The Authentic Me: Hosted by Mel Yu

Mel Yu

A mental health advocate with an honours in Psychology, and no stranger to the commercial world through her entrepreneurial endeavours, Mel is a sought-after empathetic and inspiring speaker. Mel Yu guides and encourages her community to live a meaningful life through the power of authentic story-telling. The Authentic Me connects powerful stories and life lessons to the ears of listeners by interviewing successful game-changers from all walks of life. Popular guests include Australian influencers, entertainment artists, life coaches and creative entrepreneurs. Common topics discussed involve self-development, successes, failures, mindset and how to create a life of purpose.

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The Confidence Queen – Lessons to Teach our Daughters | Shani Chantel | Ep 32
Oct 21 2021
The Confidence Queen – Lessons to Teach our Daughters | Shani Chantel | Ep 32
WOW! This conversation was SO, SO, SO Powerful! Shani gets down and vulnerable, openly discussing parenthood, finding confidence even through suicidal thoughts and severe moments of depression and sadness. We both cry in this ep!!! So much love for this gal!If something you hear in this conversation causes heightened emotions within you, please, please reach out and also seek professional healthcare advice. Lifeline is available for you 24 hours, 7 days a week on 13 11 14. We love you.Shani Chantel is a 29-year-old plus size model and mumma living in Melbourne who not only embraces but celebrates her body the way it is and encourages women on her social media to do the same. Shani teaches her audience that self and body acceptance begins from your thoughts and the language you use towards yourself. Episode Show Notes:Congratulations on Shani’s divorce! Taking the best out of your lived experiences [6:00]Confidence is an emotion [11:05]How to bring confidence and feeling good every day despite mental health challenge [14:20]The moment that changed her life… Shani makes Mel cry! [15:00]The road to confidence is gut-wrenching [18:00]All things Kindness and to consciously stop bitching/gossiping/speaking badly to yourself [32:00]Lessons to teach our daughters [36:20]Expressing your confidence through fashion and styling [46:10]Stay in touch and follow Shani's journey on Instagram here:  As always, thanks for listening to this platform and growing with me x
The Confidence Queen – Lessons to Teach our Daughters | Shani Chantel | Ep 32
Oct 21 2021
The Confidence Queen – Lessons to Teach our Daughters | Shani Chantel | Ep 32
WOW! This conversation was SO, SO, SO Powerful! Shani gets down and vulnerable, openly discussing parenthood, finding confidence even through suicidal thoughts and severe moments of depression and sadness. We both cry in this ep!!! So much love for this gal!If something you hear in this conversation causes heightened emotions within you, please, please reach out and also seek professional healthcare advice. Lifeline is available for you 24 hours, 7 days a week on 13 11 14. We love you.Shani Chantel is a 29-year-old plus size model and mumma living in Melbourne who not only embraces but celebrates her body the way it is and encourages women on her social media to do the same. Shani teaches her audience that self and body acceptance begins from your thoughts and the language you use towards yourself. Episode Show Notes:Congratulations on Shani’s divorce! Taking the best out of your lived experiences [6:00]Confidence is an emotion [11:05]How to bring confidence and feeling good every day despite mental health challenge [14:20]The moment that changed her life… Shani makes Mel cry! [15:00]The road to confidence is gut-wrenching [18:00]All things Kindness and to consciously stop bitching/gossiping/speaking badly to yourself [32:00]Lessons to teach our daughters [36:20]Expressing your confidence through fashion and styling [46:10]Stay in touch and follow Shani's journey on Instagram here:  As always, thanks for listening to this platform and growing with me x
Mental Health is your Own Responsibility – Showing up with Jake O’Brien | Ep 31
Oct 10 2021
Mental Health is your Own Responsibility – Showing up with Jake O’Brien | Ep 31
Quick one! So sorry for the internet stuffing up our conversation a couple of times during this audio. I hope you can be patient and get through the little cracks in conversation to listen to Jake's very important message!Jake is an absolute legend and I was so proud to be able to have this chat with him. Jake is bloody real, nothing else to say! I hope you take some valuable lessons from this during World Mental Health Month. As always, what we say in these conversations are not professional health advice or opinions, these are purely our own lived experience and if you are unsure or concerned for your own mental health and medication intakes, please seek professional advice.Episode Show Notes:Mental health is your own responsibilitySharing stories are so important!‘Rise, shine, rest, repeat’ lifestyle planner (Download here:  Jake’s lived experiences that set him to now talk about his mental health journey [9:05]What it feels like when your self-worth is at an all-time low – feelings of suicide [14:00]Stepping into your purpose [16:20]Showing the real you on your social media platform – if it feels truly authentic to you! [22:00]Leading from the front – the highs and the lows [25:00]Building resilience – the hard times make you stronger! [28:00]Changing your script and your story [36:00]Seeking professional help to not feel like you are burdening your personal support network [40:00]An open conversation around medication and your mental health. We have the power to reassess whether the medication is still serving us in the same way [47:00]Don't forget to send us a screenshot that you're tuning in! Love you guys!
