Agency Journey

Andrew Dymski and Gray MacKenzie

Agency Journey is your guide to starting and running your own profitable digital marketing agency. Hosts Andrew Dymski and Gray MacKenzie interview different agency owners and influencers from around the world, who share their stories, the challenges they faced along the way, and the strategies that worked best for them.

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Implementing ClickUp for a 200-person Agency with Lauren Makielski
4d ago
Implementing ClickUp for a 200-person Agency with Lauren Makielski
When Lauren's not shoulders-deep in ClickUp at Hawke, she's likely finding something to add to her cookbook collection or looking at new parts for her next mechanical keyboard build.Topics discussed in the episode:How Hawke managed projects using Wrike and a disparate array of tools prior to implementing ClickUp in 2020.Lauren's experience of using ClickUp for 18 months and developing a strong expertise in the platform prior to undertaking the Hawke migration.Lauren's intense 6-month implementation project which involved countless hours of team interviews, process building, research, data migration, team training, and support.The results and sentiment of the Hawke team as they moved from a state of "general chaos" to more clarity as a result of implementing ClickUp and Lauren and the team's hard work developing process templates and documentation.The opportunities for improvement in Hawke's ClickUp implementation and the roadmap to improving internal operations.Presenting Sponsor: ZenPilotBe sure to check out ZenPilot, where we help agencies optimize their operations using our proven systems and processes.ZenPilot knows that you are tired of wasting time on trial-and-error — that’s why we provide tried-and-true solutions that will help you grow and scale quickly and sustainably.So, what are you waiting for?Go to zenpilot.com to learn more.Resources mentioned in this episode:Hawke Media WebsiteLauren Makielski's LinkedInZenPilot WebsiteGray MacKenzie's Linkedin
Implementing ClickUp for a 200-person Agency with Lauren Makielski
4d ago
Implementing ClickUp for a 200-person Agency with Lauren Makielski
When Lauren's not shoulders-deep in ClickUp at Hawke, she's likely finding something to add to her cookbook collection or looking at new parts for her next mechanical keyboard build.Topics discussed in the episode:How Hawke managed projects using Wrike and a disparate array of tools prior to implementing ClickUp in 2020.Lauren's experience of using ClickUp for 18 months and developing a strong expertise in the platform prior to undertaking the Hawke migration.Lauren's intense 6-month implementation project which involved countless hours of team interviews, process building, research, data migration, team training, and support.The results and sentiment of the Hawke team as they moved from a state of "general chaos" to more clarity as a result of implementing ClickUp and Lauren and the team's hard work developing process templates and documentation.The opportunities for improvement in Hawke's ClickUp implementation and the roadmap to improving internal operations.Presenting Sponsor: ZenPilotBe sure to check out ZenPilot, where we help agencies optimize their operations using our proven systems and processes.ZenPilot knows that you are tired of wasting time on trial-and-error — that’s why we provide tried-and-true solutions that will help you grow and scale quickly and sustainably.So, what are you waiting for?Go to zenpilot.com to learn more.Resources mentioned in this episode:Hawke Media WebsiteLauren Makielski's LinkedInZenPilot WebsiteGray MacKenzie's Linkedin
Best ClickUp Implementation Path For Agencies with Layla Pomper
May 29 2022
Best ClickUp Implementation Path For Agencies with Layla Pomper
Topics discussed in the episode:ProcessDriven’s Business ModelBalancing High-Level Strategies and Granular TweaksWhen to Focus on One Product vs. Branching OutThe PB&J Method to Separating Process From SoftwareChoosing Tools For Clients: Self-Selection vs. Guided VettingEngaging Service vs. Scalable Product: The Ideal Value Delivery VehicleSetting Reasonable Implementation TimelinesSelf-Implementation, Guided Implementation, and DFY: Pros and ConsWhen to Send Clients ElsewhereThe Trojan Horse of Client AcquisitionWhat The Future Holds For ProcessDrivenFrom Role Models to Business ModelsBecoming The Go-To Source For Your Industry’s GuidesPresenting Sponsor: TextExpanderDo you ever type the same thing over and over and over again? Whether it's customer support answers, sales emails, or document edits, typing things repetitively or using copy and paste can be a burden. That's where TextExpander comes in. With TextExpander, you and your team can:Keep your message consistentSave time and be more productiveBe accurate, every timeThe way we work is changing rapidly. Make work happen wherever you are by saying more in less time and effort using TextExpander. Get 20% from ZenPilot with this link.Resources mentioned in this episode:Layla Pomper's LinkedInLayla's YouTube ChannelProcessdriven.coZenPilotGray MacKenzie's LinkedInGustoZapierMake (formerly known as Integromat)ClickUpMike Michalowicz's LinkedInProfit First BookEOS
How Increasing Retention Can Take Your Business to New Heights with Ethical Scaling's Ben McLellan
Mar 27 2022
How Increasing Retention Can Take Your Business to New Heights with Ethical Scaling's Ben McLellan
