Decoding Beauty: Shopping Clean at Sephora vs. Conscious Beauty at Ulta Beauty

Platinum Perspective

Sep 12 2023 • 1 hr 8 mins

In this episode Sarah & Dr. Megan dive deep into the world of clean and conscious beauty shopping at two retail giants, Sephora and Ulta Beauty. The episode explores the evolving beauty industry, the importance of informed makeup choices, and the programs implemented by these retailers to simplify the process of finding less toxic and more eco-friendly products.

Sarah highlights the rapid changes in the beauty industry, with cleaner and eco-friendly brands emerging and established ones reformulating their products. She emphasizes the concept of "progress, not perfection" and promises to provide her Platinum Perspective on shopping for clean and conscious makeup at Sephora and Ulta.
The duo delve into the distinctions between Ulta Beauty and Sephora, emphasizing factors such as brand prestige, employee expertise, and pricing, providing listeners with a clear understanding of each retailer's unique strengths.

They explore "Conscious Beauty" at Ulta, introduced in 2020, which focuses on clean ingredients, cruelty-free, vegan, and sustainable packaging, as well as brands that contribute positively to communities and the planet. Sarah highlights brands that align with these criteria and those that fall short, urging consumers to make informed choices.

Sarah then explains "Clean at Sephora," emphasizing the absence of specific ingredients rather than natural, vegan, or cruelty-free attributes. She touches on issues like talc in products and brand ownership, providing valuable insights into Sephora's clean beauty program.

The hosts discuss brands that bridge the gap between clean and conscious beauty, citing examples like ILIA Beauty and RMS Beauty, which prioritize both clean formulas and sustainability.

They stress the importance of consumer knowledge, especially in an industry with varying definitions of "clean." They caution against fear-mongering and advocate for informed choices and support for brands that align with personal values.
Sarah offers shopping recommendations tailored to different priorities, from beginners looking to swap products to those with specific health concerns, and finally, those seeking the cleanest options.

They express their love for the EWG Healthy Living App for evaluating product safety and share their top makeup product recommendations, including Thrive mascara, RMS Luminizer, and their top way to shop for clean beauty, through Ulta Beauty’s Conscious program. The episode empowers listeners to make informed, conscious choices while enjoying the world of beauty

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