The Virtual Practice Podcast

Meghan Walker & Braden Urquhart

The Virtual Practice Podcast, with Dr. Meghan Walker and Braden Urquhart, is the ultimate resource for medical practitioners looking to uplevel their practice... especially if they have an interest in starting or expanding their virtual care. read less
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Episodes

Balancing Money and Health: How to Invest In Your Future Self
Jul 21 2022
Balancing Money and Health: How to Invest In Your Future Self
Join Meghan and Braden for the final episode of Season 2 of The Virtual Practice Podcast to dig deep into what you can do to truly invest in your future self.   When it comes to investing in your future self, it takes a certain level of discipline to target all the vital pieces that weave together. Balancing money and health is especially key for entrepreneurs and practitioners, as these two pieces need to be in congruence to see to your full potential – both in life and in business.   Tune in to learn more about these pieces at play in this final episode of Season 2! And stay tuned for Season 3 which starts up this September 2022!   Key Takeaways: [:07] Meghan and Braden catch up. [:48] What has Meghan done recently to invest in her future? [4:07] Welcome back to the Virtual Practice Podcast! [4:31] The important relationship between money and health. [8:35] What is the first step we should take in investing in our future selves? [10:49] Meghan and Braden’s financial tips for staying on track for your future. [15:09] Braden’s insights on being future-focused with your health, while bringing your health and finances together. [15:59] “The life you are living today is the reflection of the decisions that you made a year ago.” [17:38] Meghan’s key takeaways for Season 2 of the podcast. [20:38] Thanks for listening to Season 2 of The Virtual Practice Podcast! Stay tuned for Season 3 in September 2022. [20:50] Regardless of your background or credentials, if you want to build a practice or business that creates impact and health for others, Meghan and Braden are your team! [21:09] If you are looking for a place to see patients and you don’t want the hassle of contracts, rent splits, or commitment, head on over to HealthHives.com to create your free account!   For More on the Virtual Practice Podcast: Visit HealthHives.com/Podcast and join us on Facebook and Instagram @HealthHivesCo. For future episodes, visit HealthHives.com/Podcast!   Tweetables:   “The energy of resistance to investing in your future self [health-wise] is the same energy [that] I feel with practitioners having reluctance to talk about money, acknowledge money, [and] hold responsibility around money.” — Meghan Walker   “We can have all the tools in the world that we want with respect to accentuating our health but if we’re carrying this massive financial burden … this is an unrelenting stress … [that] will [not] enable us to flourish with respect to our health.” — Meghan Walker   “Get to it now and you can look back on it a year from now and say, “Yup, this is what I did and this is what I put in place.” And you’ll thank yourself for it.” — Braden Urquhart
Reframe Your Financial Mindset with Adele Tevlin
Jul 14 2022
Reframe Your Financial Mindset with Adele Tevlin
What can happen when you get clear on your desires, make decisions faster, and reprogram your mindset from one of scarcity to one of abundance? Joining Meghan and Braden to take a deep dive into these topics is the masterful practitioner, Adele Tevlin!   Trained in Cognitive Behavioral Therapy (CBT), Adele works with countless practitioners and entrepreneurs, helping them reprogram their mindsets around money, their potential, and their impact. She is also the CEO and founder of the C.E.O Blueprint, a transformational leadership and development company; and the host of Beyond Breakthroughs, a podcast that discusses all things related to business growth, spirituality, manifestation, and universal laws.   In order to make your financial dreams come true, there are two main pieces at play that need to come together: the mechanical side and the mindset. In this episode, Adele takes practitioners through the key pieces of the mindset, sharing how to take the first steps in creating business in your life and business; make decisions from a place of desire rather than a place of fear; and how to make quick, effective decisions that will help you grow forward.   Key Takeaways: [:07] What’s on Braden and Meghan’s 2021 vision boards? [3:12] Today’s focus of conversation. [3:21] Welcome back to the Virtual Practice Podcast! [3:51] Meghan introduces today’s guest, Adele Tevlin. [5:00] Meghan and Braden welcome Adele Tevlin to the podcast! [6:10] The common thread Adele is observing amongst entrepreneurs (during the summer months in 2022). [9:55] How to make decisions on desire rather than on fear. [13:10] How to hone the skill of decision-making (and why it is vital to your success). [15:13] What Adele has found to be true when you’re clear on your desires, and the survival patterns that are holding us back. [17:32] Why we fear making decisions as practitioners (financial ones especially)! [22:28] How do we differentiate between desires we should act on and those we should not (i.e. our more frivolous or consumeristic desires?) [26:39] Discerning between abundance and scarcity and how to know if the decision you’re making is the right one. [28:10] Does Adele ever put a timeline on her desires? [31:16] Adele’s parting words of wisdom for practitioners and entrepreneurs. [33:20] Braden’s key takeaways. [34:22] Adele’s summer reading list. [35:25] Meghan and Braden thank Adele for joining the podcast! [35:56] Regardless of your background or credentials, if you want to build a practice or business that creates impact and health for others, Meghan and Braden are your team! [36:16] If you are looking for a place to see patients and you don’t want the hassle of contracts, rent splits, or commitment, head on over to HealthHives.com to create your free account!   Mentioned in This Episode: Adele Tevlin Bob Proctor A Happy Pocket Full of Money, Expanded Study Edition: Infinite Wealth and Abundance in the Here and Now, by David Cameron Gikandi The Science of Getting Rich, by Wallace D. Wattles A Return to Love: Reflections on the Principles of “A Course in Miracles,” by Marianne Williamson Working with the Law, by Raymond Holliwell As a Man Thinketh, by James Allen Power vs. Force, by David R. Hawkins   For More on the Virtual Practice Podcast: Visit HealthHives.com/Podcast and join us on Facebook and Instagram @HealthHivesCo. For future episodes, visit HealthHives.com/Podcast!   Tweetables:   “What would my future self do if I already had the thing I desired? How would I make the decision in hindsight? …[i.e.] How would I make the decision if I wasn’t afraid of what I didn’t have?” — Adele Tevlin   “The faster you make a decision, the faster what you want shows up.” — Adele Tevlin   “When you’re clear on your desire, you manifest quickly and easily. When you’re not clear, you have difficulty. Period.” — Adele Tevlin   “When something shows up in your life that’s going to take you to the next level in your life or business, it’s always going to cause you a level of discomfort to stretch up into it.” — Adele Tevlin   “You can’t just expect the universe to do its part. You have to do your part.” — Adele Tevlin   “Everything you’re frustrated about on the outside is something you’re not cleaning up on the inside – and it’s all about your own integrity with self.” — Adele Tevlin
10 Reality Checks Related to Money and Practice
Jul 7 2022
10 Reality Checks Related to Money and Practice
