Get ready for an extreme viral video case study! Tom Dickson is an engineer who founded BlendTec, a US-based company manufacturing top quality kitchen blenders. He's also the star of the viral video series Will It Blend, in which he used extreme product demonstration to sell his wares. And when I say extreme, I mean EXTREME!
I’m ADHD and I’m dyslexic. I can hardly read and I’ve got a goofy mind. And it’s an absolute blessing, because I see things and solutions like no one else in the world sees them! Just looking at a problem … I have this vision that enables me to look way outside the box.” - Tom Dickson, BlendTec
There’s loads more tips and insights just like this that will help you build that beautiful business of yours into the empire it deserves to be. Hit the PLAY button or subscribe free to hear the full interview. You’ll also find the full interview transcription below.
If you have questions about marketing an everyday product or service then you’ll get the answers in this interview:
Tom Dickson is the founder, CEO and boss of blender manufacturing business, BlendTec. He is also the frontman of the hugely popular viral video series called Will It Blend. He’s appeared on numerous national TV talk shows including NBC’s Today Show and Jay Leno’s show. He’s a grandfather to 35 kids, and is an Engineer by trade.
Here’s what caught my attention from my chat with Will It Blend star Tom Dickson:
But the marketing gold doesn’t stop there, in this episode you’ll also discover:
Other resources mentioned:
Please support these businesses who make this show possible:
DesignCrowd is the world’s #1 custom design marketplace where, with access to 550,000 designers, you’ll get the perfect design every time. Get $100 off at DesignCrowd.com/Timbo
And you gotta love it when your business expenses reward you! When you apply for an American Express Business Explorer Credit Card by November 30, and spend $3,000 in the first three months from the Card approval date, you’ll receive a bonus one hundred thousand Membership Rewards Points. Search Amex Business to find out how. New American Express Card Members only. Terms and Conditions Apply. I always wanted to do that!
If some thing in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below.
May your marketing be the best marketing.
See omnystudio.com/listener for privacy information.