Episode 049 - Why LinkedIn needs to be part of your 2023 strategy Laurie Macpherson

Audience Growth Podcast

Dec 23 2022 • 24 mins

On today’s episode I’m delighted to welcome Laurie Macpherson. Laurie is a Career Wing Woman, helping smart women over 40 to get jobs they love. As she’s grown her business, LinkedIn has become a huge part of it and Laurie has become a LI expert in her own right. Also joining me is Abi Sea who is co-hosting Adventures In Marketing on 9th February in Edinburgh with me.

Early bird tickets for Adventures In Marketing are available now so grab yours quick if you haven’t already and Abi & I will see you there!


Looking for some LinkedIn inspo? Follow Richard VanDerBlom, Lea Turner, Lewis Kemp and Samantha Harman.

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If you want to grow your business, first you need to grow your audience. I have some great free resources to help you: https://www.nikihutchison.com/free-resources

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About Niki Hutchison and the Audience Growth Podcast

Welcome to the Audience Growth Podcast. I'm Niki Hutchison, a Business and Marketing Expert and passionate supporter of Female Founders. I work with clients large and small to help them understand how to use marketing to grow their audience because a bigger audience means bigger sales. Learning how to market your business really is the difference between success and failure.

On the Audience Growth Podcast I will be teaching you how to grow your audience, a community of people interested in what you do and I'll be sharing how to turn them from browsers into buyers, from followers into customers. I'll also be inviting very special guests how to join me so you can learn from their experiences growing brands, businesses and audiences too.

I've grown both of my businesses using predominantly organic marketing, that's marketing that costs nothing or very little. I believe getting your organic marketing right first is vital before spending any money on ads. It's the perfect way to grow an engaged audience around your business. As a listener of the Audience Growth podcast you're going to learn how to do it.