Beauty Business Strategies

Strategies Coaching & Training for Salons, Spas, and Medspas

The podcast where salon, spa, medspa, barbershop, and lash studio owners — just like you — learn quick tips to make more money, inspire your team, and create world-class client experiences.

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Episodes

Building Your Dream Team: Finding Talent That Thrives in Your Salon/Spa Culture
Yesterday
Building Your Dream Team: Finding Talent That Thrives in Your Salon/Spa Culture
On this episode, Leslie Winterrowd, a seasoned salon owner and Certified Strategies Coach, joins us to share her wealth of knowledge on recruiting and hiring service providers that fit your salon/spa. Together, we dissect the nuanced art of crafting job postings that don't just speak to the skill set but resonate with the core values and culture that make your salon/spa stand out. Leslie's insights are a game-changer, shifting the focus from dangling carrots like pay to connecting with the aspirations of a workforce yearning for meaningful employment.This episode is a heartfelt exploration of why the right attitude and synergy among your team can outshine technical prowess every time. Through candid discussions and real-life examples, we illuminate how a strong set of shared values can not only magnetize the right staff but also foster an environment where both creativity and camaraderie flourish. Conversation highlights:1:00  Today's recruiting and hiring challenges 2:53  Optimizing your job ad to attract top talent 4:42  The difference with today's applicant pool 5:30  Hiring and recruiting strategies in salons/spas 12:59 Value-based culture in hiring practices 18:13  Living and implementing organizational values Watch the video version of this episode: https://youtu.be/uzd3N3y8ktoTo learn more about how Strategies can help you create more profit, fun, and growth potential for you, your business, and your team, we invite you to schedule a free 60-minute strategy session:Schedule a free 60-minute strategy session: https://strategies.com/free-coaching-session Strategies: https://www.strategies.comSalon/Spa Business Coaching: https://strategies.com/memberships/In-Person Salon/Spa Seminars: https://strategies.com/seminars/Online Salon/Spa Training: https://strategies.com/upcoming-onlives/Podcast: https://strategies.com/podcast/Instagram: https://www.instagram.com/strategies4biz/Facebook: https://www.facebook.com/strategiesTikTok: https://www.tiktok.com/@strategies4bizThe Beauty Business Strategies Podcast is designed to give salon, spa, medspa, barbershop, and lash studio owners, just like you, quick tips to make more money, inspire your team, and create world-class client experiences.
Balancing Payroll Costs and Team Happiness in Your Beauty Business
Apr 16 2024
Balancing Payroll Costs and Team Happiness in Your Beauty Business
In this episode, we tackle one of the most pressing issues facing beauty business owners today: PAYROLL. We discuss the delicate balance owners must maintain between meeting employee expectations for higher pay and ensuring the financial health of their company. You'll learn valuable insights on how to approach this challenge, including the importance of communication, career paths for employees, and creating a transparent financial plan. We dive into practical advice on understanding your payroll expenses in relation to overall sales, establishing clear paths for growth, and addressing team members' expectations. Whether you're an established business owner or just starting in the beauty industry, this episode offers actionable strategies to help navigate payroll challenges and build a stronger, more resilient business.Conversation highlights: 00:54  Balancing payroll costs and team happiness01:50  Where does your payroll stand?03:30  Communication + financial transparency are key06:00  The importance of mapping out career paths06:40  Common payroll challenges in the beauty industry09:08  Action steps to take if you're overwhelmed by payroll12:40  The real meaning behind an employee's request for a raiseWatch the video version of this episode: https://youtu.be/Ne5V6MJdPmkTo learn more about how Strategies can help you create more profit, fun, and growth potential for you, your business, and your team, we invite you to schedule a free 60-minute strategy session:Schedule a free 60-minute strategy session: https://strategies.com/free-coaching-session Strategies: https://www.strategies.comSalon/Spa Business Coaching: https://strategies.com/memberships/In-Person Salon/Spa Seminars: https://strategies.com/seminars/Online Salon/Spa Training: https://strategies.com/upcoming-onlives/Podcast: https://strategies.com/podcast/Instagram: https://www.instagram.com/strategies4biz/Facebook: https://www.facebook.com/strategiesTikTok: https://www.tiktok.com/@strategies4bizThe Beauty Business Strategies Podcast is designed to give salon, spa, medspa, barbershop, and lash studio owners, just like you, quick tips to make more money, inspire your team, and create world-class client experiences.
Revolutionizing the Salon Workweek for Maximum Efficiency
Apr 9 2024
Revolutionizing the Salon Workweek for Maximum Efficiency
In this episode, Wafaya Abdallah, owner of Curly Oasis Inc,  reveals how specializing in curly hair and embracing a team-based approach dramatically increased productivity. This episode isn't just about the highs of winning a productivity award; it’s a raw look at the challenges that followed, including the departure of key staff members. Wafaya opens up on what it takes to rebuild, proving that the journey of success is as much about adaptability as it is about accolades.Step into the world of enhanced team efficiency as we dissect the benefits of refining the traditional workweek, introducing a game-changing dedicated training day that improves skill levels without upending existing schedules. We consider the advantages and practicalities of a compressed workweek, diving into how it could benefit both the staff and the business’s bottom line. Tune in for a transformative conversation that highlights Wafayah's evolution as a leader and her perspective shift that turns life’s challenges from hurdles into launching pads for growth.Conversation Highlights: 1:45   From Award Winner to Facing Curveballs 5:14   Embracing Change and Seeing Challenges as Opportunities 5:55   Impactful Advice from a fellow Strategies member 8:40   Listening Deeply to Understand and Adapt 10:59  The Magic Pill: A 4-day workweek 12:54  Leading with Curiosity 14:07  Behaviors Drive the Numbers 16:07 Achieving Work/Life Harmony 21:49 Wafaya's One Takeaway Watch the video version of this episode: https://youtu.be/4y_5oj0PezkTo learn more about how Strategies can help you create more profit, fun, and growth potential for you, your business, and your team, we invite you to schedule a free 60-minute strategy session:Schedule a free 60-minute strategy session: https://strategies.com/free-coaching-session Strategies: https://www.strategies.comSalon/Spa Business Coaching: https://strategies.com/memberships/In-Person Salon/Spa Seminars: https://strategies.com/seminars/Online Salon/Spa Training: https://strategies.com/upcoming-onlives/Podcast: https://strategies.com/podcast/Instagram: https://www.instagram.com/strategies4biz/Facebook: https://www.facebook.com/strategiesTikTok: https://www.tiktok.com/@strategies4bizThe Beauty Business Strategies Podcast is designed to give salon, spa, medspa, barbershop, and lash studio owners, just like you, quick tips to make more money, inspire your team, and create world-class client experiences.