Why you are the way that you are: Anxiety, Attachment Theory and Trauma | Natasa Adamovic | Ep 29
Sep 16 2021
Why you are the way that you are: Anxiety, Attachment Theory and Trauma | Natasa Adamovic | Ep 29
Natasa Adamovic is a mental health support worker specialising in psychosocial recovery. She manages clients who live with a chronic mental illness ranging from depression, anxiety, autism, OCD to schizophrenia and bipolar disorder. Tash credits this work to her own lived experience with anxiety to transform and best support her client.With a Graduate Diploma in Psychosocial Science and has also been coached and mentored by yours truly, Tash is now a leading 1:1 coach to help you transform your inner trauma to living in your truth. She runs incredible online masterclasses and is the host on her very own podcast, called 'The Committee' which shines light on key important topics particularly around men’s mental health.  My key takeaway's from this episode:What is generalised anxiety disorder? [8:00]What anxiety feels like and how it is activated to protect you [10:00]Overcoming your anxiety in small baby steps [14:07]What is attachment theory and its four different styles [18:30]The fine line between wanting to be loved or not wanting to be abandoned [25:10]If you struggle to let someone love you the way you deserve to be loved [28:23]What is trauma? [31:29]Ways you can help someone who is vulnerable or going through a tough time [36:00]How do you combat compassion fatigue? [42:20]Looking to get into the mental health industry? Find out how from Tash! [49:01]Follow Tash on her journey through mental health on Instagram:@tashadamovic
The Journey to Being True to Yourself: Making Time for Our Inner Work | Yollana Shore | Ep 27
Aug 22 2021
The Journey to Being True to Yourself: Making Time for Our Inner Work | Yollana Shore | Ep 27
Yollana has worked 20+ years in helping founders, executives, entrepreneurs, and individuals to embody their true leadership potential. She uses an approach that is authentic, insightful, supportive and focused on success. Her goal is to understand your leadership goals and context, and how she can add value to your leadership journey.We dive deep into Yollana's life on this episode and I share her transformative program with you all, Heal Your Past Relationships, that I personally completed which assisted my journey immensely.  I am a huge fan and I hope you learn a whole heap out of this conversation, too! Episode Show Notes:How COVID-19 has impacted businesses, mental health and as a collective [2:50]How Yollana’s spiritual upbringing began the early onset of her personal development journey and helping others do the same [11:40]The rebellious side of Yollana in high school, including getting beat up by girls! [16:00] You are not your career path – authenticity is not defined by what you do [22:45]The living process of learning to be yourself and to be more authentic [34:00]The rings on a tree in our life cycle to becoming more human [39:30]Grieving the parts of yourself in your past relationships [45:21]Having a feminine energy and presence through embodying your body [48:54]Yollana’s anatomies of what makes a good leader and what makes a great leader [58:00]Keep in touch with Yollana's work:
The chapters of our lives - Introducing my little sister | Michelle Yu | Ep 26
Jul 29 2021
The chapters of our lives - Introducing my little sister | Michelle Yu | Ep 26
My sister (currently 22 years old) speaks with so much wisdom, so much understanding of self-development and so much awareness! I loved spending this time with my sister and our ability to have these vulnerable, honest and deep conversations.Hear her side of the view within our family dynamics, what it was like for growing up with a broken family and trying to navigate her emotional triggers from being sexually assaulted by a trusted, father figure! I hope this podcast highlights how important it is to have these conversations with your siblings (if it is safe to do so) and seek to do the inner work for your own healing to better your relationships.Super proud of you ‘lil sis and thank you for joining us on ‘The Authentic Me’ Podcast. Podcast key takeaways:Bursting the high school bubble and finding new friends [12:00]How Michelle started to study in the Mental health industry [14:01]Her open discussion around her sexual assault experience and how the school system let her down [15:23]The basic human need to feel seen and heard when opening up to those we trust [19:00]Normalising seeking mental health and asking for help [22:12]How your unhealed trauma projects onto your relationships and those you love [23:40]Learning a new skill and being self-taught through YouTube [26:52]When my sister schools me on having perspective haha [30:00]What an intimate partners role is in your life [31:50]How to be the truest version of you [37:09]Follow her and stay connected on socials:
THAT GIRL IS CONFIDENT! A conversation between two boss ladies and how you can be one too! | Jada Perfect | Ep 24
Jul 4 2021
THAT GIRL IS CONFIDENT! A conversation between two boss ladies and how you can be one too! | Jada Perfect | Ep 24
Today’s special boss lady, goes by the name of Jada Perfect. Jada is the founder of the women’s social networking community called Boss Lady Events. The platform and community brings together like-minded women in small business to empower, inspire and educate one another through her coaching programs, educational workshops and social events. Jada and her team help navigate other fellow business owners through the highs, lows and inevitable challenges of a business.Outside of this glamorous business, she is one-half, the better half dare I say, of the husband and wife duo business, Sesame Pizza located in Hassall Grove, Sydney. I absolutely loved the boss, feminine and confident energy of this conversation and I really hope you get some amazing takeaways out of it, too! Episode Show Notes: The influence of Jada’s mother on her confidence and values, how important our childhood foundations are [7:20]How to talk to yourself and how important the language we use is [12:13]Projecting beauty and embodying what is beautiful [14:00]How to slide into someone’s DM’s and be authentic! Creating an online network [16:05]People do business with people they trust [19:25]Starting Boss Lady Events and creating an event from 6 people to growing an empire [23:15]How to continuously show up day in, day out [26:19]The common pitfalls of start-ups in business [30:43]Make that money!!! Change your mindset and live in financial abundance [35:30]Jada’s top three tips to living your best life and in fulfillment! [41:45]What authenticity means to the one and only, Jada Perfect [47:55]Keep up to date on all things Jada Perfect and Boss Lady Events here:  hello@thebosslady.com.au
Brain health is sexy! How to wrangle in your vulnerability and have meaningful conversations around mental health and suicide | Matt Runnalls | Ep 20
Oct 29 2020
Brain health is sexy! How to wrangle in your vulnerability and have meaningful conversations around mental health and suicide | Matt Runnalls | Ep 20
Hi everyone and welcome back to the FINAL episode of SEASON 1 on the Authentic Me Podcast. The past 20 weeks has been a crazy journey to say the least, I wanted to take this time to thank you all for tuning in and listening to the incredible, authentic stories of each special guest. What’s next in store for Season 2? I’m not going anywhere! Expect shorter form content of my personal opinions, thoughts and beliefs in personal development and business. Please drop me a message on Instagram @mellieyu if there is a topic you would love for me to shine light on.***THIS EPISODE'S SPECIAL GUEST stars the legend of a man, Matt Runnalls.Matt Runnalls is the founder and CEO of mental health charity, Mindfull Aus. Matt is not only a mental health advocate, keynote speaker, workshop facilitator, educated in NLP, Meditation, Sciences of wellbeing, Emotional Intelligence, Assist Suicide Training, Safe Talk and with over 400+ hours of Quantum Learning at California State University – Matt is also featured in books, podcasts, TV media, documentaries, films and song lyrics for his work.Matt was generous with his time and we spent this hour sharing his learnings and wisdom, and remind us all that we are loved, we are worthwhile and our presence here is important. Podcast Show Notes here:Matt’s gratitude for the year that has been this 2020 despite the change of routine and the perceived ‘missed’ opportunities that have opened other new opportunities [4:10]How sitting and bathing in a bathtub of limiting beliefs does not serve you [7:31]Replacing habits that don’t serve you with more meaningful, positive habits during lockdown (and beyond) [10:50]Understanding your own personal value systems is the first step to self-awareness [14:08]When you are feeling hopeless and suicidal, go back to a time that you remember how you want to feel… that becomes your ‘why’ [17:19]Getting down and dirty with your own shit – brain health is sexy! [20:25]Taking a risk from plumber to charity founder, wrangling in your vulnerability [24:00]Coming from a place of service is the true meaning of life [26:04]The most common reason for why people die by suicide [27:21]Understanding your emotions and adding tools into your tool belt for wellness [29:15]If you lead with your heart, you cannot go wrong. You don’t need to be a professional to help someone with mental health challenges, simply hold space [31:39]Matt’s work with little kids, the future generation and the true meaning of life [38:00]A day in the life of someone with bipolar disorder [43:40]Matt’s tips and tools to wellness [46:12]We all have a bag of shit that we carry – show up authentically and be the real you from the get-go [51:08]How to work with Mindfull Aus and get accredited training [53:50]Stay connected with Matt and his work here:
Becoming a life coach, how to build an empowering community and accepting YOU ARE ENOUGH! | Laura Grady | Ep 19
Oct 22 2020
Becoming a life coach, how to build an empowering community and accepting YOU ARE ENOUGH! | Laura Grady | Ep 19
I LOVED THIS ONE! Two women out to empower as many other lives for the time that we are here, I felt this conversation deep into my heart, bones and core. Laura Grady is a female empowerment coach and meditation teacher helping women align with their inner selves. She swears, she's brutally honest and she is full of knowledge-bombs! You're in for an epic chat, buckle up and enjoy!Show Notes:How Laura was so close to quitting her 1:1 coaching business as recent as this year and how to find that passion and purpose again [3:20]Understanding psychology and Laura’s experience with help-seeking [7:32]Identifying whether 1:1 coaching is a suitable investment for your personal needs or seek out other services [10:07]How Laura builds on her relationships with her coaching clients. Her love, care and authenticity here is absolutely amazing! [14:00]If it’s not a FULL BODY FUCK YES, IT’S A FULL BODY FUCK NO! [15:08]Laura’s direct approach on how to deal with haters and nay-sayers [19:01]The importance of finding your people [21:30]The most common theme and insecurity amongst young women in today’s world [27:15]Finding purpose – Laura firmly believes that every human has the same shared purpose [34:00]Balance doesn’t really exist, allow your wants and desires to eb and flow, and it’s okay wanting more [36:26]How to uplift each other and raise the vibration frequency of all our success [43:09]Visualisation and Manifestation: How to ask the universe for something and allowing it to deliver [45:16]None of us are fully healed; investing in your self-development is absolutely essential. Get a coach, even if you are a coach! [52:28]Keep in touch on socials:
All things Melbourne Street Culture and the journey of Prahran Summer Jam | Daniel Ella and Eamon Larmon-Ripon | Ep 18
Oct 15 2020
All things Melbourne Street Culture and the journey of Prahran Summer Jam | Daniel Ella and Eamon Larmon-Ripon | Ep 18
Welcome back to this week’s episode of Authentic Me. I feel like I have saved this epic Melbourne hometown conversation until the near end of Season 1 of this Podcast. (Season 1 is going to wrap up at Episode 20 with an all-new structure for Season 2 -  so thank you everyone for joining me on this journey so far!)