a living - but many podcasters get hung up on the launch phase because they are overwhelmed with options and not enough education around software, equipment, and more. This episode will help make sense of the chaos.Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to follow, rate and review the podcast and tell me your key takeaways!CONNECT WITH ALESIA GALATI:InstagramLinkedInWork with Galati Media! Episodes mentioned: Ep 22: The Importance of Podcast Market ResearchEp 23: How to Create a Podcast Launch PlanEp 36: How to Choose a Podcast FormatEp 46: SEO for PodcastsOther Links Mentioned: Buzzsprout linkFree Workshop
Systems and Streamlining for your Podcast [Tech Tips Series]
May 19 2022
Systems and Streamlining for your Podcast [Tech Tips Series]
Systems and processes around your podcast don’t have to be boring! Through using systems and processes that work for your show, you can avoid podfading and keep creating content. This week, episode 48 of Listeners to Leads is about the systems and processes you can utilize along your production journey to make your process more efficient! In this episode of Listeners to Leads, I’m sharing the importance of having effective systems in place and actionable steps you can take right now to streamline your podcast production processes. I also chat about the following: How to streamline your solo episodes via a scheduler tool that fits you best, graphic templates and templated show notes and How to be more efficient when it comes to the workflow of your guest episodes.How best to communicate with your guests throughout the production process so they want to share and you have all the information you need to promote their episode.My top software and production tools - both free and paid - to help your process become more efficient and streamlined.As an Enneagram type 1, I love streamlining my processes and helping others to do it the right way, and the most efficient way possible. This episode is going to help you do just that.Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to follow, rate and review the podcast and tell me your key takeaways!CONNECT WITH ALESIA GALATI:InstagramLinkedInWork with Galati Media! Links Mentioned: Ep 19: How to Manage Your Podcast WorkflowsBuzzsproutCalendlyClickUpCanva
Guest Intake Forms [Tech Tips Series]
May 12 2022
Guest Intake Forms [Tech Tips Series]
I get asked about my tips for guest intake forms often, and it’s something that we are constantly helping our clients with. I am going to talk through things you absolutely need on your intake forms, as well as things you might find helpful on your guest intake form. This week, episode 47 of Listeners to Leads is about what to include in your guest intake form! In this episode of Listeners to Leads, I’m sharing the importance of having the correct information on your guest intake form and actionable steps you can take right now to get the most information possible from your intake forms. I also chat about the following: The top 7 things you need on your intake form; including phonetic pronunciation of their name and pronouns. 7 things you might want to add, but are optional, to your intake form to better network, prepare and thank the guest after the episode recording.Why intake forms are important, and one space in particular where you may want to hire a lawyer to help complete. Why getting this information well in advance can help smooth your process and streamline your work for your show!This is going to help you with communication, more interesting podcast questions, and more! An intake form is very important!Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to follow, rate and review the podcast and tell me your key takeaways!CONNECT WITH ALESIA GALATI:InstagramLinkedInWork with Galati Media! Links Mentioned: How to Use Dubsado as a Podcast HostClickUp
SEO for Podcasts [Tech Tips Series]
May 5 2022
SEO for Podcasts [Tech Tips Series]
Did you know that there are 850,000 active podcasts in the world? That’s why it’s super important to use SEO for your podcast. SEO allows you to optimize your podcast for search engines so your shows can show up for easily in people’s searches. This week, episode 46 of Listeners to Leads is about SEO for your podcast! In this episode of Listeners to Leads, I’m sharing the importance of keywords in show notes and while recording your show and actionable steps you can take right now to show up quickly in people’s search engine searches. I also chat about the following: What is SEO and why is it important for your website but also as it relates to your podcast.The importance of keywords, not just in your episode show notes but also in the actual audio for Google’s ears to hear and titles of episodes.Why your podcast needs to be on google podcasts, and how to make sure your episode is there and you claim it.How making sure that you’re sharing about your podcast on social media can help your SEO.These 9 tips for podcast SEO will help you get noticed and promoted through search engines online. Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to follow, rate and review the podcast and tell me your key takeaways!CONNECT WITH ALESIA GALATI:InstagramLinkedInWork with Galati Media!
