Want to make your home studio setup look like a Hollywood production? Then, this episode of The Videocraft Show Presented By Video Husky is for you! Kevin Shen is the founder of Dream Studio Course, a step-by-step course teaching video creators about the principles of home studio design. Kevin offers Dream Studio Course in three different formats - a self-directed course, 1-on-1 coaching, as well as a cohort-based program, which has proven to be most popular among his customers. Kevin has more than a decade of experience under his belt as a creator. From mental health to his knowledge around video production, he’s covered a wide range of topics on his channel which has amassed up to 30,000 subscribers. In this final episode of The Videocraft Show Presented By Video Husky, Kevin and host Jon Santiago discuss: How listening to his audience on YouTube spawned the business idea for Dream Studio Course.The common constraints that stop most creators from building their own dream studios.What you can expect from Kevin’s program if you decide to sign up… And much more! Relevant Links Dream Studio CourseKevin Shen on YouTubeKevin Shen on TwitterKevin Shen on Instagram Having trouble organizing ideas for your videos? Download a copy of our free script template by joining our email list: http://bit.ly/vc-script-template Production Credits Producer/Editor: Gio FernandezGraphics: Paolo Lopez

Stumped for ideas around how to build a business model for yourself as a creator? In this episode of The Videocraft Show Presented By Video Husky, this conversation may help you sp Simon Owens is a long-time journalist, marketer, and PR professional who’s built an audience for himself covering the creator economy. His industry newsletter reaches over 5,000 subscribers and his podcast generates roughly 1,000 downloads per episode.  In this edition of The Videocraft Show Presented By Video Husky, Jon chats with Simon about a host of subjects around his business model as a creator including: What he charged for consulting services.How he partnered with the University of Oregon to launch an online course.How he sells ads on his podcast and newsletter. And so much more! Relevant Links Simon Owens' NewsletterThe Business of Content PodcastSimon Owens on TwitterWhen should a creator throw in the towel? Having trouble organizing ideas for your videos? Download a copy of our free script template by joining our email list: http://bit.ly/vc-script-template Production Credits Producer/Editor: Gio FernandezGraphics: Paolo Lopez

How do you become the kind of creator that brands trust with a steady paycheck? With more than 10 years of experience in both public relations and influencer marketing, this week’s guest on The Videocraft Show Presented By Video Husky can offer some guidance. Kristyn Snell is the founder of ModernSpeak, a global creator management agency based in Alberta, Canada. They represent and manage brand deals for more than a dozen creators specializing in lifestyle and travel content (including Lizzie Peirce, who appeared on episode 49 of the show). Before ModernSpeak, Kristyn served as an account manager for a boutique PR firm representing clients in the hospitality industry. She later went on to cut her teeth as a media specialist for tourism boards like Tourism Calgary and Travel Alberta. In this episode, Jon Santiago connects with Kristyn to discuss: The inner-workings of how ModernSpeak empowers creators to earn a living from their content.How creators should approach negotiations in terms of pay and in-kind agreements with companies.Her recommendations for creators hoping to earn repeat business from brands. And much more…   Relevant Links   MODERNSPEAK’S Website Setting Boundaries as a creator with LIzzie Peirce (Episode 49 of The Videocraft Show)MODERNSPEAK on InstagramEmail Kristyn! Having trouble organizing ideas for your videos? Download a copy of our free script template by joining our email list: http://bit.ly/vc-script-template Production Credits Producer/Editor: Gio FernandezGraphics: Paolo Lopez

We talk a lot about the importance of revenue diversification for video creators on this show. Beyond brand deals, selling merch, or creating your own physical or digital products, another source of income for creators is memberships.   In this week’s episode, we talk with someone who can help you jumpstart your own.   Jen Matichuk oversees strategic partnerships at Memberful, a software platform that empowers creators to sell memberships to their audiences. It was founded in 2013 and was acquired by Patreon five years later.   In her role at Memberful, Jen educates and assists creators on how to best grow their businesses using the platform. She brings a wealth of experience to her role, having previously spearheaded the Mythical Society, a membership program launched by long-time creators Rhett and Link.   In this episode of The Videocraft Show Presented By Video Husky, Jen talks with Jon about all things memberships. You will learn: The differences between Memberful and its parent company, Patreon.Where a creator should start if they’d like to launch their own membership program.How to design a membership program that your audience will want and purchase. And so much more!   Relevant Links   Memberful websiteJen Matichuk on InstagramJen Matichuk on TwitterJen Matichuk on YouTubeJen Matichuk's personal websiteRhett & Link on YouTubeGood Mythical Morning on YouTubeThe Mythical Society website   Chapters (00:00) Intro(03:38) Start of Conversation with Jen(04:32) Lessons she learned playing Hockey(06:22) Importance of teamwork(11:33) Jen’s background in film(12:46) Working with Rhett and Link(15:41) Main revenue streams for Rhett and Link(18:02) Reason behind the growth of Good Mythical Morning(20:22) Takeaways from working with Rhett and Link(22:04) Improving content by reviewing previous projects and analytics(23:39) What should creators pay attention to(27:11) Listening to your audience(28:53) Working with Memberful(30:57) Building Mythical Society(34:43) Starting your own Membership(37:22) What hinders creators in starting their own membership program(41:07) Pricing your membership program(46:28) How to tell your audience that you’re increasing the price of your membership(52:43) Difference between Owned and Rented(56:09) Benefits of having your own line of communication to your audience(1:00:52) Future of Membership programs(1:07:48) Where to follow Jen   Having trouble organizing ideas for your videos? Download a copy of our free script template by joining our email list: http://bit.ly/vc-script-template   Production Credits Producer/Editor: Gio FernandezGraphics: Paolo Lopez

