Sweat Success

Michael Benso

Sweat Success is the podcast for gym and fitness business owners who want to grow their businesses and achieve success.Join us every week as we provide valuable and actionable steps for solving pressing problems and addressing real-life issues in live-recorded episodes.

Our host works with listeners and guests to provide clarity on what needs to be done to grow their fitness  businesses, and in the rare case that we cannot provide the necessary strategies, tactics, or analysis, we bring in experts from our network to help solve the problem.

With extensive experience in the industry, our host shares valuable lessons and experiences to help listeners achieve their goals. Tune in to Sweat Success for inspiration, guidance, and the tools you need to succeed in the gym and fitness industry.
Podcast Sponsored by Buzops https://buzops.com/

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Episodes

Mark Fisher: Building a Successful Fitness Business With Authentic Marketing.
3d ago
Mark Fisher: Building a Successful Fitness Business With Authentic Marketing.
Whether you're a gym owner looking to differentiate your offering, or an entrepreneur seeking to build a remarkable business, this conversation is packed with actionable advice and inspiration to help you chart your own unique path to success.Our guest, fitness entrepreneur Mark Fisher shares his remarkable journey from the world of theater to building a thriving and unconventional gym business. Fisher's path is a testament to the power of authenticity, community, and a relentless focus on serving one's ideal customer.You’ll get inspired on how Fisher leveraged his unique personality and eccentricities to create a "ridiculous humans, serious fitness" brand that has defied industry norms. From building a niche community of personal training clients to crafting a compelling client avatar and website messaging, Fisher's strategies offer a masterclass in authentic marketing and community-driven growth.Beyond the gym, Fisher also shares insights into his coaching business, Business for Unicorns, and his recent foray into franchising - providing a holistic view of how he has built multiple successful ventures. This Podcast is Presented to you by BUZOPS Software! Your next-generation gym management software and operational system, meticulously engineered for gym owners who seek excellence and efficiency. BUZOPS It’s designed to empower you to flawlessly automate administrative tasks and optimize access management to your facilities, synchronizing effortlessly with member accounts, staff management, class bookings, scheduling, individual services, and user-friendly comprehensive business reports.💥💥💥💥💥👉 Click here to Book your FREE Demo
Triumph in the Fitness Industry by Building a Winning Team
Jul 11 2024
Triumph in the Fitness Industry by Building a Winning Team
In the competitive world of the fitness industry, building a winning team is the difference between triumph and defeat. Michael Benso knows this all too well. In this episode, he shares his hard-earned insights on how to assemble a squad of champions.The key, Benso says, lies in crafting job postings that don't merely list requirements, but sell the very idea of joining your cause. These aren't just any old job ads - they're battle cries, rallying the troops to your banner. And when the applicants arrive, Benso insists on putting them through a rigorous gauntlet, from video interviews that test their mettle to hands-on evaluations that reveal their true colors.But the real magic happens once the new hires are on board. Benso emphasizes the importance of setting crystal-clear expectations and maintaining a constant pulse on their progress. No room for ambiguity or complacency here - this is a relentless pursuit of excellence, where every player must know their role and execute it flawlessly.So if you're a fitness entrepreneur seeking to build an unstoppable juggernaut, heed Benso's words. Recruit with laser-like precision, train with uncompromising intensity, and never, ever take your eye off the scoreboard. Victory is the only acceptable outcome.This Podcast is Presented to you by BUZOPS Software! Your next-generation gym management software and operational system, meticulously engineered for gym owners who seek excellence and efficiency. BUZOPS It’s designed to empower you to flawlessly automate administrative tasks and optimize access management to your facilities, synchronizing effortlessly with member accounts, staff management, class bookings, scheduling, individual services, and user-friendly comprehensive business reports.💥💥💥💥💥👉 Click here to Book your FREE Demo
