This episode provides valuable insights into the world of media relations and offers practical tips for successfully engaging with the media.
David Wills, senior vice president at Media Profile, discusses the evolving landscape of media relations and the challenges faced by public relations professionals in breaking through the clutter. He emphasizes the importance of understanding the news cycle and connecting clients' stories to current trends and topics of interest.
David also highlights the value of building and nurturing relationships with reporters and editors, as well as the need for effective media training to ensure spokespersons can deliver their messages in a concise and impactful manner. "Media training is important because if you don't get it right, you often don't get a second chance."
About the Guest
David Wills is Senior Vice President at Media Profile, Canada’s largest full-service, independent PR agency. Based in Toronto, Ontario, Media Profile has a 30-year track record of providing the highest standard of communications planning and execution to leading Canadian and international companies, the public sector and not-for-profit organizations. They are a full-service agency with thriving practices in public relations, corporate and brand communications, content marketing, social media and digital marketing.
David is an experienced media trainer who has helped countless politicians, executives, spokespeople and community leaders improve their success with media interviews. With Media Profile for more than 25 years, David provides the firm's clients with counsel on earned media strategies.
About the Host
Abbie Fink is president of HMA Public Relations in Phoenix, Arizona and a founding member of PRGN. Her marketing communications background includes skills in media relations, digital communications, social media strategies, special event management, crisis communications, community relations, issues management, and marketing promotions for both the private and public sectors, including such industries as healthcare, financial services, professional services, government affairs and tribal affairs, as well as not-for-profit organizations.