The Sitdown with Sport Endorse

Sport Endorse

The Podcast that explores the mind set, the motivations and the opinions of the brands, agencies, sports agents, rights holders, and elite athletes that work with Sport Endorse.

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Episodes

Episode 24: STATEN ISLAND ENTERTAINMENT | Kevin Brown
Aug 24 2023
Episode 24: STATEN ISLAND ENTERTAINMENT | Kevin Brown
Ever considered launching a pro-baseball team, trying to build rapidly while maximizing the positive impact of the team and its stadium for the community and sponsors?In this episode of 'The Sitdown with Sport Endorse', our guest is Kevin Brown, Director of Business Development and Sponsorship for Staten Island Entertainment, a dynamic firm that is bringing Pro baseball, concerts, and community entertainment to Staten Island in New York.We talk about what it is like to be part of a rapidly growing young company with strong values, how the pro-baseball team 'The FerryHawks' came to be, ways in which the company can collaborate with partners and sponsors, top sporting moments, and why Japanese player Yoshi Tsutsugo has joined the FerryHawks.Show Notes:00:30 About Kevin01:21 What sports Kevin played 02:35 Kevin's day-2-day with SIE05:09 Background to Staten Island Entertainment and the FerryHawks07:23 Signing Yoshi Tsutsugo09:36 Some characters on the team11:37 SIE's biggest success to-date?14:09 Baseball, importance to the community and to sponsors18:19 Importance of technology in the next 12-24 months?21:26 Working well with sponsors and the community25:32 Being honest with sponsors27:20 How can business learn from sport?31:22 Mitigating risk around sponsorships33:35 How alignment of values is crucial36:34 Ideal new sponsor for next season?38:33 Role of content in sponsorship42:44 Measuring ROI on a sponsor46:09 Top 3 moments in sport to-date50:59 Toughest challenge52:00 Biggest Joker/ Nerves of steelEND
Episode 23: SID LEE | Jack Kenney-Herbert
Aug 3 2023
Episode 23: SID LEE | Jack Kenney-Herbert
Jack Kenney-Herbert, is Director of Sponsorship for Sid Lee, a multidisciplinary global creative agency of brand builders. Part of the Kyu group, which is under Hakuhodo DY Holdings, Sid Lee works with a selection of the world's leading sports rights holders and sports talent and have delivered exceptional campaigns.Jack talks to us about his 10+ years of working in and around sport, about great campaigns, including an extraordinarily successful and continuing multi-year partnership between the Brand 'Sure' and Premier League Football Clubs in the UK. He also shares what he thinks is essential for successful sports sponsorships, his aspirations for 2023, and the fact that the CEO of Sid Lee in London is a true sports fan.Show Notes:01:12 What sport Jack does himself 02:18 Jack's role in Sid Lee04:41 Oppo + Champions League partnership05:15 Lidl + UEFA06:06 Bringing the brand Sure into Football in the UK08:11 The next 12-24 months in terms of collaborating with sport- 08:36 why an individual deal with athlete can be beneficial- 09:13 benefits of partnering with a sports team/ property  10:50 Mitigating risk in campaigns and need for flexibility 12:00 The role of tech and AI in future collaborations14:49 'Authentic' content is now a must have16:20 Mitigating risk in collaborations18:25 Investing in producing proper content leads to much better outcomes/ ROI19:39 Is there an optimum length for a collaboration/ partnership?21:01 What industries collaborate well with sport?22:01 Does sport transcend culture and assist in targeted messaging?23:11 How to measure ROI?24:54 Top 3 moments in relation to sport for Jack so far?27:03 Biggest challenge so far in career?28:26 Best joker encountered so far?29:38 Person with 'Nerves of Steel'?30:46 Biggest sports fan Jack knows31:32 Sporting hero?32:02 Best sports event attended so far?32:48 Favourite way to relax?33:09 Best thing to happen this week?33:35 Hopes for the remainder of 2023?END
Episode 21: ENERGIA | Lorna Danaher
May 30 2023
Episode 21: ENERGIA | Lorna Danaher
