PODCAST

10PlusBrand

Joanne Z. Tan, Brand Strategist, 10 Plus Brand, Inc.

https://www10plusbrand.com https://www.10PlusProfile.com ”Interviews of Notables and Influencers” is a podcast series produced by Joanne Z. Tan, CEO of 10 Plus Brand, Inc., focusing on topics relevant to businesses, society, technology, social economic issues, governmental policies, lifestyle, cultures, humanity, life experience, and the arts. Leaders, rising stars and influencers in their particular fields are interviewed by Joanne in the format of questions and answers, to express their thoughts, ideas, gems of wisdom, in-depth analyses, advice and opinions to share with the general public, technology and business communities, and policy makers. The input by those interviewed on this podcast series is expected to make a difference in people’s perceptions, lives, and in advancing humanity. The notables and influencers to be interviewed are by invitation only. All the notables and influencers will be asked one question at the end: ”What does your brand stand for?” Here is the link to the Podcast: https://10plusbrand.com/podcasts/ 10 Plus Brand Inc. is a full-service, multi-media branding and brand-marketing agency. We build, grow, and market power brands for businesses and professionals. We generously share tips, strategies, and insights about brand DNA decoding, brand strategies and structures, story telling, how to update and refresh a brand, or rebrand, to elevate your brand to a higher level. Our main ”flagship” website is https://www.10PlusBrand.com, where you can find samples of what we do for our clients with brand DNA messaging, verbal and visual content creation, go to market strategies, brand promotion videos, websites, SEO AI enabled content marketing, original blogging, etc. Another ”subsidiary” website under the ”flagship” focuses on LinkedIn profiling only. https://www.10PlusProfile.com. We do the “whole 10 yards” of brand-building, branding, and brand marketing for businesses, including but not limited to B2B service firms, law firms, accounting firms, commercial lenders, investment bankers, business consulting firms, technology companies, funded or venture capital VC backed startups, corporations, mid-market companies, non-profit organizations, private equity (PE) portfolio companies during restructuring or pre and post M&A, and political campaigns. We also develop individual business brands with LinkedIn profiles, bios, resumes for public and private board members, C-suites members, executive coaches & business consultants, commercial insurance brokers, attorneys, CPAs, realtors, and other B2B services. First, we are brand builders. We brand, rebrand, and refresh existing brands for businesses, B2B services, technology companies, funded or VC-backed startups, corporations, mid-market companies, non-profit organizations, private equity portfolio companies during restructuring or pre and post M&A. We also develop individual business brands for business leaders, experienced and growth- minded professionals, notables and influencers. Second, we are content creators. After we decode a brand’s DNA, we create brand messaging and tell brand stories, verbally and visually, to construct a brand’s persona and elevate its stature on websites and social media with original content, blogs, podcast, videos, vlogs, custom website design and development, LinkedIn business pages and personal profiles, webinars, and PR content. Third, we are digital marketers. We combine AI enabled digital marketing with human intelligence to multiply a brand’s influence with repurposed articles, SEO, SEM, PPC, social media marketing, influencer marketing, marketing analytics, and Google core web vitals. Founder & CEO Joanne Tan leads several cross-functioning teams to deliver customized brand presence to inform, inspire and empower. Please call: 1-888-288-4533, or email: info@10PlusBrand.com (Main website:) https://www10plusbrand.com (LinkedIn optimization website:) https://www.10PlusProfile.com Thank you.
Start Here
Episode 55: How to Multiply EBITDA 4-40 Times with Brand Building and Brand Marketing
Episode 55: How to Multiply EBITDA 4-40 Times with Brand Building and Brand Marketing
May 14 2022
7 mins
Episode 55: How to Multiply EBITDA 4-40 Times with Brand Building and Brand Marketing
Episode 55: How to Multiply EBITDA 4-40 Times with Brand Building and Brand Marketing
1st Q: “When is the best time to build a brand?” 2nd Q: “What is the ROI for investing in brand building and brand marketing?” 3rd Q: “My clients come from referrals and warm leads. I never got a client straight from my website, or LinkedIn, or other social media. Why do I need online branding and brand building?” 4th Q: “What is the difference between marketing and brand-marketing?” To find out the full answers, listen to this 7 minute podcast - you won't walk away empty handed after 7 minutes of listening to the answers by Joanne Z. Tan, a global brand builder and marketer.  - To stay in the loop, subscribe to our Newsletter  - To read it as a blog - To watch it as a video Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS, - they will be grateful! (About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.) - Visit our Websites: https://10plusbrand.com/ https://10plusprofile.com/ - Find us online by clicking or follow these hashtags: #10PlusBrand #10PlusPodcast #10PlusInterviews OR #InterviewsofNotablesandInfluencers #30SecondsofAnything #BrandDNA #BeYourOwnSuperpower  #BeYourOwnBrand #StandForSomething #WeAreBetterAngels To stay in the loop, subscribe to our Newsletter
May 14 2022
7 mins
Episode 54: Will Smith’s Slap - What makes a man defend another woman? (And vice versa?) _ by 10 Plus Brand
Episode 54: Will Smith’s Slap - What makes a man defend another woman? (And vice versa?) _ by 10 Plus Brand