Think you can’t make a living as a content creator with a small audience?    Think again.   Our guest this week on The Videocraft Show Presented By Video Husky is living proof that you can build a career as a creator with an audience of fewer than 100,000 YouTube subscribers!   Kelly Driscoll is a creator who’s built a small but loyal following around beauty content. Kelly focuses specifically on the verticals of skincare and k-beauty, discussing them in the context of self care and mental health.   After starting and giving up on YouTube close to a decade ago, Kelly came back to the platform in 2018 and has posted two videos a week ever since. With just over 50,000 subscribers on YouTube and close to 25,000 followers on Instagram, she’s built a sustainable career for herself as a content creator.   In this episode, Jon Santiago speaks with Kelly about her almost decade-long journey to build her YouTube career. They also discuss: The difference between being process-oriented versus results-oriented as a creator.Milestones that signaled to her that she was headed in the right direction on YouTube.Where she earns the majority of her revenue as a creator (Hint: it’s not from brand deals). And much more…   Relevant Links Kelly Driscoll on YouTubeKelly Driscoll on InstagramKelly Driscoll websiteThe Journey | A Self Care PodcastIdeaEconomy newsletter   Chapters (00:00) Intro 02:58 Start of conversation with Kelly(04:40) Beginning of her YouTube Journey(12:46) The difference between being process-oriented versus results-oriented as a creator(20:05) Milestones that signaled to her that she was headed in the right direction on YouTube and where she earns the majority of her revenue as a creator(23:50) Personal journey as a creative(29:14) Work-life balance as a content creator(36:01) Coming up with ideas for content(36:41) Taking a step back to move 2 steps forward(41:00) Reviewing and organizing content ideas(46:53) Value in posting content consistently(56:11) Business side of content creation and the importance of having a community on YouTube.(57:56) Finding your niche(1:03:53) Making money on YouTube with AdSense and affiliate links.(1:09:28) Budgeting as a creator(1:15:35) Living within your means(1:20:38) Having an escape plan(1:29:52) Where to follow Kelly Driscoll   Having trouble organizing ideas for your videos? Download a copy of our free script template by joining our email list: http://bit.ly/vc-script-template   Production Credits Producer/Editor: Gio FernandezGraphics: Paolo Lopez

Ever wondered what it’s like to live in Portugal? Specifically in the southernmost tip of the country?   Then you probably should check out Algarve Addicts on YouTube. Since 2018, Algarve Addicts has been sharing perspectives from foreign expats on where to live and what to do around the region.   The channel is the brainchild of Nick Robinson, an expat himself who moved to Portugal more than two decades ago from South Africa. He started Algarve Addicts back in 2018 after selling a paddleboarding business he started 3 years before.   In this episode, Jon Santiago speaks with Nick about building a business out of Algarve Addicts as well as a host of other topics including: The services he offers to generate revenue from the channel.How he stuck with YouTube despite growing fewer than 100 subscribers during his first two years as a creatorWhy collaboration trumps competition in content creation and business. And much more! Relevant Links Nick Robinson on YoutubeAlgarve Addicts on InstagramNick Robinson on InstagramAlgarve Addicts websiteThe Videocraft Show Tim Schmyoer EpisodeThe Videocraft Show Amelia and JP Episode   Chapters (00:00) Intro(02:44) Start of conversation with Nick(03:41) Nick’s early career(06:54) Digital marketing in the early 2000’s(08:03) Using digital marketing to promote his Paddle boarding business(15:09) Selling a business you built(17:55) Starting Algarve Addicts(20:41) Nick’s drive to keep making videos(24:37) Turning a digital platform into a business(35:07) Developing an online community(36:41) Generating video ideas for YouTube(38:16) Being a marketing channel for other business(40:05) Creating videos for YouTube(42:56) Creating YouTube thumbnails(46:46) Expanding the business(50:01) The future of Algarve Addicts(51:25) Collaborating with other content creators(54:45) Expanding a team(59:05) Where to follow Nick Robinson   Having trouble organizing ideas for your videos? Download a copy of our free script template by joining our email list: http://bit.ly/vc-script-template   Production Credits Producer/Editor: Gio FernandezGraphics: Paolo Lopez

"A 20 something will not have the same issues of a 40 something. And they maybe didn’t find someone on YouTube who could relate to their demands or their issues and problems, you know? And now I got those women saying, ‘Oh my gosh, I’m so glad I found you on YouTube. Finally, someone who speaks the same language as me in terms of fashion.’ So to me 40, 50 - it’s just a number!" - Frederique Bros   When it comes to fashion, do you struggle to create your own unique style? Then, perhaps you should check out the YouTube Channel of this week’s guest on The Videocraft Show Presented by Video Husky.   Frédérique Bros is a French YouTuber based in Australia, who’s made a name for herself creating content for women about style and fashion. Through her videos, she aims to inspire others how to find their own sense of style that’s classy and chic without breaking the bank.   Frédérique started her YouTube channel in 2020 when, like the rest of the world, COVID forced her to reset. Nearly two years later, at the time of this interview, she’s built a loyal following of close to 160,000 subscribers and more than 12-million YouTube views.   In this episode of The Videocraft Show Presented By Video Husky, Jon Santiago speaks to Frédérique about starting a YouTube channel in a time of great uncertainty plus: The importance of embracing being bad when you first start creating.How Frederique has learned how to deal with negative feedback and criticism.Why age shouldn’t matter when you deciding to start a YouTube channel. And so much more…   If you're a content creator, we know how time-consuming and tedious it is to edit your own videos. That's why Video Husky provides unlimited editing at a flat monthly rate. Just send us your footage plus instructions of what you want and you'll get the first draft of your video in 1-2 business days. Guaranteed.  Intrigued? Visit https://www.videohusky.com/pricing/.   Relevant Links Frédérique on YouTubeFrédérique's WebsiteFrédérique on InstagramFrédérique on TikTok   Chapters (00:00) Intro(02:51) Start of conversation with Frédérique(04:01) Origins of her creativity(10:34) Living in Paris(12:31) Impact of visiting countries on her creativity(15:41) Helping people find their own fashion style(22:15) Finding a niche audience in YouTube(26:59) Understanding the different social media platforms(34:05) Dealing with negative feedback and criticism(41:57) Difference of YouTube to the other social media platforms(46:49) What prevented her to start a YouTube Channel before(49:24) Importance of embracing being bad when you first start creating videos(53:36) Starting a YouTube Channel at the age of 40(57:44) Understanding that not everybody will like your content(1:04:27) Where to follow Frédérique   Having trouble organizing ideas for your videos? Download a copy of our free script template by joining our email list: http://bit.ly/vc-script-template   Production Credits Producer/Editor: Gio FernandezGraphics: Paolo Lopez

