The Hidden Gem

Maya Demishkevich

The Hidden Gem is a podcast dedicated to empowering community college presidents, leaders, marcomms with the knowledge and insights they need to harness the full potential of strategic marketing and communication within their institutions. In today's fast-paced educational landscape, effective marketing and communication strategies are crucial for not only student recruitment but also for fostering a thriving and engaged community. This podcast aims to shed light on the often-overlooked aspects of marketing, emphasizing its vital role in shaping an institution's overall strategy and success. By showcasing real-world examples, case studies, and interviews with experienced community college leaders and higher ed consultants, the podcast will inspire its audience to view marketing and communication as integral components of their leadership toolkit. It aims to elevate the importance of these functions and empower leaders to make more informed and strategic decisions in their roles. The Hidden Gem is hosted by Maya Demishkevich and is a proud member of the Enrollify Podcast Network. read less
EducationEducation

Episodes

Ep. 5: Business-Savvy Approach to Transforming Marketing and Enrollment Strategies
Apr 8 2024
Ep. 5: Business-Savvy Approach to Transforming Marketing and Enrollment Strategies
In this episode, we delve into a County College of Morris journey to transform its marketing and enrollment management strategies. The discussion offers an insider's look at the bold decision to hire from outside the traditional higher ed path, which sparked a significant turnaround in student enrollment and community engagement. The episode highlights the importance of understanding brand perception, targeting the right audience, and the benefits of integrating marketing and enrollment under one leadership. It also explores the positive impact of fostering strong, collaborative teams, adopting a business-like approach to operations, and the pivotal role of responsive, data-driven decision-making in today's competitive educational landscape.Guest 1 Name: Dr. Anthony J. Iacono / President / County College of MorrisGuest 1 Bio: Dr. Anthony J. Iacono became the third president of County College of Morris in September  2016. He is committed to the mission of community colleges because of their ability to change lives and strengthen communities. Dr. Iacono is convinced that the keys to success are rooted in faith, life-long learning, strong community partnerships, and understanding the responsibility of caring for others.As a member of the American Association of Community College’s Commission on Economic and Workforce Development, chair of the New Jersey Presidents’ Council – consisting of all  higher education institutions in N.J., the vice-chair of the Morris County Chamber of Commerce, treasurer for the state’s technology consortium NJEdge, and a board member for NJBIA and the NJ Humanities Council, Dr. Iacono is committed to leading with impact. He has been recognized by NJBiz as one of its Power 50 Educators for the past four years and has been named on NJ-ROI’s Influencers in Higher Education list for the past three years. Iacono was also included in New Jersey’s Power 50 Manufacturing Leaders by NJBIZ, 2019. He has received numerous recognitions from the U.S. House of Representatives, the N.J. Legislature, and from numerous community organizations in Morris County.Dr. Iacono received his Ph.D. in American History from Mississippi State University, his M.A. and B.A. in American History from the University of Central Florida, and his Associate in Arts degree from Indian River Community College. He is proud to be a Morris County resident and honored to lead N.J.’s best college.Guest 1 Social: https://www.linkedin.com/in/tony-iacono/Guest 2 Name: Melissa Albright / Vice President of Marketing, PR & Enrollment Management, County College of MorrisGuest 2 Bio: Melissa Albright has over 10 years of successful experience in both sales and marketing in private industry and has 10 years of experience as an educator.  As a community college graduate, she knows first-hand the positive impact community colleges can have on students and their families.  She is dedicated to ensuring communities are aware of the life-changing benefits of attending a community college such as CCM.  Through teaching and serving, she has grown to understand that everyone has their own life story and Melissa makes it her mission to create and cultivate a positive culture that leads to strong and effective team results.  In August of 2020, Melissa joined CCM as the first Executive Director of Marketing and Public Relations.  In November 2022, Melissa was named the District Rising Star for the National Council of Marketing & Public Relations (NCMPR) and then was named the National Rising Star in March of 2023.  Under her leadership, the marketing team was awarded three district gold awards and a bronze award.  