The Work Seminar

Jesse Butts

The Work Seminar is the podcast for people with liberal arts advanced degrees considering work outside their fields of study. Join me for unscripted conversations with MAs, MFAs, PhDs, and the like who made the leap to adjacent or (seemingly) unrelated work after grad school. You'll hear about life's unexpected turns, what guests have learned along the way, their thoughts and advice for finding enjoyable work, and work's role in their lives. read less
BusinessBusiness

Episodes

Ep. 32: Jesan Sorrells - MA in Conflict Resolution Turned Entrepreneur & CEO
Sep 14 2022
Ep. 32: Jesan Sorrells - MA in Conflict Resolution Turned Entrepreneur & CEO
Jesan pivoted from student affairs leadership to entrepreneurship in a novel fashion: He started with revisiting his grad school curriculum. After combing through the syllabi from his master’s program, Jesan thought, “I could take that topic and turn it into a product.” And so he did, marketing his conflict resolution and reconciliation skills to business audiences willing to pay for them.From his early solopreneur days of consulting and speaking engagements to founding HSCT Publishing, creating training programs, writing books, and hosting podcasts, Jesan centers his businesses on the idea of intentional leadership. And it’s in no small part thanks to capitalizing on his MA work, adjuncting, and previous career in higher ed. Jesan’s books & podcast12 Rules for Leaders: The Foundation of Intentional LeadershipMy Boss Doesn't Care: 100 Essays on Disrupting Your Work By Disrupting Your BossMarketing for Peace Builders: How to Market Your Value to a World in ConflictLeadership Lessons from the Great Books podcastWhere to find Jesan & HSCT PublishingJesan on LinkedIn, Facebook, and InstagramHSCT’s website and HSCT LinkedIn, Facebook, and Instagram profilesThe Leadership Toolbox websiteThe Leading Keys platformCheck out more from The Work SeminarVisit theworkseminar.com or find @TheWorkSeminar on social media. Sign up for The Work Seminar newsletter to receive updates straight to your inbox.Support the show
Ep. 29: Balancing a Career & Creative Pursuits w/ Animal Advocate & Musician Jon Camp
Jul 20 2022
Ep. 29: Balancing a Career & Creative Pursuits w/ Animal Advocate & Musician Jon Camp
Jon taught guitar lessons — including to, once upon a mid/late 90s time, yours truly — while finishing his liberal arts degree. Not long after graduation, his passion for animal rights drew him to leave teaching music for advocacy, and he’s worked full-time in the field ever since. In his first 10 years of advocacy work, Jon played guitar and wrote tunes on the side, telling himself one day he’d take music more seriously. Then in 2012, a severe case of Lyme disease landed him in the ICU for over a week. After that reminder of life’s finite nature, Jon’s priorities shifted. He incorporated playing and writing music into his daily routine, booked time in a studio, and released his first album in 2014. Since then he’s toured across the US, released three more albums, and made music a non-negotiable part of life. All while still devoting his 9-to-5 life to improving the treatment of animals. Today, Jon’s been kind enough to walk us through the logistics and rewards of balancing a significant creative pursuit with a cause you love. And yes, there are plenty of sacrifices along the way. But in Jon’s experience, those concessions are a small price to pay for passion in your work and your art.Resources mentioned“How to be a Musician with a Day Job” and “How to Balance Full-time Work with Creative Projects” by Jeffery SilversteinWhere to find Jon, his music, and his advocacy workJon on BandcampJon on SpotifyJon the Musician on Instagram and TwitterJon the Animal Advocate on TwitterThe Humane LeagueJon’s induction into the Animal Rights Hall of Fame Check out more from The Work SeminarVisit theworkseminar.com or find @TheWorkSeminar on social media. Sign up for The Work Seminar newsletter to receive updates straight to your inbox.Support the show
Ep. 26: Laura Stef-Praun - PhD in Literature Turned Content Marketing Strategist
Jun 29 2022
Ep. 26: Laura Stef-Praun - PhD in Literature Turned Content Marketing Strategist
Laura’s multipotentialite mother inspired so much in her life: a love of learning, culture, language, and academic achievement. But a few years into her PhD in Victorian literature, Laura doubted that a tenured professorship was within reach. Or that it was the lifestyle she wanted. Thanks to intensive soul-searching and working with a coach, she gained clarity into potential careers, finished her dissertation earlier than the bulk of her cohort, and began her transition to marketing.Between working for a small nonprofit, a large professional services firm, and a few other employers, Laura has become a well-regarded content marketing strategist and ghostwriter for executives. When the pandemic hit, Laura struck out on her own for more flexibility, including time to augment her daughters’ online learning. Laura’s future includes big plans for building a content marketing agency, working abroad for five or six years in Europe, and writing a novel. All ambitions her mother — her mentor — would surely be proud of.Laura’s recommended books for a career switchMindset: The New Psychology of Success by Carol S. Dweck Give and Take: Why Helping Others Drives Our Success by Adam Grant Yes, And: How Improvisation Reverses "No, But" Thinking and Improves Creativity and Collaboration--Lessons from The Second City by Kelly Leonard & Tom YortonMade to Stick: Why Some Ideas Survive and Others Die by Chip Heath and Dan HeathSecrets to Winning at Office Politics by Marie G. McIntyre Workplace Poker: Are You Playing the Game, or Just Getting Played? by Dan Rust The Power of Bad: How the Negativity Effect Rules Us and How We Can Rule It by John Tierney and Roy F. BaumeisterH3 leadership: Be Humble. Stay Hungry. Always Hustle by Brad Lomenick and Mark Burnett Quiet: The Power of Introverts in a World That Can't Stop Talking by Susan CainLaura’s recommended content marketing resourcesContent Marketing Institute Content Marketing Profs LinkedIn Learning Content Marketing CoursesOther resources mentionedThe Versatile PhDMentorCoachWhere to find Laura & Sharp StorylinesLaura on LinkedInCheck out more from The Work SeminarVisit theworkseminar.com or find @TheWorkSeminar on social media. Sign up for The Work Seminar newsletter to receive updates straight to your inbox.Support the show
Ep. 24: Joe Pulizzi - MA in Rhetoric Turned Content Marketing Leader & Serial Entrepreneur
Jun 15 2022
Ep. 24: Joe Pulizzi - MA in Rhetoric Turned Content Marketing Leader & Serial Entrepreneur
Before Joe founded and sold Content Marketing Institute, wrote six books, and returned to entrepreneurship with The Tilt, he exemplified the liberal arts stereotype: a master’s in hand and uncertainty ahead.  After earning his MA, Joe decided against a PhD and opted instead to find work in internal communications. But that plan hit a snag when hiring managers balked at his lack of experience. He turned to temping, and six months later landed a full-time role that blossomed into a career in marketing and communications. Joe’s known for positive attitude, lifelong learning, and commitment to goal setting (and achievement). Those traits helped him reach a VP spot in the media industry and then pivot to build two successful, education-focused companies.  And, of course, Joe’s grad school days spent mastering the art of ethical persuasion, coupled with exploring his passions and strengths while a student, played no small role in his career achievements. Joe’s Books & Other Resources The Will to Die, Joe’s debut mystery and thriller novelContent Inc. Epic Content MarketingKilling Marketing, co-written with Robert Rose Content Inc. podcastThis Old Marketing podcast with co-host Robert RoseWhere to find Joe & The Tilt@JoePulizzi on Twitter, LinkedIn, Instagram, and Facebook  thetilt.comCheck out more from The Work SeminarVisit theworkseminar.com or find @TheWorkSeminar on social media. Sign up for The Work Seminar newsletter to receive updates straight to your inbox.Support the show
Ep. 22: Heather Dileepan - MA in Writing & Publishing Turned Conversion Copywriter
Jun 1 2022
Ep. 22: Heather Dileepan - MA in Writing & Publishing Turned Conversion Copywriter
Boredom at her job, coupled with aspirations to become the next Maxwell Perkins, inspired Heather to enroll in an MA in writing and publishing program. While she spent time in educational publishing during grad school, a move to the West Coast after graduation meant fewer employers in her field of choice — and field of study. In short order, Heather landed at Amazon, which serendipitously served as her intro to marketing. She soon discovered that the discipline offered the creative outlet and variety she craved in a career. Over the years, Heather’s explored different aspects of marketing and found her niche in web copywriting, the persuasive content that encourages readers to take some form of action. In 2019, she struck out on her own to found HD Copywriting. Now Heather imbues her work with the skills she honed in those writing workshops and courses. And she’s revisiting her Perkins ambitions as she regularly chips away at her debut novel. Freelancing resources mentionedCreative Class podcastBeing Freelance podcast Copywriting resources mentioned The Copywriter ClubCopyhackers and Joanna WeibeCopy School, a Copyhackers courseWhere to find Heather and HD CopywritingHDcopywriting.com@HDCopywriter on InstagramCheck out more from The Work SeminarVisit theworkseminar.com or find @TheWorkSeminar on social media. Sign up for The Work Seminar newsletter to receive updates straight to your inbox.Support the show
Ep. 21: Jonathan Kranz - MFA in Creative Writing Turned Marketing Writer and Trainer
May 25 2022
Ep. 21: Jonathan Kranz - MFA in Creative Writing Turned Marketing Writer and Trainer
