PRGN Presents: News & Views from the Public Relations Global Network

Public Relations Global Network

Is your message winning hearts and minds? With PR leaders embedded into the fabric of the communities we service, clients hire Public Relations Global Network member agencies for their local knowledge, expertise, and connections in markets spanning six continents. PRGN provides customized communication solutions that combine the scale and stature of an international PR firm with the deep insights and hands-on, senior-level service of a local agency. Season One: 30 Years of PRGN While in Scottsdale, Arizona for PRGN’s spring conference and to celebrate the 30th anniversary of the Network, agency leaders discussed topics of global significance including ESG, sustainability, creative compensation, succession planning, agency growth and office culture.

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Thinking Outside the Box and Bringing New Resources Into Your Agency with David Fuscus
Jul 7 2022
Thinking Outside the Box and Bringing New Resources Into Your Agency with David Fuscus
What are the benefits of bringing together resources outside of the traditional public relations services to enhance client relationships? Looking at non-traditional practitioners not only make sense in a tight labor market, but it gives you the opportunity to offer more counseling services to your clients. (David Fuscus) is CEO of (Xenophon Strategies), a Washington, DC based communications and sustainability firm that he founded in 2000. Xenophon has key practices in Public Relations, Crisis Communications, Public Affairs and ESG/Sustainability. Fuscus is also the 2022 President of the Public Relations Global Network. Your host for this episode of PRGN Presents is (Abbie Fink), vice president/general manager of (HMA Public Relations) in Phoenix, Arizona and a founding member of PRGN. Her marketing communications background includes skills in media relations, digital communications, social media strategies, special event management, crisis communications, community relations, issues management, and marketing promotions for both the private and public sectors, including such industries as healthcare, financial services, professional services, government affairs and tribal affairs, as well as not-for-profit organizations. PRGN Presents is brought to you by (Public Relations Global Network), the world’s local public relations agency. With PR leaders embedded into the fabric of the communities we service, clients hire our agencies for the local knowledge, expertise and connections in markets spanning six continents. PRGN provides customized communication solutions that combine the scale and stature of an international PR firm with the deep insights and hands-on, senior-level service of a local agency. This offers our clients a unique competitive edge. Learn more at ( If you enjoyed this episode, please follow the PRGN Presents podcast in your favorite app. Just pick your preferred podcast player from this link and follow the show: (
Thinking Outside the Box and Bringing New Resources Into Your Agency with David Fuscus
Jul 7 2022
Thinking Outside the Box and Bringing New Resources Into Your Agency with David Fuscus
What are the benefits of bringing together resources outside of the traditional public relations services to enhance client relationships? Looking at non-traditional practitioners not only make sense in a tight labor market, but it gives you the opportunity to offer more counseling services to your clients. (David Fuscus) is CEO of (Xenophon Strategies), a Washington, DC based communications and sustainability firm that he founded in 2000. Xenophon has key practices in Public Relations, Crisis Communications, Public Affairs and ESG/Sustainability. Fuscus is also the 2022 President of the Public Relations Global Network. Your host for this episode of PRGN Presents is (Abbie Fink), vice president/general manager of (HMA Public Relations) in Phoenix, Arizona and a founding member of PRGN. Her marketing communications background includes skills in media relations, digital communications, social media strategies, special event management, crisis communications, community relations, issues management, and marketing promotions for both the private and public sectors, including such industries as healthcare, financial services, professional services, government affairs and tribal affairs, as well as not-for-profit organizations. PRGN Presents is brought to you by (Public Relations Global Network), the world’s local public relations agency. With PR leaders embedded into the fabric of the communities we service, clients hire our agencies for the local knowledge, expertise and connections in markets spanning six continents. PRGN provides customized communication solutions that combine the scale and stature of an international PR firm with the deep insights and hands-on, senior-level service of a local agency. This offers our clients a unique competitive edge. Learn more at ( If you enjoyed this episode, please follow the PRGN Presents podcast in your favorite app. Just pick your preferred podcast player from this link and follow the show: (