They also received a National gold award for DEI Marketing. In addition to being recognized by NCMPR, in partnership with the grants department, her team was a top ten national finalist in the Lumina Foundation’s Million Dollar Community College Challenge, amongst hundreds of submissions.  CCM received $100,000, and since has received an additional $150,000 from Lumina Foundation for environmental branding.   In July of 2022, CCM restructured, naming Melissa as the first Vice President of Marketing, PR & Enrollment Management at CCM, allowing her to bring forward the culture change and results she had achieved in marketing.  Since that time, CCM’s enrollment has increased consecutively every semester both in credit and workforce programs.  Since the restructuring, she has helped CCM receive an additional $2.4 Million in grant funding. Melissa received her Bachelor of Science in Business Administration, with a degree in marketing, from the University of Central Florida and an Associate of Arts in Business from Indian River Community College.  Following college, she earned teaching certificates in both business and special education.  As a strong supporter and educator of individuals with disabilities, Melissa has volunteered at her church teaching Sunday school and served as a buddy for students who are in middle school alongside her husband Dave.  She is very proud of their four children and granddaughter.Guest 2 Social: https://www.linkedin.com/in/melissasalbright https://www.ccm.edu/ - - - -Connect With Our Host:Maya Demishkevichhttps://www.linkedin.com/in/mayademishkevich/About The Enrollify Podcast Network:The Hidden Gem: Marketing Community Colleges is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!  Some of our favorites include Visionary Voices: The College President’s Playbook and Confessions of a Higher Ed CMO.Enrollify is made possible by Element451 —  the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.Connect with Us at the Engage Summit:Exciting news —  Maya will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we’d love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI. Use the discount code Enrollify50 at checkout, and you can register for just $200! Learn more and register at engage.element451.com — we can’t wait to see you there!
Ep. 4: Brand Building in Community Colleges: The Power of Perception
Mar 25 2024
Ep. 4: Brand Building in Community Colleges: The Power of Perception
In this insightful episode, host Maya Demishkevich engages in a deep conversation with branding expert Nancie McDonnell Ruder. They delve into the unique challenges and opportunities of branding for community colleges, emphasizing its crucial role in reshaping perceptions and boosting student recruitment and retention. Nancie shares her extensive experience and provides actionable advice on developing effective branding strategies, highlighting the transformative impact of a well-crafted brand on the public image and operational success of community colleges.Guest Name: Nancie McDonnell RuderGuest Social: LinkedinNoetic Consultants LinkedInNoetic Consultants WebsiteNoetic Brand Health DiagnosticGuest Bio: Nancie McDonnell Ruder has dedicated her career to strengthening brands and the people who build them.With over 25 years of experience in marketing strategy, marketing training, branding and consumer research, Nancie has vast experience accelerating growth for companies by helping build their internal marketing strength – so external marketing efforts are focused and most effective. Nancie began her professional career with the Leo Burnett Company in Chicago, Illinois, where she spearheaded Leo Burnett’s global new business efforts. Since launching Noetic Consulting, a marketing and leadership consultancy in 2002, Nancie has provided strategic guidance to clients large and small, including: AT&T, Discovery Channel, Georgetown University, Nike, Vail Resorts, Samsung Electronics, SC Johnson, Mayo Clinic, the Walt Disney Company and others. Noetic is proudly female owned and WBENC-Certified as a diversity owned business. - - - -Connect With Our Host:Maya Demishkevichhttps://www.linkedin.com/in/mayademishkevich/About The Enrollify Podcast Network:The Hidden Gem: Marketing Community Colleges is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!  Some of our favorites include Visionary Voices: The College President’s Playbook and Confessions of a Higher Ed CMO.Enrollify is made possible by Element451 —  the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.Connect with Us at the Engage Summit:Exciting news —  Maya will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we’d love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI. Use the discount code Enrollify50 at checkout, and you can register for just $200! Learn more and register at engage.element451.com — we can’t wait to see you there!
