Alexandra Dinita argues that ESG is not just a trend but a moral and business imperative. By embracing ESG, organizations can build trust, transparency, and peace of mind. In today's world, plagued by crises and moral dilemmas, Alexandra higher moral standards and values are essential. ESG provides a global conversation that can address these issues and create a better future for businesses and society as a whole. It is time for businesses to embrace ESG and pave the way for a better tomorrow. While ESG may currently be seen as a burden in countries like Romania, Alexandra emphasizes the need to view it as a moment of clarity and a wake-up call for companies. Organizations must understand that they have a role and a mission as economic and social actors, and they can no longer hide from their responsibilities. The process of embracing ESG involves deep systemic changes, from due diligence to changing business processes and models, setting clear targets, and constant communication. Alexandra urges companies to start this transformation immediately, as it is a time-intensive process that requires careful planning and execution. The road to ESG compliance may be challenging, but Alexandra insists it is the only way forward for achieving long-term values of transparency, truth, and building a lasting reputation. Key TakeawaysESG is not a trend but a transformation that can create a better future. ESG compliance leads to more public trust, transparency, and influence for companies. Companies cannot hide anymore and must embrace their role as environmental and social actors. ESG requires a new mindset and restructuring of business models for long-term sustainable growth. About the GuestAlexandra Dinita is Founder & Managing Partner of Free Communication in Bucharest, Romania. After earning a degree in architecture and urbanism, she chose to take challenges of the communication field over 20 years ago. With extensive experience in PR & marketing, she has coordinated integrated communication services for large international accounts in challenging industries as healthcare, aviation, finance & insurance, automotive, retail, and construction. Alexandra also holds an Executive MBA from ASSEBUSS/Kennesaw State University. About the HostAbbie Fink is president of HMA Public Relations in Phoenix, Arizona and a founding member of PRGN. Her marketing communications background includes skills in media relations, digital communications, social media strategies, special event management, crisis communications, community relations, issues management, and marketing promotions for both the private and public sectors, including such industries as healthcare, financial services, professional services, government affairs and tribal affairs, as well as not-for-profit organizations. PRGN Presents is brought to you by Public Relations Global Network, the world’s local public relations agency. Our executive producer is Adrian McIntyre. Follow the Podcast If you enjoyed this episode, please follow PRGN Presents in Apple Podcasts, Spotify, Google Podcasts, or any other podcast app. We publish new episodes every other Thursday. To have them delivered automatically and free of charge, just...

Public relations and marketing communications have evolved significantly over the past decade, requiring a shift in how we define and measure success. In today's landscape, it is crucial to frame success in terms of business outcomes rather than expected PR wins. By understanding the results that matter to an organization and aligning PR efforts to those goals, we can create strategies that drive real impact.Amanda Hill, CEO of Three Box Strategic Communications, emphasizes the need to understand what counts as "success" for the client's organization and how PR wins can be amplified to help reach those outcomes. She highlights the significance of reaching the right people at the right time through the right channels and discusses the value of thought leadership and amplification in developing an effective PR strategy. Amanda advises PR and marketing teams to plan ahead, present content in a fresh way through each channel, and combine metrics to showcase the full impact of PR wins.About the GuestThree Box CEO Amanda Hill, MBA, APR, is passionate about leveraging marketing communications to drive impact for brands. An experienced strategist, she has led national and international campaigns for Fortune 500s and up-and-coming organizations. Amanda’s industry expertise and millennial leadership has been recognized regionally and globally, including being named a "40 Under 40" by the Dallas Business Journal and PRSA Dallas. Aside from her husband and their two sons, she's most proud of building an award-winning team at Three Box, recognized as one of Dallas' top agencies and Forbes' Top PR Firms in America. About the HostAbbie Fink is president of HMA Public Relations in Phoenix, Arizona and a founding member of PRGN. Her marketing communications background includes skills in media relations, digital communications, social media strategies, special event management, crisis communications, community relations, issues management, and marketing promotions for both the private and public sectors, including such industries as healthcare, financial services, professional services, government affairs and tribal affairs, as well as not-for-profit organizations. PRGN Presents is brought to you by Public Relations Global Network, the world’s local public relations agency. Our executive producer is Adrian McIntyre. Follow the Podcast If you enjoyed this episode, please follow PRGN Presents in Apple Podcasts, Spotify, Google Podcasts, or any other podcast app. We publish new episodes every other Thursday. To have them delivered automatically and free of charge, just choose your preferred podcast player from this list, open the app, and click the button to “Follow” or “Subscribe” to the show: https://prgnpodcast.com/listenNeed to hire a PR firm? Leading a business effectively in today's fast-paced world requires expert guidance and a strong communications strategy. No matter where you do business, PRGN has a member agency in your region with the deep industry expertise, international experience, and local market knowledge you need to connect with your target audience and achieve your goals.