The Beauty Industry's Wake-up Call: Powering Growth in Your Business Post-Pandemic
Apr 2 2024
The Beauty Industry's Wake-up Call: Powering Growth in Your Business Post-Pandemic
In this episode, we navigate the choppy waters of the beauty industry's post-pandemic financial recovery, from the lifeline of PPP loans to the newfound urgency of profitability. Reflecting on those who emerged from the storm unfazed, we unveil why a solid financial foundation isn't just helpful—it's imperative. Join us as we dissect the transition from survival to growth, emphasizing the need for each salon and spa to aim for the cushion of high-profit margins and smart cash flow management.This episode isn't just about bouncing back; it's about leaping forward. We dive deep into the financial strategies that will not only keep your beauty business afloat but growing sustainably. Learn the essential discipline of planning for profit and the critical role that understanding financial ratios plays in your success. With actionable insights, this discussion arms you with the tools to craft a resilient, profitable future in the beauty industry.Watch the video version of this episode: https://youtu.be/KfNj1pHPFuc00:00  The reality of the post-COVID financial landscape 05:16  How the current economy is influencing customer spending habits07:14  Be patient for growth, impatient for profit09:14  How government aid masked pre-pandemic issues in the beauty industry11:18  Key strategies for stabilizing salon/spa finances19:24. How the beauty industry can move forward To learn more about how Strategies can help you create more profit, fun, and growth potential for you, your business, and your team, we invite you to schedule a free 60-minute strategy session:Schedule a free 60-minute strategy session: https://strategies.com/free-coaching-session Strategies: https://www.strategies.comSalon/Spa Business Coaching: https://strategies.com/memberships/In-Person Salon/Spa Seminars: https://strategies.com/seminars/Online Salon/Spa Training: https://strategies.com/upcoming-onlives/Podcast: https://strategies.com/podcast/Instagram: https://www.instagram.com/strategies4biz/Facebook: https://www.facebook.com/strategiesTikTok: https://www.tiktok.com/@strategies4bizThe Beauty Business Strategies Podcast is designed to give salon, spa, medspa, barbershop, and lash studio owners, just like you, quick tips to make more money, inspire your team, and create world-class client experiences.
From Pop-Up Parties to Thriving Medspa: An Owner’s Journey
Dec 5 2023
From Pop-Up Parties to Thriving Medspa: An Owner’s Journey
In this enlightening episode of the Beauty Business Strategies Podcast, we sit down with Alicia Bonner, a former physician assistant who boldly embraced entrepreneurship to establish Bella Mobile Aesthetics.In our candid conversation, Alicia takes us through her unique transition from organizing pop-up Botox events to founding a successful brick-and-mortar medspa. She openly discusses the hurdles she faced in leadership, team management, and the invaluable role of professional guidance in her journey.Key insights include:Alicia's philosophy of staying open to coaching.Her experiences working with a business coach.Her ambitious plans for mobile expansion.Beyond the business tactics, this episode is a heartfelt story of community, support, and fulfillment from pursuing one’s passion.Conversation highlights:00:00:03 - Transition to Medspa Ownership00:11:10 - Taking the Leap00:25:01 - Transition, Growth, and Mobile Expansion00:29:57 - Seeking Guidance and Pursuing Dreams00:33:47 - Appreciation and Thanks for SharingTune in to discover how Alicia's blend of determination and adaptability has shaped her career and serves as inspiration for aspiring entrepreneurs in the beauty industry.Watch the video version of this episode: https://youtu.be/0QRA-pvLRZwTo learn more about how Strategies can help you create more profit, fun, and growth potential for you, your business, and your team, we invite you to schedule a free 60-minute strategy session:Schedule a free 60-minute strategy session: https://strategies.com/free-coaching-session Strategies: https://www.strategies.comSalon/Spa Business Coaching: https://strategies.com/memberships/In-Person Salon/Spa Seminars: https://strategies.com/seminars/Online Salon/Spa Training: https://strategies.com/upcoming-onlives/Podcast: https://strategies.com/podcast/Instagram: https://www.instagram.com/strategies4biz/Facebook: https://www.facebook.com/strategiesTikTok: https://www.tiktok.com/@strategies4bizThe Beauty Business Strategies Podcast is designed to give salon, spa, medspa, barbershop, and lash studio owners, just like you, quick tips to make more money, inspire your team, and create world-class client experiences.