Beyond Training Apps: Essential Business Software for Personal Trainers
Jun 27 2024
Beyond Training Apps: Essential Business Software for Personal Trainers
Ever seen those ads promising $100k a month as an online coach? They can work, but only if you're disciplined and take consistent action. Many of you might be using Square, Stripe, PayPal, Venmo, or Cash App for payments. These tools are fine when you're starting, but as you scale, they become inadequate.True Coach and My PT Hub are great for client programming and tracking progress, but they fall short in overall business management. Michael shares his experience juggling multiple locations and the complexities of scaling a training business. That’s why he developed Biz Ops, BUZOPS a tool designed to streamline operations for both in-club and online personal training businesses.To hit those ambitious revenue targets, you need more than just workout tracking. You need a system that handles revenue tracking, client management, and coach scheduling seamlessly. Michael emphasizes setting clear goals, monitoring performance diligently, and ensuring accurate payment processing for coaches.Did you know BUZOPS is just $29 if your gym is making less than $8K a month?That's right! For only $29, you get access to everything BUZOPS has to offer. Unlike other software, we don't charge for add-ons. You get all the features you need to grow your business without any hidden costs. BUZOPS provides everything you need and more as your gym continues to thrive.Come check it out- https://join.buzops.com/mbenso/businessfitdemoThis Podcast is Presented to you by BUZOPS Software! Your next-generation gym management software and operational system, meticulously engineered for gym owners who seek excellence and efficiency. BUZOPS It’s designed to empower you to flawlessly automate administrative tasks and optimize access management to your facilities, synchronizing effortlessly with member accounts, staff management, class bookings, scheduling, individual services, and user-friendly comprehensive business reports.💥💥💥💥💥👉 Click here to Book your FREE Demo
Strategies for Maximizing Personal Training Conversions and Revenue In Your gym
Jun 14 2024
Strategies for Maximizing Personal Training Conversions and Revenue In Your gym
Unlock the hidden potential in your gym to growth with Personal Training Programs.  In this episode of the Sweat Success Podcast, Michael reveals the secret sauce behind transforming struggling gyms into thriving Personal Training enterprises. It's not magic—it's methodical. Discover the power of language in converting free Personal Training sessions to high-value experiences, a foolproof formula for turning new members into personal training clients, and how to reactivate dormant customers and ignite referrals. Michael's proven system has revitalized over 90 locations across five states. Now, he's handing you the blueprint. This isn't about quick fixes or gimmicks. It's about implementing rock-solid systems that create predictable, scalable results. Whether you're a gym owner drowning in operational chaos or an aspiring fitness entrepreneur, this episode is your lifeline to sustainable success. Don't let your passion become your prison. Learn how to leverage systems, empower your team, and build a fitness business that thrives—even when you're not there. Tune in now and start your journey from struggle to success. Your future self will thank you.This Podcast is Presented to you by BUZOPS Software! Your next-generation gym management software and operational system, meticulously engineered for gym owners who seek excellence and efficiency. BUZOPS It’s designed to empower you to flawlessly automate administrative tasks and optimize access management to your facilities, synchronizing effortlessly with member accounts, staff management, class bookings, scheduling, individual services, and user-friendly comprehensive business reports.💥💥💥💥💥👉 Click here to Book your FREE Demo
Gym Software Contracts and Hidden Costs: Insider Tips on Migration and Payment Processing
Jun 6 2024
Gym Software Contracts and Hidden Costs: Insider Tips on Migration and Payment Processing
Ever feel like your gym software has you in a stranglehold? In this eye-opening episode, Michael lifts the curtain on the hidden world of software migration. It's not just about switching platforms—it's about understanding the labyrinthine process, the sneaky fees, and the fine print that often goes unnoticed.You’re not just changing software; you’re navigating a battlefield of gateways, processors, and encrypted data. Michael decodes the jargon and unveils the hidden costs, helping you make sense of the confusing landscape of gym management software. From contracts that seem unbreakable to the frustrating process of extracting your payment data, you’ll discover how to sidestep the traps that keep you tethered to a subpar system.Whether you're frustrated by high costs, lack of features, or poor customer support, this episode provides the roadmap you need. Michael’s been there—he’s owned gyms, managed the transitions, and faced the same hurdles. Now, he's here to share his strategies for a seamless migration.Get ready to turn your software migration from a dreaded task into a strategic move. With Michael’s guidance, you’ll be empowered to take control, ensuring a smooth transition and better outcomes for your business.Tune in, take notes, and prepare to revolutionize your gym’s software management.This Podcast is Presented to you by BUZOPS Software! Your next-generation gym management software and operational system, meticulously engineered for gym owners who seek excellence and efficiency. BUZOPS It’s designed to empower you to flawlessly automate administrative tasks and optimize access management to your facilities, synchronizing effortlessly with member accounts, staff management, class bookings, scheduling, individual services, and user-friendly comprehensive business reports.💥💥💥💥💥👉 Click here to Book your FREE Demo
AI ENHANCING OR REPLACING COACHES? "That's a million dollar question"
Jun 6 2024
AI ENHANCING OR REPLACING COACHES? "That's a million dollar question"
What if your next workout could be smarter than your last? This thought-provoking episode of “Sweet Success” welcomes Steven Webster, founder of Asensei, as we explore the intriguing intersection of martial arts wisdom, cutting-edge technology, and the art of movement optimization.How does Asensei transform the mundane into the extraordinary with its innovative digital coaching platform? What if gym owners and fitness enthusiasts could not just track performance, but enhance it in real-time, merging the best of technology with the touch of personal coaching?Join host Michael Benso as he delves into a discussion that could redefine your fitness regime. Are you ready to be part of the future of fitness and perhaps, unlock a version of yourself you’ve yet to meet? Tune in to discover how Asensei is not just shaping how we train, but why we train. Let’s dive into the next era of movement optimization together.This Podcast is Presented to you by BUZOPS Software! Your next-generation gym management software and operational system, meticulously engineered for gym owners who seek excellence and efficiency. BUZOPS It’s designed to empower you to flawlessly automate administrative tasks and optimize access management to your facilities, synchronizing effortlessly with member accounts, staff management, class bookings, scheduling, individual services, and user-friendly comprehensive business reports.💥💥💥💥💥👉 Click here to Book your FREE Demo
This is What You Need to Know Before Opening Your 24-Hour Access Control Gym - With Michael Benso Co-Founder of BUZOPS
May 23 2024
This is What You Need to Know Before Opening Your 24-Hour Access Control Gym - With Michael Benso Co-Founder of BUZOPS
Join Michael Benso on "Sweat Success" as he dives into the complex world of 24/7 gym access control systems.  If you're a gym owner looking to provide 24/7 hour gym access without compromising on control and efficiency, this episode is for you. Michael Benso explores the challenges of choosing between integrated 24 hour access control software solutions ,  uncovering the hidden pitfalls of proprietary systems that can lock you in and limit your options. In this episode, you'll learn how to maintain flexibility with your current software while integrating advanced access control solutions seamlessly.  Discover the key questions to ask before committing to a system, from hidden costs and long-term contracts to operational inefficiencies and security risks.  Michael shares real-case scenarios and expert insights, featuring industry-leading providers like Brivo and Avigilon and Passport Technologies, to help you make informed decisions that support your business growth and member satisfaction. Tune in to "Sweat Success" and find out how you can transform your gym's access control, ensuring a secure, efficient, and member-friendly environment around the clock while increasing your Gym's revenue 20%-30% with automatic signups. This Podcast is Presented to you by BUZOPS Software! Your next-generation gym management software and operational system, meticulously engineered for gym owners who seek excellence and efficiency. BUZOPS It’s designed to empower you to flawlessly automate administrative tasks and optimize access management to your facilities, synchronizing effortlessly with member accounts, staff management, class bookings, scheduling, individual services, and user-friendly comprehensive business reports.💥💥💥💥💥👉 Click here to Book your FREE Demo
