Web Pro Savvy

Cathy Sirvatka

Web Pro Savvy is a biweekly podcast for freelance web designers and developers, hosted by Cathy Sirvatka. You'll hear interviews with experienced freelance web pros about their business operations, the services they offer, and the types of clients they work with. They openly share their stories and pull back the curtain on how they achieve success so that you can boost your own business.

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Episodes

WPS 004: How To Get The Web Design Clients You Want with Vanessa Bucceri
Apr 13 2023
WPS 004: How To Get The Web Design Clients You Want with Vanessa Bucceri
How do you get new clients? Should you work within a specific niche?  What exactly is a niche? You may hear the word a lot but aren't sure whether it means you should focus on a specific client type, or industry, or location.When you first start your freelance web design business or if you have decided to niche in a specific way, you have to do extra work to acquire a client base. You have to build that new reputation to where people start to show up from word of mouth.In this episode, I talk with designer, Vanessa Bucceri, who shares about the type of clients she works with. We talk about how to acquire clients when you're just starting out, and then honing in on your ideal client - those you love to work with. We discuss red flags that may pop up before agreeing to work with a client, and the possibility of needing to "fire" a client. Keep in mind, this is your business and you get to choose who to work with and who may not be a good fit. Working with the wrong client can be a real drag on your business and your motivation. Vanessa also shares the top 3 problems her new clients face that instigates them to come to her in the first place. Asking your clients what their top issues are will help you help them. Understanding what has caused those problems will also help you decide on the right direction for the project.As I went through this conversation, I found myself thinking not only about my clients' business but my own as well. Vanessa brings a lot of solid ideas to apply to both.
WPS 003: The Power of Wix - The Advantages of Having Wix in Your Arsenal with Matt Cici
Mar 30 2023
WPS 003: The Power of Wix - The Advantages of Having Wix in Your Arsenal with Matt Cici
Have you ever considered using Wix as your website development tool?Maybe you’ve thought Wix isn’t a viable tool for true professional web designers. Perhaps you’ve selected another CMS platform and you’re sticking with it because of the time, energy, blood, sweat and tears you’ve put into it to become proficient.I get it. Up until 2010, I was still using Dreamweaver and creating HTML websites. Working with a CMS was a whole different animal, and I really didn’t understand the concept. I knew I had to make the switch but didn’t know which one to pick. At that time, the most talked about platforms were Joomla, Drupal and WordPress. I got a book called Joomla for Dummies and my goodness it was a thick book! I really stressed about my choice, and ultimately I picked WordPress and I’m so glad I did. It’s a big deal to consider learning a new platform either to replace your methods now, or to add to your toolkit.Today there are a ton of CMS’s to consider especially if you’re just starting out in web design. If you’re like I was, trying to find the easiest platform to get started with, so you may be consider Wix.Now there are certainly a lot of opinions out there about Wix. Some people love it and some hate it, but listen to these stats:WordPress has the largest website market share of CMS websites at just over 64% globally.  Wix comes in at 3rd place after Shopify with just 3.7% of websites globally. And while that sounds like a really small number it equates to over 110 million websites worldwide.Those statistics come from W3Techs.com.Wix has been through many evolutions since it came out in 2006. It got carried a bad reputation for a long time because of its early years using the Flash editor. But flash forward, they now use their own development tool called Editor X. This fairly new editor breaks down the walls developers and designers used to hit when trying to create sites. Enough so, that you may want to take a second look at it.Today I’m talking with Matt Cici who is a web designer and Community Leader for Wix, with expertise in Editor X. He's designed programming and created curriculum for international film festivals and Apple's popular Today at Apple, educating millions in communities worldwide. Matt is using these same strategies to create A Creative Community for values-based entrepreneurs looking to start and grow their online business.SOCIALS twitter.com/mattcicilinkedin.com/in/mattcici#ACreative
WPS 002: You CAN Make Money on Upwork. The Do's and Don'ts with Morgan Overholt
Mar 16 2023
WPS 002: You CAN Make Money on Upwork. The Do's and Don'ts with Morgan Overholt
Does the thought of finding new clients stress you out? The ups and downs of work and income for a freelance web professional can be overwhelming. Finding the illusive steady income stream can seem like the proverbial needle in a haystack. Of course there are many ways to grow your clientele. Among them is a platform called Upwork.For those who don’t know, Upwork is a website freelancers can join and apply for projects; these projects have been posted by clients from all over the world. So what is the deal with Upwork?Well in this episode, we get to hear from Morgan Overholt who has achieved pretty remarkable success using the Upwork platform. Morgan will talk about her experience on Upwork as both a freelancer AND an employer. So she describes it from both sides giving us some really juicy insight.As you listen to Morgan, you’ll hear that she really knows her stuff. At the time of this recording, she had been using Upwork to acquire projects for almost 6 years and made over $500,000 during that time! And later in our conversation, Morgan tells us her tips for success on Upwork, and she’ll also talk about the big mistakes she sees  and how you can avoid them!Tennessee native and Miami transplant Morgan Overholt is a freelance graphic designer, owner of Morgan Media LLC and co-founder of TheSmokies.com. Morgan and her team have worked with nationally recognized clientele from all over the world, including the Centers for Disease Control Foundation (CDCF), Kimberly-Clark, and Stanley Black & Decker.Morgan transitioned into the role of freelancer and small business owner after spending nearly a decade in the traditional corporate world left her feeling unsatisfied and unfulfilled. Today, Morgan is passionate about sharing her story with other hopeful entrepreneurs who hope to follow in her footsteps. She has been featured on Upwork.com, Parade Magazine, and Business Insider. LINKS MENTIONED IN THIS EPISODEhttps://upwork.com/https://www.upwork.com/freelancers/~017103f1940969128f/https://www.patreon.com/morganoverholtSOCIALShttps://www.linkedin.com/in/morganomediatwitter.com/morganomedia