Salon/Spa Profitability Through Efficiency
Aug 24 2023
Salon/Spa Profitability Through Efficiency
Get ready to revitalize your salon's approach to efficiency and profitability! On this episode of the Beauty Business Strategies podcast, we speak with Tim Howard, Chief Innovation Officer at Vish, a technology-based company that takes a revolutionary approach to hair color management.During our discussion, Tim shares his insights on managing hair color inventory, reducing waste, and understanding how your actions impact business profitability. He also shares his insights on replacing the "bucket method" with more efficient strategies and leveraging technology for a more sustainable and profitable business model. Have you ever wondered why some salons seem to thrive while others struggle? Listen in as Tim explains how proper coaching and a streamlined menu can help manage critical areas of the business more effectively. He presents valuable perspectives on how clarity and understanding can pave the way to successful strategies. The final gem of this episode is the discussion about change and the importance of having a solid foundation in the salon industry. Tim encourages us to embrace change and shares tips to ensure our teams work harmoniously.00:03 - Improving Salon Efficiency and Profitability12:55 - Profitability and Waste Reduction in Salons19:21 - Improving Salon Efficiency and Profitability28:22 - Coaching and Mistakes in Salon Management39:58 - Change and Foundation in the Salon IndustryWatch the video version of this episode: https://youtu.be/orBVjXuEdxQTo learn more about Vish: https://getvish.com/To learn more about how Strategies can help you create more profit, fun, and growth potential for you, your business, and your team, we invite you to schedule a free 60-minute strategy session:Schedule a free 60-minute strategy session: https://strategies.com/free-coaching-session Strategies: https://www.strategies.comSalon/Spa Business Coaching: https://strategies.com/memberships/In-Person Salon/Spa Seminars: https://strategies.com/seminars/Online Salon/Spa Training: https://strategies.com/upcoming-onlives/Podcast: https://strategies.com/podcast/Instagram: https://www.instagram.com/strategies4biz/Facebook: https://www.facebook.com/strategiesTikTok: https://www.tiktok.com/@strategies4bizThe Beauty Business Strategies Podcast is designed to give salon, spa, medspa, barbershop, and lash studio owners, just like you, quick tips to make more money, inspire your team, and create world-class client experiences.
Empowering the Beauty Industry: A Conversation on Trust, Communication, and Leadership
Jul 21 2023
Empowering the Beauty Industry: A Conversation on Trust, Communication, and Leadership
What happens when you combine open communication, vulnerability, and trust in the beauty industry? You get Trisha Koppert, the general manager of Dulcederm, who believes in the power of a safe and inclusive workspace. Get ready to explore a stimulating conversation on the art of empowering not only the owner but also the team, interpreting the owner’s wishes, and transforming difficult conversations into dialogues that can foster growth and understanding.In this enlightening chat, Trisha talks about the significance of building trust and creating a culture of investment in her team, and how these factors have shaped Dulcederm’s growth journey. She underscores the importance of listening to understand, not just respond, and how this practice lays the foundation for a successful team. Additionally, Trisha opens up about her experience of overcoming personal challenges and how it has shaped her as a leader.This is not just a podcast about the beauty business, but an exploration of leadership, courage, and the crucial role of a fulfilling career in nurturing the soul. Join us on this insightful journey with Trisha Koppert and take away valuable lessons on building a culture of empowerment and open dialogue.00:03 - Welcome01:17 - Meet Trisha Koppert02:02 - Between owner and teams there's General Managers04:14 - The salon/spa general manager's role07:25 - Taking care of team09:56 - Empowering your team's voice16:02 - Fostering ownership and connection from your team18:51 - Vulnerability and trust in building relationships22:01 - How teams can ask for help25:25 - Not every situation is beautiful and wonderful27:17 - The role of passion and vulnerability34:19 - The Importance of vulnerability and listening36:38 - Being there for your manager39:38 - Listen, translate, empower, educate, excite, and include everyone - The crux of the manager positionWatch the video version of this episode: https://youtu.be/E4X0bg4GOPITo learn more about how Strategies can help you create more profit, fun, and growth potential for you, your business, and your team, we invite you to schedule a free 60-minute strategy session:Schedule a free 60-minute strategy session: https://strategies.com/free-coaching-session Strategies: https://www.strategies.comSalon/Spa Business Coaching: https://strategies.com/memberships/In-Person Salon/Spa Seminars: https://strategies.com/seminars/Online Salon/Spa Training: https://strategies.com/upcoming-onlives/Podcast: https://strategies.com/podcast/Instagram: https://www.instagram.com/strategies4biz/Facebook: https://www.facebook.com/strategiesTikTok: https://www.tiktok.com/@strategies4bizThe Beauty Business Strategies Podcast is designed to give salon, spa, medspa, barbershop, and lash studio owners, just like you, quick tips to make more money, inspire your team, and create world-class client experiences.
Becoming an Eco-Friendly Salon
Jun 23 2023
Becoming an Eco-Friendly Salon
On this episode of the Beauty Business Strategies Podcast, we are joined by Valorie Tate, "corporate misfit" and owner of Sustain Beauty Co. Valorie is an industry expert on sustainable salon practices and is deeply passionate about transforming salons and spas into eco-friendly spaces. During our conversation, Valorie shares the importance of sustainable beauty business practices and how they can benefit your bottom line. We also explore what it means to embrace sustainability in the beauty industry. Hint...it's much more than just recycling! Valorie also shares her pro tips on hiring advice, incorporating AI into your business, and sustainable hiring and leadership (yes, that's a thing!). Listen in now, and gain expert guidance on making your salon more eco-friendly without compromising quality or breaking the bank!00:47 - About Valorie and Sustain Beauty Co.04:03 - Where are we now?07:52 - Saving the planet (and money!)12:11 - Expert recommendations!15:58 - Waste not!17:01 - Marketing your purpose22:16 - Tools and resources23:05 - Mental health and sustainability23:57 - Attract your ideal team!25:37 - The power of intention29:24 - Progress, not perfection32:27 - Recruiting Zoomers35:08 - 5 secrets to hiring the next generation36:50 - They work differently41:00 - You can use AI too!44:35 - Recap46:51 - Find Valorie online!48:23 - Just one more thing…49:11 - Closing commentsWatch the video version of this episode: https://youtu.be/wQiPRiaM95QLearn more about Sustain Beauty Co at https://sustainbeauty.co/To learn more about how Strategies can help you create more profit, fun, and growth potential for you, your business, and your team, we invite you to schedule a free 60-minute strategy session:Schedule a free 60-minute strategy session: https://strategies.com/free-coaching-session Strategies: https://www.strategies.comSalon/Spa Business Coaching: https://strategies.com/memberships/In-Person Salon/Spa Seminars: https://strategies.com/seminars/Online Salon/Spa Training: https://strategies.com/upcoming-onlives/Podcast: https://strategies.com/podcast/Instagram: https://www.instagram.com/strategies4biz/Facebook: https://www.facebook.com/strategiesTikTok: https://www.tiktok.com/@strategies4bizThe Beauty Business Strategies Podcast is designed to give salon, spa, medspa, barbershop, and lash studio owners, just like you, quick tips to make more money, inspire your team, and create world-class client experiences.