In this episode, we delve into the crucial role that public relations and communications play in driving revenue for businesses. Michelle Lyng, CEO of Novitas Communications, shares her insights on how PR can have a direct impact on sales and revenue, and why it is essential for businesses to understand this connection. Michelle argues that PR should be seen as integral to a business's success: "PR should be as integral to your business as accounting or having a legal strategy. It's critical for success." By enhancing reputation, building relationships, and supporting the sales funnel, PR can have a significant impact on revenue. She emphasizes the need for education and collaboration within organizations to ensure that PR is aligned with overall business goals. She also provides insights into measuring the success of PR activities and the importance of ongoing evaluation and improvement. Key TakeawaysPR can drive revenue by enhancing reputation, building relationships, and supporting the sales funnel. Awareness, engagement, consideration, evaluation, and purchase are key stages in the sales funnel that PR can impact. Measuring web traffic, share of voice, down funnel prospects, and sales revenue can help quantify the impact of PR activities. Collaboration between PR, marketing, and other teams is essential for aligning PR with overall business strategy. Setting clear expectations, maintaining access to senior leadership, and reporting on PR activities are crucial for success. About the GuestMichelle Lyng is the founder and CEO of Novitas Communications, an award-winning, full-service public relations firm based in downtown Denver. She founded Novitas during the Great Recession of 2008 and quickly became best known for her work in issue management, corporate communication and crisis communication in highly regulated sectors, including education, oil and gas, real estate, technology, healthcare and financial services. Michelle has over 25 years of experience in strategic communications and advises a wide range of clients, from Fortune 100 companies to start-ups and nonprofits, on responding proactively and reactively to emerging communications issues. About the HostAbbie Fink is president of HMA Public Relations in Phoenix, Arizona and a founding member of PRGN. Her marketing communications background includes skills in media relations, digital communications, social media strategies, special event management, crisis communications, community relations, issues management, and marketing promotions for both the private and public sectors, including such industries as healthcare, financial services, professional services, government affairs and tribal affairs, as well as not-for-profit organizations. PRGN Presents is brought to you by Public Relations Global Network, the world’s local public relations agency. Our executive producer is Adrian McIntyre. Follow the Podcast If you enjoyed this episode, please follow PRGN Presents in Apple Podcasts, Spotify, Google Podcasts, or any other podcast app. We publish new episodes every other Thursday. To have them delivered automatically and free of charge, just choose your preferred podcast player from this list, open the app, and click

Frédéric François discusses the current state of live events and the challenges and opportunities they present. He notes that while most events are back, there are still some issues with international attendees due to travel restrictions. He highlights the importance of networking in B2B events and how online platforms cannot replicate the physical networking experience. Frédéric also mentions the disappearance of small meetings that could be easily conducted online, which has had an impact on the event industry. He emphasizes the need for events to focus on creating a multi-sensory experience and explains how his company incorporates content, demonstrations, and networking opportunities into their B2B trade fairs. Frédéric also discusses the challenges of finding and booking technical personnel in the post-COVID era and the importance of sustainability in event planning. He concludes by expressing his belief that AI is an ally to event organizers and that physical events will continue to thrive due to their unique ability to engage all five senses. About the GuestFrédéric François is General Manager of Two cents agency in Brussels, Belgium. With a majority of his career spent in the event space, Frédéric has extensive experience in planning and executing live events. He is passionate about creating memorable experiences for attendees and helping organizations incorporate events into their strategic communications plans. Frédéric spent the first 10 years of his career at Brussels Expo as an exhibition organiser with special interest in the marcom aspects. He then created two companies: Advanced Fair, which specialises in trade fair organisation, and Two cents, which specialises in PR, content, and digital marketing. Why choose between two activities when you can combine both? About the HostAbbie Fink is president of HMA Public Relations in Phoenix, Arizona and a founding member of PRGN. Her marketing communications background includes skills in media relations, digital communications, social media strategies, special event management, crisis communications, community relations, issues management, and marketing promotions for both the private and public sectors, including such industries as healthcare, financial services, professional services, government affairs and tribal affairs, as well as not-for-profit organizations. PRGN Presents is brought to you by Public Relations Global Network, the world’s local public relations agency. Our executive producer is Adrian McIntyre. Follow the Podcast If you enjoyed this episode, please follow PRGN Presents in Apple Podcasts, Spotify, Google Podcasts, or any other podcast app. We publish new episodes every other Thursday. To have them delivered automatically and free of charge, just choose your preferred podcast player from this list, open the app, and click the button to “Follow” or “Subscribe” to the show: https://prgnpodcast.com/listenNeed to hire a PR firm? Leading a business effectively in today's fast-paced world requires expert guidance and a strong communications strategy. No matter where you do business, PRGN has a member agency in your region with the deep industry expertise, international experience, and local...

Joanne Chan discusses the importance of integrating ESG (environmental, social, and corporate governance) into a company's investor relations strategy. She emphasizes the need for transparency and consistency in ESG communication, as well as tailoring a communication strategy to address the diverse concerns of investors and other stakeholders. Joanne also highlights the role of recognized ESG reporting standards and frameworks in setting targets for companies to achieve. About the GuestWith over two decades of experience in investor relations, Joanne Chan established LBS Communications in 2012 in Hong Kong and has assisted over a hundred listed companies and startups in connecting with investors in the APAC region and other major financial markets. To support sustainable growth in the industry, she formed the Sustainability Investor Relations practice to support listed companies in enhancing their ESG performance and disclosures and to connect well-performing sustainability-focused companies with investors committed to responsible investing. About the HostAbbie Fink is vice president/general manager of HMA Public Relations in Phoenix, Arizona and a founding member of PRGN. Her marketing communications background includes skills in media relations, digital communications, social media strategies, special event management, crisis communications, community relations, issues management, and marketing promotions for both the private and public sectors, including such industries as healthcare, financial services, professional services, government affairs and tribal affairs, as well as not-for-profit organizations. PRGN Presents is brought to you by Public Relations Global Network, the world’s local public relations agency. Our executive producer is Adrian McIntyre. Follow the Podcast If you enjoyed this episode, please follow PRGN Presents in Apple Podcasts, Spotify, Google Podcasts, or any other podcast app. We publish new episodes every other Thursday. To have them delivered automatically and free of charge, just choose your preferred podcast player from this list, open the app, and click the button to “Follow” or “Subscribe” to the show: https://prgnpodcast.com/listenNeed to hire a PR firm? Leading a business effectively in today's fast-paced world requires expert guidance and a strong communications strategy. No matter where you do business, PRGN has a member agency in your region with the deep industry expertise, international experience, and local market knowledge you need to connect with your target audience and achieve your goals. Find a PR firm near you »