Even though I wish Will Smith could have used the Oscar stage to first VERBALLY extract an apology from Chris Rock, instead of slapping him and using profanity, I know that Will Smith’s intention was out of his love for his wife and to defend his wife above and beyond any considerations for himself, such as being charged for assault, or being criticized, or even barred from the Academy.  Cory Booker’s impassioned speech at Judge Ketanji Brown Jackson’s Supreme Court confirmation hearings moved her, himself, myself, and many others to tears.  Even though it was a speech prepared in advance, it was delivered in such a heartfelt and compassionate way that it completely overpowered the vicious attacks Judge Jackson had endured during the hearing. I myself, as one of MANY women who have often fought our battles alone, defended ourselves and our honor alone, shared the tears of gratitude Judge Jackson shed, for the genuine understanding of what Cory Booker quotes Ginger Rogers as saying: “I did everything Fred Astaire did, but backwards and in heels.” Booker went on: “Nobody is gonna steal the joy,...”  “You have earned this spot. You are worthy. You are a great American…. You’re here. And I know what it’s taken for you to sit in that seat.” The good and the great that came out of these two men moves me, and frankly, I know for a fact that I am not the only woman who wishes their quality in a man who deserves to be called a husband, or a partner, or a true friend, or a decent human being who gives a piece of his or her true self in an unjust or even humiliating situation. This kind of compassion and love is not limited to a man’s protection for another woman or vice versa. This kind of love transcends race, gender, nationality, and all barriers to humanity.  You see it in so many non-Ukrainian volunteer fighters risking their lives in Ukraine, because they feel that the pain and suffering Ukrainians are going through is not something they can bear to watch on the sideline.  to continue to listen, watch, or read this 5-minute narrative: - To read it as a blog - To watch it as a video - To stay in the loop, subscribe to our Newsletter    Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS, - they will be grateful! #WillSmith #WillSmithSlap #ChrisRockSlap #WillSmithChrisRock   (About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands, 10 Plus Brand Inc. also does NFT branding for Web3 Metaverse. To contact us: 1-888-288-4533.) - Visit our Websites: https://10plusbrand.com/ https://10plusprofile.com/ - Find us online by clicking or follow these hashtags: #10PlusBrand #10PlusPodcast #10PlusInterviews OR #InterviewsofNotablesandInfluencers #30SecondsofAnything #BrandDNA #BeYourOwnSuperpower  #BeYourOwnBrand #StandForSomething #WeAreBetterAngels
Apr 5 2022
5 mins
Episode 53: 7 tips for making a brand video, by 10PlusBrand.com
Episode 53: 7 tips for making a brand video, by 10PlusBrand.com
What is a brand video?  Why is a brand video needed? What are the differences between a brand video and other videos?   Where can a brand video be showcased? What assets are needed for making a brand video? How is it edited? How long should a brand video be?   Is voice-over needed? Are acting talents necessary?  What is the budget range for a brand video? ... As part of a book I am writing, “How to become a brand - Decode, Create, Amplify”, I will be sharing many tips for brand building. Before publishing the book, I will share some of my specific topics for paid subscribers to 10 Plus Brand’s newsletters. I will let you all know in advance before making any blogs as “for paid subscribers only”. If you want to know the 7 tips for a brand promotional video, please sign up as paid subscribers here.    The tips given as paid content, and other valuable proprietary information we are releasing every month, is at only $5/month, or $60/year. The paid content is based on years of experience in scripting, directing, filming and recording, editing and producing many brand promotional videos for insurance agencies, executive coaches, law firms, CFO and accounting services, a private museum, Silicon Valley engineering firms and technology startups, acupuncturists, interior designers, real estate brokers, and many other industrial, B2B and B2C companies, and individuals. Next paid content for Substack subscribers will be about “How to do digital marketing and social media marketing with any budget” A hint:   Build a solid brand foundation first, before building the “3rd floor”: a brand video.  The foundation is brand DNA decoding. The first floor is the brand’s structure, strategies, stories, in verbal narratives. The second floor is the identity items of a brand: business name, logo, sometimes a tagline or slogan, the look and feel.  The first, second “floors” will be addressed in Chapter One and Two (the blog form of which to be released later for paid newsletter subscribers). You can see FREE sample brand videos on our website, or watch MORE brand videos produced by 10 Plus Brand, on this Youtube playlist If you would like to watch more FREE brand building and branding tips, here are some of the vlogs on Youtube. or Please contact us for more information: Email: info@10PlusBrand.com, or call: 1-888-288-4533. Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS, - they will be grateful! About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands, 10 Plus Brand Inc. also does NFT branding for Web3 Metaverse. To contact us: 1-888-288-4533. Thank you! - To stay in the loop, subscribe to our Newsletter  - Visit our Websites: https://10plusbrand.com/ https://10plusprofile.com/
Mar 27 2022
3 mins
Episode 52: Ukraine War and Americans’ Responsibilities
Episode 52: Ukraine War and Americans’ Responsibilities
The Ukraine War as an intervention, unification, inspiration, and revelation of characters, both personal and national My older son has been serving in the US military for about 7 years. As soon as the Ukraine War broke out three weeks ago, he was deployed to a NATO country in Europe. Moments before he boarded the military plane, I said to him: “ My son, thank you for your service.” He was a little surprised to hear this from me, and I said: “In your own small ways, you are defending democracy, freedom, and our way of life.” I don’t know about you, but for me, after watching on TV the heart-breaking human suffering and devastation in Ukraine, I started to view my daily routines with a new appreciation. I realized that what I took for granted could be taken away, like what happened overnight to the suffering Ukrainians. What was a mundane daily routine three weeks ago now seems like privilege, - things like taking a walk and watching people walking their dogs or pushing strollers, even doing dishes in my kitchen that was not torn apart or bombed to rubbles, and sleeping in my own warm bed instead of the cold floor in a bunker…  Seeing the heroic Ukrainians who would rather die to keep their freedom and their fledgling democracy, this war has awakened our consciousness about the evil of authoritarianism. As we witness the tragic loss of lives, smoldering rubble, destroyed cities, and millions of refugees, nothing is more agonizing than the feeling that one can do nothing, other than watching peaceful and innocent people suffer, while evil and violence is being brutally perpetrated.  Like many of you, I want to do whatever is within my power to help Ukraine. Doing something, anything helps ease my own feelings of helplessness and agony, and puts my conscience at peace. So I have donated a sizable amount of money to NovaUkraine.org. We cannot take our democracy for granted. If you don’t have the financial resources to donate any amount, each and every one of us can at least do this: improve our OWN democracy, restore America as the beacon of hope and light, and strive for a more perfect union. By exercising and participating constructively in our democracy, by being good citizens, and by building a stronger American democracy, we are sending hopeful messages to the world that those who gave their lives for freedom and democracy did not make the ultimate sacrifice in vain.   Please listen to the entire 10-minute podcast that also covered the following: - The war has united & inspired Americans & all democracies globally - We all shoulder the responsibility to protect , defend, and improve our democracy - A stress test of individuals, leaders, and the free world - “Stand for Something” - individually and nationally   - To stay in the loop, subscribe to our Newsletter  - To read it as a blog - To watch it as a video Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS, - they will be grateful! (About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands, 10 Plus Brand Inc. also does NFT branding for Web3 Metaverse. To contact us: 1-888-288-4533.) - Visit our Websites: https://10plusbrand.com/ https://10plusprofile.com/ - Find us online by clicking or follow these hashtags: #10PlusBrand #10PlusPodcast #10PlusInterviews OR #InterviewsofNotablesandInfluencers #30SecondsofAnything #BrandDNA #BeYourOwnSuperpower  #BeYourOwnBrand #StandForSomething #WeAreBetterAngels To stay in the loop, subscribe to our Newsletter
Mar 13 2022
10 mins
Episode 51: Joanne Z. Tan Interviews Jonathan Leidy on Building Young Men Mentally, Emotionally, Physically - _Interviews of Notables & Influencers
Episode 51: Joanne Z. Tan Interviews Jonathan Leidy on Building Young Men Mentally, Emotionally, Physically - _Interviews of Notables & Influencers
Joanne Z Tan, CEO of 10 Plus Brand interviews Jonathan Leidy about Young Men's Ultimate Weekend that helps teenage boys grow mentally, emotionally, physically. (Excerpt:) Joanne Tan: "In addition to "Interviews of Notables and Influencers", I also interview ordinary people doing extraordinary things. Today Jonathan Leidy is one of those unsung heroes. He is an ordinary person doing extraordinary things." "One Sunday evening I was watching TV while doing dishes. And then there came Lisa ling, "This is Life". And I heard in the background, "here is 'Pork Chop'". And as soon as the so-called "Pork Chop" started to talk,... I know that voice, that's Jonathan Leidy! Okay, great job, "Pork Chop". And then Lisa Ling described what this camp is all about. And the more I listened to it, the more I felt like, wow, this is great, from my perspective of a mother to two young men, knowing their struggles, and also as a humbly-learning-parent-for-life. And also seeing this school shooting, and mass shooting, and all perpetuated by young men, I really feel compelled to invite Jonathan on my podcast. And thank you, Jonathan, for this honor and privilege." (Jonathan Leidy:) "...So it gives everybody the opportunity to get outdoors to break up in teams, to lead teams, to go through physical and emotional challenges. And all of that is really under the guise of, I think, above all else, getting young men interacting with one another, and really understanding what makes each other tick, and really starting to relate to one another on a level that's much deeper than they might do today, you know, just over the computer somewhere..." ======================== (About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands, 10 Plus Brand Inc. also does NFT branding for Web3 Metaverse. To contact us: 1-888-288-4533.)   Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS, - they will be grateful!   - To stay in the loop, subscribe to our Newsletter  - To read it as a blog - To watch it as a video - Visit our Websites: https://10plusbrand.com/ https://10plusprofile.com/ - Find us online by clicking or follow these hashtags: #10PlusBrand #10PlusPodcast #10PlusInterviews #30SecondsofAnything
Mar 5 2022
44 mins
Episode 50: The Great Resignation - Quit Job? Change Career? What’s Next?
Episode 50: The Great Resignation - Quit Job? Change Career? What’s Next?
