What Too Faced Co-Founder Jerrod Blandino is Banking On Next: Diamond Care, Makeup Without Trolls and That Upcoming Madonna Beauty Collab

Breaking Beauty Podcast

Jul 26 2023 • 49 mins

Jerrod Blandino is the legendary co-founder who turned glitter eyeshadow and “Better Than Sex” mascara into a breakthrough, $1.45 billion dollar idea with Too Faced Cosmetics. Now, along with his partner of 28 years, Jeremy Johnson, Jerrod is back with a brand new venture: Toy Box Brands, a startup incubator rolling out with an opulent, diamond care system that he likens to a beauty ritual for your jewels.

Tune in as Jerrod reveals the ethos behind this very personal debut (including a story about his own Elizabeth Taylor diamonds) along with a sneak peek into his next act, a performance-smashing makeup line called Polite Society, launching August 27th. Plus, we get the inside scoop on his upcoming capsule collection with Madonna and so.much.more.

In this episode you’ll also hear:

  • How Jerrod went from being fired from nearly every department store gig to the front lines of the beauty history
  • The little known details behind the iconic Better Than Sex Mascara, the #1 best-selling mascara in the U.S.
  • Why his new makeup line is set to top all of his cult-fave creations of the past, including a lip plumper he claims may be “too much” for some
  • What he thinks mineral oil and social media trolls have in common
  • The intimate story behind his collaboration with muse and lifelong friend, Madonna, for her upcoming tour

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