In this episode, Sean Dowdall highlights the role of PR professionals in guiding companies towards values alignment and the impact it can have on the community.Drawing from his experience growing up on a tribal nation, Sean emphasizes the need for businesses to have a strong mission and vision that serves the benefit of people and the planet. He explains the pitfalls of solely focusing on making money and shares how the dot-com era exemplified the consequences of this approach. He also explains how the COVID-19 pandemic has prompted individuals and organizations to reevaluate their priorities and strive for work that helps others. Sean emphasizes the importance of aligning values with clients and employees, as well as the need for strategic decision-making that considers the impact on a company's brand and reputation. He also discusses the challenges of working with clients whose values may not align with your own and the importance of vetting potential clients. About the GuestSean Dowdall, President of Landis Communications Inc. (LANDIS), is a 30-year public relations, marketing and sales executive. The son of a banker, he started his career at his father’s local bank on the Flathead Indian Reservation in his hometown of Polson, Montana. Prior to LANDIS, he was Chief Marketing Officer for Rabobank, N.A. Prior to Rabobank, Sean headed a variety of marketing, sales, public relations, and digital/Internet functions at Wells Fargo Bank and Bank of America. Sean graduated from Santa Clara University (BS in Finance) and the Pacific Coast Banking School at the University of Washington (Seattle, WA). He also studied in Tokyo, Japan during his junior year of college. He served as President of the Board of ODC San Francisco for 5 years during 2 $10 million capital campaigns to expand the ODC campus supporting more than 200 dance classes every week and an active 200-seat performing arts theatre. Sean is married to David Landis, the retired Founder of Landis. About the HostAbbie Fink is vice president/general manager of HMA Public Relations in Phoenix, Arizona and a founding member of PRGN. Her marketing communications background includes skills in media relations, digital communications, social media strategies, special event management, crisis communications, community relations, issues management, and marketing promotions for both the private and public sectors, including such industries as healthcare, financial services, professional services, government affairs and tribal affairs, as well as not-for-profit organizations. PRGN Presents is brought to you by Public Relations Global Network, the world’s local public relations agency. Our executive producer is Adrian McIntyre. Follow the Podcast If you enjoyed this episode, please follow PRGN Presents in Apple Podcasts, Spotify, Google Podcasts, or any other podcast app. We publish new episodes every other Thursday. To have them delivered automatically and free of charge, just choose your preferred podcast player from this list, open the app, and click the button to “Follow” or “Subscribe” to the show: https://prgnpodcast.com/listenNeed to hire a PR firm? Leading a business effectively in...

In this thought-provoking episode, Gilbert Manirakiza talks about the importance of executive involvement in information sharing and communication efforts. Senior executives play a crucial role in brand reputation, as they are the ones who carry the voice of the brand. However, many executives feel nervous or restricted in this role. They often express concerns about engaging publicly due to fears of personal scrutiny or potential negative impacts on their businesses. As PR practitioners, we need to address these concerns, provide reassurance, and create a safe and supportive environment for executives to engage. Encouraging them to work as a team can also alleviate individual anxieties and foster a sense of collective responsibility.Gilbert also discusses how operating in Africa presents unique challenges due to the continent's cultural diversity and political intricacies. Multinational organizations from the US or Europe often struggle to navigate this complex ecosystem. Understanding the context and nuances of each African market becomes crucial for effective communication and reputation management. PR practitioners must bridge the gap between global leaders and local communities, ensuring that messaging resonates with diverse audiences.Key TakeawaysBrand reputation is closely tied to the reputation of the CEO, making executive involvement crucial in PR efforts. Many executives feel nervous or restricted in their role as brand ambassadors, and PR practitioners need to create a safe and supportive environment for them. Informing executives about the importance reputation and asking reflective questions can help engage them in communication efforts. African leaders often have a storytelling approach to leadership and focus on empowerment and community engagement. Creating a messaging architecture with clear and consistent messaging helps align the entire organization and ensures a unified brand message. About the GuestGilbert Manirakiza is CEO of the Newmark Group. He is a brand leadership, PR, and strategic communications expert with the added advantage of multilingual communications and localization expertise. Prior to co-founding Newmark, he worked with the United Nations, the World Bank, the World Health Organisation, the IMF, FAO, and the African Union, among other global organizations and brands, as a communications strategist to build multi-layered, multilingual, and multi-channel communications campaigns and systems. He has since lent his expertise and experience to local and global blue chips such as General Electric, Barclays Bank, the Rockefeller Foundation, and the governments of Japan, France, Dubai, and Singapore, just to name a few. In addition to providing media handling, etiquette, and public speaking training to Fortune 500 CEOs and senior executives, he has designed and moderated thought leadership panels during global and regional forums. Gilbert has contributed to the evolution of the PR industry in Africa by developing Newmark into a company that excels at integrating digital, mobile, experiential, and creative brand communications into traditional PR. Having worked in over 20 countries in Sub-Saharan Africa, he has intimate knowledge of the opportunities, challenges, and complexities of the African marketplace, making him a key asset for all the clients that his teams serve. He is a member of the Chartered Institute of Public Relations (UK) and the International Society of Sustainability Professionals, in addition to sitting on the boards of several regional trade development initiatives and companies. He is an alumnus of the University of...

