The world is constantly evolving, and businesses need to adapt quickly and stay ahead of the curve to ensure success in the future. Nick Leighton discusses the priorities that marketing managers need to consider as they adapt to new challenges. He emphasizes the importance of talent acquisition and retention, the need to adapt to hybrid work environments, the evolving nature of marketing, the role of technology and AI, and the urgency of achieving net zero in business operations.

Key Takeaways

• Talent acquisition and retention are crucial in the current business environment. Building and nurturing networks, showcasing company values, and embracing hybrid work models are essential strategies.
• Marketing has evolved, and traditional approaches like the marketing funnel may no longer be effective. Understanding buyer behavior, collecting data, and personalizing marketing efforts are key to success.
• Technology, particularly AI, is transforming the marketing industry. It can enhance efficiency and creativity, but it should be used responsibly and ethically.
• Achieving net zero is a top priority for businesses. Companies should develop strategies to reduce their environmental impact and be transparent about their efforts.

About the Guest

Nick Leighton is the founder and CEO of NettResults Middle East Public Relations, an award-winning Middle East-based public relations agency launched in November 1999 with offices in Dubai, Abu Dhabi, Jeddah, and California. He has over 25 years of experience in media relations and marketing and has lived and worked in the United States, Western Europe, Eastern Europe, and the Middle East. He has represented the public image of Fortune 500 companies, some of the largest nonprofit organizations in the world, political parties, and members of royalty. He is also a best-selling author.

About the Host

Abbie Fink is vice president/general manager of HMA Public Relations in Phoenix, Arizona and a founding member of PRGN. Her marketing communications background includes skills in media relations, digital communications, social media strategies, special event management, crisis communications, community relations, issues management, and marketing promotions for both the private and public sectors, including such industries as healthcare, financial services, professional services, government affairs and tribal affairs, as well as not-for-profit organizations.

PRGN Presents is brought to you by Public Relations Global Network, the world’s local public relations agency. Our executive producer is Adrian McIntyre.

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