Resilience in Motion: 5 years of Athletic and Spiritual Metamorphosis with Yari Breunig
Apr 11 2024
Resilience in Motion: 5 years of Athletic and Spiritual Metamorphosis with Yari Breunig
Yari had not reached this moment on a whim. Each day's relentless training was fueled by a potent mix of resilience, discipline, and commitment, kindled by memories of her past. These were not just rehearsals for the physical act of hitting that buzzer; they were rehearsals for liberation. The decision to step away from a promising career in biochemistry to embrace the uncertain world of athletics was vindicated every time she trained for this moment of freedom.Yet, what Yari hadn’t anticipated was that her true liberation wouldn't come with the clamor of the buzzer, but in a profound silence that followed—captivating those who watched in awe. In that silence lay a poignant 'what now?' that resonated louder than any applause. It was a moment when external voices faded, and her own inner voice surged forth with clarity and volume. Yari's journey is not merely a physical transformation; it is a vivid narrative of using movement to transcend spiritual burdens. Her story is about more than discipline and victory; it's about the profound impact of faith and the transformative power of physical expression. Tune into this episode to witness how Yari Breunig harnesses her inner strength to inspire and elevate those around her. This is a tale to pass down—a testament to the magic of movement and the weight it can lift from our souls.Watch this Episode in Sweat Success YouTube Channel : https://youtu.be/2mY9BLe7JX0Yari’s Youtube Channel : https://www.youtube.com/@ninjayariThis Podcast is Presented to you by BUZOPS Software! Your next-generation gym management software and operational system, meticulously engineered for gym owners who seek excellence and efficiency. BUZOPS It’s designed to empower you to flawlessly automate administrative tasks and optimize access management to your facilities, synchronizing effortlessly with member accounts, staff management, class bookings, scheduling, individual services, and user-friendly comprehensive business reports.💥💥💥💥💥👉 Click here to Book your FREE Demo
Ride the AI Wave with Debbie Oster: Unlock SEO Secrets for GYMs with Small Budgets
Apr 4 2024
Ride the AI Wave with Debbie Oster: Unlock SEO Secrets for GYMs with Small Budgets
🚨👉👉DOWNLOAD FREE SEO GUIDE HERE Paying for simple ads on social media is not going to cut it, we promise you. That's why we wanted to have a simple but very valuable chat with an expert in this field, and we are so glad we did.Meet Debbie,  CEO and Founder of Entrepreneurs Edge ; one of the greatest marketing professionals you've ever heard on a podcast!Have you ever felt discouraged because you felt you were competing with huge enterprises, or questioned yourself if you needed an SEO expert or marketing specialist? Down the line, you are going to start competing with corporate entities,  you will need to get super creative to pull that off and we all know that a small business (or a new one) often means a small budget.But where do you start? Do you create brand awareness and then a logo for your company? Or do you first create a logo, then go bananas with social ads, and then hire a Marketing Specialist? What are the steps to follow? In this episode, Debbie Oster answers that and much more, helping your business thrive!To  help you get you started, here's the cherry on top: Debbie is sharing an SEO free guide . It will educated you on everything you need to kick off your SEO strategy.🚨👉👉DOWNLOAD FREE SEO GUIDE HERE  Remember we have this episode now in our Youtube Chanel. Share the love, like, subscribe and comment ! This Podcast is Presented to you by BUZOPS Software! Your next-generation gym management software and operational system, meticulously engineered for gym owners who seek excellence and efficiency. BUZOPS It’s designed to empower you to flawlessly automate administrative tasks and optimize access management to your facilities, synchronizing effortlessly with member accounts, staff management, class bookings, scheduling, individual services, and user-friendly comprehensive business reports.💥💥💥💥💥👉 Click here to Book your FREE Demo
How to Unstrap the Cash When You Are Financially Bound: Strategies for Gym Owners with Justin Hanover
