How to Reach Your Year-End Fundraising Goals and Thrive with Floyd Jones

Nonprofit Nation with Julia Campbell

Nov 8 2023 • 43 mins

Do you want to raise more money and connect with more supporters this Giving Tuesday, and throughout the entire giving season? Then check out Givebutter! Givebutter is ranked as the #1 software for fundraising, donor management, and auctions on G2, the largest independent software review site. And the best part? Givebutter's all-in-one fundraising platform is completely free to use—forever! Just go to to create your account and you could win a free campaign marketing review session with me and the Givebutter team!

In today's episode, I'm joined by the incredible Floyd Jones, a fundraising expert and advocate for easy and seamless giving experiences. Together, we dive deep into the world of nonprofit fundraising and explore strategies for building strong relationships with donors, cultivating a community, and making a meaningful impact.

Along the way, we discuss the power of social media for GivingTuesday, share valuable insights on effective fundraising techniques, and highlight the importance of taking action and embracing change. Plus, stay tuned until the end for a special giveaway announcement and some useful tips on increasing recurring donors. So grab your headphones and get ready for an episode packed with inspiration, practical wisdom, and strategies for elevating your nonprofit organization.

Key takeaways:

  • Importance of Making Giving Easy and Seamless
  • Examples of Donor Cultivation
  • Importance of Data and Strategy in Fundraising
  • Creating Habits and Space for Nonprofit Marketers
  • GiveButter Gives Back Campaign

Floyd Jones food for thought from this episode:

"You are a bridge. If you are a nonprofit leader, you are a bridge. You're a bridge between where your donor or your participant is and the impact they want to see in the world. You're a bridge between where your donor isn't the change that they want to see in the world. You're a bridge between where your donor isn't the progress that they want to see in the world."

"I think that every single way that you interact with your donors is the way that you're operating and building that community for the long haul."

"The studies actually show that Giving Tuesday and interventions like Giving Tuesday are amazing and extraordinary opportunities to get new donors for your organization,"

Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts