B2B Marketers on a Mission

EINBLICK

This show aims to serve marketers and digital entrepreneurs in B2B industries, and provide them with an opportunity to listen to quality content that will motivate them to succeed as well as strategically pivot their businesses. read less

Start Here

Ep. 104: How to Scale Efficiently by Leveraging Automated Webinars

Ep. 104: How to Scale Efficiently by Leveraging Automated Webinars

Webinar expert Melissa Kwan (Co-founder and CEO of eWebinar) on how B2B marketers can effectively scale their demos as well as their onboarding and training with a personal touch by automating webinars. Melissa gives insights on how the role of marketers is changing in the ever-dynamic digital marketing sphere and how the adapt effectively to best suit their customers’ needs as well as facilitating a more efficient business system.

Ep. 104: How to Scale Efficiently by Leveraging Automated Webinars

Ep. 104: How to Scale Efficiently by Leveraging Automated Webinars

Webinar expert Melissa Kwan (Co-founder and CEO of eWebinar) on how B2B marketers can effectively scale their demos as well as their onboarding and training with a personal touch by automating webinars. Melissa gives insights on how the role of marketers is changing in the ever-dynamic digital marketing sphere and how the adapt effectively to best suit their customers’ needs as well as facilitating a more efficient business system.

Ep. 103: Develop the Right Language and Tone of Voice for B2B Brands

Ep. 103: Develop the Right Language and Tone of Voice for B2B Brands

Brand expert Chris West (CEO, Verbal Identity) about how B2B brands can develop the right language and tone that will improve their communication, positioning, and other facets within their ecosystem. He also provides some actionable tips on what B2B marketers can do to improve the language they use for their brands.

Ep. 102: Develop the Right Strategic Narrative for B2B Marketing

Ep. 102: Develop the Right Strategic Narrative for B2B Marketing

Marketing expert Andrew Davies (CMO, Paddle) explains the importance of a strategic narrative for B2B. Andrew talks about why it’s crucial to start with conducting research and a strategy. He also elaborates on the 5 main narrative approaches to consider when crafting a message.

Ep. 101: How to Create Better B2B Marketing Funnels (Part 3)

Ep. 101: How to Create Better B2B Marketing Funnels (Part 3)

Part 3 of our miniseries - we talk about the bottom of the B2B marketing funnel with experts Kylie Lang (Quiz Funnel Strategist, Kylie Lang) and James Hipkin (CEO & Founder, Inn8ly).

Ep. 100: How to Create Better B2B Marketing Funnels (Part 2)

Ep. 100: How to Create Better B2B Marketing Funnels (Part 2)

Tune in to Part 2 of our panel discussion where we speak to B2B marketing experts Kylie Lang (Quiz Funnel Strategist, Kylie Lang) and James Hipkin (CEO & Founder, Inn8ly) about the middle of the marketing funnel.

Ep. 99: How to Create Better B2B Marketing Funnels (Part 1)

Ep. 99: How to Create Better B2B Marketing Funnels (Part 1)

Tune in to Part 1 of our panel discussion where we speak to B2B marketing experts Kylie Lang (Quiz Funnel Strategist, Kylie Lang) and James Hipkin (CEO & Founder, Inn8ly) about the top of the marketing funnel.

Ep. 97: How to Tell Better Stories in B2B Marketing - Interview w/ Donovan Chee

Ep. 97: How to Tell Better Stories in B2B Marketing - Interview w/ Donovan Chee

Donovan Chee (Head of Marketing and Communications Southeast Asia, Bureau Veritas) elaborates on the importance of creativity in storytelling, why B2B companies should deviate from focusing solely on products and services, and why having first-party data is crucial. He also provides great examples of what good storytelling in B2B looks like.

Ep. 98: How to Build a Media Company Around Your B2B Brand - Interview w/ Eric Fulwiler

Eric Fulwiler (Co-Founder & CEO, Rival) explains the importance of B2B firms being brand-led instead of sales-led, what mistakes marketers should avoid, and what content pieces and experiences generate the best results. He also provides some tips that marketers can immediately implement and what metrics they should be paying attention to.

Ep. 97: How to Tell Better Stories in B2B Marketing - Interview w/ Donovan Chee

Ep. 97: How to Tell Better Stories in B2B Marketing - Interview w/ Donovan Chee

Donovan Chee (Head of Marketing and Communications Southeast Asia, Bureau Veritas) elaborates on the importance of creativity in storytelling, why B2B companies should deviate from focusing solely on products and services, and why having first-party data is crucial. He also provides great examples of what good storytelling in B2B looks like.