This week, Braden and Meghan are giving you the reality check you need in relation to money and your practice! They’re counting down the top 10 things to consider when it comes to running a business and what you need to keep in mind when it comes to opportunity and profitability.   As a practitioner, it is key to work smarter; not harder — so tune in to get the 10 reality checks you might need when it comes to running your business!   Key Takeaways: [:07] The different profit margins for practitioners, clinic owners, and the online space. [4:10] Welcome back to the Virtual Practice Podcast! [4:42] About today’s episode. [5:35] True or false? “You’re going to make a minimum of six figures in your first year of practice.” [7:04] True or false? “Clinic owners make all the money.” [7:43] True or false? “You’ll make money in your first month of practice.” [8:38] True or false? “Rent is better than split.” [12:10] True or false? “Making more money means working more.” [14:24] True or false? “If you don’t work, you don’t get paid.” [15:42] True or false? “I don’t need to know my numbers. The clinic will do it for me.” [16:06] True or false? “I make the most money from my intakes.” [17:22] True or false? “I don’t need to market my business.” [18:29] True or false? “Working as an associate with an awful clinic owner is a good reason to open your own clinic.” [19:44] Meghan’s three big takeaways. [21:08] About next week’s episode. [21:19] Regardless of your background or credentials, if you want to build a practice or business that creates impact and health for others, Meghan and Braden are your team! [21:30] If you are looking for a place to see patients and you don’t want the hassle of contracts, rent splits, or commitment, head on over to HealthHives.com to create your free account!   Mentioned in This Episode: The Virtual Practice Podcast Ep. 30: “Financial Literacy Dos and Don’ts with April Stroink” HealthHives.com/Calculator   For More on the Virtual Practice Podcast: Visit HealthHives.com/Podcast and join us on Facebook and Instagram @HealthHivesCo. For future episodes, visit HealthHives.com/Podcast!   Tweetables:   “Want to know why everyone’s moving into the online space? Because you can literally create scale because it doesn’t cost you more to make more online courses.” — Meghan Walker   “The smart way to make more money is to leverage your time, leverage your methodology, leverage your reputation, leverage your book, leverage your course. It’s not more work; it’s different work.” — Meghan Walker   “Work strategically. … Lean into diversifying your income as quickly as possible within your practice. ” — Meghan Walker   “Tap into why you’re doing what you’re doing.” — Meghan Walker
Diversified income in action — a case study podcast with Dr. Jodi Peacock
Jun 30 2022
Diversified income in action — a case study podcast with Dr. Jodi Peacock
Joining Meghan and Braden today is longtime friend of the show and diversified practitioner, Dr. Jodie Peacock!   Dr. Jodie is an experienced naturopathic doctor, naturopathic consultant for NFH, the founder of the Canadian Fertility Show and Enhanced Fertility, author of Preconceived, and co-creator of her very own supplement product line. Suffice it to say, Dr. Jodie knows a thing or two about diversifying her income — which is the topic of today’s episode!   Dr. Jodie offers her advice and insights for all entrepreneurs on what they can do to step into the ring of diversifying their income, how to manage these multiple streams (all while balancing a busy life and family), and how to know when it is the right time to introduce a new piece to your business and crazy schedule.   “New income streams don’t need to be difficult but you do need the right intention, purpose, and excitement.” — Braden Urquhart   Key Takeaways: [:13] Meghan and Braden catch up. [1:07] About today’s guest: Dr. Jodie Peacock! [1:30] Welcome back to the Virtual Practice Podcast! [1:58] All about Dr. Jodie Peacock’s background in the field. [2:57] Meghan welcomes Dr. Jodie to the podcast! [3:07] Dr. Jodie shares the story of her career and how the focus in her practice has shifted over time. [5:49] Was Dr. Jodie always a go-getter; leaping into opportunities head-first? [6:08] Dr. Jodie’s strategy for choosing which new income streams she’s going to incorporate into her world. [8:07] Dr. Jodie outlines the various income streams in her business. [8:33] Does Dr. Jodie run all of these income streams herself? How does she juggle it all? [9:40] Why does Dr. Jodie have multiple income streams? What is the overall purpose? [11:17] Dr. Jodie shares the hardest part about running her business. [11:55] Which income stream has been the most successful for Dr. Jodie? [12:35] Which income streams has Dr. Jodie dropped? [13:50] Addressing the elephant in the room. [15:58] Dr. Jodie’s quickest income stream for profitability. [17:19] Dr. Jodie’s advice for getting your foot in the door with a new income stream. [18:52] About Dr. Jodie’s supplement line. [19:45] How did Dr. Jodie know it was the right time to launch her supplement line? [22:08] About Dr. Jodie and Meghan’s upcoming jam session on diversifying your income. [22:42] Dr. Jodie’s final piece of advice for stepping into the ring of diversifying your income. [23:37] Braden’s three main takeaways. [24:33] About next week’s episode. [25:00] Regardless of your background or credentials, if you want to build a practice or business that creates impact and health for others, Meghan and Braden are your team! [25:19] If you are looking for a place to see patients and you don’t want the hassle of contracts, rent splits, or commitment, head on over to HealthHives.com to create your free account! [25:33] If you found today’s episode helpful, please consider leaving a review wherever you listen to the podcast!   Mentioned in This Episode: The Root of Health Canadian Fertility Show Preconceived: A Step-By-Step Guide to Enhancing Your Fertility and Preparing Your Body for a Healthy Baby, by Dr. Jodie Peacock Nutritional Fundamentals for Health Inc. (NFH)   For More on the Virtual Practice Podcast: Visit HealthHives.com/Podcast and join us on Facebook and Instagram @HealthHivesCo. For future episodes, visit HealthHives.com/Podcast!   Tweetables:   “I think one of the big things of being a naturopathic doctor is being able to diversify and change your path and not feel bad about it.” — Dr. Jodie Peacock   “‘How do I triage what my next offer looks like?’ Sometimes it’s a matter of turning down the noise and chatter in our own heads and … [listening] to our audience. … We have to be able to hear what they’re asking for.” — Meghan Walker   “I think a big part of [stepping into the ring of diversifying your income] is listening to your gut and going with your intuition.” — Dr. Jodie Peacock   “Instead of doing what you are ‘supposed to do,’ listen to what you’re actually excited about and want to do — and then you’ll find a way to make that happen.” — Dr. Jodie Peacock   “New income streams don’t need to be difficult but you do need the right intention, purpose, and excitement.” — Braden Urquhart
How to (Actually) Spend Money to Make Money
Jun 23 2022
How to (Actually) Spend Money to Make Money
How do you actually spend money to make money? What does it look like to reinvest your money and time in a way that will actually drive the growth of your business forward and increase revenue?   In this conversation, Meghan and Braden are breaking down the different expenses we face as business owners and sharing what you can do to strategically reinvest in your business in a way that saves you time and gives you a return on investment. They discuss opportunity costs, #moneyhacks, delegation as a business owner, how to truly cut costs, share what you shouldn’t spend your money (or time) on, and highlight the secret sauce that only you can bring to your business as a leader.   If you’re feeling stuck or stagnant within your business, tune in to learn how you can reframe your mindset around managing the costs of your business and making the right moves to spend money to make money!   