Ep. 3: Beyond Promotion: Marketing's Crucial Role in Shaping Community College
Mar 11 2024
Ep. 3: Beyond Promotion: Marketing's Crucial Role in Shaping Community College
Dive into the heart of community college marketing, where hosts Maya Demishkevich, Dan Baum, and Keith Paul illuminate the expansive role of marketing within community colleges. This episode of the Hidden Gem transcends traditional notions of marketing, revealing its significance far beyond promotion, to encompass a comprehensive approach to student engagement, institutional growth, and community impact. Through engaging discussions, Dan and Keith share their wealth of experience, offering profound insights into the strategic, operational, and visionary aspects of marketing that can redefine success for community colleges.Guest 1 Name: Dan Baum Guest 1 Social:LinkedIn AACC podcast Redefine UAACC’s ICF-accredited coaching programGuest 1 Bio: Dan Baum serves as executive director of Strategic Communications at Anne Arundel Community College (AACC), a nationally recognized two-year college near Annapolis, Md. Dan leads an award-winning team of marketing communications professionals who have helped strengthen the college’s reputation by developing and delivering integrated marketing communications that support student engagement and success. He is a certified life coach and instructor in AACC’s ICF-accredited coaching program. He also hosts the AACC podcast, Redefine U, which focuses on stories of transformation from students, faculty and staff. Guest 2 Name: Keith Paul Guest 2 Social: Linkedin WebsiteGuest 2 Bio: Keith Paul joined Northern Essex Community College (NECC) as Chief Marketing Officer in 2022 after serving as Director of Marketing and Communications at Springfield Technical Community College (STCC). He considers marketing a “contact sport” and brings more than 25 years experience to NECC spanning both the public and private sectors.  - - - -Connect With Our Host:Maya Demishkevichhttps://www.linkedin.com/in/mayademishkevich/About The Enrollify Podcast Network:The Hidden Gem: Marketing Community Colleges is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!  Some of our favorites include Visionary Voices: The College President’s Playbook and Confessions of a Higher Ed CMO.Enrollify is made possible by Element451 —  the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.Connect with Us at the Engage Summit:Exciting news —  Maya will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we’d love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI. Use the discount code Enrollify50 at checkout, and you can register for just $200! Learn more and register at engage.element451.com — we can’t wait to see you there!
Ep. 2: Reimagining Student Experience: Integrating Marketing and Student Care
Feb 26 2024
Ep. 2: Reimagining Student Experience: Integrating Marketing and Student Care
In this episode, we sit down with Devin Purgason from Forsyth Technical College to explore how they've successfully reimagined the student discovery and inquiry stages of the student lifecycle. Devin, the Executive Director of Marketing and Student Care, shares the importance of a holistic approach to the student experience and resource optimization. He discusses how breaking down silos and taking ownership of the student experience can enhance enrollment, satisfaction, and provide valuable customer insights. This episode is a must-listen for college leaders looking to enhance student care and success through intentional, integrated efforts across the institution. Get inspired to join the continuous endeavor of improving the community college experience.Guest Name: Devin PurgasonGuest Social Links: LinkedinInstagramWebsiteGuest Bio: Devin brings years of experience in marketing, with a strong background in media, digital marketing and user experience. His passion for education and community impact is evident in his role as the Executive Director of Marketing and Student Care at Forsyth Technical Community College in Winston-Salem, NC. Devin holds a Bachelor’s degree in Theology from Piedmont International University, a Master of Divinity in Historical Theology from Southeastern Seminary, and a graduate certificate in digital media and marketing from Duke University. His dedication to fostering equitable economic mobility and transforming communities aligns seamlessly with Forsyth Tech's vision as a catalyst for change. - - - -Connect With Our Host:Maya Demishkevichhttps://www.linkedin.com/in/mayademishkevich/About The Enrollify Podcast Network:The Hidden Gem: Marketing Community Colleges is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!  Some of our favorites include Visionary Voices: The College President’s Playbook and Confessions of a Higher Ed CMO.Enrollify is made possible by Element451 —  the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.Connect with Us at the Engage Summit:Exciting news —  Maya will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we’d love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI. Use the discount code Enrollify50 at checkout, and you can register for just $200! Learn more and register at engage.element451.com — we can’t wait to see you there!