Avoiding Salon/Spa Owner Burnout w/ Erica Cuni
Jun 13 2023
Avoiding Salon/Spa Owner Burnout w/ Erica Cuni
Burnout comes for us all, especially in a field like the salon and spa industry that is physically and emotionally demanding. However, you don't have to wait for it to get "bad enough" to do something about it. You can start right now!In this Beauty Business Strategies podcast episode, we sit down with "The Burnout Professor," Erica Cuni LMFT, CIMPH. Erica is a Leading Integrative Mental Health & Burnout Specialist, Keynote Speaker, and Fellow Burnout Survivor.  Erica was kind enough to sit down with us and share her story - how life (literally) hit her like a truck and how she managed to claw her way back up from rock bottom. She shares what worked for her, why it worked, and plenty of trauma-informed suggestions that might work for you too. In this heartfelt conversation, we'll dive right into the causes of burnout, how to identify and avoid it, and how to conquer it using an accessible and spiritually-rooted approach.So if you feel like you're at the end of your rope, this one's for you. Tune in and learn how to show yourself grace in the face of burnout and take back your life!01:27 - Introduction01:57 - Erica Cuni: The Burnout Professor04:03 - The lowest low06:07 - Knowing the signs07:40 - What now?10:17 - Why does this work?12:35 - Getting stuck15:01 - Fight, flight, or freeze16:20 - Good stress vs. bad stress26:01 - A recipe for burnout30:10 - You can try this right now!37:35 - Listen to your gut…literally.41:09 - Do a little self-check46:47 - Want to hear more from Erica? Meet us at TBX23!48:31 - Closing commentsWatch the video version of this episode: https://youtu.be/XHkht_NN3_wLearn more about Erica Cuni at https://www.theburnoutprofessor.com/To learn more about how Strategies can help you create more profit, fun, and growth potential for you, your business, and your team, we invite you to schedule a free 60-minute strategy session:Schedule a free 60-minute strategy session: https://strategies.com/free-coaching-session Strategies: https://www.strategies.comSalon/Spa Business Coaching: https://strategies.com/memberships/In-Person Salon/Spa Seminars: https://strategies.com/seminars/Online Salon/Spa Training: https://strategies.com/upcoming-onlives/Podcast: https://strategies.com/podcast/Instagram: https://www.instagram.com/strategies4biz/Facebook: https://www.facebook.com/strategiesTikTok: https://www.tiktok.com/@strategies4bizThe Beauty Business Strategies Podcast is designed to give salon, spa, medspa, barbershop, and lash studio owners, just like you, quick tips to make more money, inspire your team, and create world-class client experiences.
Bringing Balance Back to Your Salon, Spa or Lash Studio - Shelby Tarleton
May 26 2023
Bringing Balance Back to Your Salon, Spa or Lash Studio - Shelby Tarleton
In this episode of the Beauty Business Strategies Podcast, our host, Michael Yost, sits down with returning guest Shelby Tarleton, the owner of Pink Lady Lash in Austin, TX, founder of Lash Boss Summit, and host of Lash Boss Radio to discuss the joys and challenges of owning a salon, spa, medspa, barbershop or lash studio.Join us as Shelby shares her insights on navigating the common stumbling blocks that owners often encounter and offers expert advice on overcoming them and fostering growth. Discover practical strategies for learning from mistakes and transforming setbacks into opportunities.If you're a salon/spa/lash studio owner, or an aspiring entrepreneur looking to thrive in the beauty industry, this episode will provide actionable advice for achieving balance and avoiding burnout. Listen in to learn how to conquer the professional, interpersonal, and financial stressors of ownership. Michael and Shelby even discuss how to address some of these stressors without breaking the bank!Listen in to unlock balance for happier clients, a happier team, and a happier YOU!00:15 - Introduction01:19 - Shelby Tarleton: Lash Industry Advocate02:48 - Recap: The joys of salon/spa/lash studio ownership04:27 - How did we get here?07:21 - Stress dims everything08:53 - What are you waiting for?13:01 - What can I fix for FREE?17:18 - This one’s for YOU.21:45 - The biggest challenge24:41 - Communication is CRUCIAL27:03 - Be direct, be honest, be real.32:24 - “We need to talk…”35:18 - Generations and communication38:41 - Adjust your lens43:12 - Staying centered45:34 - Shelby’s next conquest46:54 - Where to find Shelby Tarleton47:24 - Closing commentsWatch the video version of this episode: https://youtu.be/mPx6KT23A0ITo learn more about how Strategies can help you create more profit, fun, and growth potential for you, your business, and your team, we invite you to schedule a free 60-minute strategy session:Schedule a free 60-minute strategy session: https://strategies.com/free-coaching-session Strategies: https://www.strategies.comSalon/Spa Business Coaching: https://strategies.com/memberships/In-Person Salon/Spa Seminars: https://strategies.com/seminars/Online Salon/Spa Training: https://strategies.com/upcoming-onlives/Podcast: https://strategies.com/podcast/Instagram: https://www.instagram.com/strategies4biz/Facebook: https://www.facebook.com/strategiesTikTok: https://www.tiktok.com/@strategies4bizThe Beauty Business Strategies Podcast is designed to give salon, spa, medspa, barbershop, and lash studio owners, just like you, quick tips to make more money, inspire your team, and create world-class client experiences.