Jonathan’s pursuit of an MFA was “totally mercenary.” After making little headway in his career or with his oil paintings post college, he realized his penchant for writing could be lucrative (and creative). Several years later, with his master’s finished, Jonathan was at a work party when his boss made an offhand remark that sparked another epiphany: If he kept working for others, he’d likely never get a larger piece of the proverbial pie. Within a few months, Kranz Communications was born.The early years demanded learning the ins and outs of copywriting, networking, and marketing his own business while taking whatever work he could get — and often at low rates. But his tenacity paid off. Jonathan’s income tripled between his first and second year solo. And he has earned a solid reputation in his space, landing big-name accounts, speaking at marketing events, and leading workshops at conferences and for clients. Twenty-five years on, the deliverables and technology have changed. But Jonathan’s preference for charting his own path has remained.Books & other resources mentionedTested Advertising Methods by John CaplesOgilvy on Advertising by David OgilvyUgly Things Magazine Where to find Jonathan’s content and creative worksKranz Communications websiteWriting Copies for Dummies by Jonathan KranzOur Brothers at the Bottom of the Bottom of the Sea (YA novel) by Jonathan KranzCheck out more from The Work SeminarVisit theworkseminar.com or find @TheWorkSeminar on social media. Sign up for The Work Seminar newsletter to receive updates straight to your inbox.Support the show
Ep. 20: David Brown - MA in Religion Turned Software Development Manager
May 18 2022
Ep. 20: David Brown - MA in Religion Turned Software Development Manager
A self-described “case study in never deciding what I wanted to be when I grew up,” David found himself working in counseling before and after completing his MA in religion. It wasn’t the right fit, but at the time, he couldn’t quite articulate the underlying reasons why. Then four years after grad school, his career moved in mysterious ways. The state changed its professional licensure requirements for counseling, meaning David could either pursue a second master’s in a field that he had no passion for or look elsewhere for employment. Instead of starting with what existing skills he could transfer to a new job, he contemplated where an introvert like him could flourish. A little freelancing and a web development certification later, he began a career in software development that has grown into management. Had David not put in the work of self-discovery that culminated in an introversion epiphany, he might not have found a career that suits his personality and strengths.Books & other resources mentionedQuiet: The Power of Introverts in a World That Can’t Stop Talking by Susan CainWhere to find David’s freelance and non-work writingDavid’s Freelance PortfolioUnobtrusive Lucidity — David’s thoughts on faith, art, and cultureCheck out more from The Work SeminarVisit theworkseminar.com or find @TheWorkSeminar on social media. Sign up for The Work Seminar newsletter to receive updates straight to your inbox.Support the show
Ep. 19: Amanda Kass - MA in Geography & PhD in Urban Planning & Policy Turned Public Finance Analyst
May 11 2022
Ep. 19: Amanda Kass - MA in Geography & PhD in Urban Planning & Policy Turned Public Finance Analyst
Amanda’s passion for public finance harkens back to her undergrad days. Yet before grad school, she had never intended to pursue applied public policy work. Her interest in social theory and the effects of capitalism in international aid and development led her to pursue an MA in geography. After finishing her thesis on post-earthquake reconstruction efforts in Haiti, she landed a job researching Illinois’ public pension systems.Soon, she was neck deep in public finance questions reminiscent of her scholarship. Reveling in that work led Amanda to reconsider her future career. And when she discovered that University of Illinois at Chicago’s PhD in urban planning and policy program included faculty with geography and public finance experience, she found her doctoral calling. Now her work at UIC’s Government Finance Research Center continues the thread of helping people understand where their money goes—and how it’s being used. Had Amanda not been open to a job in applied policy, she might never have found industry work she loves. Note: Apologies in advance to listeners without strong Illinois or Chicago ties. We delve into the weeds a bit — just a bit — of Land of Lincoln and Windy City taxes and finances. But to the locals: Enjoy! Resources mentionedAmanda and Daniel Kay Hertz’s TIF ExplainerHow I Built This podcastWhere to find Amanda and the Government Finance Research CenterAmandaKass.blogAmanda on TwitterUIC’s Government Finance Research CenterCheck out more from The Work SeminarVisit theworkseminar.com or find @TheWorkSeminar on social media. Sign up for The Work Seminar newsletter to receive updates straight to your inbox.Support the show