Key Takeaways: [:13] Meghan and Braden catch up. [:48] Meghan and Braden’s favorite #moneyhacks. [3:42] Welcome back to the Virtual Practice Podcast! [4:10] About today’s topic: how to strategically reinvest in your business. [5:37] Braden outlines the different types of expenses we face as business owners. [7:08] Dispelling the myth that time is “free” and why we need to account for it in our business. [9:00] What is “opportunity cost” and how does it impact our business? [10:10] The two things you can reinvest in your business at any given time. [11:26] Your secret sauce: the unique value that you bring to your business (and how to leverage it instead of wasting it). [14:00] How to truly cut costs. [14:47] Why you need to delegate as a business owner (“80% done is 100% awesome”). [15:49] Smart expenses that Braden has in his businesses that help to drive growth and increase revenue. [18:32] Meghan shares her smart expenses in her own business. [22:28] The investments that Meghan always sees consistent value in. [23:12] What you shouldn’t spend money on or invest in as a business owner. [23:58] Meghan and Braden’s top three key takeaways. [25:14] About next week’s episode! [25:28] Regardless of your background or credentials, if you want to build a practice or business that creates impact and health for others, Meghan and Braden are your team! [26:07] If you are looking for a place to see patients and you don’t want the hassle of contracts, rent splits, or commitment, head on over to HealthHives.com to create your free account! [26:17] If you found today’s episode helpful, please consider leaving a review wherever you listen to the podcast!   For More on the Virtual Practice Podcast: Visit HealthHives.com/Podcast and join us on Facebook and Instagram @HealthHivesCo. For future episodes, visit HealthHives.com/Podcast!   Tweetables:   “Taking your time/deploying your time to compensate for not spending money comes at a cost. It’s something called ‘opportunity cost.’” — Meghan Walker   “At any given moment, you have one of two things you can reinvest in your business. You can either reinvest money or you can invest your time.” — Meghan Walker   “You get to decide the best way to use and deploy your time.” — Meghan Walker   “When we talk about cutting costs, part of [it] is really getting clear on what your time is worth and how it is best spent. Because spending more for appropriate support is actually a way to cut some of the costs in your business.” — Meghan Walker   “Your time is massively valuable and should be spent in a small arena of activity.” — Meghan Walker
How to Triage Your Next Business Offering
Jun 16 2022
How to Triage Your Next Business Offering
How do you determine what to create next in your business? How do you know if it’s worth your (or your patients’) time or money? How do you make sure that what you’re creating is scalable and not a dead-end offering?   In this episode, Meghan and Braden are going through the top three ways to triage your next business offering and ensure that it is the right offering to create and focus on. They share how to stress-test your idea, which money questions you should be asking yourself, and how to know if your patients actually want your next offer!   Key Takeaways: [:13] How do Meghan and Braden decide what to create? How do they come up with their ideas? [2:35] Welcome back to the Virtual Practice Podcast! [3:00] About today’s topic: creating new offers. [3:46] What it means to “gut test” your ideas and avoid “dead-end offers.” [4:36] How to know when you’re ready to create something new. [6:33] Meghan’s three-part methodology (T.A.M) will help you know when to create something new for your business. [6:57] T = Tension (i.e. Where do you currently have tension in your business?) [10:15] A = Asking (i.e. How to figure out what kind of offer to create through validation) [11:43] M = Money Test (i.e. Making sure that it passes the money test and will give you a meaningful return on investment) [15:08] How to know when to pursue a passion project (aka a “5 a.m. project”) and how you can leverage it for your business. [19:22] Meghan’s four key takeaways. [20:14] About next week’s episode! [20:21] Regardless of your background or credentials, if you want to build a practice or business that creates impact and health for others, Meghan and Braden are your team! [20:36] If you are looking for a place to see patients and you don’t want the hassle of contracts, rent splits, or commitment, head on over to HealthHives.com to create your free account! [20:47] If you found today’s episode helpful, please consider leaving a review wherever you listen to the podcast!   Mentioned in This Episode: The Entrepology Planner More about 5 a.m. projects   For More on the Virtual Practice Podcast: Visit HealthHives.com/Podcast and join us on Facebook and Instagram @HealthHivesCo. For future episodes, visit HealthHives.com/Podcast!   Tweetables:   “I ‘gut test’ everything. [I ask myself:] Is this thing I’m making inherently scalable? … Don’t put your time and energy into, what I call, ‘dead-end offers.’” — Meghan Walker   “For you to create something new in your business; a new offering in your business, the first place I think you should look is: where do you currently have tension in your business?” — Meghan Walker   “Don’t go make things until you’ve asked people and you know that they would be interested in it.” — Meghan Walker   “Even if you’re running a not-for-profit, you still have to make sure that you’re making financially sound decisions. There’s no profession or nature of professions that’s exempt from that.” — Meghan Walker   “Not everything you do has to be this grand ol’ idea that’s going to scale to millions. You can start with those little things that will increase your margin from 20% to 30%.” — Braden Urquhart
Financial Literacy Dos and Don'ts with April Stroink
Jun 9 2022
Financial Literacy Dos and Don'ts with April Stroink
Description: Today, Meghan and Braden are super excited to be joined by their guest, April Stroink! April is a financial guru and strategist, a profit-first certified coach, and is demystifying money for practitioners worldwide.   Having been in this space for over 20 years, April knows a lot when it comes to the relationship between health and finances — especially when it comes to healthcare practitioners and clinic owners. Every day she works with small business owners to help them develop systems within their businesses so that their finances do not control them and they can truly move towards the state of freedom that all entrepreneurs desire.   In this conversation, April shares the dos and don’ts of financial literacy, how to begin taking control of your finances, where you should be (and should not be) investing your money, what you should be aiming for with your profit margin, and what it really means to be profit-first.   Key Takeaways: [:15] What is one of the best things that Braden and Meghan have done in their lives with regard to the management of their money? [3:22] Welcome back to the Virtual Practice Podcast! [4:16] About today’s guest, April Stroink. [5:01] Meghan and Braden welcome April to the podcast! [5:37] April shares her story and what led her to work with naturopathic doctors. April also shares her worst money mistake. [8:26] April highlights the common areas of improvement around money that we can collectively tackle as practitioners. [9:50] What does it mean to be profit-first? [11:55] Why do some practitioners see being profitable as being a negative thing? How does April assist practitioners that feel this way? [14:55] What is the profit margin of a typical associate and/or practice? And what is the benchmark that we should all be aiming for? [18:36] Expectations vs. reality for the clinic owners regarding profit margins. [21:10] Why 1:1 models are not scalable. [22:07] A common problem that April sees with clinics: pooling all your revenue into one area, and her advice on where you should be investing your money. [24:58] April’s experiences with working with resistant clinic owners and practitioners. [27:22] If April could change one thing about how the industry runs or structures its business, what would it be? [28:38] Braden’s top key takeaways from today’s conversation with April. [30:11] About next week’s episode! [30:29] Regardless of your background or credentials, if you want to build a practice or business that creates impact and health for others, Meghan and Braden are your team! [30:50] If you are looking for a place to see patients and you don’t want the hassle of contracts, rent splits, or commitment, head on over to HealthHives.com to create your free account! [31:00] If you found today’s episode helpful, please consider leaving a review wherever you listen to the podcast!   Mentioned in This Episode: April Stroink Clinician Business Labs   For More on the Virtual Practice Podcast: Visit HealthHives.com/Podcast and join us on Facebook and Instagram @HealthHivesCo. For future episodes, visit HealthHives.com/Podcast!   Tweetables:   “[A common problem I see with practitioners is that] they are passionate about their products, their services, [and] the community that they service, but do not want to look under the hood of their business – and especially not at their finances.” — April Stroink   “Profit-first is ... making sure that everything you are producing in your business, ... is baking growth margin or profitability into it. Because, if you are not profitable, you will not be staying in business. … And … who’s going to serve your community?” — April Stroink   “You really have to have your finger on the pulse of your numbers if you’re going to run a business. You just have to.” — April Stroink