Since the pandemic began in 2020, almost half a million (and counting) people are quitting jobs in the Great Resignation, for more fulfilling career opportunities. Some are thinking of starting their own businesses, some are switching companies, while companies are trying to keep talents. What mindset, skills, disciplines and lifestyles do you need, if you are thinking of leaving your current workplace?  What do business leaders need to prepare themselves for this Great Resignation and the ensuing Great Reshuffle? Joanne Z. Tan, a brand builder & marketer and Rachel Burr, a leadership coach did a live presentation on social media, addressing various practical and fundamental aspects related to the above. Whether you want to stay in your current career, or are leaving it, you will find many great nuggets from this talk. Joanne Z. Tan Interviews Rachel Burr on the Great Resignation - Interviews of Notables & Influencers  In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands, 10 Plus Brand Inc. also does NFT branding for Web3 Metaverse. To contact us: 1-888-288-4533. Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS, - they will be grateful! - To stay in the loop, subscribe to our Newsletter  - To read it as a blog - To watch it as a video - Visit our Websites: https://10plusbrand.com/ https://10plusprofile.com/ - Find us online by clicking or follow these hashtags: #10PlusBrand #10PlusPodcast #10PlusInterviews #30SecondsofAnything #BrandDNA
Mar 2 2022
59 mins
Episode 49: Super Bowl 2022 Best 3 TV Commercials
Episode 49: Super Bowl 2022 Best 3 TV Commercials
This year, something peculiar happened-- previous years’ super bowl ads were all released weeks or days before the big game; this year, only about 35% of the ads have been pre-released two weeks before the game date on Feb. 13, 2022, and as of before the 56th Super Bowl, about 80% of commercials were released on the internet. Was it because companies are afraid of not making it to our top 3 best Super Bowl list? If that’s the case, we are very flattered. But forcing people to watch poorly made ads will make your captive audience more resentful of your brand. Our sole purpose for ranking Super Bowl ads is to up YOUR game of making better commercials that truly CONNECT with people without flashy gimmicks.  Bravo to the 80% brands that have pre released their Super Bowl ads ahead of the big game! Post game update: What a game! We stand by our prior picks, since no other ads were better than our top 3. What we picked previously are the finalists in the original order. Our criteria for judging the best three super bowl Ads We stick to the same criteria for the best ads, year after year: NO CELEBRITIES in the ad,No vulgarity, partisanship, bad taste andThe brand’s message comes across clearly and artistically with originality & integrity.And the 1st place winner is....  - To read it as a blog - To watch it as a video   10 Plus Brand Inc. is a full service brand building, digital marketing agency for business and personal branding. We also do NFT branding for Web3 Metaverse, in addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.   Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS, - they will be grateful!   - To stay in the loop, subscribe to our Newsletter  - Visit our Websites: https://10plusbrand.com/ https://10plusprofile.com/ - Find us online by clicking or follow these hashtags: #10PlusBrand #10PlusPodcast #10PlusInterviews
Feb 13 2022
4 mins
Episode 48: ”Secrets” for Investing in the stock market by Patrick Geddes, from $0 to $43 Billion - Interviews of Notables & Influencers
Episode 48: ”Secrets” for Investing in the stock market by Patrick Geddes, from $0 to $43 Billion - Interviews of Notables & Influencers
"Transparent Investing" by Patrick Geddes' is releasing Jan 25, 2022. If you invest any amount in the securities market, if you work with a financial investor, or are considering ditching or hiring one, YOU CANNOT AFFORD TO MISS THIS INTERVIEW! This one and half hour long episode can save you thousands, or tens of thousands, even hundreds of thousands of dollars, depending on your investment size. Do you really need a financial advisor? What's the easiest but also hardest thing to do when investing in the stock market? During inflation, any better place to store your cash than the bank? Why fees & taxes can lower your ROI? With 40 years of finance experience under his belt, Patrick Geddes managed from zero to $42 billion at the end of 2020, as the founder and CEO of Aperio which was acquired by BlackRock for $1.05 billion. In his eye-opening new book, Patrick Geddes revealed some dirty laundry of the investment industry and pointed out that the emperor has no clothes. 100% net revenue of the proceeds of Patrick's book is donated to financial literacy work, to start a Transparent Investing MOVEMENT. Please don't forget to like it, leave a comment, and SHARE IT WITH OTHERS, - they will be grateful! - To stay in the loop, subscribe to our Newsletter  - To read it as a blog - To watch it as a video - Visit our Websites: https://10plusbrand.com/ https://10plusprofile.com/ - Find us online by clicking or follow these hashtags: #10PlusBrand #10PlusPodcast #10PlusInterviews OR #InterviewsofNotablesandInfluencers #30SecondsofAnything #BrandDNA To stay in the loop, subscribe to our Newsletter
Jan 22 2022
1 hr 33 mins
Episode 47: Joanne Z. Tan Interviews Rotten Tomatoes Co-founder on Creator Economy, Learn to Earn Education based on Web3 & NFT Metaverse - Interviews of Notables & Influencers
Episode 47: Joanne Z. Tan Interviews Rotten Tomatoes Co-founder on Creator Economy, Learn to Earn Education based on Web3 & NFT Metaverse - Interviews of Notables & Influencers
Web3, NFT, and Metaverse will decentralize education into learn-to-earn model, and build a creator economy, and even make movie watchers into roles they play in the movie ...  Patrick Lee, co-founder of Rotten Tomatoes, was interviewed by Joanne Z. Tan on the "Interviews of Notables and Influencers" podcast, video and blog series, where Patrick talked about these topics: The recent Theranos Elizabeth Holmes trial, "fake it till you make it", Silicon Valley culture, NFT, Web3, Metaverse, their roles in a creator economy, in a new learn to earn education model, Decentralization, blockchain, AI, AR, VR,  The future of gaming, movies and entertainment industry intersecting with Technology,... AND, what does Patrick Lee's brand stand for?...  Patrick Lee imagined the NFT, Web3 metaverse will revolutionize "learn to earn" education model, and the entertainment, movie making world. The "play to earn" gaming model can be evolved into "learn to earn" for students: "...they're actually earning a token or NFTs that can actually be converted into money. And ideally, you could get the rich people in the world to be paying the poor people to learn." A LOT of insights! Thank you Patrick Lee!   - To stay in the loop, subscribe to our Newsletter  - To read it as a blog - To watch it as a video - Visit our Websites: https://10plusbrand.com/ https://10plusprofile.com/ - Find us online by clicking or follow these hashtags: #10PlusBrand #10PlusPodcast #10PlusInterviews OR #InterviewsofNotablesandInfluencers #30SecondsofAnything #BrandDNA This is the 10 Plus Brand's Podcast channel, a/k/a 10 Plus Podcast. In addition to the popular series "Interviews of Notables & Influencers", "30 Seconds of Anything", and regular episodes on brand development and digital marketing, Joanne Z. Tan, founder and CEO of 10 Plus Brand, Inc., regularly shares insights about current events, technology, Silicon Valley, life experience, politics, culture and the arts.  10 Plus Brand Inc. is a full-service, multi-media branding and brand-marketing agency. We build, grow, and market power brands for businesses and professionals. We generously share tips, strategies, and insights about brand DNA decoding, brand strategies and structures, story telling, how to update and refresh a brand, or rebrand, to elevate your brand to a higher level.
