How to Grow Your Business Like Amazon - Writing the book

How to Grow Your Business Like Amazon

Feb 4 2021 • 26 mins

In the inaugural episode of How to Grow Your Business Like Amazon, you'll meet the show host, Steve Anderson, author of The Bezos Letters: 14 Principles to Grow Your Business Like Amazon, as he provides an overview on the journey of writing this book.

Since its publish date, the book has been an immense success, selling copies worldwide and debuting on the Wall Street Journal and USA Today's best seller lists.

Given Steve's 30+ years in the insurance industry, he has an added edge to speak professionally to hundreds of agents each year at National Alliance events and at many state association conventions and technology forums on the future of technology, the social web, and how insurance agencies can establish their Internet presence.

So sit back, relax, and enjoy learning more about Steve Anderson, the writing process, and how his book rapidly climbed charts all over the world!


00:20 - Overview on the goal of the podcast moving forward

00:55 - Steve's professional background starting in insurance

04:15 - Moving to Texas and beginning to work in tech consulting

05:45 - His experience gave him a unique perspective on risk

08:30 - The massive tech shift towards mobile phones, which was led by Blackberry

11:08 - Looking at examples of using tech risks that proved to be successful

12:00 - The birth of Amazon and the initial Bezos letters

14:30 - The beginning of writing his book

17:00 - Taking his rough draft to his wife for revisions

19:49 - Developing the 14 principles rather than telling individual lessons from each letter

21:50 - No one cared about the letters. It was all about the principles.

23:00 - The book is very readable and pulls the reader through it

24:00 - What's coming on the next episode

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