Episode 6: Kevin Griffiths, Leguano & FoodForSport

The Sitdown with Sport Endorse

Apr 19 2021 • 28 mins

Discover what serial entrepreneur, Kevin Griffiths (Leguano & FoodForSport Ireland) has to say about building consumer brands & booking and working with elite athletes on the Sport Endorse Platform.


Instagram - @leguanoireland @foodforsport2021 @sport_endorse


Twitter - @followteamgb @manbhatia8


Show notes:


1:41 – Former station manager for Clare Morris community radio in Mayo


4:20 – Motivation to bring Leguano barefoot shoes to Ireland & UK markets


6:40 – A food range that is part of daily routine and is not separate from other nutrition required for training


8:00 – Venturing into influencer promotion to expand market for products


9:20 – Empowering athletes to supplement their training and get traction on sponsorship


11:35 – Daughter is an all-Ireland medal winner in 60m and Long jump


13:50 – Attraction to the Sport Endorse Platform


15:05 – Elite athletes offer understanding and passion towards products


17:50 – Olympic athletes should not have to worry about financial burden that comes with competing


20:55 – Sponsorship experience on the platform


22:20 – Working experience with elite athletes booked on the platform


24:40 – Transparent flow to select athletes


26:00 – Awareness marketing is key to building long term position for brand

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