Stop selling and start educating. That is the approach to video taken by this week’s guest on The Videocraft Show Presented By Video Husky.   Caton Del Rosario is the co-founder and director of marketing at American Mortgage Network, a 100% employee-owned lending company. They offer a full suite of mortgage products for clients, including conventional, adjustable, government and jumbo loans.   Purchasing a home, especially for most first-time buyers, can be scary and overwhelming. That’s why Caton has made it his mission to simplify the process in terms that people can understand.   And these days, he’s doing that primarily through video. He started with long-form content on YouTube a few years ago. But it’s his short, digestible videos on TikTok, Instagram Reels, and YouTube Shorts that are helping him reach brand new audiences.   In this episode, Jon Santiago chats with Caton about his strategy with video as well as as: The surprising origins of his own creativity.The simple, yet effective practice that prevents Caton from never running out of ideas for new content.The percentage of revenue he’s generating for his mortgage company through his videos.How to prevent creative burnout. And so much more..   If you're a content creator, we know how time-consuming and tedious it is to edit your own videos. That's why Video Husky provides unlimited editing at a flat monthly rate. Just send us your footage plus instructions of what you want and you'll get the first draft of your video in 1-2 business days. Guaranteed.  Intrigued? Visit https://www.videohusky.com/pricing/.   RELEVANT LINKS Caton on YouTubeCaton on TikTokCaton on InstagramCaton on Facebook Caton's Interview with SD VoyagerAmerican Mortgage Network websiteWong Fu Productions YouTube Channel    Chapters (00:00) Intro(02:37) Start of conversation with Caton(03:36) Buying his first house(07:15) Growing up in a Filipino household(11:10) Inspiration from Asian-American YouTubers(15:45) Inspiration from Filipino artists(18:02) Experience of growing up surrounded by legendary Filipino artists and mindset as a content creator(25:13) Journey as a mortgage consultant(28:59) Vision after graduating college(31:49) Being a young individual in the mortgage industry(34:41) Journey as a Content Creator(38:13) Evolution of his content creation process(39:07) Writing scripts for short-form content(41:39) Coming up with short-form content ideas(49:17) Working with Video Husky(52:39) Sustainability in content creation(57:27) Percentage of revenue generated for his mortgage company through his videos(01:00:49) Preventing creative burnout(01:03:13) Future plans in content creation(01:06:21) The positive and negative sides of being famous(01:07:56) Where to follow Caton   Having trouble organizing ideas for your videos? Download a copy of our free script template by joining our email list: http://bit.ly/vc-script-template   Production Credits Producer/Editor: Gio FernandezGraphics: Paolo Lopez

Short-form video is all the rage these days. But most small businesses don’t know how to leverage it.   Enter Ray of Ray Motion Films.   Ray Motion Films is a full-service digital marketing company based in New Jersey. And Ray has carved out a niche for himself in his local area, working mostly with companies providing financial services. He’s accomplished this by focusing on helping small business owners create “beautiful, unique, and thought-provoking projects”.   One of Ray’s greatest success stories to date has been his work with Badran Tax and Accounting, an accounting firm out of New Brunswick, New Jersey. With Ray’s guidance, Badran has managed to grow an audience of close to 100,000 followers on TikTok.   In this episode of The Videocraft Show Presented By Video Husky, Jon Santiago chats with Rehan about a variety of subjects including: The origins of his interest in entrepreneurship.How he thinks about pricing his services.His entire content-creation process for making short-form content with Badran Tax & Accounting.Rehan’s mindset in content creation. And much more…   If you're a content creator, we know how time-consuming and tedious it is to edit your own videos. That's why Video Husky provides unlimited editing at a flat monthly rate. Just send us your footage plus instructions of what you want and you'll get the first draft of your video in 1-2 business days. Guaranteed. Intrigued? Visit https://www.videohusky.com/pricing/.   Relevant Links Ray Motion Films on InstagramRay Motion Films Website Ray Motion Films on YouTubeBadran Tax and Accounting on TikTokJesse Wellens YouTube channelSmosh YouTube channelCasey Neistat YouTube channelChris Do - The Futur YouTube channel   Chapters (00:00) Intro(02:43) Start of conversation with Ray(04:24) Constant innovation in content creation(07:22) Adjusting routines to become better(08:00) Mentality as a content creator(09:37) The origins of Ray’s interest in entrepreneurship(11:26) Ray’s inspiration in creating videos(15:53) Ray’s career journey(19:15) Working in the Real Estate industry as a content creator(22:35) Finding a niche in TikTok(23:55) Looking for the ideal clients(27:12) Using TikTok to open new business opportunities and get more clients.(27:56) Targeting a specific audience and creating tailor fit content(28:41) Knowing when to outsource people(30:37) Targeting clients in the Real Estate and Financial industry(34:26) Pricing your services(38:31) How to justify your pricing to clients(40:53) Leveraging TikTok to drive audience to all your other online platforms(42:40) Content creation process and working with Video Husky(52:04) Collaborating with clients(55:32) Filming short form content(57:53) Scripting short form videos(1:01:18) Ray’s next step for his business(1:06:56) Creative industry in the next 10 years(1:10:48) Where to follow Ray   Having trouble organizing ideas for your videos? Download a copy of our free script template by joining our email list: http://bit.ly/vc-script-template   Production Credits Producer: Nikki VicenteEditor: Ingrid SaraybaGraphics: Paolo Lopez