Leading with Empathy - Lessons from Serious Business
Apr 10 2023
Leading with Empathy - Lessons from Serious Business
On this episode of the Beauty Business Strategies Podcast, we're joined by Carol Augusto, the executive producer and "dream builder" behind the celebrated beauty industry conference, Serious Business.We'll dive into the inner workings of running a successful conference, the leadership skills required to make it happen, and the teamwork, empathy, and trust necessary to make it truly unforgettable. Carol will also share the thought process behind ensuring events are more than just an experience and offering attendees the tools to apply the lessons they've learned in their businesses.00:15 - Introduction01:08 - Meet Carol02:05 - A crash course on Serious Business04:08 - Expose, evoke, evolve: what makes a great conference07:49 - Challenges and weaving it all together10:40 - Trust and knowing your team’s strengths12:00 - “The best part!”14:28 - Carol’s must-read list18:20 - Sit in the seat of the audience21:12 - True perspective through empathy23:47 - Sit in the seat of the audience - even in the back row!25:30 - The perks of being a “dream builder”28:11 - It’s the message that counts30:56 - Building connections33:01 - Getting results38:39 - Here’s the take-home40:14 - Closing commentsWatch the video version of this episode: https://youtu.be/vcP9ECOzEnQTo learn more about how Strategies can help you create more profit, fun, and growth potential for you, your business, and your team, we invite you to schedule a free 60-minute strategy session:Schedule a free 60-minute strategy session: https://strategies.com/free-coaching-session Strategies: https://www.strategies.comSalon/Spa Business Coaching: https://strategies.com/memberships/In-Person Salon/Spa Seminars: https://strategies.com/seminars/Online Salon/Spa Training: https://strategies.com/upcoming-onlives/Podcast: https://strategies.com/podcast/Instagram: https://www.instagram.com/strategies4biz/Facebook: https://www.facebook.com/strategiesTikTok: https://www.tiktok.com/@strategies4bizThe Beauty Business Strategies Podcast is designed to give salon, spa, medspa, barbershop, and lash studio owners, just like you, quick tips to make more money, inspire your team, and create world-class client experiences.
Creating a True Quality Experience for Salon/Spa Clients
Mar 8 2023
Creating a True Quality Experience for Salon/Spa Clients
Ready to level up your salon or spa's client experience? Don't settle for just "pleasant" - give your clients an experience they won't forget! In this episode of Beauty Business Strategies Podcast, we're joined by Megan Schmidt and Autumn Queen - owners of Identity Atelier in Columbus, OH - as we break down the step-by-step recipe for creating a "true quality experience" for your clients. Get your headphones on and tune in for a crash course on the client journey as Megan and Autumn share their top tips — and real-world results — for curating an unforgettable client experience.00:15 - Introductions01:17 - Meet Autumn & Megan02:00 - Let's talk numbers: Client retention04:30 - The starting point05:18 - Part A: First impressions07:40 - Before they even come in the door11:35 - Curate your online presence!12:39 - Part B: The Art of the Phone Call16:10 - Michael's experience with notes17:50 - Notes & questions21:53 - Part C: The Consultation24:46 - Up your consultation game!26:40 - Give it time28:33 - Setting expectations29:52 - Your regulars32:48 - Part D: The Service34:14 - The importance of education37:49 - Part E: The Big Finish40:52 - Takeaways43:02 - Everyone, every time 44:50 - This is just what we do46:55 - How to keep track48:15 - Now apply it!49:08 - Closing commentsWatch the video version of this episode: https://youtu.be/vnaTCtsQcfsTo learn more about how Strategies can help you create more profit, fun, and growth potential for you, your business, and your team, we invite you to schedule a free 60-minute strategy session:Schedule a free 60-minute strategy session: https://strategies.com/free-coaching-session Strategies: https://www.strategies.comSalon/Spa Business Coaching: https://strategies.com/memberships/In-Person Salon/Spa Seminars: https://strategies.com/seminars/Online Salon/Spa Training: https://strategies.com/upcoming-onlives/Podcast: https://strategies.com/podcast/Instagram: https://www.instagram.com/strategies4biz/Facebook: https://www.facebook.com/strategiesTikTok: https://www.tiktok.com/@strategies4bizThe Beauty Business Strategies Podcast is designed to give salon, spa, medspa, barbershop, and lash studio owners, just like you, quick tips to make more money, inspire your team, and create world-class client experiences.
