Mary Blanks and Alex Krawchick

Join us for illuminating conversations with the brightest minds in B2B while we explore the rewarding and challenging parts of generating revenue as a team sport across sales, marketing, customer success, and beyond. Powered by Klearly and hosted by Mary Blanks and Alex Krawchick. read less

Putting the market in go to market (GTM)
Oct 17 2022
Putting the market in go to market (GTM)
In this episode, Scott Vaughan shares why he thinks alignment is pure BS, what go to market should be defined as, and how teams should be working better together with the right ingredients in place.Scott Vaughan is a seasoned executive focused on helping teams define and refine their overarching go-to-market (GTM) strategies and how they work together across the organization to activate them. He advises CXOs, founders, and investors on how to best breakthrough or get unstuck on their growth journeys. Scott is also an analyst for the Acceleration Economy and held multiple leadership roles in many successful organizations, including time as the Chief Marketing Officer at Integrate and UBM. You can follow Scott on LinkedIn.REVolution is powered by Klearly and hosted by Mary Blanks and Alex Krawchick. At Klearly, we’re here to help revenue teams work better together. Klearly’s revenue guidance system aggregates critical data sources to create a clear picture of what’s happening across your existing accounts so your team can prioritize and take immediate action. To learn more, visit us at today.Revenue growth is powered by great revenue growth operations. CS2, a full-service agency, partners with B2B marketing and revenue ops teams on big challenges like operationalizing growth strategies, building reliable analytics frameworks, or implementing a full tech stack. Go to to learn more about services and discover the fwd:thinking newsletter and podcast.