Succession Planning and Building a Family Legacy with Amanda Hill and Owen Cullen
Jul 7 2022
Succession Planning and Building a Family Legacy with Amanda Hill and Owen Cullen
Succession planning is a process not an event. But when the succession includes family members, how do you ensure a smooth process without upsetting the family dynamic? (Amanda Hill) is CEO of (Three Box), where she counsels Fortune 500 companies and meteoric brands with strategic communications. She holds the Accredited in Public Relations credential and degrees from Baylor University and The University of Texas at Austin. In 2019, Amanda was named a “40 Under 40” by the Dallas Business Journal. (Owen Cullen) is Managing Director of (Cullen Communications), the Dublin-based PR agency that is Ireland’s sole member of PRGN. In addition to running the family business, Owen is also Chairperson of the Public Relations Consultants Association (PRCA), the representative body for Ireland’s PR consultancies. Your host for this episode of PRGN Presents is (Abbie Fink), vice president/general manager of (HMA Public Relations) in Phoenix, Arizona and a founding member of PRGN. Her marketing communications background includes skills in media relations, digital communications, social media strategies, special event management, crisis communications, community relations, issues management, and marketing promotions for both the private and public sectors, including such industries as healthcare, financial services, professional services, government affairs and tribal affairs, as well as not-for-profit organizations. PRGN Presents is brought to you by (Public Relations Global Network), the world’s local public relations agency. With PR leaders embedded into the fabric of the communities we service, clients hire our agencies for the local knowledge, expertise and connections in markets spanning six continents. PRGN provides customized communication solutions that combine the scale and stature of an international PR firm with the deep insights and hands-on, senior-level service of a local agency. This offers our clients a unique competitive edge. Learn more at ( If you enjoyed this episode, please follow the PRGN Presents podcast in your favorite app. Just pick your preferred podcast player from this link and follow the show: (
The CEO's role in Crisis Communications with Christina Rytter
Jul 7 2022
The CEO's role in Crisis Communications with Christina Rytter
When a crisis hits, you need to have a team of key people in place so you can respond quickly and effectively before the situation escalates. Who is on that team and how they should operate will directly impact your brand’s reputation. (Christina Rytter) is a dedicated international Communications Advisor with 20 years of hands-on experience with PR, Strategy, Management Communications, Crisis and Change Communications. Former TV-host, part of four international start-ups and Founder of (Scandinavian Communications). Also, she is a MarCom Coach at the European Commission, coaching European high-potential start-ups. Past-President and Chair of the Advisory Board in PRGN. Your host for this episode of PRGN Presents is (Abbie Fink), vice president/general manager of (HMA Public Relations) in Phoenix, Arizona and a founding member of PRGN. Her marketing communications background includes skills in media relations, digital communications, social media strategies, special event management, crisis communications, community relations, issues management, and marketing promotions for both the private and public sectors, including such industries as healthcare, financial services, professional services, government affairs and tribal affairs, as well as not-for-profit organizations. PRGN Presents is brought to you by (Public Relations Global Network), the world’s local public relations agency. With PR leaders embedded into the fabric of the communities we service, clients hire our agencies for the local knowledge, expertise and connections in markets spanning six continents. PRGN provides customized communication solutions that combine the scale and stature of an international PR firm with the deep insights and hands-on, senior-level service of a local agency. This offers our clients a unique competitive edge. Learn more at ( If you enjoyed this episode, please follow the PRGN Presents podcast in your favorite app. Just pick your preferred podcast player from this link and follow the show: (
Pros and Cons of an In-House Creative Department with Aaron Blank
Jul 7 2022
Pros and Cons of an In-House Creative Department with Aaron Blank