***Prahran Summer Jam (PSJ) is Australia's largest outdoor basketball tournament.24 Elite teams consisting of some of Australia's most talented players descend on Prahran Park, just off Chapel Street in Melbourne, to battle it out for the prestigious Jam Championship. PSJ holds the largest cash prize in Australia when it comes to street ball. In 2019 the 5on5 1st Prize was $10,000 cash and thousands more in cash prizes for the 3X3 Champions and the highly anticipated Dunk Comp! With big stacks of cold hard cash and the prestige of becoming a PSJ Champion on the line, the competition is intense.Prahran Summer Jam is a collaboration of everything basketball and there's no better way to hear about it than from those who have pioneered this journey. Lots of laughs and insights from these two boys, Daniel Ella and Eamon Larmon-Ripon! Always such a good vibe!Episode Show Notes:Daniel and Eamon growing up as kids together and surrounded by all sports – Basketball entering both the boy’s life in Grade 3 [4:19]The pick-up culture in basketball and how the game of ball is for everyone [6:01]The explosion of basketball culture and Michael Jordan’s influence on the sport [8:10]The difference between American and Australian basketball culture [10:30]The Harlem energy and atmosphere of what the Prahran Courts are like [16:18]How Eamon came up with the idea of PSJ after his hoop dreams ‘failed’ [21:50] Growing the culture and the events team through passion and having aligned values – for the love of ball [33:10]If you think you know it all, stop doing what you’re doing. What the boys think of the word ‘failure’ [36:00]How to start small in business [39:30]How the boys deal with haters haha they don’t! Listen to their answer! [45:35]Advice Eamon and Daniel would give to their younger self [48:09]Shout outs in this episode to:KICKS 101Ben SimmonsPatty MillsMSF SportsNBLMr Miyagi from Prahran Courts JacksonBillboards The Venue (170 Russel)Ho T Lu (City of Stonnington Youth Services)Tater (@justater)City Kings (RIP Abram Hothnyang @abram25) Andre from Melbourne Made Ink Tattoo StudioBrother Wolf Prahran
Managing Stress with Yoga, Gut Health and Mindset Hacks for Life! | Evie Kay | Ep 17
Oct 8 2020
Managing Stress with Yoga, Gut Health and Mindset Hacks for Life! | Evie Kay | Ep 17
Evie is a Canberra-based Asian Australian who is passionate about health, wellness and all things conscious living. A yoga teacher in many of Canberra’s wellness studios by dawn, a mergers & acquisitions lawyer throughout the day, and in between until dusk, she somehow finds time as a wellness blogger for online lifestyle hub, The Fashion Vault as well as the honouree title of Youth Member on the board of the Australian Red Cross, Evie offers her remaining hours on weekends as a volunteer for the homelessness and human rights sectors!In this episode, we talk all things stress, the benefits of yoga, what is gut health and her experiences with the Australian Red Cross. Evie was generous enough to share her tips for balance, gratitude and loving your body, too! I hope you enjoy this easy and relaxed chat between Melbourne and Canberra :)***Episode Show-Notes:How to balance a stressful career as a lawyer with a regular yoga routine (05:00)Understanding that there is no ‘right’ or ‘wrong’ way to do yoga and it just comes back to your breath and taking in time to breathe (10:40)Accept that life will not always go to plan, and in times of uncertainty how to be kind to yourself (13:01)How to exercise the muscle of healing our thoughts – positive self-talk (17:00)Gut health as our second brain and how it impacts the rest of our bodies (19:10)Realising that your health is not how you look physically, but how you feel (27:12)A discussion around finding balance in all areas of your life – do we ever fully achieve a balance state? (30:48)Evie shares her experience as a volunteer and then a National Board Member for the Australian Red Cross (34:30)Find out more about the GO WITHOUT CHALLENGE and register for 2021 next time! (38:45)How Evie practices gratitude in her life and her life hacks in looking for the good (44:30)Find out what Evie’s favourite food is – it’s the same as mine and so, so good! (51:18)Evie’s favourite mantra – “Wherever you are, be all there” by Jim Elliot (54:10)***Stay connected with Evie and all her work by following her Instagram here > @eviekayAs with all our episodes, if you LOVE our content, please subscribe, review, like and/or share to your own community so we can impact more people in the world together! Lots of love, and chat with you guys again soon xx
A Fashion Icon, Australian DJ and Senior Clinical Pharmacist All in One: How to Fully Show Up in Life | DJ Perri Lee | Ep 16
Oct 1 2020
A Fashion Icon, Australian DJ and Senior Clinical Pharmacist All in One: How to Fully Show Up in Life | DJ Perri Lee | Ep 16