Giving you back your time while taking the frustration out of automation. That is the mission behind Automate Your Life, a YouTube channel that on the surface teaches viewers how to leverage the latest innovations in smart home technology. This week on The Videocraft Show Presented By Video Husky, we have the pleasure of welcoming Brian Read, the founder of Automate Your Life, onto the podcast! Brian started the channel with a simple video tutorial for his family’s Google Home in 2017. Since then, Automate Your Life has grown to reach a subscriber-base of more than 100,000 people. It’s even spawned a second channel that provides 5-minute tutorials on setting up smart home devices. In this episode, Jon Santiago chats with Brian about the inner-workings of his career as a creator, including: Why leaving his day job to become a creator full-time was a calculated risk.The factors creators should evaluate before taking on brand deals.The importance of having a deeper purpose behind your career as a content creator.Finding a niche and finding your "why". And much more!   If you're a content creator, we know how time-consuming and tedious it is to edit your own videos. That's why Video Husky provides unlimited editing at a flat monthly rate. Just send us your footage plus instructions of what you want and you'll get the first draft of your video in 1-2 business days. Guaranteed.  Intrigued? Visit https://www.videohusky.com/pricing/.   RELEVANT LINKS Brian Read on YouTube (Automate Your Life)  Brian Read on YouTube (Smart Home Setup In 5 Minutes) Automate Your Life websiteBrian Read on TwitterBrian Read on LinkedinHow to Setup The Google Home MiniCraig's Tech Talk PodcastGeocities Wikipedia pageAngelfire Wikipedia pageChris Jericho’s WWE Debut   Chapters (00:00) Intro(03:21) Start of conversation with Brian(08:00) Brian getting his first computer(10:00) Early days in website development(15:20) Creative programs in the early 2000's(17:27) Brian's engineering career(21:17) Realizing the value of time(25:05) Having a deeper purpose as a content creator(28:55) How Brian's YouTube career started(34:40) Building an online presence in YouTube(37:23) Content building strategy(40:59) Leaving your day job(47:11) Brian's current business status(51:33) Factors to evaluate before taking on brand deals(56:35) Mindset around money(1:00:21) Finding a niche(1:05:58) Where to follow Brian Read   Having trouble organizing ideas for your videos? Download a copy of our free script template by joining our email list: http://bit.ly/vc-script-template   Production Credits Producer: Nikki VicenteEditor: Ingrid SaraybaGraphics: Paolo Lopez

“One thing that keeps me going is a lot of the comments and interactions that I get on social media, and through YouTube, where people are telling me like, ‘Oh, I love your channel, I've been making a few recipes a week, these are our new favorite things that we're cooking, we're eating in more, we're not taking out so much.’ And that makes me think that I'm leaving, like a positive impact in this world.” – Angelo Todaro   By day, Angelo Todaro is a New Jersey-based health coach. From NFL players to suburban moms, he’s trained a wide variety of clientele in his decade as an elite trainer and consultant.   But on the side, Angelo is a burgeoning chef with a YouTube channel that has grown to over 30,000 subscribers. Since 2017, Angelo has been entertaining and educating the masses with his in-depth cooking tutorials of healthy and delicious dishes.   In this conversation on The Videocraft Show Presented by Video Husky, Jon Santiago goes into the weeds with Chef Ange about building a flourishing cooking channel on YouTube. They discuss: The lessons he’s learned from professional athletes in the NFL, MLB, and UFC that he applies to his journey as a content creator.The technical nitty-gritty of creating content for his YouTube channel, including his advice for shooting videos with a multi-cam setupThe importance of finding mentors along the way as a creator (plus how to connect with them).Optimizing his YouTube thumbnails and titles. And so much more...   If you're a content creator, we know how time-consuming and tedious it is to edit your own videos. That's why Video Husky provides unlimited editing at a flat monthly rate. Just send us your footage plus instructions of what you want and you'll get the first draft of your video in 1-2 business days. Guaranteed. Intrigued? Visit https://www.videohusky.com/pricing/.   Relevant Links Chef Ange on YouTubeChef Ange on InstagramOven Roasted Crispy Chicken Thighs (Chef Ange's first Youtube video)Mr. Make It Happen on YouTube How to Photograph Food: Compose, Shoot, and Edit Appetizing Images by Beata Lubas (Not sponsored)   Chapters (00:00) Intro(02:46) Start of conversation with Chef Ange(03:35) The start of Chef Ange’s fitness career(04:13) How his interest in cooking started(05:22) His first YouTube video getting 3 million views(07:13) How he learned to cook(11:03) His views on self-development(15:22) What he learned from his mother about the basics of cooking(19:23) What he learned from professional and collegiate athletes(22:07) What keeps him motivated(26:56) The importance of being consistent on YouTube(29:42) The process of improving his videos(33:17) The metrics that he pays attention to(34:34) Optimizing his YouTube thumbnails and titles(39:32) His strategy for improving his click-through rate(40:52) His content creation process(49:35) Knowing when he needed to outsource(54:06) Anyone can be a creator now(55:49) Best practices for shooting with multiple cameras(59:14) The cameras and lights that Chef Ange uses(01:01:58) His inspiration as a content creator(01:06:49) Tips for reaching out to potential content creator mentors(01:12:33) The first step to achieving your goal is just to START(01:16:01) Where to follow Chef Ange   Having trouble organizing ideas for your videos? Download a copy of our free script template by joining our email list: http://bit.ly/vc-script-template   Production Credits Producer: Nikki VicenteEditor: Ingrid SaraybaGraphics: Paolo Lopez