The Team-Based Hiring Blueprint for Salons & Spas
Feb 3 2023
The Team-Based Hiring Blueprint for Salons & Spas
Get ready to build your dream team!On this episode of the Beauty Business Strategies Podcast, we're chatting with Marian Sang, owner of the highly sought-after Omagi Salon & Spa in Louisville, KY.During this discussion, Marian shares her secrets on building a thriving company culture and A-team staff — from attracting your ideal candidates to conducting killer interviews and keeping top talent.We also explore authenticity, belonging, communication styles, and much more.Listen now to this dynamic conversation and learn how to master the art of hiring - just by being yourself!0:15 - Introduction0:55 - About Marian1:53 - Let’s talk about hiring!3:03 - The hiring process is changing6:05 - A little perspective… 8:04 - Authenticity and belonging9:39 - Take advantage of social media11:17 - What’s next? - The Interview14:50 - Hungry, Humble, Smart - Resources15:15 - Getting to the truth 17:14 - Asking the right questions18:02 - Marian’s culture questions for honest hiring22:33 - Nothing is universal - make it your own!23:50 - The big picture26:26 - The final test - what to look for29:40 - Built to last 31:10 - Use your evaluation tools!32:04 - Sharing your values and expectations37:24 - Save the “money talk” for last39:15 - A Time Investment41:36 - Know how to LEAD each candidate!44:23 - Honor the individual - it’s the little things!45:17 - Recap & wrap upWatch the video version of this episode: https://youtu.be/NUaV1Wj0V7cTo learn more about how Strategies can help you create more profit, fun, and growth potential for you, your business, and your team, we invite you to schedule a free 60-minute strategy session:Schedule a free 60-minute strategy session: https://strategies.com/free-coaching-session Strategies: https://www.strategies.comSalon/Spa Business Coaching: https://strategies.com/memberships/In-Person Salon/Spa Seminars: https://strategies.com/seminars/Online Salon/Spa Training: https://strategies.com/upcoming-onlives/Podcast: https://strategies.com/podcast/Instagram: https://www.instagram.com/strategies4biz/Facebook: https://www.facebook.com/strategiesTikTok: https://www.tiktok.com/@strategies4bizThe Beauty Business Strategies Podcast is designed to give salon, spa, medspa, barbershop, and lash studio owners, just like you, quick tips to make more money, inspire your team, and create world-class client experiences.
Inspiring Evolution in Your Salon or Spa
Jan 13 2023
Inspiring Evolution in Your Salon or Spa
The lifespan of a salon, spa, or medspa will always have its ups and downs. Sales will fluctuate, team members will come and go, and the industry will go through different phases. To survive and thrive, your business and team must continually adapt and evolve with these changes. But how?In this episode of the Beauty Business Strategies Podcast, Laura Pinkas, owner of Shine Hair Color & Design Studio in Columbia, SC, will help us unpack this subject and much more. Laura opened her salon 12 years ago with her sister as her only employee. Now, she has an entire team, and her business is thriving! In 2022, Shine was also named the winner of Strategies' Team-Based Pay Award for Business of the Year Award.  So how did Laura take her salon from humble beginnings to Business of the Year? Education, networking, and cultivating a team-based culture that's built to last. And it all started with Laura attending her first Strategies Incubator Seminar.Listen in now to this episode of Beauty Business Strategies Podcast and learn how YOU can evolve yourself, your business, and your team.0:15 - Introductions1:30 - Meet Laura!2:32 - Let's start at the beginning6:37 - Shine meets Strategies7:10 - Dreams change too9:17 - A team that's built to last12:32 - Finding the right fit13:44 - Maintaining an "Evolution Mindset"16:12 - Finding the right resources18:54 - Becoming a leader21:20 - What does it mean to be Business of the Year?24:06 - Shine's "Secret Sauce": Planning with Intention29:50 - Key Takeaways: Relationships, Expectations, and Communication36:20 - Defining "team"38:46 - Coming full circle40:24 - Closing comments Watch the video version of this episode: https://youtu.be/-pae-JdD0voTo learn more about how Strategies can help you create more profit, fun, and growth potential for you, your business, and your team, we invite you to schedule a free 60-minute strategy session:Schedule a free 60-minute strategy session: https://strategies.com/free-coaching-session Strategies: https://www.strategies.comSalon/Spa Business Coaching: https://strategies.com/memberships/In-Person Salon/Spa Seminars: https://strategies.com/seminars/Online Salon/Spa Training: https://strategies.com/upcoming-onlives/Podcast: https://strategies.com/podcast/Instagram: https://www.instagram.com/strategies4biz/Facebook: https://www.facebook.com/strategiesTikTok: https://www.tiktok.com/@strategies4bizThe Beauty Business Strategies Podcast is designed to give salon, spa, medspa, barbershop, and lash studio owners, just like you, quick tips to make more money, inspire your team, and create world-class client experiences.
Salon/Spa Leadership & Inspiring Your Culture
Dec 30 2022
Salon/Spa Leadership & Inspiring Your Culture
How do you inspire your salon/spa teams when you need inspiration and support for yourself? Tune in to this episode of the Beauty Business Strategies Podcast to find out, as we are joined by two amazing members of the Strategies educational team: Educational Director Barbara Pierce and Certified Coach Leslie Winterrowd. In this lively discussion, Leslie and Barbara help us dissect the joys and pressures of being a leader and how you can stay grounded and authentic for your team. This is a raw and honest dive into leadership, vulnerability, and much more. Tune in for solid advice on how to inspire your team, and let them inspire YOU! Watch the video version of this episode: https://youtu.be/sk_69BS2y_sTo learn more about how Strategies can help you create more profit, fun, and growth potential for you, your business, and your team, we invite you to schedule a free 60-minute strategy session:Schedule a free 60-minute strategy session: https://strategies.com/free-coaching-session Strategies: https://www.strategies.comSalon/Spa Business Coaching: https://strategies.com/memberships/In-Person Salon/Spa Seminars: https://strategies.com/seminars/Online Salon/Spa Training: https://strategies.com/upcoming-onlives/Podcast: https://strategies.com/podcast/Instagram: https://www.instagram.com/strategies4biz/Facebook: https://www.facebook.com/strategiesTikTok: https://www.tiktok.com/@strategies4bizThe Beauty Business Strategies Podcast is designed to give salon, spa, medspa, barbershop, and lash studio owners, just like you, quick tips to make more money, inspire your team, and create world-class client experiences.