One of the key roles PR professionals play is that of a counselor, advising clients and offering suggestions on how they should approach various communication challenges. However, PR practitioners are not the only counselors that clients have available. Attorneys also provide counsel to clients, especially in times of crisis. Dominique Biquard discusses how the collaboration between PR and legal counsel is essential in guiding clients through crisis situations. The future of this collaboration lies in continued communication and understanding between the two parties. PR practitioners must educate lawyers on the importance of real-time communication and the impact of media on legal proceedings. Similarly, lawyers should recognize the value of PR practitioners' expertise in managing public perception. By fostering this partnership, clients will benefit from a holistic approach to communication challenges, ensuring their reputation remains intact even in times of crisis. When a crisis arises, it is essential for PR practitioners and lawyers to work together and coordinate their efforts. By sitting at the same table and sharing their expertise, they can provide comprehensive counsel, address legal considerations, and shape public opinion to achieve the best possible outcome for their clients. Key TakeawaysCollaboration between PR and legal teams during crises maximizes results and minimizes liability. Crafting public opinion is crucial, as media and social media can impact the outcome of legal trials. Lawyers often focus on long-term legal implications, while PR professionals address immediate communication needs.Building goodwill and addressing issues proactively can help mitigate the impact of future crises. Lawyers can benefit from PR training to effectively communicate in crisis situations. About the GuestDominique Biquard is a founding partner at Identia PR, Argentinian firm that specializes in corporate communications, strategic thinking, reputation, crisis, and issue management. For 20 years, Identia PR has advised clients such as Argentinian Bar Association, BCG, Disney, Excelerate Energy, PwC, Rappi, Roche, Siemens, and Templeton, among others national and international firms in different fields, business and non-profit, industrial and the service chain, including the most prominent law firms in Argentina. About the HostAbbie Fink is vice president/general manager of HMA Public Relations in Phoenix, Arizona and a founding member of PRGN. Her marketing communications background includes skills in media relations, digital communications, social media strategies, special event management, crisis communications, community relations, issues management, and marketing promotions for both the private and public sectors, including such industries as healthcare, financial services, professional services, government affairs and tribal affairs, as well as not-for-profit organizations. PRGN Presents is brought to you by Public Relations Global Network, the world’s local public relations agency. Our executive producer is Adrian McIntyre. Follow the Podcast If you enjoyed this episode, please follow PRGN Presents in Apple Podcasts, Spotify, Google Podcasts, or any other podcast app. We publish new...

The word "transformation" is often used to describe the process companies go through as they seek to evolve and meet the shifting demands of the market. But what does transformation truly mean, and how can we effectively evoke change in our own businesses and help others navigate their own transformational journeys?In this episode, Bradly Howland shares his thinking about transformation as a multi-layered process of organizational change. Transformation involves making fundamental changes to how a company operates, looks, and acts both internally and externally. It is a response to market shifts and requires a deeper level of adaptation than simply evolving or growing the business. In South Africa, the concept of transformation takes on a deeper meaning. It is not only about responding to market shifts but also about redressing legacy issues of the past, providing opportunities, and planning for the future. The country's history of apartheid has created systemic challenges that need to be addressed in business and society.Bradly explains that transformation in South Africa involves considering the needs and experiences of marginalized groups, such as those who have been historically disadvantaged. This includes gender equity, racial diversity, and cultural inclusivity. By layering these considerations into the transformation process, businesses can become more relevant, responsive, and impactful in their communication and operations.In short, transformation is not a one-size-fits-all approach. It requires a layered understanding of the market, the people, and the unique context in which businesses operate. By starting with the people, valuing diverse perspectives, and communicating effectively, businesses can navigate the complexities of transformation and drive meaningful change.About the GuestBradly Howland is CEO of Alkemi Collective, a results-focused integrated marketing and communications collective with offices in Cape Town and Johannesburg, South Africa. Originally established in the 1990s as HWB Communications, Alkemi Collective has grown, adapted, and transformed in tandem with South Africa itself. Bradly has over 20 years of experience working in strategic marketing communications across a wide range of sectors and brands in Southern Africa. With a focus on developing multi-channel and integrated campaigns, he has raised brand awareness and driven direct business results for the clients and brands he has worked with, including the likes of the Virgin Group, Coca-Cola, ABB, The Elders, and the City of Cape Town. About the HostAbbie Fink is vice president/general manager of HMA Public Relations in Phoenix, Arizona and a founding member of PRGN. Her marketing communications background includes skills in media relations, digital communications, social media strategies, special event management, crisis communications, community relations, issues management, and marketing promotions for both the private and public sectors, including such industries as healthcare, financial services, professional services, government affairs and tribal affairs, as well as not-for-profit organizations. PRGN Presents is brought to you by Public Relations Global Network, the world’s local public relations agency. Our executive producer is Adrian McIntyre. Follow the Podcast...

In the world of event planning, sustainability has become an increasingly important consideration. The concept of sustainability goes beyond simply recycling or using eco-friendly materials. It encompasses a broader framework known as "the triple bottom line," which focuses on the impact of events on the planet, people, and profit. In this thought-provoking discussion with Danielle Dickinson, an expert in event-based strategies, we explore the evolving role of sustainability in event management and the implications for businesses and attendees.Danielle emphasizes the need for clear communication with stakeholders and the importance of creating an inclusive and culturally positive event experience. She also notes that sustainability practices can lead to cost savings in the long run.Key Takeaways The triple bottom line approach in event planning focuses on environmental impact, social responsibility, and financial performance.Sustainability initiatives in events include responsible sourcing, waste reduction, diversity and inclusion, and community give-back.Selecting vendors and partners who align with sustainability goals is crucial for successful event planning.Sustainability practices can lead to cost savings in the long run by reducing waste and improving resource efficiency.Attendees are seeking inclusive and culturally positive events that prioritize their well-being. About the GuestDanielle Dickinson is Senior Vice President, Events at The Castle Group, a public relations and events management agency headquartered in Boston, MA. She has 18 years of experience creating event-based strategies, managing teams, and executing innovative programs for corporate and nonprofit clients across the globe. Danielle specializes in strategic planning, budgeting, contract negotiation, event design, project management, event logistics, and customer relationships. Danielle is a Certified Meeting Professional (CMP) and holds a certificate in Sustainable Event Planning (SEPC) through the Event Industry Council. About the HostAbbie Fink is vice president/general manager of HMA Public Relations in Phoenix, Arizona and a founding member of PRGN. Her marketing communications background includes skills in media relations, digital communications, social media strategies, special event management, crisis communications, community relations, issues management, and marketing promotions for both the private and public sectors, including such industries as healthcare, financial services, professional services, government affairs and tribal affairs, as well as not-for-profit organizations. PRGN Presents is brought to you by Public Relations Global Network, the world’s local public relations agency. Our executive producer is Adrian McIntyre. Follow the Podcast If you enjoyed this episode, please follow PRGN Presents in Apple Podcasts, Spotify, Google Podcasts, or any other podcast app. We publish new episodes every other Thursday. To have them delivered automatically and free of charge, just choose your preferred podcast player from this list, open the app, and click the button to “Follow” or “Subscribe” to the show:

The world is constantly evolving, and businesses need to adapt quickly and stay ahead of the curve to ensure success in the future. Nick Leighton discusses the priorities that marketing managers need to consider as they adapt to new challenges. He emphasizes the importance of talent acquisition and retention, the need to adapt to hybrid work environments, the evolving nature of marketing, the role of technology and AI, and the urgency of achieving net zero in business operations.Key Takeaways Talent acquisition and retention are crucial in the current business environment. Building and nurturing networks, showcasing company values, and embracing hybrid work models are essential strategies. Marketing has evolved, and traditional approaches like the marketing funnel may no longer be effective. Understanding buyer behavior, collecting data, and personalizing marketing efforts are key to success. Technology, particularly AI, is transforming the marketing industry. It can enhance efficiency and creativity, but it should be used responsibly and ethically. Achieving net zero is a top priority for businesses. Companies should develop strategies to reduce their environmental impact and be transparent about their efforts. About the Guest Nick Leighton is the founder and CEO of NettResults Middle East Public Relations, an award-winning Middle East-based public relations agency launched in November 1999 with offices in Dubai, Abu Dhabi, Jeddah, and California. He has over 25 years of experience in media relations and marketing and has lived and worked in the United States, Western Europe, Eastern Europe, and the Middle East. He has represented the public image of Fortune 500 companies, some of the largest nonprofit organizations in the world, political parties, and members of royalty. He is also a best-selling author. About the Host Abbie Fink is vice president/general manager of HMA Public Relations in Phoenix, Arizona and a founding member of PRGN. Her marketing communications background includes skills in media relations, digital communications, social media strategies, special event management, crisis communications, community relations, issues management, and marketing promotions for both the private and public sectors, including such industries as healthcare, financial services, professional services, government affairs and tribal affairs, as well as not-for-profit organizations. PRGN Presents is brought to you by Public Relations Global Network, the world’s local public relations agency. Our executive producer is Adrian McIntyre. Follow the Podcast If you enjoyed this episode, please follow PRGN Presents in Apple Podcasts, Spotify, Google Podcasts, or any other podcast app. We publish new episodes every other Thursday. To have them delivered automatically and free of charge, just choose your preferred podcast player from this list, open the app, and click the button to “Follow” or “Subscribe” to the show: https://prgnpodcast.com/listenNeed to hire a PR firm? Leading a business effectively in today's fast-paced world requires expert guidance and a strong communications strategy. No matter where...

The rise of disinformation, mal-information, and misinformation is a growing concern in Canada, just as it is in the United States and other countries. The Institute of Public Relations recently published a study highlighting the significant gap that exists between the sources responsible for combating disinformation and how well they are actually doing it. In this episode, David Wills, a Toronto-based public relations expert, talks about Canadians' attitudes towards disinformation and who they believe is responsible for combating it. About the GuestDavid Wills is Senior Vice President of Media Profile, Canada’s largest full-service, independent PR agency based in Toronto, Ontario. He has been proving senior strategic counsel to Canadian business, not-for-profit and political leaders for more than 25 years. David began his career as a journalist for a string of weekly newspapers before becoming a political aide for the Ontario provincial government. He is an active supporter of the Canadian Journalism Foundation and has been involved in their campaigns to combat fake news and misinformation. About the HostAbbie Fink is vice president/general manager of HMA Public Relations in Phoenix, Arizona and a founding member of PRGN. Her marketing communications background includes skills in media relations, digital communications, social media strategies, special event management, crisis communications, community relations, issues management, and marketing promotions for both the private and public sectors, including such industries as healthcare, financial services, professional services, government affairs and tribal affairs, as well as not-for-profit organizations. PRGN Presents is brought to you by Public Relations Global Network, the world’s local public relations agency. Our executive producer is Adrian McIntyre. Follow the Podcast If you enjoyed this episode, please follow PRGN Presents in Apple Podcasts, Spotify, Google Podcasts, or any other podcast app. We publish new episodes every other Thursday. To have them delivered automatically and free of charge, just choose your preferred podcast player from this list, open the app, and click the button to “Follow” or “Subscribe” to the show: https://prgnpodcast.com/listenNeed to hire a PR firm? Leading a business effectively in today's fast-paced world requires expert guidance and a strong communications strategy. No matter where you do business, PRGN has a member agency in your region with the deep industry expertise, international experience, and local market knowledge you need to connect with your target audience and achieve your goals. Find a PR firm near you »