Top 10 Money Mistakes Made by Practitioners
Jun 2 2022
Top 10 Money Mistakes Made by Practitioners
In this episode, Meghan and Braden are breaking down the top 10 money mistakes made by practitioners! Sometimes, in order for us as practitioners to understand the solutions that we need to have in place, we need to just call out the mistakes that are often being made in the industry.   From not having a pricing strategy in place to not knowing how to leverage the money that you are making — Meghan and Braden are highlighting all of the biggest mistakes that they’ve seen (and have made themselves) in the healthcare industry so you don’t have to make the same ones!   Key Takeaways: [:15] About today’s episode. [:44] What are the biggest money mistakes Meghan and Braden have made? [4:56] Welcome back to the Virtual Practice Podcast! [5:25] Why it is important to study mistakes that others are making in the industry. [5:57] Mistake #1: A lack of intention about what is needed. [7:16] Mistake #2: No pricing strategy. [9:00] Mistake #4: No separation of personal and professional finances. [9:28] When is the right time to hire a bookkeeper or an accountant? [9:45] Mistake #5: Not understanding the cost of running a business. [10:44] Mistake #6: Banking everything on the next launch, sale, or tax return to pay for things in your business. [12:21] Mistake #7: Not setting money aside for taxes. [13:28] Mistake #8: Not investing in yourself, your business, and your people. [14:40] Mistake #9: Not understanding the difference between net income or income in your business versus solid, consistent cash flow. [16:20] Mistake #10: Not understanding the difference between leveraging yourself and spending money you don’t have. [18:49] Braden’s top key takeaways. [19:43] About next week’s episode! [20:03] Regardless of your background or credentials, if you want to build a practice or business that creates impact and health for others, Meghan and Braden are your team! [20:20] If you are looking for a place to see patients and you don’t want the hassle of contracts, rent splits, or commitment, head on over to HealthHives.com to create your free account!   Mentioned in This Episode: The DNA Company Kashif Khan   For More on the Virtual Practice Podcast: Visit HealthHives.com/Podcast and join us on Facebook and Instagram @HealthHivesCo. For future episodes, visit HealthHives.com/Podcast!   Tweetables:   “Sometimes for us to understand the solutions we need to have in place, we need to just call out the mistakes that we’re making.” — Meghan Walker   “When you start to differentiate yourself not by location or by credentials, but by the outcome that you deliver for a specific group of people, you’re no longer beholden to that piece.” — Meghan Walker   “You need to set your prices so that you can afford to have people who help you leverage your time. If you sell your time, you cannot spend your time on everything.” — Meghan Walker   “Your job as the CEO of your business is to constantly understand: … Will this particular investment yield me a return on investment? Yes or no?” — Meghan Walker   “Money is something you’re not born learning about. You need to take responsibility and learn — and part of that is learning from your mistakes.” — Braden Urquhart
Income Diversification and Genetic Testing with The DNA Company CEO Kashif Khan
May 26 2022
Income Diversification and Genetic Testing with The DNA Company CEO Kashif Khan
Joining the Virtual Practice Podcast as its first guest of Season 2 is Kashif Khan! Kashif is an entrepreneur and investor who has built, run, and scaled businesses across a range of industries. His latest venture, The DNA Company, is a digital health company that offers patients genetic insights that are tailored to their unique biology. Through this, Kashif is not only offering a patient-centered approach but is also opening the doors to a new and exciting income stream for practitioners alike; allowing them to level up their patient care.   Kashif shares all about how genetic testing is the next level of individualized medicine and care; how you can use it to optimize your and your patients’ potential for work, play, and wellness; how bringing genetic testing into your practice can open up a new income stream; and how to get started with all of this if you don’t know where to begin!   Key Takeaways: [:19] How much do North Americans spend on psychics on an annual basis? [2:16] Welcome back to the Virtual Practice Podcast! [2:43] About today’s fantastic guest, Kashif Khan! [3:15] Meghan and Braden welcome Kashif to the podcast. [3:33] Kashif shares why he is so passionate about and connected with the idea of personal genomics and its capacity to influence our health. [6:20] Kashif highlights the key differences between what his company, The DNA Company, offers versus a company that offers standard DNA reporting. [9:00] Kashif’s unique model of genetic interpretation and how it is so much more than simply genetic testing. [12:05] The importance of recovery and how it is genetically determined. [13:45] How genetic testing can inform how you treat and manage yourself. [16:17] How Kashif works directly with practitioners in terms of integrating genetic testing into their practice. [22:56] How The DNA Company works with the practitioners under jurisdictions where they can’t have an affiliate program. [25:13] The different ways in which a clinician can work with The DNA Company. [28:15] How much can someone make by partnering with The DNA Company? [30:44] How to get started with working with Kashif and The DNA Company. [31:34] Meghan’s three key takeaways from today’s conversation with Kashif. [32:50] Coming up next week: the top 10 money mistakes made by practitioners! [32:57] Regardless of your background or credentials, if you want to build a practice or business that creates impact and health for others, Meghan and Braden are your team! [33:14] If you are looking for a place to see patients and you don’t want the hassle of contracts, rent splits, or commitment, head on over to HealthHives.com to create your free account!   Mentioned in This Episode: The DNA Company Kashif Khan Clinicians, set up your account with The DNA Company Once you have your account, order test kits here   For More on the Virtual Practice Podcast: Visit HealthHives.com/Podcast and join us on Facebook and Instagram @HealthHivesCo. For future episodes, visit HealthHives.com/Podcast!   Tweetables:   “Genetic testing isn’t what’s needed; genetic interpretation is what is needed.” — Kashif Khan   “What we’re trying to do is not resolve or mask symptoms. We’re trying to find … what genes are you missing, what genes aren’t performing well, and then supplementing that with genetic expression through various ingredients that we know do that.” — Kashif Khan   “People want unique insight about themselves. And as a practitioner, you have an opportunity to be the facilitator of that access.” — Meghan Walker   “New income streams don’t have to be built by you. You can bring in partners and people who are experts that are doing it in a really compelling way.” — Meghan Walker
High Ticket Offers and Raising Your Rates!