Successfully business owners regularly embrace change and are constantly reviewing their business offerings against the prevailing winds of change. Don’t get stuck selling a service or a way of doing things that is inherently obsolete. What can you do differently? What should you do differently? (Aaron Blank) is president and CEO of Fearey, a nationally recognized, Seattle-based full-service communications and marketing agency that was founded in 1981. Clients include Seattle Kraken (NHL), Amazon, Rite Aid/Bartell Drugs, Genie, JLL, Providence, Allen Institute for Brain Science, and others. He was named by PR Week (2020) and the Puget Sound Business Journal (2015) as a ‘40 under 40’ recipient. Your host for this episode of PRGN Presents is (Abbie Fink), vice president/general manager of (HMA Public Relations) in Phoenix, Arizona and a founding member of PRGN. Her marketing communications background includes skills in media relations, digital communications, social media strategies, special event management, crisis communications, community relations, issues management, and marketing promotions for both the private and public sectors, including such industries as healthcare, financial services, professional services, government affairs and tribal affairs, as well as not-for-profit organizations. PRGN Presents is brought to you by (Public Relations Global Network), the world’s local public relations agency. With PR leaders embedded into the fabric of the communities we service, clients hire our agencies for the local knowledge, expertise and connections in markets spanning six continents. PRGN provides customized communication solutions that combine the scale and stature of an international PR firm with the deep insights and hands-on, senior-level service of a local agency. This offers our clients a unique competitive edge. Learn more at ( If you enjoyed this episode, please follow the PRGN Presents podcast in your favorite app. Just pick your preferred podcast player from this link and follow the show: (
Pros and Cons of a Remote Workplace with Nick Leighton
Jul 7 2022
Pros and Cons of a Remote Workplace with Nick Leighton
How do you define your workplace? Is your team in one location or working in multiple offices? Has this impacted corporate culture? (Nick Leighton) is the founder and CEO of (NettResults), a results-oriented public relations agency that acts as a gateway for U.S. agencies/clients looking for worldwide media implementation. Founded in 1999 NettResults is headquartered in Dubai, with offices in Abu Dhabi, Riyadh, Newport Beach, CA and offers public relations, crisis communication, media training, and integrated marketing. Your host for this episode of PRGN Presents is (Abbie Fink), vice president/general manager of (HMA Public Relations) in Phoenix, Arizona and a founding member of PRGN. Her marketing communications background includes skills in media relations, digital communications, social media strategies, special event management, crisis communications, community relations, issues management, and marketing promotions for both the private and public sectors, including such industries as healthcare, financial services, professional services, government affairs and tribal affairs, as well as not-for-profit organizations. PRGN Presents is brought to you by (Public Relations Global Network), the world’s local public relations agency. With PR leaders embedded into the fabric of the communities we service, clients hire our agencies for the local knowledge, expertise and connections in markets spanning six continents. PRGN provides customized communication solutions that combine the scale and stature of an international PR firm with the deep insights and hands-on, senior-level service of a local agency. This offers our clients a unique competitive edge. Learn more at ( If you enjoyed this episode, please follow the PRGN Presents podcast in your favorite app. Just pick your preferred podcast player from this link and follow the show: (
Embracing Sustainability with Mark Paterson
Jul 7 2022
Embracing Sustainability with Mark Paterson
Embracing sustainable development means understanding and reporting the social and environment (non-financial) impacts and risks associated with a company’s operations. Sustainability is the new digital. Any person or business that ignores it will be left behind. (Mark Paterson), principal of (Currie Communications) in Melbourne, Australia, gives voice to people and organizations that sustain life on the planet. As a change-agent, he turns visions into strategies that are doable, tells stories that inspire sustainable development and brokers collaborations that solve problems. The son of Corgi breeders, Mark sees the world changing for the better. Your host for this episode of PRGN Presents is (Abbie Fink), vice president/general manager of (HMA Public Relations) in Phoenix, Arizona and a founding member of PRGN. Her marketing communications background includes skills in media relations, digital communications, social media strategies, special event management, crisis communications, community relations, issues management, and marketing promotions for both the private and public sectors, including such industries as healthcare, financial services, professional services, government affairs and tribal affairs, as well as not-for-profit organizations. PRGN Presents is brought to you by (Public Relations Global Network), the world’s local public relations agency. With PR leaders embedded into the fabric of the communities we service, clients hire our agencies for the local knowledge, expertise and connections in markets spanning six continents. PRGN provides customized communication solutions that combine the scale and stature of an international PR firm with the deep insights and hands-on, senior-level service of a local agency. This offers our clients a unique competitive edge. Learn more at ( If you enjoyed this episode, please follow the PRGN Presents podcast in your favorite app. Just pick your preferred podcast player from this link and follow the show: (