Travel, lifestyle, filmmaking, and so much more. That in a nutshell summarizes the content of Toronto-based creator, Lizzie Peirce.   Across YouTube, Instagram, and a variety of other platforms, Lizzie has amassed an audience of more than 300,000 followers. Through her content, she aims to inspire hopeful creators to take the leap into the world of creativity while providing them actionable advice for how to do so.   As a creator, Lizzie has been able to partner with well-known brands, including Adobe, Storyblocks, and Intel. She’s also leveraged her work to co-create Know Hau Media, a production business with her husband and fellow YouTuber, Chris Hau.   In this episode of The Videocraft Show Presented By Video Husky, we travel across the map with Lizzie and discuss: The surprising similarities between running a business as a creator and the preparation that goes into planning a wedding.Co-owning a media company with your significant other.What keeps her motivated when challenges arise for her as a creator.Dealing with uncertainty and anxiety.Her advice for people who want to start a YouTube channel.   And a variety of other subjects…   If you're a content creator, we know how time-consuming and tedious it is to edit your own videos. That's why Video Husky provides unlimited editing at a flat monthly rate. Just send us your footage plus instructions of what you want and you'll get the first draft of your video in 1-2 business days. Guaranteed.  Intrigued? Visit https://www.videohusky.com/pricing/.   Relevant Links Lizzie Peirce on YouTubeLizzie Peirce on InstagramLizzie Peirce’s websiteLizzie Peirce on TwitterChris Hau on YouTube   Chapters (00:00) Intro(03:13) Start of conversation with Lizzie(04:06) Getting married in 2021(11:13) Planning a wedding while running a business(17:27) What keeps her going and motivated(21:49) Being your own boss: reality vs. expectations(26:43) How she deals with challenges and changes(28:54) Her opinion on metrics and stats(30:32) Dealing with uncertainty and anxiety(35:55) Her advice for people who want to start a YouTube channel(37:13) Growing her team and outsourcing(40:23) Working with her spouse and setting boundaries(50:06) Managing finances(53:43) Connecting with fellow creators(57:07) Where to follow Lizzie   Having trouble organizing ideas for your videos? Download a copy of our free script template by joining our email list: http://bit.ly/vc-script-template   Production Credits Producer: Nikki VicenteEditor: Ingrid SaraybaGraphics: Paolo Lopez

“There is this kind of tension between what you are on the inside and what you are on the outside professionally, and whether you have to make a choice between two different things or (if) you can blend it together. And I think that leads to a lot of satisfaction when people get it right. And I think it leads to a sort of lifelong (feeling of) ‘I wish I had done this’ or ‘I wish I could go back and do that’ if you ignore the other part of yourself.” — David Hindin   By trade, David Hindin is a surgeon based in the San Francisco Bay Area. He’s currently a fellow in the Surgical Critical Care program at Stanford University’s School of Medicine.   He graduated with a medical degree from the Perelman School of Medicine at the University of Pennsylvania in 2011. He later went on to serve the bulk of his medical career so far at Temple University, where he completed his residency in the hospital’s general surgery unit in seven years.   But on the side, David also makes time to explore his creativity. And one of his most successful creative endeavors has been his YouTube channel, where he shares content around his experiences in medicine. To date, David’s channel has amassed more than 30,000 subscribers. In this conversation on The Videocraft Show Presented By Video Husky, David joins host Jon Santiago to discuss a host of topics including: Why it’s valuable to have both creative and rational pursuits.The importance of writing in his video creation process.How he’s learned how to concede creative control to his video editor.Deciding to narrow down his niche on YouTube.   And much more...   If you're a content creator, we know how time-consuming and tedious it is to edit your own videos. That's why Video Husky provides unlimited editing at a flat monthly rate. Just send us your footage plus instructions of what you want and you'll get the first draft of your video in 1-2 business days. Guaranteed.  Intrigued? Visit https://www.videohusky.com/pricing/.   Relevant Links David Hindin on YouTubeDavid Hindin on Instagram Stanford Biodesign Fellowship Atul Gawande - Being Mortal When Breath Becomes Air - Paul KalinithiCasey Neistat on YouTubeHow Einstein's brain was literally stolen and sliced up (and what science learned)Getting Things Done By David Allen David Allen - The Art of Getting Things Done (GTD) (#384) - The Tim Ferriss ShowBuilding a Second Brain With Tiago Forte   Chapters (00:00) Intro(03:17) Start of conversation with David(04:23) Stanford(06:01) Critical care fellowship(08:50) How David got into medicine(10:33) Combining creativity and logic(11:46) His role models growing up(12:45) Double majoring in Biology and English(15:27) Going to med school(18:19) How med school influenced his creative journey for YouTube(20:04) The identity of being a doctor(23:27) Shining light on the “humanity” of being a doctor(27:58) What inspired David to start making YouTube videos(33:18) When he decided to narrow down his niche on YouTube(34:50) Imposter syndrome as a doctor and as a content creator(37:51) His target audience(39:54) How he does research for his YouTube videos(41:30) His process for writing, scripting, and filming his YouTube videos(47:51) Getting Things Done by David Allen(50:40) His process for editing his YouTube videos(53:12) Letting go of creative control to a video editor(59:05) David’s future plans for his YouTube channel(01:04:16) Where to follow David   Having trouble organizing ideas for your videos? Download a copy of our free script template by joining our email list: http://bit.ly/vc-script-template   Production Credits Producer: Nikki VicenteEditor: Ingrid SaraybaGraphics: Paolo Lopez