Jan 15 2022
43 mins
Episode 46: New Year Resolution_30 Seconds of Anything
Episode 46: New Year Resolution_30 Seconds of Anything
Shhh! Don’t tell anyone - about your New Year Resolutions!  Keep it to yourself and WORK on it quietly for at least 3 months before breathing a word of it  - be it avoiding sugar, losing 5 pounds, reading a few books, or even writing a book… Planning is essential, but ... - To stay in the loop, subscribe to our Newsletter  - To watch it as a video - Visit our Websites: https://10plusbrand.com/ https://10plusprofile.com/ - Find us online by clicking or follow these hashtags: #10PlusBrand #10PlusPodcast #10PlusInterviews OR #InterviewsofNotablesandInfluencers #30SecondsofAnything #BrandDNA
Jan 6 2022
55 seconds
Episode 45: Joanne Z. Tan Interviews Shawn Flynn on Networking and Podcasting_Interviews of Notables & Influencers
Episode 45: Joanne Z. Tan Interviews Shawn Flynn on Networking and Podcasting_Interviews of Notables & Influencers
If you want to be featured on a podcast, or to host and produce your own podcast, learn from those who have been there, done it, such as Shawn Flynn, who has hosted 110 episodes for his own "Silicon Valley Podcast" production. Among those Shawn interviewed are Jim Mckelvey, co-Founder of Square, Melanie Perkins, Co-Founder of Canva, Patrick Lee, Founder of Rotten Tomatoes, on topics from building a unicorn company, raising funding, trends in technology, scaling a company, leadership, skill for the future, and much more. - To stay in the loop, subscribe to our Newsletter  - To read it as a blog - To watch it as a video Being a podcast producer and host myself, for my own series “Interviews of Notables and Influencers”, I know how much work it takes to find the people to be interviewed, research, prepare, produce and edit…  On top of that, Shawn has a full time job in middle market investment banking, in mergers and acquisitions, capital markets, financial restructuring. Like Shawn, I also have a full time job as the CEO and Branding Expert at 10 Plus Brand, Inc., a full service, award-winning brand building, content creation and digital marketing agency.   For my own 10 Plus Podcast, I invite both well known notables and influencers, billionaires, as well as ordinary people doing extraordinary things. Next month, I will feature someone who has volunteered years of service to help troubled teenage boys at a special summer camp, as well as a savvy investor who will share insights about investing money.   Below are SOME of the questions I asked Shawn during this interview: Q-1: Could you give us a brief history about yourself?  What is your journey leading up to where you are now?  Q 2: Do you hire any help for your podcast production? Or are you doing it all by yourself?  (If yes, do you ever sleep? :) Q 3: Tell us what got you into podcasting in the first place? Do you have Sponsors? Ads? Q 4: What is the relationship between your investment banking career and your podcast series? Q 5: What are the biggest challenges in continuing your podcast, episode after episode?  Q 6: Do you get emails from strangers wanting to get on your podcast? What do you do with them? Q 7: From hosting your 110 podcast episodes, which ones took the most time and effort to prepare? Q 8: Could you tell us 3 stories about how you secured interviews with the Silicon Valley big names? Q 9: What have you learned from your podcast guests? Any specific stories? Did you ever disagree with your guests on air? Do you prefer edited or live? Q 10: Did your interviews have impacted your personal and professional growth? In what ways? Q 11: What makes you do investment banking?   Q 12:  What specific types of companies and individuals need your investment banking advice and expertise? What are your sweet spots? Q 13:  What do you foresee you’d be, 10 years from now, down your career path?  And your personal life, if you want to share? - Visit our Websites: https://10plusbrand.com/ https://10plusprofile.com/ - Find us online by clicking or follow these hashtags: #10PlusBrand #10PlusPodcast #10PlusInterviews OR #InterviewsofNotablesandInfluencers #30SecondsofAnything #BrandDNA - To stay in the loop, subscribe to our Newsletter
Dec 9 2021
58 mins
Episode 44: How to Rebrand - What did Facebook & Tiffany Do Wrong
Episode 44: How to Rebrand - What did Facebook & Tiffany Do Wrong
Renaming Facebook into Meta is not rebranding and can't solve Facebook brand DNA problems. What did Harley Davidson and Dunkin' did right with their rebranding? - value, ethics & services. To stay in the loop, subscribe to our Newsletter  To read it as a blog To watch it as a video https://10plusbrand.com/ https://10plusprofile.com/ OR follow us on social media: #10PlusInterviews  #30SecondsofAnything #10PlusBrand
Nov 29 2021
12 mins
Episode 43: Four Questions for Elon Musk: Science & Humanity, Life on Earth & Mars, Open Source Information Age, etc.
Episode 43: Four Questions for Elon Musk: Science & Humanity, Life on Earth & Mars, Open Source Information Age, etc.
