On this episode, we chat with Stephen Budde of SB Sports on how he launched and scaled his business during the pandemic and on developing strategic partnerships with sporting associations and athletes. He also shares his market research on the impact of elite athletes as social media influencers.
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Show Notes:
3:30 Starting a business during Covid
6:30 Growth through partnerships
9:30 Focusing on gap in markets like Ladies GAA
10:30 Aspirations to have SB Range fully sustainable in 5 years’ time
13:00 Brand positioning and values
17:00 Relationship with SB Sports ambassadors
19:00 Social media as a driver of advertising
26:00 Exclusive Partnership with Basketball Ireland for Kit
30:00 Technology make it easier to find athlete ambassadors
33:30 Aspirational ambassadors for SB Sports products
36:00 Deal with academy of sport & education in London
39:15 Market value of famous social media athlete influencers
41:00 Calculating ROI for Instagram sponsored content
46:45 Sports as a conversation starter for business relations
50:00 Evergreen commercial opportunities for athletes
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