Mar 28 2024
How to Unstrap the Cash When You Are Financially Bound: Strategies for Gym Owners with Justin Hanover
In this episode of the Sweat Success Podcast, Michael invites Justin Hanover from Fitness Revolution to unveil the transformative strategies that have helped countless gym owners turn their struggling businesses into thriving ventures. Are you a gym owner wrestling with financial challenges, unsure of how to elevate your revenue, or feeling like you're constantly running in place?  With an impressive track record of gym owners staying with Fitness Revolution for an average of six years, Justin's insights offer a beacon of hope and a practical guide to significantly increasing your profits. Within the first few minutes of this episode, you'll discover the key steps to putting more money back in your pocket. Don't miss out on this game-changing advice that could redefine the future of your fitness business. Tune in to unlock the secrets to financial success and growth in the highly competitive world of fitness. Connect with Justin @: https://www.linkedin.com/in/justin-hanover-b4335a224/https://frnation.com/justin-hanover-profileThis Podcast is Presented to you by BUZOPS Software! Your next-generation gym management software and operational system, meticulously engineered for gym owners who seek excellence and efficiency. BUZOPS It’s designed to empower you to flawlessly automate administrative tasks and optimize access management to your facilities, synchronizing effortlessly with member accounts, staff management, class bookings, scheduling, individual services, and user-friendly comprehensive business reports.💥💥💥💥💥👉 Click here to Book your FREE Demo
How This Bedros Keuilian Protégé Skyrocketed His Gyms to Success in Just 18 Months- with Nate  Murdakhavey
Mar 14 2024
How This Bedros Keuilian Protégé Skyrocketed His Gyms to Success in Just 18 Months- with Nate Murdakhavey
Ready to fill your notebook to the brim? Today's guest isn't holding back, offering an all-access pass to the strategies and insights that catapulted his gym — and all his ventures — into realms of growth most only dream of.A heads-up for those with little ears nearby: this episode isn't shy of colorful language. But beyond the expletives lies a treasure trove of wisdom, poised to ignite a firestorm of ideas within you. Expect to leave with more questions than answers — the kind of profound, deep-thinking questions that signal real insight and change on the horizon.Below, we've distilled some of the most potent takeaways and show highlights. Each one is a key to unlocking not just the growth of a business, but the evolution of an entrepreneurial mindset. Prepare to be challenged, inspired, and maybe a bit overwhelmed. But most importantly, prepare to grow.Nate learned that word-of-mouth, while valuable, isn't enough to fuel growth on its own. His advice? Blend in advertising with your referral system thoughtfully to break through growth barriers.It's about the blueprint as much as the execution.Reminder: The first investment should always do is in learning. Here's a moment of truth: deciding whether to be an owner-operator or to step up as a true entrepreneur is a game-changer. Understanding your potential members' needs and meeting them where they are makes all the difference.Keeping members engaged isn't just a strategy; it's an art. Every click, every view, every digital interaction is an opportunity. 📲 Don't forget to SUBSCRIBE for more inspiring content and check out our SOCIAL Connection Corner: Instagram: https://www.instagram.com/buzops/Facebook: https://www.facebook.com/buzopsEmail Michael:  mbenso@buzops.com DM Nate on  Instagram @nate_murdakhayevThis Podcast is Presented to you by BUZOPS Software! Your next-generation gym management software and operational system, meticulously engineered for gym owners who seek excellence and efficiency. BUZOPS It’s designed to empower you to flawlessly automate administrative tasks and optimize access management to your facilities, synchronizing effortlessly with member accounts, staff management, class bookings, scheduling, individual services, and user-friendly comprehensive business reports.💥💥💥💥💥👉 Click here to Book your FREE Demo
Stand Out from the Crowd: Compelling Value Propositions - Michael Benso
Feb 27 2024
Stand Out from the Crowd: Compelling Value Propositions - Michael Benso
