E242: Kelly O'Dwyer-Manuel from Axiomatics

Content Marketing Virtual Summit Podcast

May 23 2024 • 27 mins

This episode features our meaningful conversation with Kelly O'Dwyer-Manuel, the Vice President Marketing and Communications at Axiomatics, as she talks about all things marketing, especially in the field of cybersecurity.

Kelly shares her marketing journey, highlighting her transition from public relations to marketing. More importantly, she shares her perspectives on key topics like branding, go-to-market strategy, and customer engagement.

From here, Kelly also talked about the challenges and opportunities in cybersecurity marketing and the role of Axiomatics in fine-grained authorization.

Moreover, she advises early-career marketers and tech start-ups while emphasizing the importance of continuous learning, problem-solving, and listening to customers.

If you’re looking for ways to connect with your customers through marketing, you have to listen to Kelly O'Dwyer-Manuel.

Tune in for an enlightening conversation on marketing as inspired by the cybersecurity industry.