Ben McLellan is the founder of Ethical Scaling, a consulting company focused on helping businesses scale faster and more sustainably by retaining their clients longer. Ben got his start running a six-figure personal training company.At the time, Ben had a dozen clients that had been with him for over a decade and this would be the exact retention experience he needed when he started his own online agency. He would also go on to work with Traffic and Funnels as a client success director that moved over 1,000 customers through their process.Ben never claimed to be an expert at getting customers in the door, but he was one of the best when it came to keeping them from walking out.Presenting Sponsor: TextExpanderDo you ever type the same thing over and over and over again? Whether it’s customer support answers, sales emails, or document edits, typing things repetitively or using copy and paste can be a burden. That’s where TextExpander comes in. With TextExpander, you and your team can:Keep your message consistentSave time and be more productiveBe accurate, every timeThe way we work is changing rapidly. Make work happen wherever you are by saying more in less time and with less effort using TextExpander. Get 20% from ZenPilot with this link.Topics discussed in the episode:Training Clients to Make Your Process Work For ThemThe Relationship Between Higher Retention Rates and Business GrowthChoosing Which Clients to Serve Long-Term Based on Initial ResultsHow Long Should Your Client Agreements BeThe Disconnect Between What Agencies Think is Valuable vs. What Clients Care AboutRelationship vs. Results: What Matters Most For Client RetentionThree Reasons Agencies Lose ClientsDifferent Client Archetypes and How to Adapt to ThemHow to Overcome Dopamine Dumps/Hedonic Adaptation in Clients to Prevent ChurnSlowing Down and Understanding What Your Client Cares AboutTraining Team Members to Handle Different Types of ClientsHow to Re-Assess Client Expectations RegularlySelling Clients What They Want Then Giving Them What They NeedRelationship Building w/Slides, Humor, and A-Typical ConversationsWhat's a Healthy Client Churn Rate For AgenciesResources mentioned in this episode:Ben McLellan on FacebookEthical Scaling GoHighLevel - tool recommended by Ben HubSpot - CRM Gray usesGray MacKenzie on LinkedInAndrew Dymski on LinkedInZenPilot
Strategic Growth and Acquisition With Dean Dutro
Nov 10 2021
Strategic Growth and Acquisition With Dean Dutro
Dean Dutro is the CEO of Worth eCommerce, an email marketing agency. His team helps e-commerce companies increase revenue by up to 60% in six months with email marketing systems built in Klaviyo. Dean co-founded Worth eCommerce with the mission of boosting profits, engagement, and brand loyalty for clients.Dean is also the Founder of Emailgrowthtraining.com, where he teaches clients how to grow their e-commerce revenue by 30-40% using email marketing. He has previously founded two other agencies, Instant Email Copy and GobySavvy.In this episode…The path to success is never straight — it often comes with surprising curves, rough patches, and hills. So, how can you take the lessons from each trying experience and turn them into a victory?Dean Dutro’s path to CEO of a successful agency certainly wasn’t smooth. At the age of 24, he quit a comfortable job in aviation sales to co-found a startup — which sunk into debt. At the age of 26, he was living in his granpdarent’s basement and starting up an email marketing agency. It slowly grew, but he was met with competition from his previous business partner. Rather than butt heads, they decided to join forces, and now their combined experience has created an email marketing empire: Worth eCommerce.In this episode of Agency Journey, Gray MacKenzie is joined by Dean Dutro, the CEO of Worth eCommerce, to discuss how he quickly scaled his agency. Dean talks about the inception of Worth eCommerce, what’s changed during SmartBug Media’s acquisition of the agency, and his goals for the future of the brand. Stay tuned.
The Agency for Agencies With Katie Street
Nov 3 2021
The Agency for Agencies With Katie Street
Katie Street is the Founder and Managing Director of Street Agency, the “agency for agencies.” Street Agency helps clients develop marketing strategies to get noticed and attract more leads. Katie launched the company after realizing she could create an easier way for agencies to build engagement with brands and companies.Katie is also the Co-founder of Tanba, The Agency New Business Academy. Tanba empowers agencies to grow by sharing content and insights from the best in the business. Additionally, Katie hosts the Word on the Street podcast and is a New Business Peer Network Chair for BIMA (British Interactive Media Association).In this episode…Agencies help clients with marketing, strategic planning, building out processes, and so much more. But who helps agencies find those clients in the first place?Street Agency does — and that’s why it’s been dubbed as the “agency for agencies.” Street Agency’s team knows how to build a personalized content plan that will attract more clients and increase sales for any agency. Agencies are lining up to work with the company — business boomed by 300% last year alone. So, how is Street Agency working its magic?In this episode of Agency Journey, Gray MacKenzie is joined by Katie Street, the Founder and Managing Director of Street Agency, to discuss how she develops marketing strategies to help agencies attract clients. Katie talks about the process of building up Street Agency, how she collaborates with clients to increase leads, and her tips for creating an engaging content strategy. She also gives the inside scoop on her new project, Tanba.
