The Best of the Brutal Truth about B2B Sales & Selling - The show focuses on the enterprise Sales Process is a business podcast. Host Brian Burns is an author, educator, and experienced sales leader. He has over 20 years of experience working as a salesperson. Brian now helps leadership teams develop successful sales strategies.
Podcast host Brian acknowledges that in today's age, there's a lot of competition for people's time. That often means the last person most people want to talk to is a salesperson. Does this mean that "cold calling" no longer works? Each episode explores different sales techniques to help people dominate their market.
Through the podcast, Brian teaches people to discover secrets to their prospect's organization. In this way, they can create the most successful selling process for them. He shares advice on how to stay motivated and get creative. Brian also discusses how to connect with clients and secure those all-important deals.
One episode focuses on the mindset needed to compete in B2B sales. Brian describes the day of a salesperson as a "rollercoaster." He acknowledges a constant flow of unforeseen obstacles that can affect one's mindset. Brian explains that this regulation of emotions isn't always taught. He shares tips on how he helps focus his mindset and control his feelings.
Another episode shares a plan to help listeners improve their sales results. Brian explains the importance of motivation and discipline in making positive changes. To make these changes last, it's essential to transform actions into a habit. Brian describes the sales process as a sequence of micro habits. He talks about what he has learned over the years and how people can put it into practice.
The Best of the Brutal Truth about B2B Sales & Selling - The show focuses on the enterprise Sales Process podcast shares tips and tricks of the industry. Host Brian is passionate about all aspects of the sales process. In each episode, he shares advice for leaders and salespeople alike. New episodes premiere every three times per week.
Episodes