PODCAST

B2B Marketers on a Mission

EINBLICK

This show aims to serve marketers and digital entrepreneurs in B2B industries, and provide them with an opportunity to listen to quality content that will motivate them to succeed as well as strategically pivot their businesses.

Start Here

Ep. 69: How to Use B2B Marketing Automation More Effectively – Interview w/ Esteban Sánchez Botero

5d ago

49 mins

Ep. 69: How to Use B2B Marketing Automation More Effectively – Interview w/ Esteban Sánchez Botero

Esteban Sanchez Botero (Senior Marketing Strategist, Centrico Digital) on the importance of developing a strategy for marketing automation, what mistakes to avoid, and some of his recommended tools.

5d ago

49 mins

Ep. 68: How B2B Marketers Can Leverage LinkedIn the Right Way – Interview w/ Candyce Edelen

Candyce Edelen (President/CEO, PropelGrowth) on why B2B marketers and salespeople should get comfortable using LinkedIn, what mistakes to avoid, and how they can develop better (not more) content that will resonate as well as generate the right responses from target audiences.

Nov 24 2021

1 hr

Ep. 67: How to Strategically Use Digital Marketing to Build Your B2B Website – Interview w/ James Hipkin

James Hipkin (CEO/Founder, Inn8ly; CEO/Managing Director, Red8Interactive) talks about the key components of a successful digital marketing strategy, what a good B2B website should include, and why it’s crucial to have an “outside in” approach.

Nov 17 2021

37 mins

Ep. 66: How to Improve Your SEO and Get Better Results – Interview w/ Ryan Morgan

Ryan Morgan (Digital Marketing Strategist, Swell Digital/Founder, the SEO Cohort) helps us to demystify SEO by elaborating on what to focus on, why it’s important to use a strategy first approach, and why knowledge of SEO makes you a better writer.

Nov 10 2021

41 mins

Ep. 65: How Diversity and Innovation Impact B2B Marketing – Interview w/ Liz Fendt

Liz Fendt (Global Chief Marketing Officer, TÜV SÜD) talks about why she believes diversity and innovation go hand in hand in B2B organizations, the barriers that need to be addressed, and why diversity of thinking is imperative to overall growth and team performance.

Nov 2 2021

42 mins

Ep. 64: How to Build High-Value Client Relationships Using Customer Success – Interview w/ Walter Zepeda

Walter Zepeda (Co-Founder, Scalefront) discusses the importance of creating high-value client relationships, the components of a successful CS approach, as well as trends that are shaping the future of CS.

Oct 27 2021

44 mins

Ep. 63: How to Build Remote Marketing Teams that Perform – Interview w/ Briannah Fisher

Briannah Fisher (Marketing Director, Moola Inc.) on how she has addressed the challenges of having a remote team working almost entirely online. She also discusses the importance of having the right systems and processes in place, and why checking in with team members regularly is crucial.

Oct 20 2021

37 mins

Ep. 62: How to Use Automation the Right Way – Interview w/ Stefan Smulders

Stefan Smulders (CEO & Founder, Expandi) on how he teaches people to use automation in a way that is personalized, builds authentic relationships, and enables B2B businesses to improve their professional outreach at scale.

Oct 13 2021

46 mins

Ep. 61: How to Create Stronger Data Integrity for Better B2B Marketing – Interview w/ Verl Allen

Verl Allen (CEO, Claravine) discusses the different aspects of the data integrity spectrum: What causes databases and datasets to become fragmented, how data can deliver effective ROI for brands, his tips on creating better data integrity, and how data can be used to break silos within organizations.

Oct 6 2021

45 mins

Ep. 60: How B2B Organizations Can Improve Their Customer Success Approach – Interview w/ Wally Thiessen

Wally Thiessen (Customer Success Leader and Member of the Board, Toronto CXPA) on the importance of CS within organizations, how data can be leveraged to optimize CS, and what the components of a successful CS approach are. Wally also talks about how sales and customer success alignment creates much-needed synergy, and how organizations should address the challenges that they are currently facing with CS.

