Making financial decisions in your business doesn’t need to be stressful. I know that’s easy for me to say with my background in finance…but today’s guest has a fresh perspective on money that I think you’re going to really resonate with!Courtney Wolf is the Principal Planner at Invision Events and co-founder of Educate.Empower.Encourage a membership for creative entrepreneurs. Her work has been featured in Martha Stewart and People, and named one of BRIDES Best Planners in America.In this interview, Courtney shares her unusual path to entrepreneurship, how she was able to double her take-home pay (after becoming a mother and taking maternity leave!), and how your self-worth affects your finances.If you feel like you’re making financial decisions from a place of fear, or you’re afraid to raise your prices, hit play on this episode!WILDFLOWER SHOWNOTES : shannaskidmore.com/courtney-wolf📌 RESOURCES MENTIONED:Educate. Empower. Encourage Membership for Creative EntrepreneursFeatured in PeopleMartha Stewart Magazine Feature

Heirloomed began as a way for Ashley to spend time with her grandmother back in 2006. Whenever Ashley visited home, the pair sewed aprons together at her kitchen table.Ashley hosted brunch parties with other women where she would sell the aprons they made. Her day job working for a branding agency meant she knew how to market the events, and it wasn’t long before a young editor asked to pitch her story to Oprah magazine.To Ashley’s surprise, Oprah not only picked up the story but ran a six-page spread. Unsurprisingly, they sold out of aprons within an hour!Fast forward eighteen years, Ashley Schoenith is no stranger to change. Her company has gone through multiple iterations and even a name change, but one thing remains the same: her mission to keep family heirlooms around for the next generation.Her goods have been featured in major media outlets such as Oprah, Martha Stewart, The Food Network and Southern Living Magazine.WILDFLOWER SHOWNOTES : shannaskidmore.com/ashley-schoenith📌 RESOURCES MENTIONED:Grab a copy of Ashley’s CookbookAshley’s feature on Oprah

Today’s guest knows a thing or two about surviving hardship and coming out the other side. Today’s guest opened up about her journey founding multiple successful companies while navigating neurosurgery, infertility, and seasons of burnout – and how she maintained a perspective of gratitude through it all.Natalie Franke is an author, community builder, neuroscience nerd and mama bear for small business.As Head of Community at Flodesk, Co-Founder of the Rising Tide Society, former head of community for Honeybook, and USA Today bestselling author of Gutsy, she leads tens of thousands of small business owners while fostering a spirit of community over competition around the world. If you’re going through a hard season and need some words of encouragement, press play on today’s episode.WILDFLOWER SHOWNOTES : shannaskidmore.com/natalie-franke📌 RESOURCES MENTIONED:Natalie’s book, GutsyFlodeskRising Tide SocietyHoneybookMarketing Trends 2024 Edition

Melissa Oholendt found her passion for interior design in her youth; buying shelter magazines with her allowance from picking strawberries in the backyard and painting her bedroom that perfect shade of navy blue. However, after beginning her interior design college education in 2001, that passion came to a standstill after a conversation with her college professor about the realities of the interior design industry. For the first time, Melissa started to doubt her purpose.It took more than 15 years, a fast paced career in finance and a decade-long entrepreneurial career in photography, for Melissa to circle back to her true passion in 2019, when Oho Interiors began.Hear Melissa’s story of rediscovering her passion, trusting the path, and how she’s built a sustainable business doing what she loves.

Katie Williams, owner of Mississippi Stitches, took up sewing while she was in nursing school. She started a small side business, but quickly realized it wasn’t sustainable on top of her studies believing she couldn’t charge enough for each pillow to make a sustainable income.So Katie set sewing aside and worked as a pediatric nurse for 10 years. When she bought her first house, it inspired her to start sewing again. She re-opened her shop, this time as a ready-to-ship business instead of taking custom orders.If you’ve ever wondered what it takes to build a successful business selling handcrafted products, this episode is for you! You’ll learn how Katie finds customers for her high-end luxury products, the one shift she made that had the biggest impact on sales, and the key to making $100,000 her first year in business. WILDFLOWER SHOWNOTES : shannaskidmore.com/katie-williams

Natalie’s story began when she dropped out of college. Feeling lost and searching for a purpose, she ordered a jewelry-making kit on Amazon and stamped words of encouragement on each piece as a reminder to herself to keep going.Never believing she could pursue a creative career full time, Natalie eventually went back to college while also running an Etsy shop on the side. Although she loved her side hustle, leaving her day job as a school counselor to pursue jewelry-making felt like a major risk. Until the pandemic hit – and she realized her stable career wasn’t so stable after all.When is the right time to take your side hustle full time?! Natalie’s story will give you the extra courage you may be needing!WILDFLOWER SHOWNOTES : shannaskidmore.com/natalie-browning📌 RESOURCES MENTIONED:Permanent Jewelry CollectionTeak & Twine Gift Boxes Podcast EpisodeNew Approach School for JewelersJim Carrey Commencement Speech - Highlights only (a must watch!)

