The CEO's role in Crisis Communications with Christina Rytter

PRGN Presents: News & Views from the Public Relations Global Network

Jul 7 2022 • 14 mins

When a crisis hits, you need to have a team of key people in place so you can respond quickly and effectively before the situation escalates. Who is on that team and how they should operate will directly impact your brand’s reputation. (Christina Rytter) is a dedicated international Communications Advisor with 20 years of hands-on experience with PR, Strategy, Management Communications, Crisis and Change Communications. Former TV-host, part of four international start-ups and Founder of (Scandinavian Communications). Also, she is a MarCom Coach at the European Commission, coaching European high-potential start-ups. Past-President and Chair of the Advisory Board in PRGN. Your host for this episode of PRGN Presents is (Abbie Fink), vice president/general manager of (HMA Public Relations) in Phoenix, Arizona and a founding member of PRGN. Her marketing communications background includes skills in media relations, digital communications, social media strategies, special event management, crisis communications, community relations, issues management, and marketing promotions for both the private and public sectors, including such industries as healthcare, financial services, professional services, government affairs and tribal affairs, as well as not-for-profit organizations. PRGN Presents is brought to you by (Public Relations Global Network), the world’s local public relations agency. With PR leaders embedded into the fabric of the communities we service, clients hire our agencies for the local knowledge, expertise and connections in markets spanning six continents. PRGN provides customized communication solutions that combine the scale and stature of an international PR firm with the deep insights and hands-on, senior-level service of a local agency. This offers our clients a unique competitive edge. Learn more at ( If you enjoyed this episode, please follow the PRGN Presents podcast in your favorite app. Just pick your preferred podcast player from this link and follow the show: (