Ep. 96: How Videos Can Help B2B Marketing and Sales Teams to Succeed - Interview w/ Alexander Ferguson

Ep. 96: How Videos Can Help B2B Marketing and Sales Teams to Succeed - Interview w/ Alexander Ferguson

Alexander Ferguson (CMO and Co-Founder, TeraLeap) elaborates on how B2B companies can leverage videos to increase trust and achieve significantly shorter sales cycles. He also shares his top video DOs and DON’Ts, some actionable tips, what metrics to focus on, and what’s in his “video tech stack”.

Ep. 95: How to Launch and Grow a Revenue-Generating B2B Podcast - Interview w/ Harry Morton

Ep. 95: How to Launch and Grow a Revenue-Generating B2B Podcast - Interview w/ Harry Morton

Harry Morton (Founder, Lower Street) shares the lessons that he’s learned from launching and growing more than 50 revenue-generating B2B podcasts. He also lets us in on his secrets to attracting your ideal audience, how to keep them engaged, and how to ultimately grow your revenue and impact.

Ep. 94: How to Map the B2B Customer Journey Towards Revenue

Ep. 94: How to Map the B2B Customer Journey Towards Revenue

teffen Hedebrandt (Chief Marketing Officer and Co-Founder, Dreamdata) elaborates on the importance of understanding and mapping the customer journey, what mistakes to avoid, the importance of having the right strategy and research, and what metrics B2B marketers should focus on.

Ep. 93: How to Fix The B2B Event Attribution Gap

Ep. 93: How to Fix The B2B Event Attribution Gap

Jonathan Kazarian (Founder & CEO, Accelevents) talks about how B2B marketers can fix the event attribution gap, the importance of using personalization in your event follow-up, why first-party data is so crucial, as well as which key metrics and major trends to focus on.

Ep. 92: How to Write B2B Content that Converts and Builds Relationships

Ep. 92: How to Write B2B Content that Converts and Builds Relationships

Kathryn Strachen (Founder, Copy House) on developing content that builds relationships and converts prospects. She talks about how B2B content has changed, why creating customer avatars and conducting research is important, what metrics to focus on, and why you need both quantity and quality to succeed.

Ep. 91: How to Develop B2B Brand Strategies that “WOW!”

Christian DeGobbi (Marketing Director, Spruce Technology, Inc.) on what it takes to develop an effective B2B brand, why branding is a MUST HAVE for B2B companies, the different parts of a brand strategy, and how to measure the effectiveness of your brand efforts.

Ep. 90: How To Develop the Right GTM and Communications Strategy for Growth

Ep. 90: How To Develop the Right GTM and Communications Strategy for Growth

Karin Samoylova (Global Product Communications Manager, Digital Portfolio in Robotics – ABB) talks about the differences between a GTM and a communications strategy, the components of each strategy, and what mistakes to avoid.

Ep. 89: How Communications Can Play a Strategic Role in B2B Organizations

Ep. 89: How Communications Can Play a Strategic Role in B2B Organizations

Guerlyne Guercy (Communications Manager – People & Communities, Cisco) on the vital role that communications professionals play within an organization. Guerlyne also shares her experience on how to deal with internal pushback, and what metrics to focus on.

Ep. 88: How to Improve Customer Success Through Proactive Engagement

Ep. 88: How to Improve Customer Success Through Proactive Engagement

Mark Stagi (VP of Customer Success, Avoma) about why proactive engagement should be the top priority for CS teams across the board. Mark also discusses the mistakes to avoid, and what steps they can take to be more proactive with accounts.

Ep. 86: How AI Can Be Leveraged in B2B Marketing - Christian Klepp

Ep. 86: How AI Can Be Leveraged in B2B Marketing - Christian Klepp

Christian Klepp (Co-Founder/Director of Client Engagement, EINBLICK Consulting Inc.) discusses how AI can be utilized in B2B marketing. He talks the benefits of using AI in marketing, what tools to use, what marketers should consider before investing in AI.

Ep. 85: How B2B Marketers Can Deliver More Business Impact - Interview w/ Mark Stouse

Ep. 85: How B2B Marketers Can Deliver More Business Impact - Interview w/ Mark Stouse

Mark Stouse (Chairman & CEO, Proof Analytics) on what he believes the greatest enemy of a CMO is. He also elaborates on why it’s important for marketers to understand how their organization generates revenue and how their efforts should impact sales.