Sep 29 2021

35 mins

Ep. 59: How AI Can Be Used to Optimize B2B Content Marketing – Interview w/ Jeff Coyle

Jeff Coyle (Co-Founder and Chief Strategy Officer, MarketMuse) on how artificial intelligence (AI) can be leveraged to break silos and be a “great unifier” within large B2B organizations, especially when it comes to content and communication. Jeff also talks about how an AI-powered approach can be used to understand the behavior of the target audience, create predictability in marketing, and deliver better results for B2B organizations.

Sep 21 2021

49 mins

Ep. 58: How B2B Tech Firms Can Optimize Their Podcasts – Interview w/ Justin Brown

Justin Brown (Co-Founder, Motion) talks to us about the importance of repurposing the podcast into premium audio, video, as well as written content. He also elaborates on why he believes this approach builds credibility and trust, the dangers of “pod fade”, and whether you should monetize your podcast.

Sep 1 2021

42 mins

Ep. 57: How B2B Companies Can Leverage ABM Strategically to Generate Better Results – Interview w/ Declan Mulkeen

Declan Mulkeen (CMO, strategicabm) about how ABM can help to unify marketing, sales, and other functions within the organization to do the impossible to enable sales to win accounts, and why you should use a “strategy first” instead of a “technology first” approach.

Aug 25 2021

40 mins

Ep. 56: How You Can Generate Demand and Growth with the Right Content – Interview w/ Tom Whatley

Tom Whatley (Founder & CEO, Grizzle) on how you can generate demand as well as organic growth using B2B content. During our conversation, Tom explains the importance of understanding your target audience and how conducting the relevant market research will help you to generate insights to develop relevant content.

Aug 18 2021

37 mins

Ep. 55: How You Can Improve Your B2B Websites – Interview w/ Sam Moss

Sam Moss (Co-Founder, 1ClickAgency) on what makes a great and effective B2B website, and what marketers can do to improve conversions, and what some of the most recent design trends are. Sam also talks about the importance of keeping it simple while standing out and why it’s imperative to understand your target audience before you develop content and invest in SEO.

Aug 11 2021

27 mins

Ep. 54: How B2B Companies Can Use Social Selling to Build Relationships and Growth – Interview w/ Connor Dube

Connor Dube (Director of Sales and Marketing, Active Blogs) on what social selling is or isn’t, and how marketers and salespeople can leverage this approach to build more meaningful relationships with potential customers online. Connor also elaborates on some common mistakes, shares his tips on how to engage customers and prospects through social media, and discusses how to utilize social selling to build thought leadership.

Aug 4 2021

27 mins

Ep. 53: How B2B Companies Can Leverage Growth Hacking to Scale Their Business – Interview w. Araks Nalbandyan

Araks Nalbandyan (Director of Digital Marketing, 10Web) talks about what growth hacking is and isn’t, some common challenges, what her go to tools and software are, as well as the importance of getting and leveraging the right data to scale sustainably.

Jul 28 2021

23 mins

Ep. 52: How B2B Companies Can Optimize Their Tech Stacks – Interview w. Dan McGaw

Dan McGaw (Founder & CEO, McGaw.io) talks about the importance of getting a company’s tech to talk to each other. Dan also elaborates on some of the common mistakes, what approach companies can use to streamline their tech stacks.

Jul 21 2021

35 mins

Ep. 51: How B2B Companies Can Use Performance Media More Effectively – Interview w. Mike Grinberg

Mike Grinberg (Founder/CEO, Proofpoint Marketing) on the importance of having the right strategy and understanding who your best customers are and why you should target them. Mike also elaborates on the most common mistakes and misconceptions, and why it’s critical to focus on content consumption as well as developing the right message and value proposition for your campaign.

Jul 14 2021

32 mins

Ep. 50: How to Improve Your Approach for B2B Social Media – Interview w. Johnas Street

Johnas Street (Senior Global Social Media Manager & Senior PR, Cadence Design Systems) on how the social media landscape has changed for B2B, how B2B marketers can draw creative inspiration from B2C campaigns, as well as why it’s important to be purposeful and consistent with your content.

Jul 7 2021

35 mins

0:00