ESG and What it Means to Companies and Communicators with Michael Diegelmann
Jul 7 2022
ESG and What it Means to Companies and Communicators with Michael Diegelmann
Everyone is talking about sustainability – and that’s no wonder. Addressing ESG (Environmental, Social, and Governance) metrics and taking them seriously is worthwhile for every single company. Companies that deliver a good sustainability performance are more successful in the long run. (Michael Diegelmann), founder of (cometis AG), has gained valuable experience from more than 150 communication projects (IPO´s, ESG, Investor Relations, M&A, crisis) and long-standing connections to the financial community in Europe, since 1997 in the field of capital market communication. cometis AG is one of the leading ESG & Investor Relations agencies in Germany. With our many years of know-how on the capital market and our sense of market trends, we constantly set new standards in ESG & Investor Relations. Your host for this episode of PRGN Presents is (Abbie Fink), vice president/general manager of (HMA Public Relations) in Phoenix, Arizona and a founding member of PRGN. Her marketing communications background includes skills in media relations, digital communications, social media strategies, special event management, crisis communications, community relations, issues management, and marketing promotions for both the private and public sectors, including such industries as healthcare, financial services, professional services, government affairs and tribal affairs, as well as not-for-profit organizations. PRGN Presents is brought to you by (Public Relations Global Network), the world’s local public relations agency. With PR leaders embedded into the fabric of the communities we service, clients hire our agencies for the local knowledge, expertise and connections in markets spanning six continents. PRGN provides customized communication solutions that combine the scale and stature of an international PR firm with the deep insights and hands-on, senior-level service of a local agency. This offers our clients a unique competitive edge. Learn more at ( If you enjoyed this episode, please follow the PRGN Presents podcast in your favorite app. Just pick your preferred podcast player from this link and follow the show: (
Creative Compensation with Alison King
Jul 7 2022
Creative Compensation with Alison King
It takes more than just a good salary to attract employees these days. Whether you are working in an office or have a remote workplace, creative office culture and maintaining staff morale are still critically important. Business owners are getting more creative when it comes to compensation and benefits. (Alison King) is a trusted PR pro, committed mentor and supportive leader. She is the president of (Media Profile), one of Canada’s largest and most respected independent communications agencies. Over a storied 30-year career she has earned the respect and trust of the CEOs of Canada’s largest brands and the editors of its busiest newsrooms. Her culture-centric management style has contributed to the agency’s enviable reputation and numerous awards for best places to work and best places to work managed by women. With a strong entrepreneurial spirit, she never stops learning or evolving the agency. Your host for this episode of PRGN Presents is (Abbie Fink), vice president/general manager of (HMA Public Relations) in Phoenix, Arizona and a founding member of PRGN. Her marketing communications background includes skills in media relations, digital communications, social media strategies, special event management, crisis communications, community relations, issues management, and marketing promotions for both the private and public sectors, including such industries as healthcare, financial services, professional services, government affairs and tribal affairs, as well as not-for-profit organizations. PRGN Presents is brought to you by (Public Relations Global Network), the world’s local public relations agency. With PR leaders embedded into the fabric of the communities we service, clients hire our agencies for the local knowledge, expertise and connections in markets spanning six continents. PRGN provides customized communication solutions that combine the scale and stature of an international PR firm with the deep insights and hands-on, senior-level service of a local agency. This offers our clients a unique competitive edge. Learn more at ( If you enjoyed this episode, please follow the PRGN Presents podcast in your favorite app. Just pick your preferred podcast player from this link and follow the show: (