“Even if they have an interview with Google, Facebook, Apple, Netflix, or even Tesla or PayPal, they will always have Amazon in the mix.” — Holly Lee   Holly Lee is a recruiting leader turned career coach with 20 years of industry experience. From Facebook and Google to Amazon and Microsoft, Holly has worked for some of the biggest and most innovative companies in the world today.    She spent a large chunk of her career at Amazon where she helped recruit for the Kindle and Alexa teams. Holly also developed and later served as a trainer for Making Great Hiring Decisions, the e-commerce giant’s behavioral interview training process.   In 2019, she decided to leave corporate behind and forge her own path as a career coach. And since then, she’s been able to help thousands of senior to executive-level professionals land the tech jobs of their dreams. Through YouTube, Holly’s been able to build a loyal audience of job seekers who’ve landed opportunities in software, hardware, operations, and data science.   In this episode of The Videocraft Show Presented By Video Husky, Holly joins Jon Santiago to discuss: How she built her career in recruiting.How her work in recruiting translates over to being a content creator.The business model she’s developed around her YouTube channel.Helping people land lobs at Amazon.Her process for pricing her products and services.   And much more…   If you're a content creator, we know how time-consuming and tedious it is to edit your own videos. That's why Video Husky provides unlimited editing at a flat monthly rate. Just send us your footage plus instructions of what you want and you'll get the first draft of your video in 1-2 business days. Guaranteed.  Intrigued? Visit https://www.videohusky.com/pricing/.   Relevant Links Holly Lee on YouTubeHolly Lee’s WebsiteCass Thomspon on The Videocraft ShowAmazon Interview Tips (former Amazon Recruiting Leader + interview trainer for Amazon): 3 TIPS! itsJudysLife on YouTube   Chapters (00:00) Intro(03:25) Start of conversation with Holly Lee(05:09) Moving to the US as a child(07:22) Getting her first big break at Microsoft(10:14) Getting a job at Google(11:09) The power of networking(14:24) Be a great communicator through listening well(16:38) Getting anxiety before livestreaming(20:00) How Holly became a recruiter(24:41) What she learned from each big tech company she worked for(28:37) How she found her niche on YouTube(31:27) What inspired her to start her YouTube channel(33:50) Being able to meet people you admire on YouTube(35:39) How she stopped caring what other people think of her(36:55) How she started strategizing for her YouTube channel(40:31) Helping people land a job with Amazon(42:20) Common questions that her clients ask her(46:25) Knowing where her online audience is(49:03) Building her coaching business using YouTube(50:53) How she created her courses(53:30) How and why people flock to her YouTube channel(56:30) When people recognize her in Seattle(01:00:23) How she practices digital privacy for her family(01:02:48) Her process for pricing her products and services(01:06:27) The diversity of her clientele(01:08:03) Challenges to overcome for her YouTube channel and business(01:10:35) Where to follow Holly Lee   Having trouble organizing ideas for your videos? Download a copy of our free script template by joining our email list: http://bit.ly/vc-script-template   Production Credits Producer: Nikki VicenteEditor: Ingrid SaraybaGraphics: Paolo Lopez

“I feel like, for a long time, we were like we want to have this many downloads, blah-blah-blah, and we pulled the number literally out our butts. And now we're just much more focused on the people that actually really love our show. How can we serve them in a deeper way? How can we connect with them in a deeper way? And then your mission becomes more clear.”  — Krista Williams   This week, we have the second part of a special two-part podcast. We welcome Krista Williams, the co-founder and co-host of Almost 30, a top 50 podcast, global brand, and community. If you missed part one with Krista’s co-host, Lindsey Simcik, definitely check that out, too. We’ve included a link to that episode in the show notes!   After building a career in digital marketing, sales, and strategy at Fortune 100 companies, Krista scaled Almost 30 from the ground up to where it is today. Since its founding in 2016, her podcast has been listened to and downloaded more than 30 million times while earning recognition from outlets such as iHeartRadio, Entrepreneur, GirlBoss, Buzzfeed, and more.   Aside from Almost 30, Krista is the creator of It’s Krista, her personal blog where she offers her honest takes on health, wellness, spirituality, and style. She’s also become a leading speaker at a variety of events, including POPSUGAR Play/Ground, Create & Cultivate, and Podcast Movement.   In this episode of The Videocraft Show Presented by Video Husky, Jon continues with Krista where his conversation with Lindsey left off. Jon talks with Krista about a host of topics including: The importance of learning to create for the sake of creation rather than external validation.The value of building an events-based arm to your creator business.How Almost 30 thinks about hiring and scaling a team for their creator business. The positive side and negative side of social media.Canceling cancel culture.   And much more...   If you're a content creator, we know how time-consuming and tedious it is to edit your own videos. That's why Video Husky provides unlimited editing at a flat monthly rate. Just send us your footage plus instructions of what you want and you'll get the first draft of your video in 1-2 business days. Guaranteed.  Intrigued? Visit https://www.videohusky.com/pricing/.   Relevant Links Almost 30 Almost 30 InstagramKrista Williams InstagramKrista Williams websiteAlmost 30 YouTubeTayo Aina on YouTubeStrength to Love by Dr. Martin Luther King Jr.1,000 True Fans by Kevin KellyLindsey Simcik on The Videocraft ShowGreenlights by Matthew McConaughey   Chapters (00:00) Intro(02:48) Start of conversation with Krista(03:54) How Almost 30 attracts listeners of all kinds(07:10) The importance of listening(09:46) How Krista learned to stop comparing herself to others(13:08) Success does not come from validation from others(17:08) When happiness feels unattainable(19:20) Focusing on things you can control(22:32) Being ahead of your time(26:15) The positive and negatives sides of social media(31:35) Social media is a highlight reel(33:51) Processing things on your own first before sharing them on social media(35:04) Canceling cancel culture(37:10) The dark and light sides of humanity(40:12) How traveling taught Krista to be resourceful(42:56) The Almost 30 Tour(46:07) Thinking of income-generating opportunities(47:45) 1000 True Fans by Kevin Kelly(51:40) Remembering to pause and to live life(53:21) Building a membership community for Almost 30(58:17) Scaling the Almost 30 team   Having trouble organizing ideas for your videos? Download a copy of our free script template by joining our email list: http://bit.ly/vc-script-template   Production Credits Producer: Nikki VicenteEditor: Ingrid SaraybaGraphics: Paolo Lopez