Welcome back to an all-new episode of The Authentic Me where today’s special guest is an absolute incredible lady and 10 out of 10 boss babe! I had so much fun with this one, there were loads of laughs and giggles between! Naomi goes by the name Perri Lee. Perri Lee is an Australian DJ who has performed at Rod Laver Arena, FOX FM Rooftop and some of Melbourne's largest annual events like The Formula One Grand Prix, Melbourne Cup and St Kilda Festival. Naomi is also a Clinical Pharmacist at the Alfred Hospital here in Melbourne and was recently promoted to Senior Respiratory Pharmacist. Naomi studied at Monash University and graduated with a Bachelor of Pharmacy (Hons) in 2012. This episode is also available on YouTube for all those visual learners! (Subscribe to our channel by clicking here)Full Episode Show Notes here: How it was growing up as an Italian Australian with two sides to her – creativity in drama and theatre studies but also academically driven with two professional parents in the householdNot feeling like you need to find out who you are and what you want to do with your career during high school – you can evolve and change your career at any time in the future!Having family support and having parents who had Naomi’s best interest at heart was important to her initial career decision in pharmacyEntering the DJ and Music scene stemmed from wanting to explore her creativity outlets and passionGetting nervous performing in front of people she knows but not in front of big crowdsWhat it takes to perform live and being able to read the crowd in front of you (experience matters)Owning being “EXTRA” in your own skin and your fashion choicesHow to find peace within yourself and recognising that people’s opinions are theirs and not yoursIf people don’t add value to your life, then they shouldn’t be part of itDJ Perri Lee opens up on her failures and the importance of learning from your mistakes and failuresFind out how Naomi goes with our 5 questions in 5 seconds – definitely a good laugh!Keep following what this beauty is up to here: Events and all things Mel Yu here:
How to BLOOM into the Best Version of Yourself! Mindfulness, Honesty and Understanding Energy | Molly Jane | Ep 15
Sep 24 2020
How to BLOOM into the Best Version of Yourself! Mindfulness, Honesty and Understanding Energy | Molly Jane | Ep 15
Co-founder of one of the top-rated wellness apps, BLOOM, Molly Jane’s purpose is to help people bloom into the best versions of themselves! We get stuck right into it and chat all things wellness, acceptance and spirituality with plenty of laughter in between!This episode is also available on YouTube for all you visual learners! Check it out here: MCO Events ChannelEpisode Show Notes:Release yourself from the expectation or pressure that you have to have “learned a skill” during this time (COVID-19), your learnings will reveal itself over time.What wanting to be famous meant for little Molly as a 5-year-old girlHow to let go of other people’s opinions, give yourself permission to live however YOU wantMolly opens up about the struggles from her divorce and how she had to look into her identity and selfHow to show up and be honest with yourself even if it means disappointing other peopleMolly’s experience with Bondi Sands and watching a brand grow from initial start-up phase to international beauty giant. Understanding the social media influencer world.The journey of creating a wellness app, Bloom, and being in flow state.Understanding energy and whether you’re carrying yours or if it’s the weight of other people’s emotions and energyVisualisation, guided meditation, affirmations and practicing gratitudeHow to set your intentions for the day and embrace all sides of you in lifeStay in touch with Molly Jane and Bloom App:
Peak Performance Mindset and How to be Relentlessly Obsessed with your Passion | Tim Speirs | Ep 14
Sep 17 2020
Peak Performance Mindset and How to be Relentlessly Obsessed with your Passion | Tim Speirs | Ep 14