10 Ways to Support Other Podcasters
Apr 28 2022
10 Ways to Support Other Podcasters
When it comes to supporting other podcasters, I am obsessed with it and I know it can be a tricky subject to broach. How do we support other podcasters without spending an arm and a leg? I got the idea to share a podcast with 10 free or cheap ways to support other podcasters because we got a voice DM on Instagram raving about our show, and how much value someone found it. You’ll get to hear the raw, unedited voice memo in this episode too! This week, episode 45 of Listeners to Leads is about 10 ways to support other podcasters! In this episode of Listeners to Leads, I’m sharing the importance of supporting other podcasters and actionable steps you can take right now to spend little to no money but support them in big ways. I also chat about the following ways to support other podcasters: The power in sending a Voice Memo DM; like the one sent in by the host of the Wildly Successful Law Firm Podcast!Vote for their podcast if they are nominated for an award, or nominate them for an award if you think they deserve it!Shout them out in the communities that either they occupy or that you are in when you see the need for their services or know an episode that can answer someone’s questions.Support them financially; there are so many options here that it’s best to check with them to see how they’d prefer to be supported monetarily.Use their affiliate links or codes when they recommend something that you want to purchase or need.Your challenge is to take one of these ten ways to support fellow podcasters and make magic by sharing, connecting, monetarily supporting, or some other way of showing up for them and supporting them! Send me a DM on Instagram with what you did and to which podcast; I would love to check them out too!Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to follow, rate and review the podcast and tell me your key takeaways!CONNECT WITH ALESIA GALATI:InstagramLinkedInWork with Galati Media! Links mentioned:Wildly Successful Law Firm Podcast
Leaning into Your Calling with Barb Nangle
Apr 21 2022
Leaning into Your Calling with Barb Nangle
Barb Nangle started her podcasting journey around a desire to read for audio books, only to change lives and build up over 150 episodes on lessons she’s learned through her recovery journey. When it comes to her process and journey, Barb hasn’t ever struggled with what to talk about, what to share, or when to show up because she’s found a way that works for her. This week, episode 45 of Listeners to Leads is about leaning into your desires and showing up authentically passionate! In this episode of Listeners to Leads, Barb Nangle is sharing the importance of showing up genuinely you and actionable steps you can take right now to never run out of content ideas. Barb and I also chat about the following: How Barb went from not knowing if she could produce 100 episodes, to successfully producing over 150 episodes and no hesitation when it comes to finding content.Why Barb didn’t have any trouble at all figuring out who her listeners are and how to talk to them, and how to better understand your own listenership for yourself.The one caveat to being authentic and how Barb and Alesia both suggest you show up authentically and genuinely passionate every week.What to do with that built up deep desire to do something different, as well as why you may be called to do that thing, no matter how out of your comfort zone or the norm it may be.If you can take away anything from this episode, I hope it’s that you need to find a way to do podcasting your way, not anyone else’s, and that it’s totally possible to find “your way” with some experimentation.Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to follow, rate and review the podcast and tell me your key takeaways!CONNECT WITH BARB NANGLE:FacebookInstagramPatreonWork with Barb! CONNECT WITH ALESIA GALATI:InstagramLinkedInWork with Galati Media!
Your Mental Health is More Important than a Podcast
Apr 15 2022
Your Mental Health is More Important than a Podcast
There is nothing more important than your mental health, not your projects, your career, your relationships, nothing. This week, on a special bonus episode of Listeners to Leads, we’re talking about your mental health being more important than your productivity. In this episode of Listeners to Leads, my guest Lisa Zawrotny and I share the trends we are seeing with clients being urged towards byrnout, despite accepting the “freedom from the hustle” mindset and reminding you that your wellbeing always comes first. Lisa and I also chat about the following: The trends we are seeing that are leading to burnout, the reasons behind these trends, and how to protect yourself from them. That initial energetic exchange you have with someone, either as a coach or a client, is going to set the precedent for the type of relationship you have with that person. Avoiding the comparison trap by figuring out and sticking to what works for you. Understanding that rest is just as productive as anything else and your value is not determined by the amount you do. Self-care is more than taking a spa day; it is setting boundaries and maintaining a lifestyle that keeps burnout at bay. I want you to dream big, to create, and to love what you do, but in the end, you HAVE to prioritize you and that means acknowledging what you need and protecting it.Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to follow, rate and review the podcast and tell me your key takeaways!CONNECT WITH LISA ZAWROTNY: FacebookInstagramResourcesWork with Lisa! Buy Lisa a coffee!CONNECT WITH ALESIA GALATI:InstagramLinkedInWork with Galati Media! LINKS MENTIONED IN THIS EPISODE:Listeners to Leads: Podcasting Lessons Learned with Emily Aborn