We invite Elon Musk to answer about his own open source charity platform, saving Earth & improving humanity while going to Mars.   To stay in the loop, subscribe to our Newsletter  To read it as a blog   Question #1: Why don’t you start a charitable foundation with open source accounting yourself, if you rightfully don’t trust bureaucracies like the UN?   Question #2: If you don’t want a dog-eat-dog, “beanstalks-burn-beans” world (explained below), why don’t you create an alternative digital open forum for people to freely help and give to one another, and come together to save our Earth? Isn’t this more meaningful than sending humans to the barren and lifeless Mars? What makes you think that the Martian environment will change humankind for the better?   Question #3:   DO BOTH - uplift science and humanity, the yin and yang of each other, can you and will you?   Question #4: Could you answer our questions on "Interviews of Notables and Influencers"? (Bonus Question:  Listen till the end!) https://10plusbrand.com/ https://10plusprofile.com/ Follow us on social media with these hashtags: #10PlusBrand #10PlusInterviews #BeYourOwnBrand #BeYourOwnSuperpower #WeAreBetterAngels To stay in the loop, subscribe to our Newsletter
Nov 7 2021
10 mins
Episode 42: Interviews of Notables & Influencers - Celebrating 10th Interview in 2021
Episode 42: Interviews of Notables & Influencers - Celebrating 10th Interview in 2021
Why heavyweights like Tim Draper want to be on 10 Plus Podcast? Other than billionaires, why do we celebrate ordinary people? In December 2021, we at 10 Plus Brand will celebrate the 10th episode of Interviews of Notables and Influencers, since this podcast and video series launched on December 30th, 2020.  If you would like to stay in the loop, subscribe to our Newsletter  To watch it as a video  To read it as a blog   You can find all 10 interviews on our website: 10PlusBrand.com, or under the #10PlusInterviews on social media. Who gets to be interviewed and why they come Great questions and Genuine curiosity Business brand or personal brand - what does your brand stand for? What makes interview questions truly great, with very different people?  To feed the general public with quality insights that benefit humanity is the purpose behind “Interviews of Notables and Influencers” Follow us: #10PlusInterviews  or, #InterviewsOfNotablesAndInfluencers #10PlusBrand -  if you need to build, market, or rebrand your business or personal brands.  Thank you! © Joanne Z. Tan   Oct. 24, 2021
Oct 26 2021
4 mins
Episode 41: Joanne Z. Tan Interviews Kevin Surace on AI, Investing in Technology, America‘s Future, Broadway Shows_Interviews of Notables and Influencers
Episode 41: Joanne Z. Tan Interviews Kevin Surace on AI, Investing in Technology, America‘s Future, Broadway Shows_Interviews of Notables and Influencers
How did he get 800X on startup investment? Kevin Surace, innovator, broadway producer, & serial entrepreneur shared his tips.   If you would like to stay in the loop, subscribe to our Newsletter  To read as a Blog To watch, listen to as a Youtube Video   Introduction:   Kevin Surace is a Silicon Valley innovator, serial entrepreneur, CEO, TV personality and EDUTAINER (educator and entertainer combined). Kevin has  been featured by Businessweek, Time, Fortune, Forbes, CNN, ABC, MSNBC, FOX News, and has keynoted hundreds of events, from INC5000 to TED to the US Congress. He was INC Magazines’ Entrepreneur of the Year in 2009,  a CNBC top Innovator of the Decade, World Economic Forum Tech Pioneer, Chair of Silicon Valley Forum, featured for 5 years on TechTV’s Silicon Spin. While he has a technical background with 93 worldwide patents, Mr. Surace led pioneering work on the first cellular data smartphone (AirCommunicator), the first plastic multi chip semiconductor packages, the first human-like AI virtual assistant (Portico), soundproof drywall, high R-value windows, AI-driven building management technology, AI-driven quality assurance automation, and the window/energy retrofits of the Empire State Building and NY Stock Exchange.    Kevin is also an accomplished music director,  conductor, Broadway show and musicals producer, and percussionist. He’s Actively developing high quality "digital theater" virtual musical entertainment using green screen studios and advanced digital designs.   Kevin is CTO of Appvance.ai which has developed groundbreaking AI based autonomous software testing in a SAAS platform. He is also involved with companies addressing: AI & Robotics, QA automation/security, IOT, subscription models, sustainability, and sleep tech.   As a branding expert, l can’t help branding Kevin as: “A Renaissance man, in a Renaissance Age.” 1) Tell me your personal journey, about why, what, how you get to be where you are, today?   2) Among all the things you have done, what are your most important and most proud of?   3) Failure is the mother to success.  What are the most profound “failures” that you have learned from, that you’d like to share with the world?   4) You invest in startups, any unicorns? What made you spot them as the “unicorns” before they were successful?   5) AI - what do you think about the prospects of AI becoming masters of humanity?   6) This Pandemic is only the beginning, there will be more.  What do you think the world should do, to be more prepared? What are your predictions about the future after this Pandemic?     7) Describe, in details, your vision of the world with AI, social media, digital currency, 2 years from now, 5 years from now, 10 years from now, 20 years from now   8) I am an opera fan. This season I was delighted to watch the New York Met Opera live performance in a Century 14 movie theater near my home, with surround sound effects, large screen, reclining chair (warmed up), AND social distancing too, I really don’t feel like taking the BART to San Francisco Opera House, which I did for 25 years!  I am afraid the SF Opera Box Office will suffer a decline in ticket sales, so will many cities’ opera houses throughout the world, since the Met is streamed to around 27 countries, more or less, at many local cinemas. Question #1: Do you agree that technology helping with monopolies (in this case, the Met) at the loss of local cities’ opera houses, or musicals’ performances? And isn’t it consistent with the entire human society’s trend toward monopolies, such as Google, Amazon, Apple and Microsoft, as well as in the political climate of autocracy vs democracy?   9) Climate change: How to address it?  To what extent are traditional ways of thinking, governing, investing, living… must change, and change fast?   10) The sorry state of US politics:  Do you think the two-party system is collapsing into its own dead end?  What do you think of the rank-choice voting that is used in New York's mayoral election and another state's governor's election?    11) What does “Kevin Surace Brand” stand for? What do you want the world to remember you, after you kick the bucket?