Building Business Momentum Through Relationships
Dec 15 2022
Building Business Momentum Through Relationships
Meeting the right people can be life-changing — or career-making! In this episode of the Beauty Business Strategies Podcast, we're joined by Aria Jayne, owner of Sucre Sugaring Studio in Everett, WA, and winner of the Momentum Award at Strategies' 2022 Team-Based Pay Awards.Aria is the poster child for the phrase "leap of faith." She left behind a stable career in the corporate world to pursue her passion: "ripping hair out of people." She now runs a successful sugaring business with a rockstar team of people who found her along the way. Tune in to this episode to hear what brought Aria to the career-change crossroads, who helped her get there, and how she found success after starting over.If you're thinking of taking your leap of faith, this is an incredibly inspiring story about how the right relationships can help you build something truly priceless. Maybe you could do it too!0:15 - Introductions2:42 - How did we get here?3:40 - Shedding the golden handcuffs7:04 - Something missing7:52 - Meeting the right person9:16 - Starting small12:41 - The right people find you14:40 - Purpose, relationships, and authenticity19:43 - Let's look at the numbers22:06 - Prepare and overcome25:00 - The Secret Sauce29:47 - "A genuine together"32:30 - What are you creating?33:24 - What's next for Aria Jayne?35:54 - Closing commentsWatch the video version of this episode: https://youtu.be/MLyWwCEUe0ATo learn more about how Strategies can help you create more profit, fun, and growth potential for you, your business, and your team, we invite you to schedule a free 60-minute strategy session:Schedule a free 60-minute strategy session: https://strategies.com/free-coaching-session Strategies: https://www.strategies.comSalon/Spa Business Coaching: https://strategies.com/memberships/In-Person Salon/Spa Seminars: https://strategies.com/seminars/Online Salon/Spa Training: https://strategies.com/upcoming-onlives/Podcast: https://strategies.com/podcast/Instagram: https://www.instagram.com/strategies4biz/Facebook: https://www.facebook.com/strategiesTikTok: https://www.tiktok.com/@strategies4bizThe Beauty Business Strategies Podcast is designed to give salon, spa, medspa, barbershop, and lash studio owners, just like you, quick tips to make more money, inspire your team, and create world-class client experiences.
Harness Your Holiday Momentum!
Dec 2 2022
Harness Your Holiday Momentum!
Ah, the holiday season. The stockings are hung, the appointment book is full, and retail sales are plentiful. So why does your holiday momentum have to end with the new year? It doesn’t! Tune in for this special edition of the Beauty Business Strategies Podcast as Certified Strategies Coaches Leslie Winterrowd and Jason Hoopiiaina bring the holiday cheer as they sit down to unpack how to capitalize on the holiday season by carrying that momentum throughout the entire year. If you want to keep that holiday cheer (and paycheck) going all year round, join us for this special holiday episode. It's Holiday 365!0:00 - Introductions1:52 - Holiday 365 - What does it mean?2:40 - Back to basics: Prebook3:40 - The next building block: Retention5:45 - The bow on top: The Client Experience7:04 - Stay ahead of the game8:31 - Don’t forget about retail!10:37 - Don’t stop at Christmas gifts - Other occasions12:37 - The trust thermometer14:16 - Always build on the basics15:53 - Create your occasion17:45 - A purpose-driven company20:57 - Your WHY: Something to look forward to23:25 - Your attitude, your choice24:43 - It’s the energy, not the holiday26:18 - What's your anchor?29:19 - Find something to celebrate!33:22 - Build systems on gratitude34:27 - Recap36:37 - Food for thought & final commentsWatch the video version of this episode: https://youtu.be/Ypa1VHDgxAwTo learn more about how Strategies can help you create more profit, fun, and growth potential for you, your business, and your team, we invite you to schedule a free 60-minute strategy session:Schedule a free 60-minute strategy session: https://strategies.com/free-coaching-session Strategies: https://www.strategies.comSalon/Spa Business Coaching: https://strategies.com/memberships/In-Person Salon/Spa Seminars: https://strategies.com/seminars/Online Salon/Spa Training: https://strategies.com/upcoming-onlives/Podcast: https://strategies.com/podcast/Instagram: https://www.instagram.com/strategies4biz/Facebook: https://www.facebook.com/strategiesTikTok: https://www.tiktok.com/@strategies4bizThe Beauty Business Strategies Podcast is designed to give salon, spa, medspa, barbershop, and lash studio owners, just like you, quick tips to make more money, inspire your team, and create world-class client experiences.
