Nov 30 2022
Power Kid Podcast: Jeanie Crone | Bimi Boo/ASTRA
In this week’s episode of the "Power Kid Podcast," host Phil Albritton of Power Kid Design welcomes Jeanie Crone to the show.
Crone has a wealth of experience spanning toys, fashion, and education. She previously served as the senior manager of specialty at Schleich, sales manager at Ojo, and Chairman of the Board at the American Specialty Toy Retailing Association (ASTRA). She currently manages sales for Bimi Boo, a developer and manufacturer of learning toys, games, puzzles, and more.
On the show, Crone discusses the similarities between toys and fashion, pulling from her work at Tommy Hilfiger and Phillips-Van Heusen (PVH Corp.). While working at the Educational Development Corp., Crone was an early champion of selling books in specialty toy stores, and on the show, she explains to Albritton how she opened up that market. Finally, the conversation delves into the expansion of Bimi Boo and how the tech company broke into the toy business.
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