“It's not always easy to take, especially if it's more negative-skewed or critical-skewed. But you know when something's true if you are super in tune with who you are.” — Lindsey Simcik, Almost 30   This week we have part 1 of a two-part episode of The Videocraft Show Presented By Video Husky. Our guest is Lindsey Simcik, co-founder and co-host of Almost 30, a top 50 podcast with more than 30 million downloads since its inception in 2016.    Almost 30 is a must-listen for anyone looking to hear heart-centered conversations about mental health, modern spirituality, entrepreneurship, and more. Almost 30 has also developed into a diverse brand and business, connecting its thriving community through events, digital courses, and a variety of other programs.   Before Almost 30, Lindsey began her career as an actress and singer on the east coast. And, while building the podcast on the side, she also worked as a fit model and senior instructor at SoulCycle.  In this episode, host Jon Santiago chats with Lindsey about the inner workings of Almost 30. Among the topics they discuss are: How she’s learned to process and take feedback about her work from the show’s audience.Why they invest time into building and connecting with their community.Why they’ve decided to lean more into creating video content lately and what their production process looks like.The importance of leaning into your imperfection as a content creator.Going on tour for the first time.   And much more...   If you're a content creator, we know how time-consuming and tedious it is to edit your own videos. That's why Video Husky provides unlimited editing at a flat monthly rate. Just send us your footage plus instructions of what you want and you'll get the first draft of your video in 1-2 business days. Guaranteed.  Intrigued? Visit https://www.videohusky.com/pricing/.   Relevant Links Almost 30 WebsiteAlmost 30 on YouTubeAlmost 30 on InstagramLindsey Simcik on Instagram   Chapters (00:00) Intro(02:47) Start of conversation with Lindsey Simcik(03:30) Reaching out to both men and women through the Almost 30 podcast(05:29) Embracing self-development(08:48) Going on tour for the first time as a podcast(12:34) The importance of building and connecting with your community(18:21) How they differentiate constructive criticism and negative feedback(26:22) Being an extroverted introvert and deciding what to share online(30:15) Having responsibility as creators and as viewers(33:00) Lindsey and Krista's creative process for Almost 30(37:03) Where Lindsey's curiosity comes from(40:35) Why Lindsey and Krista started doing more video podcasts(42:56) Difference between comments for men on video vs. women on video(45:52) The team behind the Almost 30 podcast(48:10) The biggest lessons that Lindsey learned over the past year(52:13) Keeping up with social media platforms(54:53) Lindsey's vision for the future of Almost 30   Having trouble organizing ideas for your videos? Download a copy of our free script template by joining our email list: http://bit.ly/vc-script-template   Production Credits Producer: Nikki VicenteEditor: Ingrid SaraybaGraphics: Paolo Lopez

Another season of The Videocraft Show Presented by Video Husky is a wrap! And that means it’s time to look back at the season that was. From a fashion historian to a family who started a channel as a bonding activity at the start of the pandemic, we talked to video creators from a variety of backgrounds.   In line with previous seasons, Jon Santiago and producer Nikki Vicente reflect on what they enjoyed and learned from each guest.   Relevant Links Abby Howe Full EpisodeJames and Kiimmy Full EpisodeThe Fairy Voice Mother Full EpisodeBernadette Banner Full EpisodeMelissa Bartow Full EpisodeThe Klem Family Full EpisodeAmelia and JP Full EpisodeJessica Stansberry Full EpisodeLaleh Jennings Full EpisodeHeather Torres Full Episode   If you're a content creator, we know how time-consuming and tedious it is to edit your own videos. That's why Video Husky provides unlimited editing at a flat monthly rate. Just send us your footage plus instructions of what you want and you'll get the first draft of your video in 1-2 business days. Guaranteed.  Intrigued? Visit https://www.videohusky.com/pricing/.   Chapters (00:00) Intro(00:50) Abbey Howe(04:27) James and Kiimmy(10:24) Lolli Wren, The Fairy Voice Mother(13:55) Bernadette Banner(21:03) Melissa Bartow(26:27) The Klem Family(32:35) Amelia and JP(38:09) Jessica Stansberry(42:18) Laleh Jennings(47:56) Heather Torres(54:04) Recap   Having trouble organizing ideas for your videos? Download a copy of our free script template by joining our email list: http://bit.ly/vc-script-template   Production Credits Producer: Nikki VicenteEditor: Ingrid SaraybaGraphics: Paolo Lopez

“We want to help people, on all levels, understand how to get their message out, build a personal brand online using these free platforms. How do you make that into a legitimate business? We want to help creators figure all those pieces out.” — Heather Torres   With close to 2 million subscribers across two YouTube channels, Think Media is one of the internet’s top authorities on the art and business of video creation.    And in this week’s episode of The Videocraft Show Presented By Video Husky, we have the pleasure of speaking to one of the chief masterminds behind their entire operation.   Heather Torres is chief operating officer of Think Media. She’s involved in business development as well as content creation for the company’s YouTube channel and podcast.    By delivering high-value insights through their content, courses, community, and coaching services, Heather and her team have built Think Media into a 7-figure media company (that’s still growing!).   In this episode, Jon Santiago speaks to Heather about her early beginnings with the company, including how she met Think Media founder Sean Cannell. They also talk about: How she manages to juggle her responsibilities as a mom, wife, creator, and entrepreneur.The systems and workflows that Think Media has in place to create content and grow their business.Deciding what to share and what not to share online.How to determine who to follow and whose advice you should listen to.Advice she has for creators who feel like they’ve reached a plateau in the growth of their channels.   And much more...   If you're a content creator, we know how time-consuming and tedious it is to edit your own videos. That's why Video Husky provides unlimited editing at a flat monthly rate. Just send us your footage plus instructions of what you want and you'll get the first draft of your video in 1-2 business days. Guaranteed.  Intrigued? Visit https://www.videohusky.com/pricing/.   Relevant Links Think Media's WebsiteThink Media on YouTubeThink Media PodcastHeather on InstagramHeather’s YouTube ChannelMonday.comHow I went From 0 to 100,000 Subscribers (with Justin Khoe)   Chapters (00:00) Intro(02:08) Start of conversation with Heather Torres(02:40) How Heather Torres and Sean Cannell met and started working with Think Media(07:13) How she's able to manage her time between Think Media and homeschooling her kids(11:29) Mentors and influencers who helped her(13:22) How to determine who to follow and whose advice you should listen to(18:42) Being a female entrepreneur in a male-dominated space(22:07) How Heather deals with negative comments as a YouTuber(24:47) Deciding what to share and what not to share online(30:14) How Think Media is scaling up and streamlining collaboration(35:11) Adjusting workflows along the way to be more efficient(37:35) Current obstacles in the way of Think Media's growth(39:23) The content creation process of Think Media (podcast and channel)(45:52) Focus on one main platform and have a secondary platform(47:46) Repurposing content through making short-form videos(50:16) What to do when your YouTube channel stops growing(55:41) New levels, new devils!   Having trouble organizing ideas for your videos? Download a copy of our free script template by joining our email list: http://bit.ly/vc-script-template   Production Credits Producer: Nikki VicenteEditor: Ingrid SaraybaGraphics: Paolo Lopez