Flexible Scheduling & Honoring Your Team
Nov 17 2022
Flexible Scheduling & Honoring Your Team
Could your salon or spa be doing more with less? In this episode of the Beauty Business Strategies Podcast, we sit down with Wafaya Abdallah, owner of Curly Oasis in Rockville, MD, and DevaCurl-certified curly hair specialist. Wafaya transformed her salon post-pandemic by transitioning to a four-day work week and bringing self-care into the workplace. Tune in for a fascinating dialogue about the benefits of flexible scheduling, self-care, and honoring your team — and how you can implement some of these tactics in your salon or spa!0:00 - Who is Wafaya?1:51 - How it started3:53 - The modern renaissance5:22 - Rethinking the way we work5:57 - Reopening & adaptation6:57 - Redefining work & team development - happy people make better workers8:13 - Overcoming a rigid framework - how to allow flexibility without changing your company's structure/hours9:43 - What does work look like in the future?11:52 - Still going strong!12:56 - The give and take - your responsibility to your team13:43 - Self-care is professional development 16:07 - Honoring our people & shaping our future16:42 - Culture is key18:55 - Nuts & bolts - Transform your business your way20:53 - Follow the numbers22:00 - Giving Your team purpose22:53 - Collaborate!23:55 - Greatness attracts greatness24:59 - Leaving room for purpose - balancing and blending work & personal interests to be more well-rounded people31:56 - It's not about the money!32:21 - "Coin of the realm" - the ripple effect of the almighty dollar34:31 - Changing motivations35:46 - Takeaways38:36 - Closing commentsWatch the video version of this episode: https://youtu.be/Jnqb3iVUQjkTo learn more about how Strategies can help you create more profit, fun, and growth potential for you, your business, and your team, we invite you to schedule a free 60-minute strategy session:Schedule a free 60-minute strategy session: https://strategies.com/free-coaching-session Strategies: https://www.strategies.comSalon/Spa Business Coaching: https://strategies.com/memberships/In-Person Salon/Spa Seminars: https://strategies.com/seminars/Online Salon/Spa Training: https://strategies.com/upcoming-onlives/Podcast: https://strategies.com/podcast/Instagram: https://www.instagram.com/strategies4biz/Facebook: https://www.facebook.com/strategiesTikTok: https://www.tiktok.com/@strategies4bizThe Beauty Business Strategies Podcast is designed to give salon, spa, medspa, barbershop, and lash studio owners, just like you, quick tips to make more money, inspire your team, and create world-class client experiences.
Looking in the Mirror as a Salon/Spa Owner
Oct 19 2022
Looking in the Mirror as a Salon/Spa Owner
Sometimes, it’s easy to get caught up in being The Boss and forget that you are also a part of your team. In episode 6 of the Beauty Business Strategies Podcast, join us for an insightful conversation about leadership and overcoming adversity with curly hair specialist Yukiko Taylor, owner of OlyCurl in Olympia, WA. Yukiko, winner of the 2021 Team-Based Pay Award for Best Turnaround, shares how a hard lesson in humility and empathy helped her overhaul her salon’s team culture and become the leader her team needed.0:00 - Introductions0:48 - How we got here1:55 - OlyCurl’s turnaround transformation3:28 - Hiring - Do it right!4:45 - Time is money5:42 - Pay well, finish strong6:41 - …and then COVID happened8:15 - Finding guidance in unexpected places9:14 - Never forget where you came from12:19 - Maintaining your work-life balance15:44 - Gratitude is golden19:45 - Integrity - It’s the little things23:07 - A different approach24:42 - Embracing growth27:37 - We all bring something to the table29:41 - We’re all just trying to do our best - Self-doubt, humility, and trust34:05 - The gift of failure36:16 - What does success look like?37:12 - Closing commentsWatch the video version of this episode: https://youtu.be/gW6S5LizlfwListen to the audio version of this episode on your favorite podcast platform: https://strategies.com/podcast/To learn more about how Strategies can help you create more profit, fun, and growth potential for you, your business, and your team, we invite you to schedule a free 60-minute strategy session:Schedule a free 60-minute strategy session: https://strategies.com/free-coaching-session Strategies: https://www.strategies.comSalon/Spa Business Coaching: https://strategies.com/memberships/In-Person Salon/Spa Seminars: https://strategies.com/seminars/Online Salon/Spa Training: https://strategies.com/upcoming-onlives/Podcast: https://strategies.com/podcast/Instagram: https://www.instagram.com/strategies4biz/Facebook: https://www.facebook.com/strategiesTikTok: https://www.tiktok.com/@strategies4bizThe Beauty Business Strategies Podcast is designed to give salon, spa, medspa, barbershop, and lash studio owners, just like you, quick tips to make more money, inspire your team, and create world-class client experiences.
Balancing “We” & “Me”
Aug 27 2022
Balancing “We” & “Me”
In this episode of Beauty Business Strategies, we are joined by Robert Reed and Brock Goldberg from Ergo for a compelling discussion about communication, collaboration, and consistency. We dive into how the age of social media has changed the industry’s mindset from “we” to “me” and how that shift has affected team dynamics, communication styles, inspiration, and goal-setting. Tune in for some words of wisdom on how to build stronger teams, plan for the future, and get the magic back in your salon, spa, or medspa!0:40 - Introductions2:50 - The industry is changing…what happened?6:00 - There’s no “I” in “team” - How individualism affects inspiration and team dynamics8:55 - The secret ingredient to bringing the industry back together11:13 - Inertia - How to maintain momentum and create stronger teams14:55 - Words of wisdom for business owners16:49 - How to empower your team18:16 - Discovery benefits everyone19:00 - The Ergo Approach21:33 - Goals vs. Aspirations26:18 - The beauty industry’s blind spot29:34 - What about tomorrow?33:00 - Closing comments & how to connect with ErgoWatch the video version of this episode: https://youtu.be/Gdt4fvHRD8sListen to the audio version of this episode on your favorite podcast platform: https://strategies.com/podcast/To learn more about Ergo Styling Tools, visit: https://ergostylingtools.com/To learn more about how Strategies can help you create more profit, fun, and growth potential for you, your business, and your team, we invite you to schedule a free 60-minute strategy session:Schedule a free 60-minute strategy session: https://strategies.com/free-coaching-session Strategies: https://www.strategies.comSalon/Spa Business Coaching: https://strategies.com/memberships/In-Person Salon/Spa Seminars: https://strategies.com/seminars/Online Salon/Spa Training: https://strategies.com/upcoming-onlives/Podcast: https://strategies.com/podcast/Instagram: https://www.instagram.com/strategies4biz/Facebook: https://www.facebook.com/strategiesTikTok: https://www.tiktok.com/@strategies4bizThe Beauty Business Strategies Podcast is designed to give salon, spa, medspa, barbershop, and lash studio owners, just like you, quick tips to make more money, inspire your team, and create world-class client experiences.