Episode 14, I am absolutely stoked to have had this EPIC conversation with Melbourne Peak Performance Coach, Tim Speirs. Never having met Tim, we connected on social media (love those DM's!) and after an initial phone call, I was super excited to have him on as a guest and pick his brain! He has an incredible story and now helps many people around the world live out their best life, too.Tim Speirs is the founder of Tim Speirs Coaching - he is a Peak Performance Mindset Coach helping business owners, aspiring entrepreneurs, elite athletes, coaches and network marketers achieve consistent Peak Performance by removing all self-doubt, clearing up mental blockages, build the business of their dreams, and get PAID well in the process. What you will learn in this week's episode: Your business won’t excel properly if you don’t clear up a lot of that inner work and inner healingRemove the fear of judgment, show up online and offline authentically as you and that is your power Using your adversity as your biggest strength and driveYour ambition is to rather aim high as f*ck and miss, than to aim low and hit itFinding your unique selling proposition means recognising that no one can replicate your personal storyBe okay with not knowing how it all plays out, just trust and leave the rest to the universeFind mentors or those that are succeeding in the field you are in and learn from themStudying successful people – "success leaves clues"We chat a lot about our main man, @garyvee! Thank-you for all your free content Gary – we are here because of you!Practical steps and mindset strategies to get yourself started to execute your dreams/visionThere are so many ways to get to 100…. Be patient with it.Get connected with Tim and all his incredible coaching work: us know your thoughts, and leave a genuine review on Apple Podcasts so we get the opportunity to share this content with more people! Stay safe, be kind, and sending you all big virtual hugs!!!
The hustle behind Australian Streetwear: How to build & grow a fashion brand | Zane Marshall | Ep 13
Sep 11 2020
The hustle behind Australian Streetwear: How to build & grow a fashion brand | Zane Marshall | Ep 13
This episode I got to dive deep into the mind of the creative director of Iconic Streetwear Fashion brand - Emperor Apparel. This man's name is ZANE MARSHALL and he is absolutely brilliant and passionate with his approach to life and business. We got to unpack the real hustle and determination it requires to build an iconic movement and culture within a business. I hope you enjoy this episode and gain some real insight to those who have walked the path you aspire to be on. Remember, you are worthy of success - you just have to do what most people are too afraid to do - WORK HARD!***EPIC Episode - Show Notes:- What’s changed in the retail and wholesale fashion industry during lockdown and COVID-19- How testing times expose who the true entrepreneurs are and who disappears- Zane reveals the truth about being lost in life until he was 26 – you have time.- How fashion connects you to all areas of life and other industries in business- Difference between start-up world and corporate business structures – the challenges and realities of scaling a business- Delegation is the key to scaling and business efficiency and growth- Advice to those who want to start a fashion brand – start as a side hustle!- Allow your business to breathe – it needs cash $$$- Starting a business is like going to war, you cannot become complacent- Make what you can sell, you do not want dead stock as it will blow your profits- Build a movement and an audience that actually BUYS not just watching on social media- The reality of starting a streetwear brand, going up against celebrities and rappers that already have such a strong following and story. Focus on your unique story-telling. - Creating more than just a t-shirt, you are selling an experience- How Zane got into retail giant stores like Culture Kings – what it actually takes to get stocked!- Think about your supply chain and your ability to deliver to retail- Finding a partner and friends that understands you may not always give them 100% all the time because of your hustle- How to structure your time efficiently- Think and grow rich, successful people surround themselves with positive affirmations***All other podcast episodes can be found here: Stay connected with Zane on Instagram: help me spread the positivity and words from these amazing humans by SUBSCRIBING or giving this podcast a GENUINE REVIEW. Love lots, Mel Yu xx