For the first episode in a series where we explore the collaboration between brands and sport and what best practice looks like, we were delighted to have Lorna Danaher, Sponsorship Manager for Energia, as our guest.Energia is one of longest providers of green energy across the island of Ireland, and has over 250,000 customers, and as a brand, it has a strong history of aligning with sport. Lorna's experience around sponsorship for both Energia, and companies she worked with before, mark her out as an authority on sponsorship, working with sport, and how to ensure mutually beneficial outcomes.Show Notes:01:17 Lorna's involvement in sports02:09 How to stay motivated03:16 What makes Energia special04:10 Current partnerships05:58 Grassroots approach08:02 Stacey Flood and Hugo Keenan as brand ambassadors10:09 Most satisfactory collaboration to-date17:25 Yes/No on social media19:24 TikTok Six Nations a good thing21:00 The team in Energia that make the sponsorship’s succeed24:15 Mitigating risk in sponsorship27:17 Can sport work for different industries29:33 Does sport transcend cultures31:10 Challenges or innovation in sport32:49 Measuring ROI on sponsorship35:51 Best sporting moments to-date38:24 Tough moments40:10 Funniest sports person42:43 Nerves of steel sports person43:26 Biggest sports fan in the office44:40 Sporting hero, best sports event ever, favourite way to relax, best things to happen so far this week47:14 Hopes for the rest of 2023
Episode 16: Hayley Nolan - Professional Soccer Player - London City Lionesses
Oct 3 2022
Episode 16: Hayley Nolan - Professional Soccer Player - London City Lionesses
In this episode of The Sitdown With Sport Endorse podcast, we feature the story of an Irish female athlete with a bright future in competitive football. In addition to playing college football in America, Hayley is now a professional football player for London City Lionesses. Hayley is available for partnerships and collaborations on the sport endorse platform for sponsors to unlock the potential of sports ambassador marketing. In spite of the record ticket sales and live global audience during this year's Women's Euro 22, the sponsorship dollars that go to women's sports and female athletes are still a small fraction of those allocated to men's sports and athletes. With this episode, we hope to contribute to changing this by getting more brands to listen in.  Show Notes :2:00 Childhood motivation to get involved in sports3:20 First itch to play professional football 4:50 Competitive rivalry among siblings acted as the driving force to be a professional athlete6:00 Decision to moving to America to play college football is one I recommend to other teenage girls 8:00 America has many successful role models in female football to learn from9:15 Influence of Head Coach Lisa fallon to join London City Lionesses 11:00 Embrace the opportunity to move to new places and learn from the different sporting in ideologies 13:00 Mentality it takes to return to playing after a serious injury15:00 Understood a gap in the market to launch a side business with her sister 17:00 Lack of female participation in sport at a young age is something to remedy19:00 Euro 22 witnessed a transformational landscape encouraging women's football21:00 Personal aspirations on sponsorship & resonance with like minded partners24:00 Open to promotional opportunities in person, social media, podcasts & events26:00 Experience of being on TV series on a BBC show on football26:45 In order for women’s football to catch up to men’s, the media can help promote the women’s game across social media, notice boards, radio stations, and buses. Links: Hayley Nolan’s InstagramSport Endorse WebsiteSport Endorse InstagramSport Endorse LinkedIn About Sport Endorse:A revolutionary sports sponsorship platform that facilitates end-to-end sport endorsement opportunities by connecting elite athletes with brands.About Manav Bhatia : Learn more about Manav, your host and the Marketing Manager at Sport Endorse, by clicking here.