May 19 2022
High Ticket Offers and Raising Your Rates!
High-ticket offers are one of the smartest things that you, as a practitioner, can implement in your ecosystem. But where do you get started? What does a high-ticket offer even look like? How do you attract clients that are willing to pay for these high-value offers?   In this episode, Braden and Meghan are giving you the tell-all on how to begin building out the ecosystem for the kind of experience that you want to design for your patients. They share what a high-ticket offer could look like for you if you went all in, insights into why low-ticket offers take the same amount of effort (if not more) than high-value ones with less return, and many other key takeaways!   If you want to build out a business that is truly scalable and smooth-sailing and create offers that work for you and your patients, be sure to tune in!   Key Takeaways: [:56] What is the common mistake that practitioners are making with regard to their ad strategy? [1:45] What makes a good ad strategy? What are some of the factors that influence an ad having a good return on investment? [2:29] Today’s topic: high-ticket offers and raising your rates! [2:40] Welcome back to the Virtual Practice Podcast! [3:41] When it comes to concierge (or higher-end) health experiences… what would you be willing to pay for? [5:03] What are high-ticket offers? [6:22] What a high-ticket offer looks like on a week-to-week basis. [7:27] What a high-ticket offering in your ecosystem will do to the money management side of your business. [8:52] Why high-ticket offers work for both you and your client. [10:46] Why low-ticket offers take the same amount of effort (if not more) for less return. [11:08] The value is in selling one high-ticket offer rather than tens of low-ticket offers. [12:20] Braden shares his experiences on how high-ticket clients are often more compliant, easier clients. [14:08] How do you attract clients that will go for these high-ticket offers? [17:02] Why you should start building out your high-ticket offers before your low-ticket offers. [17:32] The elephant in the room regarding low-ticket offers. [18:00] What we can do as a practitioner if we are in a jurisdiction where we can’t build out an offer as a package. [20:18] Braden highlights key pieces about high-ticket offers. [21:09] Where to get started with designing a high-ticket experience. [24:34] Braden’s three key takeaways! [25:25] Coming up next week: meaningful ways to add income diversification! [25:57] Regardless of your background or credentials, if you want to build a practice or business that creates impact and health for others, Meghan and Braden are your team! [26:14] If you are looking for a place to see patients and you don’t want the hassle of contracts, rent splits, or commitment, head on over to HealthHives.com to create your free account!   For More on the Virtual Practice Podcast: Visit HealthHives.com/Podcast and join us on Facebook and Instagram @HealthHivesCo. For future episodes, visit HealthHives.com/Podcast!   Tweetables:   “Selling one high-ticket compared to selling one low-ticket [is] the same amount of work. … Getting that first sale can sometimes be the most difficult — but which one would you rather? And which one’s going to actually help the person on the other end?” — Braden Urquhart   “It has been my experience in life and in practice … that when someone is willing to pay to be all in, they also pay attention. They follow the rule, they go home, and they do it. They are actually not your high-maintenance patients.” — Meghan Walker   “I think when you want to build that business [that scales], if you already have that opportunity or cushion underneath you [of a high-ticket offer], it’s going to be a lot less stressful than trying to do it from the ground-up.” — Braden Urquhart   “You need a solid offer for your 1:1 practice that you know people are interested in and are going to invest in consistently.” — Braden Urquhart   “Stop assuming that people are not going to want to pay for that higher touchpoint — because they do and they will! … It’s just that you haven’t put that offer out yet.” — Braden Urquhart
The Million Dollar Model and Myths Surrounding Successful Practices
May 12 2022
The Million Dollar Model and Myths Surrounding Successful Practices
Meghan and Braden open this week's show with a discussion on the myths surrounding being a successful practitioner. From having to own your own clinic to super influencers Braden and Meghan debunk these myths that seem to be hanging over a lot of people’s minds.   Meghan also explains the million dollar model and how there are two concepts surrounding a seven figure practice: Quadrants of readiness and specific benchmarks to hit and when/how you should expect to hit them.       Key Takeaways: [:28] Meghan asks Braden what is the myths floating around in people’s minds that can help you make a million dollar practice [3:40] Welcome back to the Virtual Practice Podcast! [4:20] Braden asks Meghan to explain her version of The Million Dollar Model [7:17] Meghan explains how the Quadrants of Readiness are stages of evolution that healthcare consumers move through [11:13] What needs to be in place to hit that first six figure mark. [17:01] How a consistent marketing system and methodology can take you from one hundred thousand dollars to three hundred thousand dollars. [20:20] Being mindful of consistent traffic while not charging to much to get new patients in the door as well as utilizing high ticket offers to continue to grow towards the one million dollar practice [27:35] Regardless of your background or credentials, if you want to build a practice or business that creates impact and health for others, Meghan and Braden are your team! [27:53] If you are looking for a place to see patients and you don’t want the hassle of contracts, rent splits, or commitment, head on over to HealthHives.com to create your free account!   Mentioned in This Episode:     Call To Action:  To find out if a Ginger Desk Virtual Assistant is the right fit for your practice, send us an email to hello@gingerdesk.com   For More on the Virtual Practice Podcast: Visit HealthHives.com/Podcast and join us on Facebook and Instagram @HealthHivesCo. For future episodes, visit HealthHives.com/Podcast!   Tweetables:   “There is a ton of successful practitioners that don’t have 10000 followers on instagram” — Meghan Walker   “You need to define your niche or arena of expertise” — Meghan Walker   “When you are really good at what you do and you have clearly defined an arena of authority, you charge accordingly” — Meghan Walker     “If you don’t have tension in your business, if you don’t have volume coming into your business you don’t get to move up the ladder” — Meghan Walker