Creating and Keeping SMART Podcast Goals
Apr 7 2022
Creating and Keeping SMART Podcast Goals
As a podcaster, it is crucial that you set clear, achievable goals and treat your podcast like you would any other part of your business. This way, you don’t set yourself up for failure and don’t burn out or worry about failing. This week, episode 43 of Listeners to Leads is about creating and keeping SMART goals you’ll actually stick to! In this episode of Listeners to Leads, I’m sharing the importance of having and setting goals for your podcast and actionable steps you can take right now to create SMART goals. I also chat about the following: Setting specific goals so that you don’t feel like you are throwing spaghetti at the wall, but understand exactly what it is that you’re trying to achieve.Making sure your goals can be measured is important in order to determine how close you are to achievement and success.The power in setting relevant goals to help you actually achieve them.Why you need to make sure you’re adding a time limit, or a time-based, goal, but also how important it is to make sure that it’s actually a deadline you can meet for podcasting.How to make sure your goals are front of mind and that you actually keep them by This episode will help you not only create goals that will be specific enough to follow and measurable to know when you’re successful, but also to be achievable and time-bound too, so you actually get it done!Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to follow, rate and review the podcast and tell me your key takeaways!CONNECT WITH ALESIA GALATI:InstagramLinkedInWork with Galati Media!
What to Do When You Have a Bad Podcast Guest?
Mar 31 2022
What to Do When You Have a Bad Podcast Guest?
What do you do when you have a bad podcast guest? I had multiple people recently reach out to ask this question, and it’s a very valid question to ask. If you are a podcaster long enough, you’re bound to get a terrible guest. But what do you do with their audio? How do you proceed? This week, episode 42 of Listeners to Leads is about what to do when you do get that bad podcast guest! In this episode of Listeners to Leads, I’m sharing the importance of vetting your guests before you press record and actionable steps you can take right now to handle a terrible guest. I also chat about the following: My own workflow; how I utilize a form I created on ClickUp to vet my guests and their topics of choice before I even connect with them to schedule a time to record.What you can do when you get a good guest whose topic just doesn’t fit your calendar plan anymore.What to do when a guest is a terrible guest, and how to handle it without adding to their imposter syndrome.A brand new downloadable email template bundle just for you! Listen to learn more!Whether they were a terrible guest or it’s just not fitting your content plan anymore, this episode gives you the permission to not air that episode. Keep in mind that your audience comes first! Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.Thank you for listening!If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!CONNECT WITH ALESIA GALATI:InstagramLinkedInWork with Galati Media! Episodes mentioned:Episode 13: Finding Quality GuestsEpisode 18: How to plan an Interview Podcast
The ABCs of Visibility with Lisa Simone Richards
Mar 24 2022
The ABCs of Visibility with Lisa Simone Richards
When it comes to starting your own PR journey or trying to pitch yourself or your podcast to other platforms, it can be challenging to know where to start. There’s your message, pitching, and a whole lot of in between work too. Luckily, Lisa Simone Richards is a PR & Visibility Strategist for online coaches who want to get more eyes on their business. This week, episode 41 of Listeners to Leads is about the ABCs of visibility! In this episode of Listeners to Leads, Lisa Simone Richards is sharing the importance of intention behind your PR strategy and actionable steps you can take right now to gain credibility through your PR efforts. Lisa and I also chat about the following: How to use visibility to create a buzz and credibility around your business through leveraging other people’s platforms.The importance of putting yourself out there and ways to get over the mental block holding you back from pitching yourself or showing up.How to boost your confidence by creating a “Not-so-humble” brag sheet for yourself, to help you identify your story, your message, and what to speak on.Lisa’s process as she gets ready to launch her own podcast, and why she decided not to start with a podcast years ago.This episode will get you fired up to start reaching out and becoming visible and know where to start; with your intention. Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.Thank you for listening!If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!CONNECT WITH LISA SIMONE RICHARDS:WebsiteCONNECT WITH ALESIA GALATI:InstagramLinkedInWork with Galati Media!
