Time to Value: The Gartner Marketing and Product Management Podcast

Gartner

The clock is always ticking for marketers and product managers. On TTV, Gartner experts give you key insights and strategic advice to quickly gain customer value and competitive advantage. read less
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Episodes

Top Insights for Growth & Innovation in Tech Markets
May 2 2024
Top Insights for Growth & Innovation in Tech Markets
You are faced with more questions and options than ever. How to retain your customers? How to attract more new buyers? How to improve your product? Gartner’s recent Tech Growth & Innovation Conference helped vendors break down the challenges that are holding back their organizations in order to grow faster to meet the accelerating pace of demands.In this month’s Time to Value podcast, we’re joined by the Tech Growth & Innovation co-chairs, who will share the most popular insights, insider intel and other key take-aways from the conference.David Yockelson is a research vice president and Gartner Fellow within Gartner’s Product Marketing Practice team in the company’s Technology and Service Provider Research organization. He provides research and advisory services on go-to-market strategies for technology providers, particularly focusing on elements of product marketing (buyer insight, launch communications, messaging and positioning, enablement), marketing/sales interaction, demand generation and corporate strategy. Additionally, with tech infusing virtually all products and services, he helps organizations navigate strategic product go-to-market challenges associated with the delivery of solutions that increasingly and necessarily leverage innovative and/or nascent technologies.Adrian Lee has more than 20 years of technology marketing experience spanning mobile apps, smartphones, SaaS and e-commerce providers. Prior to joining Gartner, Adrian was vice president and head of brand partnerships at Lazada Group, an AliBaba Group-owned e-commerce marketplace in Southeast Asia. He started his international career with global and regional marketing and business operations roles in Nokia and Samsung Electronics. He exerts a pragmatic approach to product management and marketing, with a focus on startup and small-to-midsize technology vendors. He has personally led new market entry and expansion projects, fulfilling a blend of product marketing, general management, content management and evangelist roles.
GenAI for Tech Marketing
Apr 9 2024
GenAI for Tech Marketing
Gartner analysts Alan Antin and Isoke Mitchell focus on what tech marketing leaders need to know about generative AI. As GenAI gains in popularity and use cases expand, tech marketing leaders are realizing both benefits and risks. This episode features a discussion about what technology and service providers are doing well and where they are struggling.Alan Antin is a senior research director on Gartner’s Technology and Service Provider (TSP) Product Marketer team. He provides go-to-market advice to help clients improve their marketing effectiveness with an emphasis on positioning, messaging and demand generation strategy.Alan has more than 20 years of high-tech marketing and product management experience. He held senior marketing leadership positions at Polar and Coty, and he led the marketing function for a number of technology startups. As head of marketing, he has led positioning and messaging, demand generation (field marketing, events and digital), content development, partner marketing, sales enablement, customer education and e-commerce development.Isoke Mitchell is a director analyst within Gartner’s Tech Marketing team. She focuses on demand generation with an emphasis on strategic content marketing. Isoke is a content marketing leader with over 10 years of experience overseeing strategic internal and external content marketing initiatives that help clients drive new and existing business, brand awareness, engagement, retention, leads, and positive customer behavior. She also provides actionable insights on how to develop and improve multichannel marketing strategies.
How to Measure Customer Value for Product Managers
Dec 8 2023
How to Measure Customer Value for Product Managers
Tech product leaders are faced with a dizzying array of terms and approaches when it comes to measuring the actual value that customers can tangibly get from their products. In this episode, guest Adrian Lee, a VP analyst at Gartner, discusses the implications and common challenges product managers face when evaluating customer value and how to effectively measure it.Adrian Lee is a VP analyst contributing research primarily to Gartner for Product Teams. Adrian has more than 19 years of technology marketing experience spanning mobile apps, smartphones, SaaS and e-commerce providers. Prior to joining Gartner, Adrian was Vice President and Head of Brand Partnerships at Lazada Group, an AliBaba-Group-owned e-commerce marketplace in Southeast Asia. He started his international career with global and regional marketing and business operations roles at Nokia and Samsung Electronics. He exerts a pragmatic approach to product management and marketing, with a focus on startup and small and midsize business technology vendors. He has personally led new market entry and expansion projects, fulfilling a blend of product marketing, general management, content management and evangelist roles. His role-based research dials into product management and marketing leaders to deploy best-in-class customer experiences and product launches that achieve profitable revenue growth. He also supports product teams on how to navigate disruptive innovation and natural language technologies.