143: Shifting from Sales to Service with Liz Dederer

The Gutsy Podcast | personal development, entrepreneurship, mindset, alignment, intuition and energy

Jan 10 2023 • 54 mins

You’re amazing at what you do – so great that you probably don’t even know the impact that you have on others. But getting people to pay for that awesomeness or sign up for the thing you’re doing? Crickets. How can I be so helpful yet so underpaid and undiscovered? What do I charge? How long should I work with people? And what the hell is a funnel?

If this sounds like you, today’s episode with Liz Dederer is going to be pivotal as we talk about shifting from sales to service so you can receive consistent clients and payments.

In this episode, you’ll learn:

  • Liz’s 20-year entrepreneurial journey and its origins
  • The necessary mindset shift of seeing everyone as already being a client
  • Protect yourself from yourself through systems, processes, and tools
  • The formula and tips for a “perfect” sales conversation (80%, 15%, 5%)
  • Nurturing your network and the Conversation Creation Challenge
  • Breaking down the steps you need to get the results you want
  • The power of structure
  • 5 simple steps to creating a high-touch but low-tech boutique service business


Liz empowers women to make money and create change. Her business development program, The Sales School For Entrepreneurs, teaches a proven “business-in-a-box” client enrollment system so a solo service provider can experience their first of forever 5-figure months.


Resources from this episode

Join Liz Dederer’s Conversation Creation Challenge - The Conversation Creation Challenge is a proven, low-tech, high-touch process for Small Business Owners, Coaches, and Service-based Solo-preneurs to nurture a network that will create your 1st of forever 5-figure months!

Join the Gutsy Collective - The Gutsy Collective is a community of energetically driven female entrepreneurs + visionaries who desire meaningful growth. Join us online or in person for monthly mentorship to reignite your fire and get the answers you seek.

Alignment Sessions: get fast + clear answers –  Sometimes, you simply need a fresh set of eyes and clear direction on what step to take next. 90-min individual coaching sessions designed to help you realign your energy and get a clear action plan so you can save time and start growing.

1:1 Coaching with LauraAura – My mission is to help you align and simplify so you feel confident, trust your intuition, and expand in ways that make you feel alive. I combine energy work with practical action, and we’ll acknowledge the limiting beliefs and habits that may be holding you back while leaning into who you truly are and how you work most efficiently.


Connect with Liz Dederer

LinkedIn: Liz Dederer
Website: sellingwithservice.com


Connect with LauraAura

TikTok: @thatlauraaura
Instagram: @thatlauraaura
Website: LauraAura.com



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