Podcasting Lessons Learned with Emily Aborn
Mar 17 2022
Podcasting Lessons Learned with Emily Aborn
Have you ever wondered what it would be like to interview someone who’s been in podcasting for a really long time? Today is your chance to hear all the answers to someone who’s been doing this a while, learn from their mistakes, and know what they wish they’d known when they started. This week, episode 40 of Listeners to Leads is about lessons in podcasting that Emily Aborn has learned throughout her years as a podcaster! In this episode of Listeners to Leads, Emily Aborn is sharing the importance of understanding your podcast plan and actionable steps you can take right now to build a community around your platform. Emily and I also chat about the following: How Emily got started on her own podcasting journey back in 2017, and how different podcasting used to be compared to today.Emily’s experiences with co-hosts, why she’s decided not to have a co-host since, and how it’s made her a better podcast host.How Emily does collaborative episodes, from structure to managing the episode details and logistics.How Emily navigates podcast content and guests with so many interests and ideas, and how she utilizes monthly themes to stay on topic and within her own content buckets.Emily is a bright light of positivity and lessons learned, and I know you will get a lot from this episode! Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.Thank you for listening!If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!CONNECT WITH EMILY ABORN:InstagramPodcastWebsiteCONNECT WITH ALESIA GALATI:InstagramLinkedInWork with Galati Media!
Maximize your Thought Leadership with Podcasting with Lori Highby
Mar 10 2022
Maximize your Thought Leadership with Podcasting with Lori Highby
Lori Highby is the CEO and founder of Keystone Click, a digital marketing agency. She’s been in the marketing business for the last 20 years. Her podcast, Social Capital, around networking and marketing by interviewing global leaders in these spaces. This week, episode 39 of Listeners to Leads is about increasing your thought leadership through podcasting with Lori Highby! In this episode of Listeners to Leads, Lori Highby is sharing the importance of understanding your audience in order to make a marketable podcast and actionable steps you can take right now to encourage your guests to share your show. Lori and I also chat about the following: Why someone should start with their niche if they want to use their podcast to become a thought leader.What thought leadership is and how it’s a strong focus on educating and adding value to your audience that makes that distinction.How best to utilize your thought leadership to lead your audience to buy your product or service in your podcast episodes.Making your show easy for guests and audience listeners to share so that they actually share and your podcast grows.Thought leadership cannot be assumed; it has to be earned through educating and providing high value to your audience.Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.Thank you for listening!If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!CONNECT WITH LORI HIGHBY:FacebookInstagramPodcastWebsiteCONNECT WITH ALESIA GALATI:InstagramLinkedInWork with Galati Media!
Is Launching a Podcast Right for You?
Mar 3 2022
Is Launching a Podcast Right for You?
A lot of times people come to me with an idea of a podcast but they aren’t sure if they should do a podcast, do something else, or leave it alone. Before you decide to start a podcast, there are a few things you need to consider. This week, episode 38 of Listeners to Leads is about what to consider before you launch a show! Book your Podcast Strategy Session today at  In this episode of Listeners to Leads, I’m sharing the importance of understanding your own capacity and your audience's needs and actionable steps you can take right now to determine if starting a podcast is the right move for you and your business. Things I suggest you consider before launching a podcast: The importance of understanding that podcasting is a long game, so having an established audience already is important.How to determine what that audience needs, and the importance of understanding that need so you can fill it with your content. See links below for other podcast episodes to help with this!Understanding the conversations you would like to include in your show if you were to have one, and why you need established content buckets.The biggest thing people get stuck on when it comes to determining if you should start a podcast, and why it’s one of the most important decision-making tasks.Supplemental episodes can be found at the bottom of these show notes. Through this episode, you will determine the four biggest things to know about yourself and your platforms before starting a podcast. Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.Thank you for listening!If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!CONNECT WITH ALESIA GALATI:InstagramLinkedInWork with Galati Media! Episodes mentioned: The Importance of Podcast Market Research and How to do itHow to Create a Podcast Launch PlanPlan out the First (or Next) 10 Episodes of your Podcast
Using TikTok as a Podcaster with Christine Maziarz
Feb 24 2022
Using TikTok as a Podcaster with Christine Maziarz