Brittany’s original plan after college was to climb the corporate ladder. When she bought her first candle-making kit online, she never planned to turn it into a business. But when her corporate job led to burnout, she started looking at alternative careers. Brittany decided to make a bold move – she quit her job and went all in on candle-making.In her first year, Brittany made $16,000 in revenue. By year four, Antique Candle Co brought in over $300,000. Almost a decade later, Antique Candle Co has grown to over 50 employees and $8 million in annual revenue.From craft fairs to millions in revenue, how Brittany Whitenack turned her love of candle-making into a multi-million dollar business in less than 10 years.WILDFLOWER SHOWNOTES : shannaskidmore.com/brittany-whitenack📌 RESOURCES MENTIONED:Join Brittany’s newsletter for business tips + tricksBrittany + Hobnob Market: A course for product-based businesses

Katie Gatti Tassin, better known as Money with Katie, is the face and voice behind one of the top personal finance media brands for women. Her mission is to close the gender wealth gap by creating content about money that women actually want to consume.In this conversation, Katie shares how she took her blog from a side hustle to a million-dollar business in just a few short years, the hidden stress behind that astronomical growth, and what she learned from being acquired by Morning Brew.WILDFLOWER SHOWNOTES : shannaskidmore.com/katie-gatti📌 RESOURCES MENTIONED:Katie’s Wealth PlannerMorning BrewPersonal Finance 101 Free Email SeriesBossy Podcast

Running a product shop comes with its own learning curves from purchasing inventory to managing cash flow. In this episode Rachel Heckmann owner of the Rachel Allene Shop joins us to discuss her own ups and downs in learning to navigate online shop ownership.It was such a joy to hear Rachel’s story and we covered a lot of ground in this conversation: from quitting her day job without a plan to staying profitable in an economic downturn to navigating different seasons of business and motherhood.For all of you who want to do work you love while also showing up as the wife and mom you want to be, Rachel’s story is a must-listen!WILDFLOWER SHOWNOTES : shannaskidmore.com/rachel-heckmann📌 RESOURCES MENTIONED:Text RACHELALLENE to 844-551-8745 for 12% off your first purchase!Be the first to know when new products launch— Join Rachel’s Email List!

Bonnie Christine always knew she would own a business one day – she just wasn’t sure what kind of business she wanted to run. Not until she started working in her mom’s quilt shop.Bonnie is an internationally renowned Surface Pattern Designer, entrepreneur, and award-winning online educator. She’s been creating delicate and ethereal artwork for brands around the world since 2009.In this interview, she shares the behind-the-scenes of her business journey: from $12,000 in revenue and working multiple jobs to making $350,000 on her first course launch. There are so many great takeaways from this episode on money mindset, hiring, and so much more!WILDFLOWER SHOWNOTES : shannaskidmore.com/bonnie-christine📌 RESOURCES MENTIONED:Bonnie’s Podcast “The Professional Creative”Bonnie's Free Resource "Sustainable Success to Sale" (including the Freedom Figure Formula)Learn the Art & Business of Surface Pattern Design | Bonnie’s 8-Week Course “Immersion” is open for enrollment! *Affiliate Link

If you’ve ever dreamed of seeing your business featured in major media outlets like Forbes or NBC, that dream may be closer than you think!Dr. Tiffany Eurich is a communications strategist and educator for passion-driven entrepreneurs. A former professor and TV personality, she’s helped her clients land features in places like Real Simple and Better Homes and Gardens – and now she’s sharing how you can do the same.In our conversation, you’ll hear about Tiffany’s genius marketing framework, tips for pitching your business to the media, and how you can turn a crowded industry into your secret weapon.WILDFLOWER SHOWNOTES : shannaskidmore.com/tiffany-eurich📌 RESOURCES MENTIONED:Get Tiffany’s “Press Kit in a Day” Checklist— Free gift for Wildflowers like you!What is Your Enough Number? (blog)Ashlyn Writes: Copywriting Resources for Small Business OwnersPR Bootcamp with Tiffany

Did you know the global number of podcast listeners is expected to reach over 504 million this year? More and more small business owners are jumping on the podcast bandwagon (myself included!) but our latest guest has been at this since 2018 – and she’s got so many great insights to share.Rachel Awtrey is a mom of two, lifestyle blogger, and host of the Real Talk with Rachel Awtrey podcast. In this interview, Rachel shares how she turned her summer project into a full-time business and creative ways she’s learned to stand out in an increasingly crowded market.2 Million Downloads and counting? Let’s Go! WILDFLOWER SHOWNOTES : shannaskidmore.com/rachel-awtrey📌 RESOURCES MENTIONED:Real Talk with Rachel AwtreyJoin Rachel's February Friendship ChallengeShop fun Merch!