How and When to Hire a Virtual Assistant with Dr. Julie Durnan, ND
Jan 20 2022
How and When to Hire a Virtual Assistant with Dr. Julie Durnan, ND
Today, Meghan and Braden are joined by another fantastic guest, Dr. Julie Durnan; naturopathic doctor, entrepreneur, and visionary. Her clinic, Restoration Health Clinic, in North Vancouver, BC, is reinventing the patient experience for women and families.    In Julie’s newest startup, Ginger Desk, she is changing the way clinicians operate by removing the barriers to growing their business by providing highly-experienced virtual assistants at a fraction of the cost of hiring staff.   A Virtual Assistant can be your gatekeeper between you as the practitioner and your patient — freeing up your time to see more patients and build your business towards its future state. In this episode, Julie shares the steps to take if you’re looking to hire a VA, how to know when you need a VA, the kinds of tasks that you can delegate to a VA, and how hiring a VA can benefit you.   Key Takeaways: [:10] What happened to Meghan’s virtual assistant business idea? [1:23] Welcome back to the Virtual Practice Podcast! [1:41] About today’s fantastic guest, Dr. Julie Durnan. [2:10] Meghan and Braden welcome Julie to the podcast! [2:41] The backstory of how Julie started Ginger Agency. [3:58] The important benefits of hiring a virtual assistant. [8:17] The tasks that a virtual assistant can take over for a practitioner. [10:38] Julie shares about how they go about hiring with Ginger Agency. [14:05] Meghan underscores the importance of what you really should be focusing on as a practitioner. [14:31] Why taking on a VA is both a time-saver and extremely cost-effective — especially if you’re early on in your practice. [18:58] The symptoms of a practitioner who needs a VA. [20:26] The three pieces of advice Julie wants to instill in all practitioners listening in. [21:23] Where to access an exclusive training (for Virtual Practice Podcast listeners only!) on everything you need to know about finding a VA. [22:34] This episode marks the end of the first season of the Virtual Practice Podcast! [22:46] The theme of the second season of the Virtual Practice Podcast: income diversification. [23:39] Regardless of your background or credentials, if you want to build a practice or business that creates impact and health for others, Meghan and Braden are your team! [23:53] If you are looking for a place to see patients and you don’t want the hassle of contracts, rent splits, or commitment, head on over to HealthHives.com to create your free account!   Mentioned in This Episode: Dr. Julie Durnan’s LinkedIn Restoration Health Clinic Ginger Desk How to Hire a Virtual Assistant Masterclass 45 Tasks to Outsource to Your Ginger Desk Virtual Assistant Impact LIVEs Event   Call To Action:  To find out if a Ginger Desk Virtual Assistant is the right fit for your practice, send us an email to hello@gingerdesk.com   For More on the Virtual Practice Podcast: Visit HealthHives.com/Podcast and join us on Facebook and Instagram @HealthHivesCo. For future episodes, visit HealthHives.com/Podcast!
What You Need to Know About Virtual Contracts with Dr. Sarah Harbottle
Jan 13 2022
What You Need to Know About Virtual Contracts with Dr. Sarah Harbottle
Today, Meghan and Braden are excited to be joined by their friend and colleague, Dr. Sarah Harbottle!   Dr. Sarah Harbottle is not only a naturopathic doctor – but also a classic overachiever – because she’s also, simultaneously, a licensed lawyer! This presents The Virtual Practice Podcast with a very unique opportunity to have a conversation around some of the regulatory, legal pieces that are crucial to keep top-of-mind as practitioners.   In this conversation, Dr. Sarah Harbottle shares the top three things that every practitioner should know about protecting themselves legally, some of the common red flags she sees in the industry as it pertains to legality, what you need to know in terms of creating a contract with a clinic, and what you need to know about insurance coverage as an online practitioner.   Key Takeaways: [:09] Did Meghan and Braden always want to be entrepreneurs? [1:27] Welcome back to the Virtual Practice Podcast! [1:58] Meghan and Braden welcome and introduce Dr. Sarah Harbottle to the podcast! [2:54] How virtual practice changes what we need to be thinking about in a legal context as practitioners. [5:35] What we need to keep top-of-mind in terms of our contracts with clinics. [6:52] Is risk-shifting more towards the clinic owner or the practitioner? [8:26] What insurance does a practitioner need for an online program? [11:38] Do most insurance companies cover general group patient treatment programs? [13:06] What are some of the common mistakes or red flags that Dr. Sarah Harbottle is often seeing in the industry as it pertains to legality? [16:04] How Health Hives helps protect you as a practitioner. [17:06] The top three things that Dr. Sarah Harbottle wishes everyone knew as a practitioner about protecting themselves on the legal side. [18:32] Meghan and Braden thank Dr. Sarah Harbottle for joining the podcast and sharing her insights. [18:51] Regardless of your background or credentials, if you want to build a practice or business that creates impact and health for others, Meghan and Braden are your team! [18:58] If you are looking for a place to see patients and you don’t want the hassle of contracts, rent splits, or commitment, head on over to HealthHives.com to create your free account!   Mentioned in This Episode: Sarah Harbottle Law Dr. Sarah Harbottle’s LinkedIn Dr. Sarah Harbottle’s Instagram Life Integrative   For More on the Virtual Practice Podcast: Visit HealthHives.com/Podcast and join us on Facebook and Instagram @HealthHivesCo. For future episodes, visit HealthHives.com/Podcast!
