185 Mortgage is a Relationship Business with David Lykken

Mortgage Marketing Expert

Dec 4 2023 • 37 mins

In this episode host Phil Treadwell sits down with special guest David Lykken to explore the exciting opportunities on the horizon in the mortgage industry.

The discussion revolves around the importance of anchoring your personal motivations and values in your business endeavors. They also delve into the concept of F.A.N.A.F.I – finding a need and fulfilling it – emphasizing the power of identifying and meeting the needs of your target audience.

David Lykken is a 50-yr Mortgage Industry Veteran and the Founder of Transformational Mortgage Solutions. He’s an Executive Leadership Coach, Consultant & Strategist, Speaker, and Podcaster with his show Lykken on Lending.

Tune in to gain valuable insights into future prospects, aligning your purpose with your work, and successfully serving your customers in the mortgage industry.

02:15 - Who is David Lykken

03:15 - Mortgage is a Relationship Business

06:40 - F.A.N.A.F.I. - Find a Need and Fulfill It

11:15 - The Opportunity that David Sees Ahead

14:30 - Believing in this Industry Instead of Be Leaving This Industry

18:45 - Strategies for Security

22:50 - Understanding Your “Why”

26:30 - “I’m here to get you this mortgage and this home”

30:30 - Are We READY To Take Action

33:15 - People Have to Have Hope

34:00 - Play to Your Strengths

35:30 - Connect with David - LinkedIn | Lykken on Lending Podcast

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