Oct 23 2021
1 hr 9 mins
Episode 40: Joanne Z. Tan Interviews Michael Van Every on Real Estate Investment 2022 in CA - Where, What, Why, for Residential and Commercial Properties_Interviews of Notables and Influencers
Episode 40: Joanne Z. Tan Interviews Michael Van Every on Real Estate Investment 2022 in CA - Where, What, Why, for Residential and Commercial Properties_Interviews of Notables and Influencers
What are the 2022 trends for real estate investment, commercial & residential? Why remote working hurts urban development?   If you would like to stay in the loop, subscribe to our Newsletter  To read an edited transcript To watch it as a video The following are the summaries of questions Joanne Z. Tan asked Michael Van Every during this one-hour interview on Oct 5, 2021, for the podcast series "Interviews of Notables & Influencers": Introduction: For 15 years, Michael Van Every has been the President of Republic Urban Properties (“RUP” for short), one of the largest commercial real estate developers in Silicon Valley. It is also the Bay Area flagship of the Republic Family of Companies, known for developing institutional-quality real estate throughout the United States.  Michael works with Federal, State, and Local governments on the creation and development of ‘smart growth’ projects, such as master-planned communities near transportation hubs; urban mixed-use projects near major employment centers; and innovative, public-private partnerships.  In his 25 years of representing major institutional and private real estate developers in the greater Bay Area, Michael has led complicated projects from land acquisition to completion. Under his leadership, RUP has gained national attention for its Transit Orientated Development (TOD) projects at key transit stations, working as the premier public-private partner with many transit authorities across California. Michael has been involved with the planning, financing, construction, and delivery of 1,238 multifamily units and 145,000 square feet of mixed-use commercial space, 380 hotels rooms, 151,000 square feet of office, and 120,000 square feet of retail in various stages of development, at $1.5 billion in value. A third-generation San Jose native, Michael is an active member of the Silicon Valley Leadership Group.  Tell us about yourself, your personal stories, your family:  Why do you do what you do? How did your journey end up here? And where is it going?What is the most important thing that you value?What are your biggest accomplishments, and the biggest learning lessons/failuresCOVID: how is it affecting commercial and residential real estate development? - Office buildings, retails, hotels, apartments, housing, public transit, mixed use projects, etc. How do you view the new remote work impacting new commercial office development?Will the future development of office space have habitational space associated with it?Wildfires, climate change, California’s water shortage:  How are these three impacting both commercial and residential real estate development?Silicon Valley is full of world’s largest monopolies such as Google. Google has been buying land in the Valley.  How has that impacted your business?What messages do you have for Silicon Valley giants like Google, Apple, Facebook, Cisco, Oracle, related to the current COVID remote working situations?  And related to all their other monopolistic powers, more than COVID’s return to work issues?With your deep roots in Silicon Valley for generations, what in your experience makes or breaks your deals in the valley?You said that “Government is 100% responsible for the housing shortage”, please explain why.Will the increase in warehouses due to the “Amazon Effect” permanently continue, while the decrease in brick and mortar retail services lasts beyond the pandemic?What are the challenges for realizing internal ROI for real estate investors?Imagine yourself as someone with money to invest in real estate. What would you invest in right now: industrial properties such as warehouses? Residential townhouses? Duplex? Triplex? Quadplex? Single family homes? Land only?...WHERE would you advise COMMERCIAL real estate investors to invest, if all things are being equal, in Silicon Valley? Or elsewhere? Why?Is AI, smart city, and sustainability technology changing the way the buildings are built?What do you know about “The One” in LA?How do you think the Biden Administration’s infrastructure spending can help with real estate development?What can the federal government do to ease the labor shortage?What do you want the state and local governments to do, now and after the pandemic, for the real estate market and the economy?What does your brand stand for?