Understanding Relationship and Affiliate Marketing
Jan 6 2022
Understanding Relationship and Affiliate Marketing
Focusing on relationship and affiliate marketing can be extremely influential in accelerating your career forward. Especially in today’s world with more businesses and practices going online, it is crucial to virtually foster these communities and relationships to add value to one another’s audiences on your respective social media channels.   In today’s episode, Meghan and Braden share how you can drive traffic to your business or practice by leveraging relationship marketing, how to begin fostering genuine relationships online, and why cultivating these relationships is key to taking you to the next level within your business or practice.   Key Takeaways: [:09] The number one thing that has been most influential in moving Braden’s career forward. [2:15] The number one key factor that has accelerated Meghan’s career. [3:11] Welcome back to the Virtual Practice Podcast! [3:50] What relationship/affiliate marketing is. [5:18] An example of relationship marketing and how it enables your audience to be of service to other people. [6:32] Why relationship marketing is not/does not have to be disingenuous. [7:48] Meghan shares some positive examples of leading with relationships and her personal experiences with relationship marketing. [8:28] How to begin facilitating these genuine relationships. [10:52] How to reach out to people virtually and begin to foster a potential relationship. [12:30] Meghan’s task for you: create a dream list of the 20 people whose platforms would be super helpful for you to be on and consider how you could be of service to them. [14:15] Why cultivating these relationships is the key to taking you to the next level within your business or practice. [15:52] Meghan’s top three takeaways for relationship marketing. [17:02] Regardless of your background or credentials, if you want to build a practice or business that creates impact and health for others, Meghan and Braden are your team! [17:11] If you are looking for a place to see patients and you don’t want the hassle of contracts, rent splits, or commitment, head on over to HealthHives.com to create your free account!   Mentioned in This Episode: Range: Why Generalists Triumph in a Specialized World, by David Epstein Virtual Practice Podcast Ep. 16: “Paid Traffic: What You Need to Know” Virtual Practice Podcast Ep. 18: “How to Use Instagram to Grow Your Practice” The Clinician Code   For More on the Virtual Practice Podcast: Visit HealthHives.com/Podcast and join us on Facebook and Instagram @HealthHivesCo. For future episodes, visit HealthHives.com/Podcast!
Remarketing: The Fortune is in the Follow-Up
Dec 30 2021
Remarketing: The Fortune is in the Follow-Up
Sometimes as practitioners, we’ll focus more of our attention on getting new patients, new eyes on our social media platforms, and new leads… but the truth is: the fortune of your business actually depends on how well we can keep, maintain, and deliver transformation upon our existing audience and clientele.   In this conversation, Meghan and Braden are giving you the lowdown on the top five things you need to know to remarket, reinvigorate, and re-engage your audience! They share tips on how to foster relationships virtually, touch base with your audience on a more personal level, become the primary focus in their inbox, and build out offers your audience actually wants.   Key Takeaways: [:08] About Meghan’s recent retreat. [1:31] Welcome back to the Virtual Practice Podcast! [1:59] About today’s topic: remarketing. [3:21] How and why we need to be thinking about these concepts of remarketing, reinvigorating, and rhythm. [4:18] #1: What is the cadence in which you are mailing your list? [5:18] #2: What does it mean to “scrub” your mailing list? And should you do it? [6:25] How to become a primary focus in somebody’s inbox (and get out of their promotions folder). [8:00] #3: How to move people from stagnant to excited. [10:08] #4: How to leverage any type of paid traffic or ads to your list. [11:33] #5: Communicate with your audience and create an offering that they want. [13:31] Braden’s advice for those that are just starting to build their practice and/or programs. [14:45] Meghan’s top three takeaways on remarketing. [15:55] About next week’s episode! [16:06] Regardless of your background or credentials, if you want to build a practice or business that creates impact and health for others, Meghan and Braden are your team! [16:22] If you are looking for a place to see patients and you don’t want the hassle of contracts, rent splits, or commitment, head on over to HealthHives.com to create your free account!   Mentioned in This Episode: Clinician Business Labs   For More on the Virtual Practice Podcast: Visit HealthHives.com/Podcast and join us on Facebook and Instagram @HealthHivesCo. For future episodes, visit HealthHives.com/Podcast!
SEO 101 for Practitioners
Dec 23 2021
SEO 101 for Practitioners
Braden is sharing his top 10 list of everything you need to know about SEO as a practitioner and what you can do to optimize it to increase traffic, sales, and engagement.   If you don’t know where to get started with SEO, you won’t want to miss this episode! Braden’s actionable list shares exactly what steps you can take to get started on your SEO journey, how to optimize it if you already know some of the basics, and the top three most important pieces you need to focus on, wherever you may be in your SEO journey.   Key Takeaways: [:08] Today’s topic: SEO for practitioners! [1:10] Welcome back to the Virtual Practice Podcast! [2:34] What is SEO? [2:53] #1: Know your avatar. [3:14] #2: Understand the intent of the person that’s searching for you/your content. [3:35] #3: Keywords and key phrases. [6:24] #4: Where to include your keywords and phrases. [8:10] What is an H1 tag? Why is it important? [10:30] #5: Optimize your page for readability. [11:05] #6: Utilize SEO programs, plug-ins, and tools. [12:12] #7: Connect to Google Search Console. [14:20] #8: Set up your Google Analytics. [14:33] #9: Make sure your site is secure. [14:51] #10: Make sure your site loads fast. [17:06] Braden’s top three takeaways. [18:25] Next week’s episode: remarketing and re-engaging our community! [18:51] Regardless of your background or credentials, if you want to build a practice or business that creates impact and health for others, Meghan and Braden are your team! [19:33] If you are looking for a place to see patients and you don’t want the hassle of contracts, rent splits, or commitment, head on over to HealthHives.com to create your free account!   Mentioned in This Episode: Ubersuggest Yoast (SEO Plug-in) Squarespace’s built-in SEO tools Google Search Console Google Analytics GTmetrix Impact LIVEs   For More on the Virtual Practice Podcast: Visit HealthHives.com/Podcast and join us on Facebook and Instagram @HealthHivesCo. For future episodes, visit HealthHives.com/Podcast!
