The Power of Identity and the Difference between Branding and Marketing to Stand out from the Crowd | Matt Purcell | Ep 40

The Authentic Me: Hosted by Mel Yu

Jun 14 2023 • 54 mins

Matthew John Kyoo Purcell (known professionally as Matt Purcell), is a South Korean-born Australian entrepreneur. Matt Purcell is Australia's leading personal branding expert and the founder of Australia's only verbal self-defence program, Kung Fu. Matt is on a mission to help doers think and thinkers do.

I was lucky enough to sit and have a chat with a fellow Asian- Australian to talk about our unique stories and how important identity is in the way we live our lives. Both Matt and I are passionate about building powerful personal brands that help you unpack your superpower and unique stories.

Listen to this as Matt gives some great insight and frameworks for those wanting to make money by being who they are and sharing authentically!

Follow the Personal Branding Sensai here (IG: @mattpurcellofficial):

Matt has an event coming up at the Gold Coast Convention & Exhibition Centre on July 7th 2023 with some other successful and powerful entrepreneurs.
More info about the event can be found here:

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