Oct 6 2021
57 mins
Episode 39: Joanne Z. Tan‘s 2nd interview of Tim Draper on why Bitcoin will replace US Dollars in 30 years, what SEC and IRS should do with it__Interviews of Notables & Influencers
Episode 39: Joanne Z. Tan‘s 2nd interview of Tim Draper on why Bitcoin will replace US Dollars in 30 years, what SEC and IRS should do with it__Interviews of Notables & Influencers
Why Tim Draper thinks Bitcoin is immune to inflation, power outages, hacking, and will replace fiat in 20 years - 2nd interview.   If you would like to stay in the loop, subscribe to our Newsletter  To read an edited transcript To watch it as a video The following are the summaries of questions Joanne Z. Tan asked Tim Draper during this one-hour interview on Sept. 23, 2021: Crypto and Bitcoin fluctuated wildly in the last 4 months after our first interview. ... Other than China’s cracking down on Bitcoin and crypto, do you see any SYSTEMIC flaws in the crypto’s trading mechanism that have caused the wild fluctuation? Examples: Yesterday’s 90% drop of Bitcoin on Pyth was caused by computer botching basic math, the day before, the “blackout” at Solana, and the use of robot traders in high frequency crypto trading… What are your thoughts about these systemic flaws, or phenomena, or “growing pain”? It seems that Bitcoin holders are primarily in two large camps: first, highly educated, intelligent and financially secure; second, herd mentality blind followers, some of whom are gamblers. Is that another contributing factor for its extreme volatility since there are far more blind followers than seasoned investors? If so, what can be done about it? Is the lack of circulation and liquidity another reason for its volatility? What caused the malfunction of El Salvador's launch of Bitcoin? Ray Dalio recently said that the value of Bitcoin is “imbued” rather than “intrinsic”. Gold’s value is “intrinsic” according to him; the “imbued” value of Bitcoin, he cited, was at least based on the impressive fact that it has never been hacked. He didn’t mention that Bitcoin has a limited edition capped at 21 million coins. What do you think of his characterization? Has the definition of “money” changed in any way with the birth and growth of Bitcoin? Does Bitcoin-ownership vs gold-ownership give Bitcoin owners more responsibility, participation, and other new elements of ownership? Ayn Rand brand of libertarian capitalism, in my opinion, was based on the dated view that the world’s resources are almost limitless, an idealized understanding of a limitless potential of capitalism. Now, living with global warming, and the realization that first, resources are limited, and second, the window of opportunities is rapidly closing; actions, NOW, by NATIONAL governments are truly needed (in addition to private actions), to reverse climate change. My question is: Could Bitcoin undermine national governments’ control of central banking and economic policies, particularly related to governmental spending on sustainable industries? Is there another way to link the usage of crypto directly with sustainability industries? In China a couple of months ago, a great flood happened in a large city, there was no power, no internet. People who were so used to digital payment found themselves needing paper cash for everything. What do you think of its implication to Bitcoin’s use and circulation when there is no power? Assuming that you do NOT prefer to live in a country without governments and borders, what is the “right place” for bitcoin to fit in? Co-exist with fiat? If the value of Bitcoin is priced and based on the value of fiat, what makes Bitcoin immune to inflation? You said in the last interview with me that China’s government-issued digital wallet is a threat to Bitcoin IF their digital wallet is accepted outside China, please first explain, and then suggest what can be done about it. Do you think technology has borders? Is crypto a threat to the US government's national security? Regulatory scrutiny is being ratcheted up by an SEC Commission chair who says he believes it’s better to be proactive on digital currencies than to react following a crisis. Michael Hsu, the acting chief of the Office of the Comptroller of the Currency, argued Tuesday that cryptocurrencies and decentralized finance may be evolving into threats to the financial system in much the same way certain derivatives brought near collapse in 2008. 3 questions: Does that mean that Bitcoin and other cryptos are more likely to be treated by the government as a security rather than currency? In the last interview, you said that Bitcoin is more like a currency, have you changed your mind? Do you reserve tax payment for all your Bitcoin capital gain, since 2014, if and when you sell some portion of it, or just use some of it for purchasing goods and services? Taxes and regulations ... do you think being taxed and regulated will make Bitcoin lose some of its “incorruptibility”, “transferability”, and “uninflatability”? What do you foresee as the worst possible scenario to Bitcoin, other than a solar flare that wipes out all digital records and civilization based on electric power on Earth? What do you foresee as the best possible outcome of Bitcoin? How many decades or years will it take us to get there? What do you think about the corporate monopolies such as Google, Facebook, Apple, Microsoft, Amazon...becoming more powerful than the government in certain aspects? I ask everyone in my interview this question: What does the “Tim Draper Brand” stand for?
Oct 1 2021
59 mins
Episode 38: America‘s rebranding 20 years after 9/11_30 Seconds of Anything
Episode 38: America‘s rebranding 20 years after 9/11_30 Seconds of Anything
America's rebranding 20 years after 9/11 demands introspective realignment of values and principles. 30 Seconds of Anything   To subscribe to our newsletter To visit our websites: https://10plusbrand.com/ https://10plusprofile.com/   Finishing the 20-year war in Afghanistan is the beginning of America’s rebranding. Time to look deep in our DNA, our values, our principles. What does America stand for? What can each of us do, by the better angels of our nature, to save our country and ourselves from self-destruction?   To subscribe to our newsletter that lists recent blog post, podcast, video: http://eepurl.com/g9sn0D )
Sep 11 2021
50 seconds
Episode 37: Laboring on Labor Day - Get away from the internet, be your own brand!_30 Seconds of Anything
Episode 37: Laboring on Labor Day - Get away from the internet, be your own brand!_30 Seconds of Anything
The new work-from-home reality has blurred the boundaries between labor, management, & working hours. 30 Seconds of Anything   To subscribe to our newsletter   Are You Laboring on Labor Day? Today, many people People “volunteer” to work too much, remotely, leading to overweight, insomnia, and other health issues. Just because the internet is 24/7, doesn’t mean we have to be connected 24/7.   To subscribe to our newsletter:http://eepurl.com/g9sn0D To visit our websites: https://10plusbrand.com/ https://10plusprofile.com/
Sep 4 2021
54 seconds
Episode 36: Why I Came to America 39 Years Ago - Be Your Own Brand, Pt. 2 of 3_30 Seconds of Anything
Episode 36: Why I Came to America 39 Years Ago - Be Your Own Brand, Pt. 2 of 3_30 Seconds of Anything
On 39th anniversary of my landing in U.S, what makes America unique is the opportunity to be your own brand for myself & others.   To subscribe to our newsletter   Be Your Own Brand - My Own Stories 39 years ago today I landed in the United States, leaving behind China that was NOT AT ALL like China today.  Looking back at all the ups and downs of my journey that led to where I am today, what I’m most proud of is that I have remained to be my own brand and I am helping others to be theirs. To subscribe to our newsletter:http://eepurl.com/g9sn0D To visit our websites: https://10plusbrand.com/ https://10plusprofile.com/
Aug 21 2021
50 seconds