"Lobbying is not about buying influence. It's about building relationships."Natacha Clarac discusses the importance of ethical and professional lobbying and how it is different from public relations. She explains that in the European context, lobbying is an open and democratic process that involves many stakeholders, including businesses and NGOs, in policymaking.About the GuestNatacha Clarac is managing director of Athenora Consulting, a leading independent European public affairs firm based in Brussels where she as been a lobbyist for nearly 20 years. Natacha provides political briefings, training programmes and consulting to various clients in order to raise their voice in the EU arena with adequate tools and the right message. She is committed to promoting ethical and professional lobbying to build a better society through dialogue and mutual understanding. Natacha loves designing and implementing smart lobbying strategies to achieve objectives and overcome challenges. Over the years she designed and carried out many lobbying campaigns on behalf of clients, giving her a very comprehensive expertise of lobbying at European level. She has also developed specific tools for coalition building and alliances. Natacha is a lecturer at Sciences-Po Aix-en-Provence and she also contributes to seminars at ESSEC, EIPA and ENA. In 2011 she co-wrote the lobbying chapter in the book “how the EU institutions work and how to work with EU institutions” and in 2012 she co-wrote the book called “EU lobbying golden rules”. Natacha graduated from Sciences-Po Aix-en-Provence and is a graduate from the Institute of European studies in Brussels.About the HostAbbie Fink is vice president/general manager of HMA Public Relations in Phoenix, Arizona and a founding member of PRGN. Her marketing communications background includes skills in media relations, digital communications, social media strategies, special event management, crisis communications, community relations, issues management, and marketing promotions for both the private and public sectors, including such industries as healthcare, financial services, professional services, government affairs and tribal affairs, as well as not-for-profit organizations. PRGN Presents is brought to you by Public Relations Global Network, the world’s local public relations agency. Our executive producer is Adrian McIntyre. Follow the Podcast If you enjoyed this episode, please follow PRGN Presents in Apple Podcasts, Spotify, Google Podcasts, or any other podcast app. We publish new episodes every other Thursday. To have them delivered automatically and free of charge, just choose your preferred podcast player from this list, open the app, and click the button to “Follow” or “Subscribe” to the show: https://prgnpodcast.com/listenNeed to hire a PR firm? Leading a business effectively in today's fast-paced world requires expert guidance and a strong communications strategy. No matter where you do business, PRGN has a member agency in your region with the deep industry expertise, international experience, and local market knowledge you need to connect with your target audience and achieve your goals.

The media landscape in Israel is diverse and competitive, with various TV channels, print newspapers, and technology-focused media outlets. It's important to choose the right outlet, angle, and journalist for a story to be successful with PR in Israel. Hanan Kamir explains that multinational companies should be aware of the need to adapt their message for the Israeli market. He emphasizes the need for "transcreation," not just translation of messages to ensure they are contextually relevant and will resonate with the Israeli audience. He also highlights the challenges of balancing PR decisions with business demands and the need for flexibility in strategy. About the GuestHanan Kamir is CEO of KAMIR, a strategy, media and PR consulting firm specializing in the management of complex challenges in the public and media spheres. KAMIR offers their clients a wide range of services to help them reach their goals, from formulating the strategy and crafting the desired message, to implementing their communications plan. KAMIR's clients include multinational corporations as well as private, public and governmental bodies, and are among the leaders in their industry in Israel and worldwide.As CEO, Hanan is focused on KAMIR’s long-term and strategic goals for the future. He oversees the firm’s clients, advisors, and projects, and ensures KAMIR’s team has the optimal tools to succeed. Hanan actively participates in projects with high-profile clients in the Capital Markets, Real Estate, Infrastructure, and Energy sectors. Prior to working at KAMIR, Hanan worked as an issuing manager in the underwriting department at Value Base, one of Israel’s leading investment banks. Hanan holds a Bachelor’s degree in Economics and Business Management from IDC Herzliya, graduating Cum Laude. Hanan is also an alumnus of the Arison’s Honors program. About the HostAbbie Fink is vice president/general manager of HMA Public Relations in Phoenix, Arizona and a founding member of PRGN. Her marketing communications background includes skills in media relations, digital communications, social media strategies, special event management, crisis communications, community relations, issues management, and marketing promotions for both the private and public sectors, including such industries as healthcare, financial services, professional services, government affairs and tribal affairs, as well as not-for-profit organizations. PRGN Presents is brought to you by Public Relations Global Network, the world’s local public relations agency. Our executive producer is Adrian McIntyre. Follow the Podcast If you enjoyed this episode, please follow PRGN Presents in Apple Podcasts, Spotify, Google Podcasts, or any other podcast app. We publish new episodes every other Thursday. To have them delivered automatically and free of charge, just choose your preferred podcast player from this list, open the app, and click the button to “Follow” or “Subscribe” to the show: https://prgnpodcast.com/listenNeed to hire a PR firm? Leading a business effectively in today's fast-paced world requires expert guidance and a strong communications strategy. No matter where you do business, PRGN has a member agency in your region with the deep...

Many companies seeking to hire a public relations firm will simply say "we want to build our image," thinking that will automatically increase their sales. But that's rarely the case. How can you make sure a PR or marketing campaign generates new business? In this episode, Leeza Hoyt explains that the role of public relations is more than just getting on the front page of a newspaper. She emphasizes the need for clear-cut goals and a strategic approach to PR, which can be measured as an investment in the business's growth. Leeza highlights the importance of understanding a client's objectives before creating a marketing recipe that would help achieve their goals in today's digital environment. Where do you want to go? What resources are available to make that happen? Is there an internal team that will be implementing parallel campaigns? How can we maximize the value of your investment? She also discusses the three stages of a PR agency's approach to working with clients. The first stage is the “discovery phase” where the agency gets to know the client and assesses their needs. The second stage is the “challenge phase” to ensure clarity and encourage the client to think differently. The third stage is the “testing and adjusting phase” to ensure the program is successful. About the GuestAn ideator known for creating amazing award-winning campaigns for companies throughout the country, Leeza Hoyt is a well-known PR maven based in Los Angeles. As president of The Hoyt Organization, Inc., a full-service communications agency, her team is known for its cutting-edge concepts that drive companies forward. Leeza's campaigns have resulted in hundreds of awards from industry organizations. She is accredited by PRSA, and she holds a California real estate license. Leeza earned a bachelor’s degree in journalism with an emphasis in public relations from the University of Southern California, and a master’s degree in business administration from Loyola Marymount University. About the HostAbbie Fink is vice president/general manager of HMA Public Relations in Phoenix, Arizona and a founding member of PRGN. Her marketing communications background includes skills in media relations, digital communications, social media strategies, special event management, crisis communications, community relations, issues management, and marketing promotions for both the private and public sectors, including such industries as healthcare, financial services, professional services, government affairs and tribal affairs, as well as not-for-profit organizations. PRGN Presents is brought to you by Public Relations Global Network, the world’s local public relations agency. Our executive producer is Adrian McIntyre. Follow the Podcast If you enjoyed this episode, please follow PRGN Presents in Apple Podcasts, Spotify, Google Podcasts, or any other podcast app. We publish new episodes every other Thursday. To have them delivered automatically and free of charge, just choose your preferred podcast player from this list, open the app, and click the button to “Follow” or “Subscribe” to the show: https://prgnpodcast.com/listenNeed to hire a PR firm? Leading a business effectively in today's...