Thinking about becoming a content creator, but don’t know what to create? If you’ve got kids, maybe you should try turning to TikTok as a parent for inspiration.   That’s what one Maryland-based mom decided to do in 2020. And as a result of sharing the funny things her kids say on TikTok, she’s attracted more than a million followers.   Laleh Jennings is a video creator who can be found through her handle @inamotherworld. On a near-daily basis, Laleh creates and posts content that offers a lighthearted peek into her life as a millennial mom of four.    In this episode of The Videocraft Show Presented By Video Husky, Laleh talks with Jon Santiago about how her life has changed since blowing up on TikTok. They also discuss: The importance of giving kids their space when it comes to creating content seen by millions of people.How she’s learned to be more confident as a content creator.How she repurposes moments in her day-to-day life as a mom by recreating them into videos for TikTok.Being intentional with making sponsored content.   And much more...   If you're a content creator, we know how time-consuming and tedious it is to edit your own videos. That's why Video Husky provides unlimited editing at a flat monthly rate. Just send us your footage plus instructions of what you want and you'll get the first draft of your video in 1-2 business days. Guaranteed.  Intrigued? Visit https://www.videohusky.com/pricing/.   Relevant Links Laleh on TikTokLaleh on Instagram   Chapters (00:00) Intro(02:57) Start of conversation with Laleh(05:06) Laleh Jennings' creative background(06:29) Balancing two different "identities"(08:33) When she tells people that she's on TikTok(12:17) The income-generating side of content creation(14:58) Is content creation an openly accepted hobby/job?(18:26) Don't change yourself for other people(24:56) Having four creative siblings(27:14) Her parents' reaction to her being on TikTok(29:38) Why she never really tried to attain a certain number of followers(30:57) Being intentional with making sponsored content(34:37) The struggle of keeping up with messages and potential opportunities(39:13) How she started creating content(45:55) Her kids' reaction to her TikTok content(49:30) Her process for scriptwriting(51:29) How Laleh acts with her eyes(54:13) Her reaction to her videos going viral(56:37) How she plans her content and posts consistently(58:35) Reenacting funny conversations with her kids(01:00:37) Practicing digital privacy when filming TikToks with kids(01:08:27) Laleh's goals as a content creator(01:10:09) Where to follow Laleh Jennings   Having trouble organizing ideas for your videos? Download a copy of our free script template by joining our email list: http://bit.ly/vc-script-template   Production Credits Producer: Nikki VicenteEditor: Ingrid SaraybaGraphics: Paolo Lopez

“It's been really hard. But I also know, it's very important. And so I'm okay if it's a little bumpy for a minute (in order to) come out the other end understanding what I need to do (to be successful).” — Jessica Stansberry   When it comes to building an audience on YouTube, growth isn’t always guaranteed - even if you’re consistent. There are many times throughout the journey when you’ll hit a plateau.   So what do you do when that happens? Our guest on this week’s episode of The Videocraft Show Presented By Video Husky has some thoughts.   Jessica Stansberry is a solopreneur and content creator based in North Carolina. With over 100,000 subscribers on YouTube, she’s made a comfortable living by sharing her knowledge with people about digital marketing, project management, and sales automation.   In spite of her success, Jessica finds herself in the predicament we described above. But she’s not just sitting around, hoping and waiting for the YouTube algorithms to change in her favor. Instead, Jessica’s experimenting with new approaches to her content to re-engage her audience.   In this episode, Jessica talks with host Jon Santiago about what those strategies are. They also discuss: Where her path to running her own business started and how she pivoted into infopreneurship and content creation.The value of injecting your personality into your videos and why that can keep viewers coming back to your channel.What trend hacking is and why it’s a valuable tactic for growing your audience on YouTube.How she uses the 80-20 Rule for calls-to-action on social media.Why embracing pressures is helpful for growth.   And much more...   If you're a content creator, we know how time-consuming and tedious it is to edit your own videos. That's why Video Husky provides unlimited editing at a flat monthly rate. Just send us your footage plus instructions of what you want and you'll get the first draft of your video in 1-2 business days. Guaranteed.  Intrigued? Visit https://www.videohusky.com/pricing/.   Relevant Links Jessica’s YouTube ChannelJessica’s WebsiteJessica on InstagramJessica’s Private Community: Hustle+Grit ClubTim Schmoyer on YouTubeClickUpTubeBuddyKeywords Everywhere   Chapters (00:00) Intro(03:08) Start of conversation with Jessica Stansberry(04:30) Her career before being successful on YouTube(08:20) Transitioning from working for a company to starting her own business(10:41) Pivoting to infopreneurship(16:09) When she started building an audience(18:18) How she managed her time between audience-building and motherhood(21:56) Embracing pressures and constraints in order to grow(24:44) Focusing on money-making tasks first(27:08) When her YouTube channel started gaining traction(29:43) What she learned from Tim Schmoyer(31:29) The 80-20 Rule for calls-to-action on social media(34:21) The advantages of being on YouTube as an entrepreneur(37:38) Trend-hacking as one of the ways to build her community(38:24) Creating content that your audience will come back for(40:04) Why she doesn't script her YouTube videos(42:32) Tools she uses for content creation (ClickUp, TubeBuddy, Keywords Everywhere)(45:26) Managing and planning videos for her YouTube channel(47:40) The disadvantage of planning YouTube videos months in advance(50:39) How she uses trend-hacking and where she looks for trends(56:59) The importance of being adaptable as a YouTuber(01:01:12) Jessica's biggest challenges as a creator(01:03:22) The struggle of comparing yourself to other content creators(01:06:03) Jessica's advice for people who want to start a YouTube channel(01:07:07) Where to follow Jessica Stansberry   Having trouble organizing ideas for your videos? Download a copy of our free script template by joining our email list: http://bit.ly/vc-script-template   Production Credits Producer: Nikki VicenteEditor: Ingrid SaraybaGraphics: Paolo Lopez