In this episode, Michael dives deep into the crucial elements of business success, drawing parallels between effective strategies in the fitness industry and those necessary for entrepreneurial endeavors. From setting clear goals to offering unique value propositions, Michael shares valuable insights for gym owners and entrepreneurs alike. Tune in to discover how to revitalize your business, maximize client engagement, and achieve sustainable growth.What you will learn:The importance of applying effective strategies in the business realm, inspired by success in the fitness industry.How to establish clear and concrete goals to drive your business growth.Strategies to differentiate in the market through unique and compelling value propositions.Ways to revitalize your business and maintain sustainable growth over time.Tactics for maximizing client engagement and commitment, thus strengthening business relationships.Identification of key actions to differentiate from competitors and stand out in a saturated market.This Podcast is Presented to you by BUZOPS Software! Your next-generation gym management software and operational system, meticulously engineered for gym owners who seek excellence and efficiency. BUZOPS It’s designed to empower you to flawlessly automate administrative tasks and optimize access management to your facilities, synchronizing effortlessly with member accounts, staff management, class bookings, scheduling, individual services, and user-friendly comprehensive business reports.💥💥💥💥💥👉 Click here to Book your FREE Demo
How the RollFast Fitness Truck is Paving the Way for Entrepreneurial Success - Rich Decker
Feb 13 2024
How the RollFast Fitness Truck is Paving the Way for Entrepreneurial Success - Rich Decker
Join us as we uncover the unique aspects of Roll Fast Fitness, an exceptional venture pioneered by Decker. This innovative project is redefining the fitness landscape by harmoniously blending complimentary fitness events with bespoke concierge fitness services.Throughout this discussion, we delve into an unconventional yet highly profitable model that beckons fitness aficionados with an entrepreneurial spirit to explore and harness the vast opportunities available in the fitness sector.Moving beyond the traditional franchise approach, discover why Decker has embraced this particular model for expansion—a model that asserts all one needs is determination and a vision to achieve millionaire status.Tune in to understand the dynamics of this less traditional path and why it might just be the opportunity you've been seeking in the fitness industry.Connection Corner:Roll Fast Fitness Franchise Opportunities : https://rhtbo.com/Books Recommended by guest:  By W. Chan Kim - Blue Ocean Strategy: How To Create Uncontested Market Space And Make The Competition IrrelevantThis Podcast is Presented to you by BUZOPS Software! Your next-generation gym management software and operational system, meticulously engineered for gym owners who seek excellence and efficiency. BUZOPS It’s designed to empower you to flawlessly automate administrative tasks and optimize access management to your facilities, synchronizing effortlessly with member accounts, staff management, class bookings, scheduling, individual services, and user-friendly comprehensive business reports.💥💥💥💥💥👉 Click here to Book your FREE Demo
Transform Your Fitness Business with Financial Wisdom-Billy Hofacker
Jan 18 2024
Transform Your Fitness Business with Financial Wisdom-Billy Hofacker
In this conversation, Billy Hofacker  and Michael Benso discusse the importance of financial health for gym owners and the common mistakes they make in managing their finances. In this conversation with Michael, Billy Hofacker shares insights and strategies for running a successful fitness business. He emphasizes the importance of having effective systems and building strong relationships with clients, teams, and vendors.You will learn:The difference between profit and cash flowWhy hiring a qualified accountant or bookkeeper is essential for proper financial management.Proper pricing and financial management How are developing effective systems and building strong relationships the key to running a successful fitness business.Click this link to Download Billy's Short FREE guide to " Finding the Hidden Money in Your Business with a Professional Bookkeeper"  This Podcast is Presented to you by BUZOPS Software! Your next-generation gym management software and operational system, meticulously engineered for gym owners who seek excellence and efficiency. BUZOPS It’s designed to empower you to flawlessly automate administrative tasks and optimize access management to your facilities, synchronizing effortlessly with member accounts, staff management, class bookings, scheduling, individual services, and user-friendly comprehensive business reports.💥💥💥💥💥👉 Click here to Book your FREE Demo