S2, Ep. 4 - Content is the future of retail with Content Llama

Startup Nation

Dec 10 2021 • 35 mins

In this episode, we are chatting about retail and in particular, e-commerce.

For some retailers , it can take at least 24 to 48 hours, or more, to respond to the latest trends or viral occurrences online, which means, they will have simply missed the boat. This can mean losing out on vital sales, and maybe long-term brand loyalty, through a failure to react quickly.

How do they address this? Through AI-powered merchandising and machine learning technologies that automate product assortment and sorting order decisions. Trends will be spotted in real time, and instantly push trending products to the fore .

We are joined by :

  • Content Llama's Karina Kelly (CEO & co-founder) and Joleen Looney (Head of Sales & co-founder)