Episode 13: Shelayna Oskan-Clarke - Olympian British Runner & World Bronze Medalist
Oct 18 2021
Episode 13: Shelayna Oskan-Clarke - Olympian British Runner & World Bronze Medalist
On this episode, listen to the ever determined Shelayna OSKAN-Clarke who is a professional middle distance athlete. Shelayna is a multiple 800m British indoor and outdoor champion and has represented Great Britain on numerous occasions at the European, World and Commonwealth championships and the 2016 Olympic Games. She is also 2x European medallist (Gold and Silver) and World Bronze Medallist. Outside sport, Shelayna has a BSc in Sports & Exercise Science and is a personal trainer.   Social Links:Instagram LinkedIn  Show Notes:  1: 36 My School teacher got me first involved into athletics3:03 What made me choose middle distance running 4:30 Looking back at Rio 2016 with a smile on my face5:50 An injury setback led me to miss 2020 Olympics7:50 Looking forward to the World Championships in Oregon in 2022 8:45 What were the difficulties in staying motivated during the pandemic10:20 Moved personal training business online which clients enjoyed13:20 Having Sponsorships, allows me to give my full focus to my training, physically and emotionally 16:30 The Sport Endorse Platform is very visual and you can see what is available currently and then decide to work with brands that you like18:30 Bridging equality gap is all about visibility19:30 Long term aspirations beyond sport – mentoring, supporting people from disadvantage background22:00 How I want to be remembered as an athlete23:30 Favorite career moments25:00 Advice for young athletes
Episode 12: Si McNally - Head of Communications & Partnerships at Power Maxed Racing
Aug 2 2021
Episode 12: Si McNally - Head of Communications & Partnerships at Power Maxed Racing
Buckle up for a thrilling episode featuring the commercial & communications manager of a professional motor-sports racing team. Listen to Declan Bourke chat with Si McNally on Power Maxed Racing (PMR), a team part of the lucrative British Touring Car Championship. You will find out what makes BTCC the third biggest motor sport in the world in audience numbers and the value Team PMR can deliver for its strategic partners and sponsors.  Social Links:@Si McNally@Power Maxed Racing@Declan Bourke@Sport Endorse  Show Notes : 1:30 Si’s Early Career in motorsports2:30 Family of petrol heads3:20 Si’s Role with PMR4:00 Winning races and being part of the team is what keeps Team PMR motivated5:30 Why racing car drivers are also athletes 7:30 PMR’s environmental protection efforts9:45 BTCC as a sport is spectator friendly and relatable11:30 What is British Touring Car Championship (BTCC)?13:00 Types of sponsors you will find in BTCC15:30 BTCC media coverage: Live broadcasting on free-to-air (iTV), In 2019, Around 20 million individuals watched the sport in UK and around 76 million listened to it live on the radio17:00 About Team PMR - Power Maxed Racing19:00 People part of the Team PMR 21:00 Jason Plato – one of the most successful British car racers ever22:00 10 race weekends a season23:10 International audience coverage26:30 PMR Engagement program examples29:15 PMR Partners case study32:00 Fan engagement examples 34:30 Amazon Prime is filming a documentary on Team PMR 38:30 Cost of running a BTCC team44:00 Brands want a tangible benefit from sponsorship46:00 Si’s Top 3 moments with Team PMR48:30 Rapid Fire: Si’s impression on the individuals at Team PMR
Episode 9: James Lowe, Leinster & Irish Rugby Player
Jun 22 2021
Episode 9: James Lowe, Leinster & Irish Rugby Player
Born in New Zealand, James is one of Irelands top sporting talents. Initially making a name for himself as a scoring winger for Leinster and then going on to make his international debut for Ireland vs Wales in 2020. You are sure to enjoy this chat. Instagram Links: James LoweConor NolanSport Endorse Episode Transcript: 1:45 As a child played every sport under the sun, but it always came back to Rugby4:50 Pathway for kids to play Rugby in New Zealand5:30 Turned down a 2-year contract to play in the league at 18 as didn’t want to leave home8:30 Starting winger for the ‘Chiefs’ (NZ Professional rugby union team) for 3 years12:40 Leo Cullen (Irish Rugby coach and Professional Rugby player) brought me to Leinster Rugby in Ireland16:52 Representing affiliate clubs in Dublin with passion 19:25 Phone call to join camp before