Life as a small business owner is anything but predictable. Clients come and go, markets shift, seasons of life happen, and plans change.Olivia Herrick is a graphic designer and owner of Olivia Herrick Design, specializing in logo, golf, print, and packaging design. In this interview, she shares how staying open to change allowed her to grow in unexpected ways and why choosing to keep her small business small made the most sense for her.While the business world associates growth with success, Olivia shares how growing her business with a different vision of success has made all the difference. WILDFLOWER SHOWNOTES : shannaskidmore.com/olivia-herrick📌 RESOURCES MENTIONED:Olivia’s Childrens Book “Good Morning, World”Shop fun Merch!

With an estimated 5 billion copies sold and distributed, the Bible is the bestselling book of all time…yet over thousands of years, there have been surprisingly few cover variations. Enter Hosanna Revival: a paper goods company that designs beautiful, artistic Bible covers and other faith-based products.I sat down with founder Katie Guiliano to hear where this idea came from and how she’s grown the business to 7-figures and a team of 15 full-time employees.This was such a powerful conversation on the intersection of faith, art, and entrepreneurship!WILDFLOWER SHOWNOTES : shannaskidmore.com/katie-guiliano

Every so often, you come across a product and instantly know it will be a new staple in your life. The annual prayer journal from Val Marie Paper is one of those products for me. Every year, it’s at the top of my holiday wish list!That’s why I was so excited to sit down with founder Valerie Woerner. Since 2013, Val Marie Paper has sold nearly 100,000 journals and collected an overflowing folder of thank you’s from happy customers – myself included!In this interview, you’ll get to hear how Val came up with the idea for her bestselling product and why she intentionally slowed down at the height of her business success.WILDFLOWER SHOWNOTES : shannaskidmore.com/valerie-woerner📌 RESOURCES MENTIONED:Yearly Prayer Journal (Shanna’s Pick!)Val’s Book “Led not Driven”Pray Confidently and Consistently Book

When Chloe Mackintosh was growing up in Reno, Nevada, she never imagined living in the country. But halfway through college, her boyfriend (now husband) moved to a cattle ranch in northern California and after graduating, she decided to follow him.It sounds like the beginning of a Hallmark movie: a city girl moves to a ranch in a town of only 99 people.Today’s guest shares how she went from city girl to loving the ranch life, the unexpected lessons she learned along the way, and how she’s turned her passion for slow living into a profitable business.Through her writing, retreats, and online shop, she helps people live each day with more meaning.WILDFLOWER SHOWNOTES : shannaskidmore.com/chloe-mackintosh📌 RESOURCES MENTIONED:Julie Blanner Six Figure Blog CourseAhrefs SEO ToolCreative Workshops hosted by ChloeShop Curated Goods from Boxwood Avenue OnlineInterior Design Services

This year we celebrated one decade in business! I cannot believe it’s been 10 years since I pressed “publish” on our very first website announcing the official start of Skidmore Consulting!For our final podcast episode of 2024, I wanted to pop in solo show style and share Ten Unexpected Lessons learned in the past decade of business. A slight twist on the traditional “10 Lessons Learned in 10 Years of Business” and instead share the 10 things I didn’t see coming, the unexpected lessons that have shaped so much of the past decade.WILDFLOWER SHOWNOTES : shannaskidmore.com/10-unexpected-lessons-learned-in-10-years-of-business📌 Snag you FREE End of Year Checklist here: shannaskidmore.com/yearend

Annie Jones is the owner of The Bookshelf, an independent indie bookstore in Thomasville, Georgia. The store has been a local staple in the southern town for almost 40 years, while Annie is celebrating the 10th anniversary of taking over ownership of the store.In this episode, Annie shares how she took over ownership of a 30-year old established business through sweat equity, the trials and tribulations of her early days as owner, and how focusing on her community has created a steady stream of loyal customers – even in the age of Amazon.WILDFLOWER SHOWNOTES : shannaskidmore.com/annie-jones📌 RESOURCES MENTIONED:Annie’s Podcast, From the Front PorchAnnie’s personal websiteThe Bookshelf Book-of-the-month club! Book Req: How to stay MarriedBook Req: Hello Beautiful (an Oprah pick!)

After marrying her high school sweetheart turned Air Force husband, Monica realized that the military community was ripe with entrepreneurs, but there was no central place to shop for their products and services – so she created one!Monica’s lack of experience in the tech space hasn’t held her back from building a successful e-commerce marketplace. Her story is a powerful reminder that with hard work and determination, you can figure anything out. WILDFLOWER SHOWNOTES : shannaskidmore.com/monica-fullerton

There’s no doubt that starting your business takes courage, but what about all the steps that come after that? Sticking with your craft even when it’s hard, leaving the comfort of a steady paycheck, trusting your vision when everyone on the Internet is trying to give you advice…all of that takes serious confidence!In this episode, I sat down with artist Sarah Jane Tart to talk about leaving her day job to become a full-time entrepreneur, how she’s learned to play to her strengths in marketing, and tactical steps to build confidence in your business and creativity.WILDFLOWER SHOWNOTES : shannaskidmore.com/sarah-jane-tart📌 RESOURCES MENTIONED:Sarah’s Holiday Collection Out Now! Magnolia’s Spring at the SilosThe Blueprint ModelChristy M King ArtThe Artist’s Way