How to Use Instagram to Grow Your Practice
Dec 16 2021
How to Use Instagram to Grow Your Practice
As a practitioner, you’re engaging with so many different social media platforms to market and grow your practice — but do you know why you’re doing it? Are you on Instagram just because everyone else is on Instagram… but you don’t really have a strategy behind what it is that you post?   Joining Meghan and Braden today is an amazing woman doing incredible things in the world. Dr. Alicia MacPherson is a naturopathic doctor, the creator of the MacPherson Method, and a total boss on leveraging Instagram to grow her practice. Dr. MacPherson has not only created a very compelling business model, but she has done so in a very short amount of time! She has been strategic, focused, and completely in alignment with her goals – which is what she is going to be teaching you all about today!    If you want to level up your social media game, don’t miss out on this conversation with Dr. Alicia MacPherson!   Key Takeaways: [:08] About todays’ topic: leveraging Instagram to build your business. [2:18] Welcome back to the Virtual Practice Podcast! [2:46] About today’s amazing guest, Dr. Alicia MacPherson. [3:24] Meghan and Braden welcome Alicia. [3:33] Alicia shares the story of building her business since becoming a naturopathic doctor. [4:57] How and when did Alicia discover her niche for Instagram? [6:06] Why Alicia decided to focus in on Instagram rather than other social media platforms. [7:37] Where and how Alicia repurposes her Instagram content. [8:58] Alicia’s observations around her sales cycle and ‘collapsing time.’ [9:55] How Alicia converts a fan from Instagram to becoming a client or customer. [12:10] Why Alicia used to be fearful of posting on social media and how she moved past these fears. [13:37] Does Alicia receive any pushback from posting on social media as a practitioner? If so, what has she learned from it? [15:43] Alicia shares her business model and how she’s designed her practice. [17:31] How Alicia approaches the situation of when a client wants her to work with them personally rather than one of her team members. [19:49] When and how Alicia initially decided to bring on team members. [21:03] Alicia speaks about the ‘true freedom’ she has now achieved with her business. [22:02] Alicia three key pieces of advice that she wants to give to every entrepreneur about the potential possibilities that can be unlocked with Instagram (and other social media). [23:40] Meghan and Braden thank Alicia for joining this week’s episode. [24:10] About next’s weeks episode all about SEO. [24:35] Regardless of your background or credentials, if you want to build a practice or business that creates impact and health for others, Meghan and Braden are your team! [24:52] If you are looking for a place to see patients and you don’t want the hassle of contracts, rent splits, or commitment, head on over to HealthHives.com to create your free account!   Mentioned in This Episode: Dr. Alicia MacPherson MacPherson Method @Dr.AliciaMacPherson on Instagram   For More on the Virtual Practice Podcast: Visit HealthHives.com/Podcast and join us on Facebook and Instagram @HealthHivesCo. For future episodes, visit HealthHives.com/Podcast!   Tweetables:   “Keep showing up because you don’t get clarity on what you want to do unless you are doing it.” — Dr. Alicia MacPherson   “You’ve just got to show up. And as you find your words, and your messaging, and your positioning, it comes together beautifully.” — Dr. Alicia MacPherson   “Every single milestone I’ve hit in my business [has] been because I’ve unwired another piece of personal growth.” — Dr. Alicia MacPherson   “Showing up every day is the most important [to growing your practice].” — Dr. Alicia MacPherson
Converting People Into Your Program Through Conversation
Dec 9 2021
Converting People Into Your Program Through Conversation
Today’s topic is all about selling and converting people into your program/s through the art of conversation. When you’re trying to sell someone a high-ticket offer, whether that be one-to-one care or a program/offer, it is important to know what to say and how to say it to ensure that they are saying, “Yes,” by the end of your conversation.   In this episode, Meghan outlines the two main models of converting people into your program/offer, the framework to use for the one-to-one conversation aimed at converting, and the seven essential Ps that make up an effective discovery call.   Key Takeaways: [:08] Does Meghan enjoy selling? [1:15] Welcome back to the Virtual Practice Podcast! [1:42] About today’s topic: converting people into your program through conversation. [2:02] Meghan sets the stage for the conversation. [3:51] The two main ways of converting people into your program(s) or offer(s). [7:47] How to know which of these two ways of converting you should be using in any given scenario. [10:36] The seven essential Ps for an effective discovery call. [22:16] Meghan’s three main takeaways for converting people. [23:59] Regardless of your background or credentials, if you want to build a practice or business that creates impact and health for others, Meghan and Braden are your team! [24:20] If you are looking for a place to see patients and you don’t want the hassle of contracts, rent splits, or commitment, head on over to HealthHives.com to create your free account!   Mentioned in This Episode: The Virtual Practice Podcast Ep. 13: “High-Ticket Offers & How to Market Them” The Virtual Practice Podcast Ep. 14: “Selling From a Webinar Part 1: What Should I Say?” The Virtual Practice Podcast Ep. 15: “Selling From a Webinar Part 2: What Teach Do I Need?” Impact LIVEs Event   For More on the Virtual Practice Podcast: Visit HealthHives.com/Podcast and join us on Facebook and Instagram @HealthHivesCo. For future episodes, visit HealthHives.com/Podcast!
Paid Traffic: What You Need to Know
Dec 2 2021
Paid Traffic: What You Need to Know
Paid traffic is not the same as it used to be, and in this episode the expert himself on all things paid traffic, Braden Urquhart, is taking listeners through everything they need to know! He shares how paid traffic has changed in recent years, what the future holds for paid traffic, what you need to know as a practitioner regarding it, and most importantly: how YOU can leverage paid traffic to drive more traffic to your virtual practice.   Paid traffic is an advanced maneuver — but it is not out of reach. When you have established the strategy that you need to work from with respect to the rest of your business and are clear on the marketing pieces that you want to deploy… everything is well within reach! Be sure to get your pen and paper out and take notes on this episode!   Key Takeaways: [:08] Megan and Braden introduce today’s topic on paid traffic! [1:45] Welcome back to the Virtual Practice Podcast! [2:14] What does paid traffic refer to? [2:55] Why you might utilize paid traffic as a practitioner. [2:53] Braden breaks down the different types of paid traffic. [5:29] What intent-based marketing/paid traffic looks like. [6:54] Generally, are all the top results from Google, etc. a result of paid traffic? [7:47] What happens to our ability to be found organically when our whole practice is virtual? [8:56] How can we get more specific with who we are targeting with our paid traffic so that it is more effective? [9:44] How we can find out what our ideal clients are searching for? [12:57] Why you don’t have to be a “numbers person” as a practitioner to leverage paid traffic. [14:12] What you should know as a practitioner if you’re looking to bring on a paid traffic expert. [15:23] How much should we be investing into paid traffic as practitioners? [18:40] Braden highlights his top three takeaways about paid traffic. [19:54] Paid traffic is an advanced maneuver — but not out of reach. [20:35] Regardless of your background or credentials, if you want to build a practice or business that creates impact and health for others, Meghan and Braden are your team! [20:51] If you are looking for a place to see patients and you don’t want the hassle of contracts, rent splits, or commitment, head on over to HealthHives.com to create your free account!   Mentioned in This Episode: Ubersuggest Impact LIVEs Event   For More on the Virtual Practice Podcast: Visit HealthHives.com/Podcast and join us on Facebook and Instagram @HealthHivesCo. For future episodes, visit HealthHives.com/Podcast!   Tweetables:   “It’s not that you’re not a ‘numbers person,’ you just don’t know what numbers you need to know in this particular context.” — Meghan Walker   “We need to know what we’re asking for. I believe really strongly that practitioners should not be running their own paid ads. You should be pulling in an expert for those types of pieces.” — Meghan Walker   “To be an effective marketer, you need an effective offer. You need an offer people are going to talk about.” — Meghan Walker   “For many practitioners, [paid traffic] is an advanced maneuver. But when I say ‘advanced maneuver,’ I want you to know that it is not out of reach.” — Meghan Walker