For B2B companies, clearly expressing your complex sales message or service offerings can be difficult. Oftentimes, the industry speak can be quite generic, which means finding the right content framework that will make your business stand out is all the more important for driving home conversions. Finding it hard to come up with the right message? Exhausted by the time and resources it takes to get a week’s worth of social posts crafted? You’re not alone. In this episode, Natalie Ghidotti talks about the challenges of content marketing and thought leadership for B2B executives and brands. She shares tips on how to build relationships, create content that is relevant to other businesses, and demonstrate your value. She also explains how to craft effective messages that will resonate with your target audience. About the GuestNatalie Ghidotti, APR, is principal of Ghidotti, which she founded in 2007 and has since grown to serve a wide range of clients, including some of the region’s best-known brands. She is a past president of the Arkansas Chapter of the Public Relations Society of America and serves on the Executive Committee for PRSA National’s Counselors Academy. About the HostAbbie Fink is vice president/general manager of HMA Public Relations in Phoenix, Arizona and a founding member of PRGN. Her marketing communications background includes skills in media relations, digital communications, social media strategies, special event management, crisis communications, community relations, issues management, and marketing promotions for both the private and public sectors, including such industries as healthcare, financial services, professional services, government affairs and tribal affairs, as well as not-for-profit organizations. PRGN Presents is brought to you by Public Relations Global Network, the world’s local public relations agency. Our executive producer is Adrian McIntyre. Follow the Podcast If you enjoyed this episode, please follow PRGN Presents in Apple Podcasts, Spotify, Google Podcasts, or any other podcast app. We publish new episodes every other Thursday. To have them delivered automatically and free of charge, just choose your preferred podcast player from this list, open the app, and click the button to “Follow” or “Subscribe” to the show: https://prgnpodcast.com/listenNeed to hire a PR firm? Leading a business effectively in today's fast-paced world requires expert guidance and a strong communications strategy. No matter where you do business, PRGN has a member agency in your region with the deep industry expertise, international experience, and local market knowledge you need to connect with your target audience and achieve your goals. Find a PR firm near you »

No company ever wants to experience a crisis, but what should happen when a crisis does occur? In this episode, Nick Leighton discusses what PR and communications professionals should do for their clients in the event of a crisis. “Crisis” is in the eye of the beholder, and so the first question to ask is, “Are we actually in a crisis?” Various stakeholders will disagree on whether a crisis is occurring or not, and that not all crises are obvious. It is important to discuss crisis management with clients well in advance and to have a plan in place in case of an emergency. The significance of the crisis, as well as the amount of uncertainty and ambiguity involved, are all important factors to consider when deciding on how to respond. How the crisis is perceived by the public, media, social media, and competitors can all influence the next steps taken to resolve the issue. Ultimately, the way a crisis is handled from the very beginning can have a significant impact on how the situation evolves. In any crisis situation, speed is essential to prevent a vacuum of information which can lead to inaccurate stories circulating. With no official communication, the media will search for alternate sources and possibly create inaccurate stories about the incident. To prevent this, it is critical to have a plan in place and to act quickly to provide accurate information. About the GuestNick Leighton is the founder and CEO of NettResults International Public Relations, a Middle East-based public relations agency launched in 1999 with offices in Dubai, Abu Dhabi, Jeddah, and California. NettResults is an award-winning, leading PR agency in the Middle East and acts as a gateway for international organizations looking for regional media implementation. He has over 25 years of experience representing the public image of Fortune 500 companies, some of the largest non-profit organizations in the world, political parties, and members of royalty. Nick is co-author of the crisis communications book CRISIS COMMUNICATION: practical PR strategies for reputation management and company survival, which was published by Kogan Page in December 2008. About the HostAbbie Fink is vice president/general manager of HMA Public Relations in Phoenix, Arizona and a founding member of PRGN. Her marketing communications background includes skills in media relations, digital communications, social media strategies, special event management, crisis communications, community relations, issues management, and marketing promotions for both the private and public sectors, including such industries as healthcare, financial services, professional services, government affairs and tribal affairs, as well as not-for-profit organizations. PRGN Presents is brought to you by Public Relations Global Network, the world’s local public relations agency. Our executive producer is Adrian McIntyre. Follow the Podcast If you enjoyed this episode, please follow PRGN Presents in Apple Podcasts, Spotify, Google Podcasts, or any other podcast app. We publish new episodes every other Thursday. To have them delivered automatically and free of charge, just choose your preferred podcast player from this list, open the app, and click the button to “Follow” or “Subscribe” to the show:

“Prior preparation prevents poor performance." Planning for the future is key to creating a successful organization and is an important factor to consider when making decisions.But what about a company crisis? A crisis is often evaluated by how the CEO or management handle it - but usually it runs deeper than that. How should how organizational leadership and boards of directors properly prepare for unexpected future situations?In this episode, Dwayne Alexander of New Zealand-based Alexander PR discusses the importance of good practices for boards of directors, particularly in the face of a crisis. He highlights the need for boards to be prepared for potential red flags, such as a loss of operational margins, a decrease in working capital, or overworked staff. Dwayne and Abbie discuss the importance of considering the wellbeing of human beings when it comes to business models, productivity, and growth. Dwayne suggests that the idea of a four-day work week is gaining traction, which has made people more conscious of the productivity of their teams. They also discuss the importance of remote working, as it can be difficult to keep track of productivity levels. Abbie mentions the need for courage to be able to make changes and to challenge the status quo. Lastly, they highlight the importance of diversity of generations on boards, as different generations can bring different perspectives and ideas.Download the new white paper: "23 Bad Habits Your Board Should Change"About the GuestDwayne Alexander has nearly three decades’ experience in helping leadership teams tell their story and build their organizational share of market and share of voice. He holds a postgraduate honours degree in marketing (cum laude) and has global multimarket experience. He co-founded the internationally recognized Alexander PR and has innovated over many years by introducing "The Content Place," Company Crisis, and also becoming a published author in 2022. A mentor and confidante to a number of boards, CEOs and founders when it comes to Reputation Management, Issues & Crisis and Storytelling, Dwayne and his team have attracted 11 global awards from San Francisco to London, Washington DC to Singapore for their PR and content work. About the HostAbbie Fink is vice president/general manager of HMA Public Relations in Phoenix, Arizona and a founding member of PRGN. Her marketing communications background includes skills in media relations, digital communications, social media strategies, special event management, crisis communications, community relations, issues management, and marketing promotions for both the private and public sectors, including such industries as healthcare, financial services, professional services, government affairs and tribal affairs, as well as not-for-profit organizations. PRGN Presents is brought to you by Public Relations Global Network, the world’s local public relations agency. Our executive producer is Adrian McIntyre. Follow the Podcast If you enjoyed this episode, please follow PRGN Presents in Apple Podcasts, Spotify,...

PR 4.0 has arrived. Are you ready for it?For this episode, we're joined by Andy See from Perspective Strategies in Malaysia. Andy explains his concept of PR 4.0, which is the idea that consumers and stakeholders now take an active role in the process of news and information sharing. Businesses and brands must adjust to this new way of thinking and use it to their advantage to create content that is engaging and encourages people to be active. Andy also discusses how professional communicators need to evolve to include consumer input and story co-creation. Consumers now have the power to communicate their own stories, as well as share brand stories with their peers. In light of this, professional content creators must embrace this idea of partnering with co-creators to bring forth truthful, ethical, and well-crafted communications projects. Finally, Andy emphasizes that trust is essential and that PR professionals must play a role in being the custodians of brand information and ensuring that trust is not affected.About the GuestAfter more than a decade of working with multinational and local consultancies including The Boston Consulting Group (BCG) and Edelman, Andy See decided it was time to set up his own practice. He founded Perspective Strategies in 2006 and the boutique agency quickly built a solid reputation for quality strategic counsel, eventually becoming one of the leading PR and Strategic Communications consultancies in Malaysia. Andy speaks regularly at industry events and contributes thought leadership articles on PR, Leadership and Communications. He is a past president of the Public Relations and Communications Association of Malaysia (PRCA Malaysia) and is currently the President-elect of the Public Relations Global Network.About the HostAbbie Fink is vice president/general manager of HMA Public Relations in Phoenix, Arizona and a founding member of PRGN. Her marketing communications background includes skills in media relations, digital communications, social media strategies, special event management, crisis communications, community relations, issues management, and marketing promotions for both the private and public sectors, including such industries as healthcare, financial services, professional services, government affairs and tribal affairs, as well as not-for-profit organizations. PRGN Presents is brought to you by Public Relations Global Network, the world’s local public relations agency. Our executive producer is Adrian McIntyre. Follow the Podcast If you enjoyed this episode, please follow PRGN Presents in Apple Podcasts, Spotify, Google Podcasts, or any other podcast app. We publish new episodes every other Thursday. To have them delivered automatically and free of charge, just choose your preferred podcast player from this list, open the app, and click the button to “Follow” or “Subscribe” to the show: https://prgnpodcast.com/listenNeed to hire a PR firm? Leading a business effectively in today's fast-paced world requires expert guidance and a strong communications strategy. No matter where you do business, PRGN has a member agency in your region with the deep industry expertise, international...

Marketing Artificial Intelligence (AI) is the use of advanced technologies such as machine learning, natural language processing and computer vision to automate and improve marketing tasks and processes. What are its benefits to marketers and public relations professionals? Should professional communicators be worried about their jobs? What are some steps communicators can take to get started with marketing artificial intelligence?About the GuestBrad Kostka is president of Roop & Co., a strategic communications agency serving B2B manufacturers and financial services firms. He is responsible for ensuring that Roop & Co. delivers results-oriented communications programs for its clients and a culture where its associates grow and thrive. Over the course of his nearly 30-year career, he has provided strategic communication counsel to organizations ranging from global, publicly traded corporations to local startups. His background includes communications strategy, branding, content marketing, media relations, digital marketing, investor relations and event planning. Brad earned a bachelor’s degree in journalism from Ohio University and an MBA from Baldwin Wallace University. He has earned numerous industry awards, including six Silver Anvils from the Public Relations Society of American, the industry’s highest honor.About the HostAbbie Fink is vice president/general manager of HMA Public Relations in Phoenix, Arizona and a founding member of PRGN. Her marketing communications background includes skills in media relations, digital communications, social media strategies, special event management, crisis communications, community relations, issues management, and marketing promotions for both the private and public sectors, including such industries as healthcare, financial services, professional services, government affairs and tribal affairs, as well as not-for-profit organizations. PRGN Presents is brought to you by Public Relations Global Network, the world’s local public relations agency. Our executive producer is Adrian McIntyre. Follow the Podcast If you enjoyed this episode, please follow PRGN Presents in Apple Podcasts, Spotify, Google Podcasts, or any other podcast app. We publish new episodes every other Thursday. To have them delivered automatically and free of charge, just choose your preferred podcast player from this list, open the app, and click the button to “Follow” or “Subscribe” to the show: https://prgnpodcast.com/listenNeed to hire a PR firm? Leading a business effectively in today's fast-paced world requires expert guidance and a strong communications strategy. No matter where you do business, PRGN has a member agency in your region with the deep industry expertise, international experience, and local market knowledge you need to connect with your target audience and achieve your goals. Find a PR firm near you »