Christine Maziarz is the TikTok queen for empty nesters and moms everywhere, and it’s no secret that her successful TikTok videos surround her podcast episodes. What is surprising? That she took a break from podcasting this summer and gained MORE downloads than when she was posting new episodes consistently. This week, episode 37 of Listeners to Leads is about using TikTok as a podcaster! In this episode of Listeners to Leads, Christine Maziarz is sharing the importance of having fun and speaking up about what you’re offering, over consistently posting new content and actionable steps you can take right now to start on TikTok for your podcast. Christine and I also chat about the following: Opportunities Christine has had because of her podcast, and more importantly, because of her having fun making videos around her podcast content.The importance of recognizing that it’s okay to stop posting on your podcast; and how Christine got more downloads after she stopped posting podcast episodes than ever before.Content for your podcast; why an audiogram on Youtube or TikTok isn’t going to work and what to post instead.The importance of having fun over posting for an algorithm or because you feel like you have to.Christine has inspired people all over the world through her video content, and today you’ll be inspired to start consuming content on TikTok.Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.Thank you for listening!If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!CONNECT WITH Christine Maziarz:FacebookTikTokWebsiteCONNECT WITH ALESIA GALATI:InstagramLinkedInWork with Galati Media! LINKS MENTIONED: 2 Sisters and a Cult Podcast
How to Choose a Podcast Format
Feb 17 2022
How to Choose a Podcast Format
When I work with new launch clients I often get asked what format their show should be in, and usually my answer is “it depends,”. However, today I want to help you figure out the format of your show through sharing personal experiences that either I have had or my clients have had to help you decide which format makes the most sense for you. This week, episode 36 of Listeners to Leads is about how to pick a podcast format! In this episode of Listeners to Leads, I’m sharing the importance of understanding your own boundaries as well as your show’s unique personality and actionable steps you can take right now to be confident in your format choices for your podcast. I also chat about the following: Picking a format; from solo to guest, and even co-hosted, the format of the episode style should be the first thing you decide on when it comes to the format of your overall show.Why the length of your show matters; how understanding who your audience is and your own ability to get your point across in a concise manner helps you figure out the length of your show.The importance of understanding your own capacity for creating new content to help facilitate the production timing of your show. What podcast seasons are, and how you can categorize your seasons based on theme or timeframe, depending on your show’s personality and needs.There is no right or wrong way to produce your show when it comes to formatting your podcast episodes and style; it really does depend on you, your audience, and your production needs. This episode will allow you the opportunity to explore options and imagine how each type and style may work for you and your own show.Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.Thank you for listening!If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!CONNECT WITH ALESIA GALATI:InstagramLinkedInWork with Galati Media! LINKS MENTIONED:Ep 21: How to Organize and Plan Your Podcast ContentEp 24: Planning out the First (or Next) 10 Episodes of Your Podcast
Unique Podcast Marketing Tips with Alex Sanfilippo
Feb 10 2022
Unique Podcast Marketing Tips with Alex Sanfilippo
Have you ever felt pressure to do what everyone else is doing for marketing? Like reels, for example? So did Alex Sanfilippo; in fact, when his marketing team came to him and tried to convince him to post reels as a marketing strategy for his show, he turned it down. After a little digging into where his audience was coming from, he found that the majority came from a different platform altogether. He’s leaned into unique marketing ideas to grow his show instead and it’s paying off. This week, episode 35 of Listeners to Leads is about unique ways to market your show with Alex Sanfilippo! In this episode of Listeners to Leads, Alex Sanfilippo is sharing the importance of leaning into what you love and actionable steps you can take right now to show up uniquely when marketing your podcast. Alex and I also chat about the following: What is Podcast SOP and why the people who need it most are likely the podcasters who don’t understand what the acronym “SOP” means.How PodMatch, the tinder for podcast hosts and guests to connect, can help streamline and shorten the process of finding high quality guests for your show.How leaning into your personality and what you enjoy doing is better than following trends; and how it helped Alex determine he doesn’t want to do Reels for marketing his show.How leaning into your community and those around you can help leverage your marketing strategy as well.Ultimately, the power of leaning into what you already love doing and finding interest in can help elevate your marketing strategy. So “get different”.Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.Thank you for listening!If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!CONNECT WITH Alex Sanfilippo:PodmatchPodcast SOPCreating a BrandPodcastCONNECT WITH ALESIA GALATI:InstagramLinkedInWork with Galati Media! Links mentioned: Get Different bookEp 13: Finding Quality Guests for your podcastEp 19: Easily Manage your Podcast Workflow