International debut for Ireland25:00 Dealing with scrutiny after losing is part of job description27:00 Looking forward to another opportunity to represent Ireland and perform consistently 31:00 Sponsorship is the thing keeping us above water34:20 Sports people can offer so much value to environments, workplaces, businesses38:30 Advise to athletes looking for sponsorship: Be a nice person and engage with people on a personal level42:00 People think athletes get product for free but we benefit the brand we work with   44:00 Supporter of Tackle your feelings campaign around mental health, go check out their app on Instagram51:00 At a stage where I’m figuring out my post rugby plans with my mentor57:00 Advise to aspiring professional athletes: Be ready for a roller coaster career58:00 Light hearted Q&A on Leinster & Irish teammates
Episode 7: John Porch, Professional Rugby Union Player
Apr 26 2021
Episode 7: John Porch, Professional Rugby Union Player
Check out this episode with John Porch, Connacht and Australian Rugby Union Player. Conor Nolan sits down with John to chat about all things rugby, his incredible return from injury to compete at the 2016 Rio Olympics, positive experience of the Sport Endorse Platform and his aspirations for future. Enjoy!Instagram Links:@jhonnyport_@mrconornolan @sport_endorseShow Notes :1:35 Grassroots - Where it all began2:15 Rugby League VS Rugby Union3:20 Serious Setback - Avoiding amputation and returning to play against the odds5:55 The Comeback - Australia 7’s and selected to represent Australia at the 2016 Rio Olympics7:30 The Olympic Opportunity9:16 Family First - Jersey presentation at Sydney 7’s tournament11:14 Learning about Connaught Rugby and catalyst for moving to Ireland12:36 Kick First, Run Second - Northern Hemisphere style of play14:33 Positives of the current climate and staying motivated by honing in on skills15:40 How training has been affected?17:40 Pre-match routine18:50 Importance of sponsorship for athletes to succeed at an elite level19:20 Difficulty for athletes to secure sponsorship or gain the attention of brands?20:05 The Sport Endorse Platform20:55 Working With Nuasan, Irish Biltong & Apex Nutrition22:05 Everyone Should Join Sport Endorse!22:30 Aspirations - Developing the next generation of indigenous Australian Wallabies24:05 Transition - Rugbys not here forever25:08 Legacy - Giving 110%, Loyalty, Honesty25:40 A Trip Down Memory Lane - Favourite sporting moment26:25 Advice For Aspiring Athletes - Have fun!26:50 Quickfire Questions - Connaught Teammates
Episode 5: Doug Ryder, Team Principal Team Qhubeka Assos
Apr 12 2021
Episode 5: Doug Ryder, Team Principal Team Qhubeka Assos
You are in for a treat with this bonus episode where Sport Endorse Co-founder Declan Bourke speaks with Doug Ryder, Team Principal of Team Qhubeka Assos, a UCI World Tour Team, on a rights holder's perspective into the world of sport sponsorship, and how his team's purpose is changing lives in Africa. Social Links :@dougryd@Team Qhubeka Assos@DeclanBourkeIRE@SportEndorse Show notes : 1:35 - Born in Capetown, South Africa1:50 - British team tour to SA got him interested in cycling3:00 - Captained SA cycling team at 96' Olympics4:10 - Why he set up a professional cycling team5:20 - Link with Qhubeka charity7:50 - What sets cycling apart from other sports10.20 - Growth of cycling in the African continent12 :15 - Values and purpose of Team Qhubeka Assos14:25 - Influence of purpose on the drivers and team16:25 - Pathway for riders from the continental team to step up into 1st division world tour team19:00 - Diversity and size of the team20:30 - Individual meal customization for the riders24:08 - Makeup of the team’s fanbase25:20 - Not having a win at all cost culture26:00 - Opportunity for sponsors/ partners to engage with team27:30 - Impact days for sponsors and for companies28:30 - Example of sponsor activation of high standard 30: 30 - Team where drivers from different nationalities are connected by English32:00 - Cost to keep a cycling team running 33:00 - Budget to win a Grand Tour36: 00 - What is being done for Cycling in Africa37:00 - Things we focused on for our partners during pandemic in 202039:00 - Trends in sponsorship, what sponsors look for? 42: 00 Rapid fire round -Team JokerTeam DJBest linguistPerson with biggest appetiteSporting heroIf not cycling, favourite sportBest thing that has happened to you so far this week