Successful Social Media Promotion With Mike Allton
Oct 27 2021
Successful Social Media Promotion With Mike Allton
Mike Allton is an award-winning blogger, speaker, author at The Social Media Hat, and the Head of Strategic Partnerships at Agorapulse, a social media management solution. As Head of Strategic Partnerships, Mike strengthens relationships with social media educators, influencers, and partner brands.Mike is also the co-author of The Ultimate Guide to Social Media Marketing alongside Jenn Herman, Stephanie Liu, Amanda Robinson, and Eric Butow. Additionally, he is the Co-founder of 360 Marketing Squad, a private membership group where business owners can receive live training on the latest marketing trends and techniques.In this episode…Are you juggling so many client social media accounts that you’re afraid of dropping one? Or, are you looking for better ways to promote your virtual events and other content?Breathe easy with Agorapulse’s simple social media solution. Whether you’re managing content for a client or promoting your agency’s livestream, Agorapulse has the tools for you. Combine your expert marketing knowledge with a user-friendly interface for a seamless promoting experience.In this episode of Agency Journey, Gray MacKenzie is joined by Mike Allton, the Head of Strategic Partnerships at Agorapulse, to discuss his strategies for social media and virtual event success. Mike talks about his favorite Agorapulse features, his tips for promoting your agency’s events through social media, and Agorapulse’s new podcast, Agency Accelerated.
From Independent Marketing Agency to Elite HubSpot Partner With Rikki Lear
Oct 20 2021
From Independent Marketing Agency to Elite HubSpot Partner With Rikki Lear
Rikki Lear is the Director of Digital 22, an Elite HubSpot inbound marketing agency. Digital 22 has rolled out HubSpot and inbound marketing with 73 companies to date, helping them reach their goals sooner without the pitfalls. In his role, Rikki oversees the heads of service departments like finance, marketing, and HR.Previously, Rikki was on the Partner Advisory Council for HubSpot and worked in digital marketing for Workwear Express and Optimise Marketing. He holds several certifications from HubSpot, including HubSpot Trainer, Inbound Sales, Growth-Driven Design, and more.In this episode…Are you trying to optimize HubSpot’s features for your agency, but keep getting stuck? Wouldn’t it be nice if there was a team of experts ready to help?Digital 22 has the inbound marketing expertise you need. The agency’s team members specialize in HubSpot features and understand all the best practices for implementing them into your business. With their help, one client had an additional 167 blog views, a 140% increase in offline revenue, and a 174% increase in online revenue. So, how did Digital 22 become the powerhouse agency they are today?In this episode of Agency Journey, Gray MacKenzie is joined by Rikki Lear, the Director of Digital 22, to discuss how he created the largest 100% HubSpot agency in the UK. Rikki talks about Digital 22’s bold jump from SEO and PPC agency to HubSpot partner, the agency’s decision to start accepting project-based clients, and how his team stays up-to-date with HubSpot features.
Building a Solid Financial Foundation With Adam Rundle
Oct 13 2021
Building a Solid Financial Foundation With Adam Rundle
Adam Rundle is the Co-founder of CleverProfits, a firm that helps online businesses become more profitable. CleverProfit’s team excels in accounting, tax, and growth strategies. Adam founded the company with Bryan Nguyen after realizing that many online entrepreneurs were failing because they didn’t understand finances. Together, they created a solution that enabled business owners to plan, forecast, and predict their future financial performances and effectively scale their businesses.Adam is also the Owner of CFO Coach and an Assistant Rugby Coach for the United States Naval Academy. Before starting CleverProfits, Adam was a Financial Manager for C&A Friedlander Attorneys and a Varsity Cup U20 Rugby Coach for the University of Cape Town’s rugby club.In this episode…No one wakes up in the morning and says, “I can’t wait to pay my accountant today.” But most businesses can’t survive without one, either. So, how can you find a happy and healthy partnership that will help you build a solid financial future?CleverProfits is a financial firm with an innovative solution. Rather than signing your life away at step one, you can join their six-week Profit Accelerator program. With this process, they help you strengthen your company’s financial foundation, develop unique growth strategies, and create a personalized tax plan. If you find their services beneficial (and most participants do), you can partner with their team throughout your business journey to take advantage of their excellent financial intel and tax genius. In this episode of Agency Journey, Gray MacKenzie is joined by Adam Rundle, the Co-founder of CleverProfits, to discuss why a firm financial foundation is essential for your business. Adam talks about the services CleverProfits offers, how they develop unique solutions for each business they work with, and why simplicity is always the best option.