Ep. 1: The Marketing-Savvy President: A Refreshing Approach to Leadership
Feb 12 2024
Ep. 1: The Marketing-Savvy President: A Refreshing Approach to Leadership
In the debut episode of The Hidden Gem, "The Marketing-Savvy President," Dr. Anthony Cruz discusses his successful use of marketing strategies and social media to boost enrollment and community engagement at Miami Dade College's Kendall Campus. He highlights the role of strategic marketing and communications in higher education, particularly through the challenges of the pandemic, and shares insights on the impact of his initiatives.Guest Name: Dr. Anthony CruzGuest Social: LinkedinInstagramGuest Bio: Dr. Cruz currently serves as the Campus President of the Miami Dade College - Kendall Campus in Florida.  During his twenty-seven years of higher education experience, Dr. Cruz has used his expertise to increase educational opportunities, enhance the student experience and bolster student success.Dr. Cruz is a native of Chicago, Illinois who grew up in Miami, Florida. Dr. Cruz works collaboratively with community partners to build pathways and remove barriers for students to thrive academically, professionally, and personally. He is committed to creating innovative approaches to reduce the skills gap and increase the number of college graduates.Dr. Cruz currently serves on the NCCHC Leadership Fellows Program Advisory Board, Healthy West Kendall Advisory Board and as a faculty member with the NASPA Escaleras Institute.  He previously served on the NASPA James E. Scott Academy Board, the Missouri Community College Association of Chief Student Affairs Officers (CSAO) Council, the St. Louis Graduates Steering Committee, Ohio Council for Two-Year College Chief Student Affairs Officers, on the Board of Directors of the English Language Learning Foundation, Inc., Member of the Welcome Dayton Committee, and Board Trustee of the Miami Valley Child Development Centers Inc. Dr. Cruz has a Bachelor of Arts in Political Science from Florida International University, a Master in Public Administration from Florida State University, and a Doctorate in Higher Education from Florida International University.  - - - -Connect With Our Host:Maya Demishkevichhttps://www.linkedin.com/in/mayademishkevich/About The Enrollify Podcast Network:The Hidden Gem: Marketing Community Colleges is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!  Some of our favorites include Visionary Voices: The College President’s Playbook and Confessions of a Higher Ed CMO.Enrollify is made possible by Element451 —  the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.Connect with Us at the Engage Summit:Exciting news —  Maya will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we’d love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI. Use the discount code Enrollify50 at checkout, and you can register for just $200! Learn more and register at engage.element451.com — we can’t wait to see you there!
Welcome to The Hidden Gem
Feb 2 2024
Welcome to The Hidden Gem
Welcome to The Hidden Gem, a podcast dedicated to empowering community college presidents, leaders, marcomms with the knowledge and insights they need to harness the full potential of strategic marketing and communication within their institutions. In today's fast-paced educational landscape, effective marketing and communication strategies are crucial for not only student recruitment but also for fostering a thriving and engaged community.This podcast aims to shed light on the often-overlooked aspects of marketing, emphasizing its vital role in shaping an institution's overall strategy and success. By showcasing real-world examples, case studies, and interviews with experienced community college leaders and higher ed consultants, the podcast will inspire its audience to view marketing and communication as integral components of their leadership toolkit. It aims to elevate the importance of these functions and empower leaders to make more informed and strategic decisions in their roles.The Hidden Gem is hosted by Maya Demishkevich and is a proud member of the Enrollify Podcast Network.  - - - -Connect With Our Host:Maya Demishkevichhttps://www.linkedin.com/in/mayademishkevich/About The Enrollify Podcast Network:The Hidden Gem: Marketing Community Colleges is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!  Some of our favorites include Visionary Voices: The College President’s Playbook and Confessions of a Higher Ed CMO.Enrollify is made possible by Element451 —  the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.Connect with Us at the Engage Summit:Exciting news —  Maya will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we’d love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI. Use the discount code Enrollify50 at checkout, and you can register for just $200! Learn more and register at engage.element451.com — we can’t wait to see you there!