Jun 1 2021
Breaking Down the Difference Between Branding, Marketing, and Advertising
Season Two of Unfuck My Business is sponsored by Seide Realty. If you're moving to Florida, Kathleen and her team will unfuck your real estate experience. Learn more at whystpete.com *****About This Episode:On this episode of Unfuck My Business, our team explores the ins and outs of building a successful brand and marketing strategy. From understanding the different layers of a brand's subculture to leveraging the five types of people in building a community, our guest takes us through the critical components of brand development. We also discuss the double-tap advertising method and the power of word-of-mouth marketing. Additionally, we explore the importance of being authentic in your business and building a distinct brand. This episode is a must-listen for entrepreneurs, small business owners, and those working in corporate settings who want to master their marketing and build a successful business.Importance of having the right people in the focus of building a communityA brand's subculture and multiple layers lead to a growing community with shared values and languageGuerrilla marketing based on shared value, language, and communicationUnderstanding oneself and identifying strengths in building a communityFive forms of people: educator, energizer, engager, doer, or directorA brand is not just the logo and aesthetics but also includes quality and engagement of serviceCustomer feedback is crucial for brand developmentEffective brand development involves creating conversation and connecting with a customer's dialoguePlaceholder brand can be created, but true development is necessary afterwardBranding involves much more than aesthetics and is not a quick processImportance of authenticity and understanding oneself in building a brandStarting with branding and building out marketing and advertising can lead to successClarity in branding, marketing, and advertising messages is important for speaking clearly to your ideal audienceUnderstanding unique value and contribution is crucial for building a brand in any settingAttracting the right audience through niche and specific specialtiesThe difference between branding, marketing, and advertisingBranding focuses on identity, strategy, and tactics while marketing is about engagement, connecting, and developing a conversationAdvertising creates awareness and entices people and all three tiers work together to drive salesImportance of repetition and clear messaging in advertising and marketingWord of mouth is the most powerful form of marketingDouble tap method and brand allies can generate word-of-mouth marketingReducing steps and friction in the sales process to lead to more salesClear and repetitive messaging is necessary to capture attentionNegative impression and harm on brand created by “numbers game” approach to generating leadsStaying true to oneself, creating contrast, and staying distinct are essential aspects of building a brand.In This Episode:Robyn Sayles, Shea JeffersAbout Our Guest(s):Shea is a brand strategist and business catalyst specializing in connecting the dots between problems, opportunities, and strategy. Owner of Stratgix Consulting and Co-Owner of the Keystone Mastermind Alliance. He provides perspective and context that burns away the "fog of business" and allows businesses to develop and focus on solutions customized for their distinct world.Connect with Shea here:Https://www.StraTgixConsulting.com/SJLinkedIn: www.LinkedIn.com/SheaJeffersIG/FB: StratgixFB:...
