User Behavior Insights for Product Managers

Time to Value: The Gartner Marketing and Product Management Podcast

Apr 4 2024 • 16 mins

Just about everyone’s heard of “product-led growth.” But what about “user-led growth?” Listen as Gartner Research VP Craig Roth advises product managers on how the science of user behavior can help them build products and services that drive adoption.

Craig Roth is a research vice president within Gartner’s Technology & Service Provider organization. He leads Gartner’s research into technology user behavior and its influence on user experience (UX). This research optimizes product adoption, user-driven sales and user-influenced growth strategies in order to reduce churn rates.

He created Gartner’s User Technology Adoption Readiness Index, a multicountry, cross-industry benchmark that provides insight into technology user adoption and resistance.